January 2010

Broadcast LIVE on HD Theater

Escape Winter. Buy. Sell. Spectate.

1000 Cars!Over 350 Lots of Memorabilia

JANUARY 28-31Osceola Heritage Park • Kissimmee, FL

Whether you attend the auction or not, it’s easy to track the results as a member of the Mecum InfoNet™. You simply log-in for full details on all auctions and complete auction results, plus features like a free web app for your phone, an automatic search for your dream car, online video feed, newsletter updates, special members only features and more...and it’s FREE. Sign up at www.MECUM.com

DANASAYS

As we enter 2010 and approach a new decade, I would like to sincerely thank each and every Mecum customer for your loyalty and patronage. It is because of you, our customers, that Mecum Auctions was able to achieve such incredible landmarks in 2009. I am very pleased to announce that Mecum will retain its 6% Buyer’s fee and 6% Seller’s fee for all regularly scheduled events in 2010, in spite of the fact that most our competitors are charging a 10% Buyer’s fee and 10% Seller’s fee. Our customer friendly commission structure puts money back in YOUR pocket. As Mecum enters its third season with Discovery and HD Theater for the production of our weekly television show, “Mecum: Muscle Cars and More”, I am very excited about what the future holds. I trust that 2010 brings you great prosperity, and I look forward to seeing you at one or more of our auctions this year!

January 2010Monthly news and information from Mecum Auctions.

Mecum Auctions has been specializing in the sale of collector cars for over 23 years, and has become America’s largest Collector Car Auction Company offering nearly 5,000 vehicles per year. With auctions spanning coast to coast, Mecum is able to provide the utmost in customer service while giving both buyers and sellers the greatest of options.

Mecum Monthly has been designed to deliver information on upcoming events and opportunities, and to provide you with insightful auction knowledge and exciting news.

Mecum Collector Car Auctioneers950 Greenlee StreetMarengo, Illinois 60152-8261

Web: www.MECUM.com

Office: (815) 568-8888

Fax: (815) 568-6615

E-mail: info@mecumauction.com

Copyright © 2010 Mecum Auction, Inc. All rights reserved.

OFFICIAL TRANSPORTCOMPANY OF

MECUM AUCTIONSwww.reliablecarriers.com

877-744-7889

MECUM101What is the criteria for placing cars in an auction on a certain day or time?

The simplest answer is by value. We try to place cars with a given potential selling value with cars of similar value. We have determined that by grouping, the seller has a better chance of selling because buyers tend to fall into groups as well. Lots of buyers looking at an abundance of cars in the same price range translates into a better selling percentage. Now, it is also important to know that we have what we term Regional auctions (like Des Moines or Kansas City) and National auctions (like Indianapolis or Florida) – at a regional you might have cars selling in the $25,000-$50,000 range on Saturday, but at a national those cars might be grouped on Thursday or Friday. The entire process is designed to give every seller the best opportunity to sell their car.

A perfect example of proper placement is shown in the photo below; this is a car that ran at our December Kansas City auction. We grouped it to run on Saturday from 1-5 pm with a suggested value of $40,000. It crossed the block at 2 pm and sold for $40,000. Perfect placement that resulted in a sale and a great illustration of matching the right group of cars with the right buyers. M

BRANSON MUSEUM AUCTION BRINGS GLORIOUS RESULTS

KANSAS CITY WINTER 2009Strong Sell-Through Rate, Attendance Achieved

It was “standing-room only” October 24, 2009 as thousands of collectors packed the Dick Clark American Bandstand Theater in Branson, Mo., for the Mecum ‘57 Heaven Museum Auction. Selling hundreds of items from the museum’s unique collection of 1957 vehicles, authentic storefronts and auto memorabilia, total gross sales topped $7 million (excluding buyer’s premium). The Mecum team gathered a record number of pre-registered and registered bidders to buy pieces from the museum’s incredible collection of cars,

Mecum Auction is pleased to announce total gross sales (excluding buyer’s premium) reached $6.8 million during its December 4-5, 2009, Kansas City, Missouri auction. “Our Kansas City auction continues to boast significant sales and attendence increases year after year, and this event was no exception as we offered nearly 500 classic, muscle and collector cars to enthusiastic bidders,” said President Dana Mecum. “Bidder numbers were very high and we finished with an impressive 68% sell-through rate. The new venue at Bartle Hall was a fantastic move for the Mecum Auction team as well.” Kansas City Convention Center/Bartle Hall is the largest multifaceted structure in Kansas

