MEDIAOPPORTUNITIES

The home of high school sports communitiesVNN is the multimedia rights holder for over 3,200 high school athletic brands across the US

VNN will donate over $4.1M to school athletic departments in 2018.

$3.6MSoftware and hosting fees

$500KPartner revenue-sharing

The VNN Sports Mission:Transform Communities By Celebrating High School Sports

The largest audience in sports is high school

930KNHL

510Mattendance at high school

sporting events, 2011*

17.3MNFL

73.7MMLB

*NFHS / http://old.nfhs.org/content.aspx?id=5732**IMG / http://img.com/expertise/collegiate/

190MCollege**

Unprecedented Access and Integration

Website and PlatformOfficial athletic websites

Local ContentProfessional Tools

VNN owns the digital ecosystem that powers high school sports

Social MediaOfficial athletic Facebook pagesOfficial athletic Twitter accounts

eCommerceOn-Site fundraising

Professional Pro ShopGame Tickets

How it Works

School professionals use VNN apps and integrations to manage administrative tasks

Schedules, Scores, Alerts, Registration, Articles,Photo Galleries, Video

Information and content is automatically posted on school’s custom VNN SportsHub website

Platform pushes content to all major social accounts and parent-defined channels

Facebook, Twitter,Email, SMS

Registers her kid for sportsPre-Season VNN Registration-Enrolled in loyalty program

Ordered her kid’s required gearVNN eCommerce Engine-Featured brands chosen over others

Checked Tonight’s Game-TimeVNN SportsHub Site / Schedule-Jotted down date of brand event

Texted by coach about next week’s team dinner VNN Alerts-Recommends school advertiser to other parents

Looked at post-game photos on Facebook VNN social media sync / SportsHub site-Read branded article from sponsor

Visited Local News Outlet WebsiteVNN Reach Retargeting-Added sponsor to shopping list

VNN is the largest and fastest-growing digital media platform for high school sports

3,200+High Schools

(+600 Middle Schools)

21MPassionate Fans

18%of US High School Population

8,000New fans per day

UNIQUEDUAL-AUDIENCE

Audience Comp

Under 18 - 19%

A35-44 - 22%

A45-54 - 24%

Male - 48%

Female - 52%

EDUCATEDAND AFFLUENT

Education

College Degree - 114 index

Grad School – 122 index

Household Income

$100-150K - 114 index

$150K+ - 124 index

170,000 Coaches

1.7M athletes

21M parents and fans

PASSIONATE COMMUNITIES

Families invest in a sports lifestyle

*CNN Money / USDA “Cost Expenditures on Children by Families”# USAToday, “Why families stretch their budgets for high-priced youth sports”***Scarborough research, CSR issues

$26,700spent each year by parents on costs related to raising two children in Midwest, 2017*

91%parents who will switch to brands that support a cause like schools**

1 in 5families spend over $1,000 per month per child on athletics #

Marketable Moments

VNN touches every digital moment in a parent and athlete’s sports journey

Multiple touchpoints for your brand

Global on-site displaySchedule PagePhoto GalleriesBy TeamRetargeting

Team Fundraising PagesSocial Media Sync (FB/TW)

EXPERIENTIAL

ECOMMERCE

DISPLAY

NATIVE CONTENT

Custom Site Sections

Video

Professional Pro Shop Registration

In-School Events / SamplingCoaches Meetings Gym/Field Banners

GlobalBy TeamSchedulesPhotosRetargeting

[YOUR BRAND]

Example Custom Site Sections: Sports Medicine

-Informational Hub of all things Sports Medicine on VNN network

-Custom content section from sponsor and/or from VNN

-Content lives on VNN Sports Med pages OR on Sponsor Site

-Integrated call-to-actions; Book an Appointment, Find a Doctor, Download Forms

-Promotion via newsfeed and social media sync

Video: Game Highlights Sponsorship

-Official sponsor of all video highlights on VNN school home pages

-Highlights supplied from school, partner apps, and via user uploads

- Logo Placement and Pre-Roll, Mid-Roll and/or Post-Roll advertising within videos

-100% SOV on dedicated video highlights page; includes title banner and in-video advertising

Reebok Case Study: 360° Program

The JJ Watt JJII Launch

DISPLAY

NATIVE CONTENT

DRIVE TO RETAIL

JJ Watt native video invited athletes and fans to launch events on sites and social media pages16% Native CTR (to event schedule)

At selected retailers, fans had a chance to compete in JJ’s signature events and buy product100% try-on increase at doors YoY after VNN Conversion to sales up 25% YoY

On-site / off-site display ads were placed contextually for parents to set reminders about eventsCTR of 6x industry average

The VNN Difference -

The largest, fastest-growing official media rights holder for high school sports

Local experts working for VNN in the communities we serve

One-to-one communication with professionals and communities

Authentic engagement; a national message with local delivery

Living our mission; $4.1M to be reinvested to schools in 2018

Gina ApicellaVP, National Sales

gapicella@vnnsports.net 908.246.2225