Innovation & Simplicity for our clients

success!

We assist

Business Intelligence to achieve a deep knowledge of the Market, Customer and Brand.

Commercial Operation to maximise performance and the return on their investments.

Innovators to create more successful propositions.

CEO’s to grow profits through customer-centricity.

Rome Milan & others 18 countries through our MEDINET network

Some HQ Credentials P&G Pfizer Forest Daiichi-Sankyo Johnson & Johnson Novo Nordisk

Special Relationship

Univ. “La Sapienza” NOMOS Eurogroup SIIA, SID, SIP, AIOM, etc...

Our Heritage

Over 120 projects per year

40% International

Established since 1984

€ 151.000 average sales per person/year

Valerio Carboniero: Offering for Metabolic & CV disease, device, customer satisfactions & brand tracking

Quantitative Research Director

Vincenzo Falco: Offering for Oncology, Hematology, Orphan Drugs & Market Access

R&D Manager

Lucio Carsana: Offering for SFE, Selling skills, Field manager coach

Business Development

Alfonso Martuscelli: Offering for Vaccines, Mature Products, Hemophilia & CNS

Field Manager

Francesca Venturi Visconti: Offering for Vaccines, Antibiotics, Parallel Imports, value proposition & communication test

Qualitative Research Manager

Bruno Sfogliarini: Offering for Forecasting, Marketing Mix, Segmentation & Targeting, Market Potential

Medi-Pragma Nord Director

Gokay Ustun: Offering for Transplant, Hemophilia & Rheumatoid arthritis

Business Development

Emanuele Corsaro: Offering for Pharmacy, Wholesalers & OTC

International Account Manager

Coverage of both qual and quant

research

Availability of applied statistical capability

Consulting attitude Strong project management

…and also knowledge on the therapeutic area

MEDI-PRAGMA CAPABILITIES

METHODOLOGIES FOR DATA COLLECTION

Bespoke – Tailored - Flexible

DATA COLLECTION IS CARRIED

OUT EXCLUSIVELY BY

ESPECIALLY TRAINED AND

BRIEFED QUALIFIED PERSONNEL

(MEDICAL DOCTORS,

BIOLOGISTS, PSYCHOLOGISTS,

PROFESSIONAL INTERVIEWERS)

MEDI-PRAGMA VALUE FOR OUR CLIENTS

OUR OFFERINGS FOR PHARMA

Consultant

Business

Solution

Commercial

Effectiveness

Knowledge

Research

Strategy

OUR OFFERINGS FOR PHARMA

MARKETING MIX OPTIMIZATION

SEGMENTATION & TARGETING

MARKET ACCESS

BUSINESS MODEL

CALL QUALITY

NON PERSONAL PROMOTION

INTELLIGENCE PHARMA SOLUTION

IN BOUND & OUT BOUND PROJECT

DRUGS DEVELOPMENT VALUE CHAIN

SALES CAMPAIGN PLANNING & DEPLOYMENT

RELATIONSHIP MARKET POTENTIAL/DEFINITION

PRODUCTS/BRAND LCM

CUSTOMER/ PRODUCT VALUE PROPOSITION

CUSTOMER POTENTIAL

MKT/COMPETITIVE INTELLIGENCE & GAP ANALYSIS

COMPANY/BRAND IDENTITY/COMMUNICATION/IMAGE/

REPUTATION

METODOLOGIES WHEN USE MEDI-PRAGMA ANALYTICS TOOL

ECONOMETRICS ROI, KPI, PERFORMANCE ASSESTMENT, GAP ANALYSIS, MARKETING MIX ALLOCATION, MS, PATIENTS INCIDENCE & PREVALENCE, SCENARIOUS

ROMI, SHIFT SHARE, EVENT IMPACT, SoV, SELETRACK, TRAXER

INTANGIBLE METRICS ROI, BRAND VALUE & POSITIONING, KPI, VALUE PROPOSITION, IMPACT OF INNOVATION, GAP ANALYSIS, MARKETING MIX ALLOCATION, PERFORMANCE ASSESTMENT, AWARENESS

REPUTACTION,IDEA, SoV, SELETRACK, TRAXER, KANO MODEL, FI.DO

EMOTIOMETRICS BRAND VALUE, POSITIONING, EFFECTIVENESS OF MESSAGES, VALUE PROPOSITION, COMMUNICATION CHANNEL SET UP, CUSTOMER INFLUENCE

EXCELLENCE CIRCLE, EMOTIONAL SELLING, SOCIAL AWARENESS, KANO MODEL, T.O.T.E. , TRAXER

NEUROMARKETING BRAND VALUE, POSITIONING, EFFECTIVENESS OF MESSAGES, VALUE PROPOSITION, COMMUNICATION CHANNEL SET UP, CUSTOMER INFLUENCE

