med net.com confronts "click through" competition
TRANSCRIPT
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RevenueAdvertisement Income: $12,000,000ExpensesPurchased Content: $3,700,00Sales and Marketing: $3,000,00Tech-Support: $1,300,00General Administration: $3,000,00----------------------------------------------------------------------------------Net Income: $1,000,000
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CPM (Cost per thousand impression) Basis
One impression meant that one visitor requested from a web-
server a page that had a specific advertisement on it, hereby monetizing of “eyeballs” i.e. Site Visitors
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Ad Venue Monthly
Visitors
Impressions
Received
Cost Click
Through
CTR Total Ad.
Cost
Cost Per click
Through
MedNet 4.3mm 17.2mm $100CPM 516,000 3% $1.72mm $3.33
MarvelSearch
19mm 57mm $0.54perclick through
798,000 1.4% $430,920 $0.54
U.S.Newspaper
2.5mm/day 5mm $260,000/2-day ad
37,000 0.74% $260,000 $7.03
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