City, Missouri, that is dedicated to sports and entertainment events featuring more than 388,000 square feet of exhibit space on one floor and an arena seating more than 10,000 people. A 1968 Shelby GT500 KR Convertible 428 Cobra Jet (Lot S105.1) selling for $185,000 took the top spot at this event. The rotisserie-restored, 24,000-mile car was originally ordered as a Ford executive car and is one of only 33 KR convertibles with air conditioning and 4-speed. Complete auction results are available online to members of the Mecum InfoNet™, which is free to join at www.Mecum.com. Mecum InfoNet™ members can log in to view complete car-by-car auction results soon after each sale. M

collectibles and re-created ‘50s-era storefronts like a drive-in movie and service station. The museum drew an international crowd as well, with interested buyers from around the world - including Australia, Japan, South Africa and England - making purchases. Attendees bid on more than 75 classic cars and motorcycles of all makes and models. Also up for bid were neon and metal signs; vintage men’s and women’s clothing; furniture; books; magazines; vintage movie posters; and children’s toys. M

RESULTS2009

As we prepare for the next decade of collector car auction events we are proud to review some of the highlights of last year. “With everything we’ve accomplished in 2009 - including our sale of the record-setting 1965 Shelby Daytona Cobra Coupe - this has been a banner year for Mecum Auction,” said President Dana Mecum. “Our team is extremely eager to carry that momentum into 2010 with our next great events. ” Here’s a few of the highlights of Mecum auctions throughout 2009. M

Kissimmee ‘09 Lot S1101963 Chevrolet Corvette Z06 Coupe Gulf One Race CarSold for $1,050,000

Spring Classic/Indy ‘09 Lot F248.11966 Shelby 427 S/C Cobra Roadster CSX 3034Sold for $1,165,000

St.Paul ‘09 Lot S1651969 Chevrolet Camaro SS Convertible 427/540 HP, 5-Speed Sold for $72,000

For full details on all auctions and complete auction results join the Mecum infoNet. It’s FREE.Sign up at www.MECUM.com

Bloomington Gold ‘09 Lot S1191968 Chevrolet Corvette L88 427/430 HP, 4-SpeedSold for $300,000

Des Moines ‘09 Lot S931969 Ford Mustang Boss 429 Fastback 429/375 HP, 4-SpeedSold for $195,000

Monterey ‘09 Lot S1041965 Shelby Daytona Cobra CoupeCSX 2601, FIA Championship WinnerSold for $7,250,000

McDorman Sign Collection2 day auction of Neon signs, rare parts and memorabilia. Gross sales were just over $2,000,000

St.Charles ‘09 Lot S971970 Pontiac GTO Judge Convertible400/370 HP Ram Air IV, AutomaticSold for $350,000

‘57 Heaven Museum CollectionA sell-out crowd auction of Classic Cars, Vintage Signs and Memorabilia. Gross sales over $7,000,000

MEET FRANKMECUM

Mecum Auction was established in 1988 when Frank Mecum was just six years old. He is the second youngest of four siblings. When looking back to the way Mecum Auction began, Frank remembers the office operating out of their home as the dining room doubled as the office. At age twelve he began his career with Mecum Auction as a Sticker Boy. That is when his passion and thirst for the auction business started. Frank is the driving force and Dana’s right hand man at the Mecum headquarters and leads the Consignment Department. Onsite at the auctions, wearing his signature Orange hat, Frank brings his infectious positive spirit and is able to work the crowd as a strong and dedicated Ringman. When Frank was asked what he believes is the key to the ever growing success of Mecum Auction, he simply responded with, “The group as a whole, everyone from our dedicated employees and to our outstanding customers is the absolute KEY to Mecum’s success.” M

Contact Frank at 815-568-8888

It’s Time to Consign.

APRIL 9-10Bartle Hall • Kansas City Convention Center

Kansas City, MO 500 VEHICLES

Broadcast LIVE on HD Theater

Download a “Request for Position” form today. Visit www.MECUM.com. Click on the Buy/Sell tab at the top of the home page to download all forms. Print out and fax completed forms to 815.568.6615. Be sure to fill out separate forms for each vehicle when requesting positions.

