Marketing expertisefor innovative and

transformative strategies

Capabilities and Credentials

Firm Profile

• Services firm that drives innovative solutions to the challenges of product and marketing organizations

• Extensive experience serving World Class companies

• Deep marketing expertise with strategy and business results orientation

• Offices– Serving the U.S. San Mateo and Palo Alto, CA (2005)

– Serving Europe Geneva, Switzerland (2008)

– Serving APAC Hong Kong, China (Coming 2009)

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Medallurgy Engagement Model

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Medallurgy brings together teams of experts and experienced professionals to collaborate and address client business issues

Who We Are As a Company

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Collaborate with marketing teams to develop strategic solutions to business problems and drive programs to achieve markedly superior results

Top Tier AgenciesFortune 500 Companies

Core Competencies

Analyze market dynamics & develop actionable strategies

• Marketing solution roadmaps

• Product differentiation and launch plans

• Integrated marketing and customer acquisition strategies

Quantitative & qualitative market data collection and analysis

• Usability testing

• Customer segmentation and profile definition

• Market receptivity and price sensitivity

• Competitive market intelligence

Develop solutions and programs that drive measurable results

• Go-to-market pilot marketing programs

• Integrated marketing programs

• Web and user interface design

• Customer acquisition and CRM

Define & implement organization & process changes

• Marketing governance

• Organization planning and definition

• Process development & documentation

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Answers ‘What should we do?’

Answers ‘What should we know?’

Answer ‘How do we do it?’

Answer ‘How do we manage it?’

Illustrative Client Engagements

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• Digital strategy for Stryker, Intel, and Safeway

• Product feature development and re-launch strategy for Stryker

• eCommerce business planning for Safeway and Seagate

• Integrated event marketing strategy for Intel

• Feature prioritization and planning for Safeway

• Marketing prioritization framework for Seagate

• Customer receptivity study for Stryker

• International price sensitivity study for Sun

• International market positioning study for Intel

• User needs analysis for J&J

• Usability testing for Stryker

• Stryker.com redesign, development, and launch

• Web presence analysis and program plan for Intel & J&J

• CRM pilot for J&J

• Intel event marketing enhancement programs

• Relationship marketing plan for Intel Leadership Programs

• Internet marketing governance for Safeway

• Integrated marketing process definition for Intel

• Web governance plan for Stryker

• Org development and role definition for Intel

Select Case Studies

• Kohler Efficient and Scalable Global Web Ecosystem

• Seagate / Maxtor Marketing Framework

• Intel Integrated Marketing Strategy

• Stryker Product Launch

• Safeway Organization Planning and Governance

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Efficient and Scalable Global Web Ecosystem

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ObjectiveDevelop a plan of action for an efficient, scalable global web eco-system, delivering local sites that drive revenue at reduced costs

ApproachLed high impact engagement to define “as-is state” of global content management process, technology, governance and finance model. Created business case, project roadmap, and change management plan for global initiative

ResultsBuilt consensus with Kohler Executive Team for new global initiatives resulting in 45% savings to web operations, while improving ROI and ensuring coherent branding and user experience across all Kohler sites

Marketing Framework – Integrated Media, Creative, and Web Strategy

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ObjectiveDevelop a market data informed framework from which marketing planning can be developed that answers who to message, what to communicate, when to engage, and through which touch points.

ApproachAnalyzed multi-brand and ingredient-brand strategies, developed differentiating brand migration approach, and analyzed micro-business segment to identify key marketing drivers

ResultsResearch, analysis, and marketing framework defined messaging plans and short and long term marketing roadmaps by establishing the ‘compass heading’ for marketing initiatives.

Integrated Marketing Strategy – Global Approach

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ObjectiveIdentify root cause of market slippage at retail in key non-US markets and develop marketing strategy to strengthen position.

ApproachDeveloped BKM’s for integrated marketing, conducted guerilla research to identify potential reasons behind market slippage, and defined marketing plan and innovations to leverage at retail in key global markets

ResultsBusiness case justified marketing budget increase for focused and aggressive marketing and promotions programs that more specifically appeal to unique market requirements. Initial data indicates strengthened ‘preference’ metrics

Market Readiness and Product Re-Launch Strategy

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ObjectiveAssess receptivity for Remote Device Management (RDM) solutions across Stryker Endoscopy markets and develop product and go-to-market re-launch strategy

ApproachConduct comprehensive assessment within Stryker Endoscopy leadership and contrast with market data through primary research with Sales Reps, Surgeons, and Biomeds. Develop re-launch plan based on market conditions

ResultsIdentified internal barriers and misconceptions that impeded development and broad acceptance of RDM solutions. Developed RDM ‘productization’ recommendations and go-to-market plan.

Organization Planning and Governance

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ObjectiveDevelop value-add Interactive Marketing Organization to integrate with overall marketing at Safeway and drive incremental sales

ApproachAssessed marketing structure, programs, and processes. Identified BKM’s from benchmark targets. Developed Interactive Marketing Organization pillars including Structure, Key Roles, Processes, and Governance Requirements

ResultsTransition plan and organization requirements drove the fundamental restructuring of Interactive Marketing at Safeway with emphasis on creating a more results driven and accountable team.

Key Take-Away

Key Take Away

• Medallurgy is uniquely capable to focus highly qualified teams to drive value-add solutions

– Strategic marketing programs

– Market research

– Marketing programs

– Governance

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