EYE TRACKING, FACIAL CODING

ENGAGEMENT BRAND PIRAMID: AWARENESS, ASSOCIATION, FAMILIARITY, ATTITUDES, IDENTITY, PERSONALITY, IMAGE, PREFERENCE, POSITION, EQUITY-CONCEPT TESTING

STRUCTURAL EQUATION MODEL, AMOS, TRAXER

EXPERT INTERVIEW VALUE PROPOSITION, SCENARIOUS, COMMUNICATION CHANNEL SET UP, LATERAL THINKING, NEW NEEDS DESCOVERY, GAP ANALYSIS, DEFIND BARRIERS TO ACCESS

KOLABORATION, STAKHOLABORATION, LADDERING, SIX HATS FG, ANALYTIC HIERARCHY PROCESS

ETNOGRAPHIC SOURCE OF BUSINESS, SWITCHES DINAMICS, PATIENTS LIFE STORY, COMPLIANCE VIDEO LAB, PHARMA MISTERY SHOPPING, VESPRO, “24: Twenty for you”

DIGITAL MARKETING RESEARCH

SOCIAL MEDIA, NON PERSONAL PROMOTION, E-DETAILING, E-MARKETING, E-REPS, VIRAL MARKETING, AWARENESS

BUZZ SENTIMENT, EYE TRACKING, WEB ANALYTICS, E-BIZZ SATISFACTION, REP EQUIVALENT MODEL

FORECASTING SCENARIOUS, RISK AND UNCERTAINTY, DECISION ANALYSIS FORECASTING TOOL, SIMULATION TECHNIQUES, WATERFALL DIAGRAMM, …

TEXT ANALITICS VALUE PROPOSITION, SCENARIOUS, COMMUNICATION CHANNEL SET UP, LATERAL THINKING, NEW NEEDS DESCOVERY, AWARENESS

Nvivo9, LEXICON, WORDERING ANALYTICS

MROCS VALUE PROPOSITION, SCENARIOUS, COMMUNICATION CHANNEL SET UP, LATERAL THINKING, NEW NEEDS DESCOVERY

DELPHI ONLINE, KOLMUNNITY, ANALYTIC HIERARCHY PROCESS

NEW CUSTOMER PROFILING & MAPPING

COSTUMER SEGMENTATION & TARGETING BASED ON VALUE PROPOSITION AND/OR VOLUMETRICS ATTITUDE, DEFIND BARRIERS TO ACCESS

CLUSTER ANALYSIS, MANOVA, DISCRIMINANT ANALYSIS, CONJOINT ANALYSIS, STAKEHOLDERS NETWORKING & INFLUENCE, I-PHARM DATA BASE, CORRESPONDENCE MAPPING ANALYSIS, MULTIDIMENSIONAL SCALING (MDS)

HOLISTIC BRAND VALUE, POSITIONING, EFFECTIVENESS OF MESSAGES, VALUE PROPOSITION, COMMUNICATION CHANNEL SET UP, DEFIND BARRIERS TO ACCESS, AWARENESS, LOYALTY, CONCEPT TEST

HALL TEST, STORY BOARD & SELLING, HOLLYWOOD, SIX HATS FG, TERRITORY FG, KANO MODEL, SELETRACK, TRAXER

TRANSFORMATIONAL LEARNING

TO EVELUATE INTERNAL STAFF, DESCOVER AREA OF IMPROVING, BUILD A GOOD HUMAN ENVIRONMENT, ANALYZE MANAGEMENT SYSTEMS AND LEADERSHIP STYLE

ICQ, CMC, STRACOM, ASSERTIVITY, CHANGE MANAGEMENT, REP’S EMPATY

THERE YOU HAVE IT: FOURTEEN MARKET RESEARCH OPTIONS THAT ARE NOT “TRADITIONAL” METHODS

Fourteen is a lot, so to categorize the methods, use the table below. The categories are self-explanatory, and are a useful way to draw distinctions.

Sales Force Effectiveness

17%

Consumer

11%

Rheumatology

5%

Gastrointestinal

4%

Oncology

10% Medical Device

5%

Diabetes

5%

CNS/Psychiatry

10%

Cardiovascular

20%

Others

10%

Dermatology

3%

MAIN CLIENTS

N° OF INT’S STUDIES OVER THE PAST

0

10

20

30

40

50

60

70

2007 2008 2009 2010

31 45

53

66

COUNTRIES INVOLVED

25,0%

18,0%

20,0%

20,0%

10,0%

7,0%

UK

SPAIN

GERMANY

FRANCE

USA

OTHER

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