media analysis: romania - asef · 2013-11-26 · from the different concepts of each of the...

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Media analysis: Romania Radu Megelea Romanian Institute for European-Asian Relations

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Page 1: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Media analysis: Romania

Radu Megelea Romanian Institute for European-Asian Relations

Page 2: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Adevarul – quality newspaper Volume of news

101/133 (75,93%)

7,76 pieces of news/week

Distribution of sources

0

2

4

6

8

10

12

14

16

wee

k 1

wee

k 2

wee

k 3

wee

k 4

wee

k 5

wee

k 6

wee

k 7

wee

k 8

wee

k 9

wee

k 1

0

wee

k 1

1

wee

k 1

2

wee

k 1

3

Distribution of the foci of domesticity Distribution of degree of centrality

2% 3%

8%

82%

5%

87%

foreign correspondent

foreign newspapers

no source

local correspondent

local, based on foreignnewswire

33 36

15

26

6

0

5

10

15

20

25

30

35

40

Asia Local Regional 3rd 3rd USA

2%

10%

88%

Main

Secondary

Minor

Page 3: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Distribution of the locus of evaluation

Framing

Overall framing

5%

2%

71%

3%

19%

Negative

Neutral, Negative

Neutral

Neutral, Positive

Positive

35%

2% 28%

35% Economy

Environment

Politics

Social Affairs

3%

7%

13%

17%

7% 17% 3%

33%

Agriculture

Business

Energy

Finance

Infrastr.

Industry

Regional Int.

State of econ.

Economy Environment Internal – 2 articles – 1.98% Politics

14%

86%

Internal

External

Page 4: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Social Affairs

6%

11%

8%

19%

3%

11%

3%

3%

36%

Culture

Demographics

Education

Entertainment

Healthcare

Lifestyle

Migration

Natural disaster

Sports

Conceptual Metaphors Few metaphors present, of little statistical significance ; among the ones present , most are have a positive significance; the writer uses mataphors most of the time in an admirative fashion regarding the Asian people. Asia (especially the Asian economy and culture) appears to be a mighty, unstoppable force: (“the Asian kitchen has conquered us”, “Asian products have invaded the IT&C market”; when referring to a football game won by the japanese against Argentina, they are said to have triumphed thanks to the “aggressivity and zeal specific of the Asian people”; “Asia comes from behind lika a typhoon”

Page 5: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Libertatea Volume of news

23/133 (17.29%)

Distribution of sources

0

1

2

3

4

5

6

wee

k 1

wee

k 2

wee

k 3

wee

k 4

wee

k 5

wee

k 6

wee

k 7

wee

k 8

wee

k 9

wee

k 1

0

wee

k 1

1

wee

k 1

2

wee

k 1

3

22%

69%

9%

78%

No sources

Local

Local, basedforeignnewswire

Distribution of the foci of domesticity Distribution of degree of centrality

5

11

2

5

2

0

2

4

6

8

10

12

Asia Local Regional 3rd 3rd USA

9%

91%

Secondary

Minor

Page 6: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Distribution of the locus of evaluation

Framing

Overall framing

Economy Environment Internal – 2 articles – 1.98% Politics

13% 4%

70%

4% 9% Negative

Neutral, Negative

Neutral

Neutral, Positive

Positive

9%

13%

13%

65%

Economy

Environment

Politics

Social Affairs

0% 0% 0%

50%

0% 0% 0%

50%

Agriculture

Business

Energy

Finance

Infrastr.

Industry

Regional Int.

State of econ.

100%

External

Page 7: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

0% 0% 0%

40%

13% 13%

7%

7%

20%

Culture

Demographics

Education

Entertainment

Healthcare

Lifestyle

Migration

Natural disaster

Sports

Social Affairs

Page 8: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

TVR Volume of news

9/133 (6.76%)

Distribution of sources

0

0.5

1

1.5

2

2.5

3

3.5w

eek

1

wee

k 2

wee

k 3

wee

k 4

wee

k 5

wee

k 6

wee

k 7

wee

k 8

wee

k 9

wee

k 1

0

wee

k 1

1

wee

k 1

2

wee

k 1

3

Distribution of the foci of domesticity Distribution of degree of centrality

6

1

2

1

0

1

2

3

4

5

6

7

Asia Local Regional 3rd

11%

11%

78%

Main

Secondary

Minor

The spikes are corellated with events such as the ASEM summit, the Megi typhoon, or Obama‘s visit to Asia

11%

89%

localcorrespondent

no source

Page 9: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Distribution of the locus of evaluation

Framing

Overall framing

Economy Politics

0% 0%

89%

0% 11%

Negative

Neutral, Negative

Neutral

Neutral, Positive

Positive

11%

56%

33% Economy

Politics

Social Affairs

100%

Agriculture

Business

Energy

Finance

Infrastr.