Interested in selling your car?

MAY 19-23Indiana State Fairgrounds • Indianapolis, IN

1200 VEHICLES

It’s Time to Consign.

Download a “Request for Position” form today. Visit www.MECUM.com. Click on the Buy/Sell tab at the top of the home page to download all forms. Print out and fax completed forms to 815.568.6615. Be sure to fill out separate forms for each vehicle when requesting positions.

Interested in selling your car?

Broadcast LIVE on HD Theater

1966 Chevrolet Corvette Vintage Race Car

2003 Chevrolet Corvette C5R #50 Factory Race Car

1969 Pontiac Trans Am Convertible

1970 Dodge Hemi Challenger Convertible 2003 Chevrolet Corvette C5R #53 Factory Race Car

RETURNTO RACE TOWNFrom Race Cars to Collections, Muscle Cars and Memorabilia, be part of it all as Mecum brings more of the best to Indy this Spring.

1967 Chevrolet SS 427 2-Door Hardtop.

1968 Pontiac Firebird Ram Air I

1969 Chevrolet Camaro Pace Car Resto Mod

1962 Ford Galaxie 500XL Convertible

1970 Ford Mustang Mach 1 428 CJ

1970 Plymouth ‘Cuda 383 Convertible

1969 Shelby GT500 Fastback

1965 Plymouth Satellite Convertible

1956 Ford Crown Victoria

1967 Chevrolet Corvette 427 COPO

1956 Chevrolet Nomad

1960 Cadillac Eldorado Convertible

1957 Chevrolet Bel Air Convertible

1970 Pontiac GTO Judge Convertible

1969 Ford Mustang GT Convertible Q Code

1951 Mercury Convertible

1939 Ford Convertible

1964 Pontiac GTO Convertible

1958 Chevrolet Corvette Fuel Injection

1961 Chrysler 300G Convertible

1966 Shelby GT350-Hertz Fastback

1965 Shelby GT350 Fastback #199

O F F E R E D A T N O R E S E R V E

T H E

MAY 19-23Indianapolis, IN

950 Greenlee St., Marengo, IL 60152

1963 Pontiac Tempest Station Wagon 421 Super Duty

1965 Pontiac GTO Hurst Convertible Riverside 500 Pace Car

1963 Pontiac Catalina 421 Super Duty Swiss Cheese

1963 Pontiac Tempest Station Wagon 421 Super Duty

1965 Pontiac GTO “GeeTO Tiger”

ALSOFEATUREDAT INDY’10

PLUS OVER 300PIECES OF MEMORABILIA

PONT I ACDana’s

Collection

2010 AUCTION SCHEDULE

Nobody Sells More Collector Cars Than Mecum. Nobody.SM

8 1 5 - 5 6 8 - 8 8 8 8

www.MECUM.com

APRIL 9-10 Bartle Hall - Kansas City Convention Center

500 VEHICLES

301 W. 13th Street, Kansas City, MO 64102

JUNE 18-19 at MSRA’s 37th Back to the 50’s 300 VEHICLES Minnesota State Fairgrounds 1265 N. Snelling Avenue, St. Paul, MN 55108

Hyatt Regency Resort & Spa • On Del Monte Golf CourseAUGUST 13-14 1 Old Golf Course Rd.

Monterey, CA 93940

400 VEHICLES

JANUARY 28-31 Osceola Heritage Park 1000 VEHICLES

1875 Silver Spur Lane, Kissimmee, FL 34744

MAY 19-23 Indiana State Fairgrounds

1200 VEHICLES

1202 E. 38th Street, Indianapolis, IN 46205

JULY 16-17 Iowa State Fairgrounds 500 VEHICLES East 30th & East University Avenue Des Moines, IA 50317

JUNE 25-26 Pheasant Run Resort

400 CORVETTES

4051 E. Main Street, St.Charles, IL 60174

SEPTEMBER 16-19 Pheasant Run Resort

800 VEHICLES 4051 E. Main St., St. Charles, IL 60174

DECEMBER 3-4 Bartle Hall - Kansas City Convention Center

500 VEHICLES 301 W. 13th Street, Kansas City, MO 64102

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