Media Kit 2014

scaffold & access magazine

Scaffold & Access Magazine is the official magazine of the Scaffold & Access Industry Association, the preeminent association serving the scaffold and access industry.

The Scaffold & Access Industry Association is an organization that strives to elevate the standards of practice in the scaffold and access profession by educating its members on safety issues, better business practices and innovative solutions to difficult challenges.

SA Magazine serves as the voice for the SAIA and is widely read by both members and other industry professionals. Its reach includes engineers, erectors, safety professionals, general and specialty contractors, window washing companies, manufacturers, rental companies, staging companies—anyone who utilizes scaffold, lift and access equipment.

Because of SA’s reach, it is an excellent platform for advertisers to promote their products and services to those individuals who can either make or influence buying decisions. Our surveys support the fact that SA Magazine is seen as a resource that is saved and passed around to others. Our editorial is geared to both technical and “boots on the ground” solutions to issues that have an impact on our readers. In addition to useful and informative articles, SA Magazine provides up-to-date information on new products/services, regulations, standards and association news. It is a “must-read” magazine.

In addition to the six print issues of SA Magazine, a full-featured, bi-monthly digital enewsletter will accompany the print publication elaborating further on the more timely and relevant topics pertaining to the scaffold and access industries and SAIA.

86% of our readers spend up to an hour reading SA Magazine

71% pass SA Magazine along to other staff members

88% save each SA issue for reference

69% of our readers either purchased or recommended an advertised product/service

70% visited an advertiser’s website

2012 Readership Survey

January-February Ad close: Dec 13 Scaffold & Access for the End User including: AWPs, Mast Climbers, Supported Scaffolds, and Fall Protection * Committee Week Distribution

March-April Ad close: Jan 28 Industrial Outage Season including: Construction Hoists, Supported Scaffolds (including system and rolling towers) * Con Expo Distribution

Membership Directory Ad close: April 4 Listings of SAIA member companies that manufacture, sell, rent, erect or service products/equipment used in the scaffold & access industry.

May-June Ad close: May 6 Swing Stage Focus including: Suspended Scaffolds, Permanent Installations, and Fall Protection *SAIA Convention Preview

July-August Ad close: Jun 17 Non-Motorized Focus including: Supported Scaffolds, Plank & Platform, Shoring, Enclosures, and SAF-T Preview * SAIA Convention Distribution

September-October Ad close: Sep 9 Powered Access Focus including: AWPs, Mast Climbers, and Construction Hoists *ANSI Meeting Preview

November-December Ad close: Oct 28 International Focus including: Shoring, Plank & Platform, Suspended Scaffolds, and Permanent Installations *World of Concrete Preview

PLUS Bonus Distribution at WOC, ARA, Con Expo, Committee Week, SAIA’s Annual Convention, SAF-T Conference, and all regional networking and safety events.

2014 Editorial Calendar

Advertising Contact800-231-8953 602-368-8552 (direct) 515-574-2361 (fax) sales@maxcapmedia.com

Advertising Rates, Deadlines, and Mechanical Requirements furnished upon request.

Steve Wilcox ACCOUNT EXECUTIVE 515-330-2142 swilcox@maxcapmedia.com

Cindy Kirby ACCOUNT REPRESENTATIVE 800-231-8953, Ext. 2284 ckirby@maxcapmedia.com

Floyd Geopfert ACCOUNT REPRESENTATIVE 800-231-8953, Ext. 2278 floyd@cranehotline.com

Jeff Shumar ACCOUNT REPRESENTATIVE 602-368-8552 jshumar@maxcapmedia.com

Editorial ContactLindsay Minard Editor 602-288-7289 lminard@maxcapmedia.com

scaffold & access magazine

Website Banners

Leaderboard Banner

Middle Banner

Rectangle Banner

Side Banner

Per Month 500 350 300 250

2014 Advertising Rates

Ad SizesMagazine trim size is 8.175 inches by 10.875 inches. *For bleed, add .125” all around the trim.

Magazine live area is 7.75 inches by 10.5 inches. (Parameters in which all typography/logos/images must be within, or otherwise may be trimmed off, unless bleeding off page).

Full Page 8.125” x 10.875” *1/2 Island 4.625” x 7.25”1/2 Page Horizontal 7” x 4.875”1/2 Page Vertical 3.375” x 10”1/3 Page Vertical 2.25” x 10”1/3 Page Box 4.625” x 4.875”1/4 Page 3.375” x 4.875” Leaderboard/Middle Banners 728p x 90pRectangle Banner 300p x 250pSide Banner 120p x 240p

ContactMCM Group LLC Email: sales@maxcapmedia.com Phone: 602-368-8552 Toll-Free: 800-231-8953 Fax: 515-574-2361

1X 3X 6X Directory

Full page 2750 2570 2395 2945

1/2 page island 2130 2060 1970 2301

1/2 page horiz./vert. 2020 1930 1875 2170

1/3 page vert./box 1775 1625 1605 1820

1/4 page 1630 1560 1385 1795

Premium Positions Additional Fee

Inside Front Cover +15%

Inside Back Cover +15%

Back Cover +30%

Other Special Pages +10%

Advertise and Realize BenefitsSA Magazine offers three primary channels to get your products/services in front of our readers: print, digital and our annual directory. In total, SA Magazine reaches more than 6,000 readers each issue in more than 20 countries. And, with our impact digitally, these numbers continue to grow. Additionally, SA Magazine’s advertising staff is always open to special promotional opportunities that your company might want to suggest.

SA Magazine is the No. 1 option to showcase your company to the industry’s decision makers!

Rate Card and SpecificationsAs the official publication of the Scaffold & Access Industry Association, SA Magazine offers reliable information in a full-color, glossy, printed format as well as a digital edition. Published seven times a year—six regular issues plus the annual directory—SA Magazine is mailed directly to scaffold and access professionals as well as safety, construction and design professionals, rental companies, staging companies, and facility managers. The publication is also distributed at numerous special meetings and industry events.

Ad Material RequirementsMCM Group LLC operates a Macintosh workflow and accepts ads sent in the following formats. *(Preferred) Adobe Acrobat PDF - file pdf exported as PDFX/1-A 2001 format or Press Quality format).

We will also accept Photoshop TIF, or Illustrator EPS files. Adobe Illustrator EPS All converted to CMYK, create outlines paths for all text, all imported images must be embedded.

Adobe Photoshop TIF All converted to CMYK, 300 dpi, TIF format, flattened

ZMag Sponsor 1X 3X 6X

1400 1200 1000

* SAIA members receive 10% off published net rate card pricing.