Industry

Regional Int.

State of econ.

100%

External

Page 10: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

34%

33%

33% Entertainment

Migration

Natural disaster

Social Affairs

Page 11: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Frames: Politics

• Volumeof news: 36/133 (27.06%)

• Sources:

• Focus of Domesticity

• Degree of centrality

• Evaluation

• Most frequent actors: USA, China, Romania, Germany,, Japan, India

Adevarul Libertatea TVR

28 3 5

Main Secondary Minor

1 4 31

Asia Local Regional 3rd

8 11 4 16

Negative Neutral, negative Neutral Neutral, positive Positive

3 0 30 1 2

Foreign Correspondents Local Correspondents

5 31

• Main subframe: External Politics

Page 12: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Frames: Economy

• Volumeof news: 54/133 (40.6%)

• Sources:

• Focus of Domesticity

• Degree of centrality

• Evaluation

• Most frequent actors: China, Japan, India, South Korea, Romania, Germany, Russia, USA • Most frequent subframe: State of Economy

Foreign Local Correspondents

Unknown source

8 41 5

Adevarul Libertatea TVR

35 2 1

Main Secondary Minor

2 3 35

Asia Local Regional 3rd

11 9 11 9

Negative Neutral, negative Neutral Neutral, positive Positive

1 2 23 1 11

Page 13: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Frames: Environment

• Volume: 5/133 (3.75%)

• Sources:

• Focus of Domesticity

• Focus of Centrality:

• Evaluation

• Most frequent actors: Ecologists

Adevarul Libertatea TVR

2 3 0

Asia Local Regional 3rd

2 2 0 1

Negative Neutral, negative Neutral Neutral, positive Positive

1 0 4 0 0

Local Correspondents

5

Minor

5

• Most frequent subframe: Internal

Page 14: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Frames: Social Affairs

• Volume: 38/133 (27.81%)

• Sources:

• Focus of Domesticity

• Focus of centrality

• Evaluation

• Most frequent actors: Football players., Germany, France, Romania

• Most frequent subframe: Sports and Entertainment

No source Local Correspondents

2 36

Adevarul Libertatea TVR

35 2 1

Main Secondary Minor

0 6 32

Asia Local Regional 3rd

12 15 4 7

Negative Neutral, negative Neutral Neutral, positive Positive

3 1 24 2 8

Page 15: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Conclusions and observations

• Total of 133 pieces of news, with the majority (75%) of articles originating in Adevarul, followed by Libertatea (17%) and TVR News (7%).

• The articles were spreadi over a broad range of subjects, some completely unrelated to the idea of Asia/Asian actors.

• Most of the articles have been written by local correspondents, with only minor percentages written by foreign correspondents. There have been instances of articles being translated from foreign newspapers. Foreign newswires are credited as sources only in a few cases, although the lack of foreign correspondents would indicate reliance on external sources of information.

• The distribution of the foci of domesticity shows differences between the outlets: in the newspapers the “local” category was the most frequent, followed by “Asia”. In the tv news, “Asia” was the most frequent”, followed by “regional”.

• There have been significant differences between the framing categories of different outlets: while Adevarul treated “Economy”, “Politics” and “Social Affairs” almost equally, Libertatea focused mainly on “Social Affairs”, and the TVR News on “Politics”. The differences might stem from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc.

• The keywords have been evaluated as neutral in the majority (>70%) of the articles, regardless of the newssource

• Adevarul leaned in the direction of a positive evaluation of Asia (22% positive vs. 7% negative). The other newssources showed no statistical significant differences between the number of positive and negative evaluations.

• Most of the mentionings have been minor (a trend that was present regardless of the medium – 88% in Adevarul, 91% in Libertatea, and 78% in the TVR1 TV news), often consisting of a single key word in the whole article.

• The most frequently mentioned country was by far China. There have also been frequent mentions of Japan,India and South Korea.

• Mentionings of the Asian regional organisations have been scarce in the dataset, usually in the context of the ongoing summits.

– The ASEM Summit was mentioned as the “Asia-Europe Summit” 7 times, but ASEM itself is mentioned as an entity only twice. Of the 7 articles, only 2 are focused on the event itself, the others discussing the demise of the presidents mother while he was away at the summit.

