media adoption

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at one time it was “new media”

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How long did it take Americans to adopt electricity, the telephone, radio, television and other media?

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Page 1: Media Adoption

at one time it was at one time it was “new media” “new media”

Page 2: Media Adoption

DO YOU KNOW HOW QUICKLY THE FOLLOWING

TECHNOLOGIES WERE ADOPTED?

(HOW MANY YEARS FROM AVAILABILITY TO 25% ADOPTION)

DO YOU KNOW HOW QUICKLY THE FOLLOWING

TECHNOLOGIES WERE ADOPTED?

(HOW MANY YEARS FROM AVAILABILITY TO 25% ADOPTION)

Page 3: Media Adoption

how many years for 25% to adopt ...

how many years for 25% to adopt ...

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Electricity

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4646

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available - 187325% adoption - 1919

available - 187325% adoption - 1919

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What about ...What about ...

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3535

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available - 187625% adoption - 1911

available - 187625% adoption - 1911

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Longer or shorter for ...Longer or shorter for ...

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Text

RADIO

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3131

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available - 189725% adoption - 1928

First station licensed in 1920

available - 189725% adoption - 1928

First station licensed in 1920

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how many years for 25% to adopt ...

how many years for 25% to adopt ...

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Text

TV

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2626

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available - 192625% adoption - 1952

This data seems suspect (all data from pew research center chart of the week, march 14,

2014)

the first tv station, WRGB IN ALBANY, NEW YORK, came along in 1928. it was AN experimental

STATION without any regular programming.

available - 192625% adoption - 1952

This data seems suspect (all data from pew research center chart of the week, march 14,

2014)

the first tv station, WRGB IN ALBANY, NEW YORK, came along in 1928. it was AN experimental

STATION without any regular programming.

Page 19: Media Adoption

moving on to a more recent technology ...moving on to a more recent technology ...

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Text

PERSONAL COMPUTERS

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1616

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available - 197525% adoption - 1991

available - 197525% adoption - 1991

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YOU MAY REMEMBER ...YOU MAY REMEMBER ...

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Text

THE FIRST

MOBILE PHONE WITH

INVENTOR MARTIN COOPER

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1313

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available - 198325% adoption - 1996

available - 198325% adoption - 1996

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how MANY YEARS for 25% to adopt ...

how MANY YEARS for 25% to adopt ...

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THE WEB

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77

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available - 199125% adoption - 1998

available - 199125% adoption - 1998

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AND NOW CONSIDER THE First weekend sales

of ...

AND NOW CONSIDER THE First weekend sales

of ...

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THE IPHONE 5C AND 5S

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9million

m million

9million

m million

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IF YOU WOULD LIKE TO LEARN MORE ABOUT

HOW AND WHY TECHNOLOGY IS

ADOPTED BY USERS, YOU WILL WANT TO STUDY ...

IF YOU WOULD LIKE TO LEARN MORE ABOUT

HOW AND WHY TECHNOLOGY IS

ADOPTED BY USERS, YOU WILL WANT TO STUDY ...

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Text

EV

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pew research center

chart of the day

march 14, 2014

pew research center

chart of the day

march 14, 2014

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let’s look at a few strategies used to introduce a new technology ...

let’s look at a few strategies used to introduce a new technology ...

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Announce the new technology at a splashy event.

The introduction of Television at the 1939 New York World’s Fair: TV at World’s Fair

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Create instructional videos to explain how it works.

The introduction of the Dial Telephone: Dial Phones

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Here’s a fact that may surprise you.

The idea of FaceTime has been around long before the iPhone.

AT&T introduced the Picturephone in ...

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