– APEC mentioned 3 times, related to the summit in November

– ASEAN is mentioned once

• The results should not necesarrily be interpreted as a lack of interest of the media regarding Asian countries. Individual countries have been mentioned much more frequently (e.g.: in the case of China, terms such as “China”, “Chinese” etc. have been often mentioned more than 5 times per day – compared to the average of 1,5 times/day for “Asia/Asian”. Asian institutions of higher education have also been presented or advertised frequently.

Page 16: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Attachments Adevarul Distribution of sources

Distribution of the foci of domesticity

Distribution of degree of centrality

Distribution of the locus of evaluation

Local correspondent

Foreign correspondent

From foreign newspapers

No source

88 2 3 8

87.12% 1.98% 2,97% 7.92%

Asia Local Regional 3rd

Double entries

33 36 15 26 World; 6 USA

15

32.67% 35.64% 14.85% 25.74%; 5.94%

14.85%

Main Secondary Minor

2 10 89

1.98% 9.90% 88.11%

Negative Neutral, Negative

Neutral Neutral, positive

Positive

5 2 72 3 19

4.95% 1.98% 71.28% 2.97% 18.81%

Economy Environment Politics Social affairs

35 2 28 36

34,65% 1.98% 27.72% 35.64%

Framing (a)overall framing

(b)detailed framing Economy Environment Politics

Agriculture

Business

Energy

Finance

Infrastructure

Industry

Reg. Integration

State of economy

1 2 4 5 2 5 1 10

0.99%

1.98%

3.96%

4.95%

1.98%

4.95%

0.99%

9.9%

Internal External

2 0

1.98% 0%

Internal External

4 24

3.96% 23.76%

Page 17: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Social affairs

Culture Demographics

Education

Entertainment

Healthcare

Lifestyle

Migration

Natural disaster

Sports

2 4 3 7 1 4 1 1 13

1.98% 3.96% 29.7% 6.93% 0.99% 3.96% 0.99% 0.99% 12.87%

Page 18: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Libertatea

Distribution of sources

Distribution of the foci of domesticity

Distribution of degree of centrality

Distribution of the locus of evaluation

Local correspondent

Local based on foreign newswire

No source

16 2 5

69.56% 8.69% 21.73%

Asia Local Regional 3rd Double entries

5 11 2 5 World, 2 USA

2

21.73% 47.82% 8.69% 21.73%, 8.69%

8.69%

Main Secondary Minor

0 2 21

0% 8.69% 86.95%

Negative Neutral, Negative

Neutral Neutral, positive

Positive

3 1 16 1 2

13.04% 4.34% 69.56% 4.34% 8.69%

Economy Environment Politics Social affairs

2 3 3 15

8.69% 13.04% 13.04% 65.21%

Agriculture

Business

Energy

Finance

Infrastructure

Industry

Reg. Integration

State of economy

0 0 0 1 0 0 0 1

0% 0% 0%

4.34%

0%

0%

0%

4.34%

Internal External

3 0

13.04% 0%

Internal External

0 3

0 13.04%

Framing Economy Environment Politics

Page 19: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Social Affairs

Culture Demographics

Education

Entertainment

Healthcare

Lifestyle

Migration

Natural disaster

Sports

0 0 0 6 2 2 1 1 3

0% 0% 0% 26.08% 8.69% 8.69% 4.34% 4.34% 13.04%

Page 20: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

TVR

Distribution of sources

Distribution of the foci of domesticity

Distribution of degree of centrality

Distribution of the locus of evaluation

Local correspondent

No source

1 8

11.11% 88.88%

Asia Local Regional 3rd Double entries

6 1 2 1 1

66.66% 11.11%

22.22% 11.11%

11.11%

Main Secondary Minor

1 1 7

11.11% 11.11% 77.77%

Negative Neutral, Negative

Neutral Neutral, positive

Positive

0 0 8 0 1

0% 0% 88.88% 0% 11.11%

Economy Environment Politics Social affairs

1 0 5 3

11.11% 0% 55.55% 33.33%

Agriculture

Business

Energy

Finance

Infrastructure

Industry

Reg. Integration

State of economy

0 0 0 1 0 0 0 0

0% 0% 0%

11.11%

0%

0%

0%

0%

Internal External

0 5

0 55.55%

Framing Economy Politics

Page 21: Media analysis: Romania - ASEF · 2013-11-26 · from the different concepts of each of the outlets:informative vs. entertaining, more serious vs. easily readable etc. • The keywords

Social Affairs

Culture Demographics

Education

Entertainment

Healthcare

Lifestyle

Migration

Natural disaster

Sports

0 0 0 1 0 0 1 1 0

0% 0% 0% 11.11% 0% 0% 11.11% 11.11% 0%