media and communications diary aged 55+ in the uk · newspapers (print or digital) magazines (print...
TRANSCRIPT
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11
Date
Digital Day 2016
Media and communications diary
Aged 55+ in the UK
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22
Who?
When?
How?
Where?
96%
55%
26%
9%
20%
8%
Live TV
Recorded TV
Free On-Demand
Paid On-Demand
DVD/Blu-ray
Online video clips
Reach of activities
Multiple filters
77%
9%
15%
5%
25%
3%
Live radio
On-Demand radio
Personal digital audio
Streamed music
CD/Vinyl
Music videos
26%
19%
59%
40%
9%
85%
8%
Social networking
Instant Messaging
Emailing
Texting
Photo or video messaging
Phone calls
Video calls
24%Video games
67%
35%
20%
12%
51%
30%
48%
35%
Newspapers (print or digital)
Magazines (print or digital)
Other online news
Sports news/updates
Books (print or digital)
Online shopping/ticketing
Other websites or apps
Other activities
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
In an average week
Any device
Any location
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33
Who?
When?
How?
Where?
99%
84%
96%
24%
93%
35%
100%
100%
Watched
Listened to
Communicated
Played
Read/browsed/used
Social media (across activities)
Any media - exc. comms
Any media & comms activitiy
Reach of activity types
Multiple filters
In an average week
Any device
Any location
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
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44
Who?
When?
How?
Where?
Reach of grouped activities
99%
12%
8%
72%
25%
38%
87%
71%
24%
74%
60%
40%
TV or films on a TV set
TV or films on another device
Other video
Radio on radio set
Radio on another device
Other audio
Voice comms
Text comms
Games
Print media
Other internet media
Other non-internet media
Multiple filters
In an average week
Any device
Any location
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
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55
Who? When? How? Where?
Reach of grouped activities, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Any media and comms
TV or films on a TV set
TV or films on another device
Other video
Radio on radio set
Radio on another device
Other audio
Voice comms
Text comms
Games
Print media
Other internet media
Other non-internet media
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66
Who? When? How? Where?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Live TV (86%)
Recorded TV (36%)
DVD/Blu-ray (10%)
Online video clips (1%)
On-Demand (14%)
Reach of watching activities, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Peak reach
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
77
Who? When? How? Where?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reach of listening activities, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Live or On-Demand radio (46%)
Streamed or personal digital audio (12%)
Peak reach
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
88
Who? When? How? Where?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Text comms (30%)
Voice comms (25%)
Reach of communicating activities, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Peak reach
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
99
Who? When? How? Where?
0%
10%
20%
30%
40%
50%
60%
70%
Reach of reading/browsing/using activities, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Internet media (21%)
Other non-internet media (16%)
Print media (29%)
Peak reach
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
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1010
Who?
When?
How?
Where?
1,734
563
237
216
238
124
Live TV
Recorded TV
Free On-Demand
Paid On-Demand
DVD/Blu-ray
Online video clips
Average minutes spent on activities
925
167
169
256
224
201
Live radio
On-Demand radio
Personal digital audio
Streamed music
CD/Vinyl
Music videos
217
101
299
74
29
141
47
Social networking
Instant Messaging
Emailing
Texting
Photo or video messaging
Phone calls
Video calls
437Video games
288
120
167
234
343
100
329
423
Newspapers (print or digital)
Magazines (print or digital)
Other online news
Sports news/updates
Books (print or digital)
Online shopping/ticketing
Other websites or apps
Other activities
Multiple filters
In an average week
Any device
Any location
Averages (minutes) are among those who did at least one activity during their diary week i.e. excludes zeros
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
1111
Who?
When?
How?
Where?
2,137
982
424
437
873
345
3,863
4,270
Watched
Listened to
Communicated
Played
Read/browsed/used
Social media (across activities)
Any media - exc. comms
Any media & comms activitiy
Average minutes spent on activity types
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Averages (minutes) are among those who did at least one activity type during their diary week i.e. excludes zeros,
and they include multi-tasking activity i.e. doing more than one activity within each category at the same time
Multiple filters
In an average week
Any device
Any location
-
1212
Who? When? How? Where?
Proportion of time spent watching
Multiple filters In an average week Any device Any location
79%
15%
3%1%2%0%
Live TV (79%)
Recorded TV (15%)
Free On-Demand TV or films (3%)
Paid On-Demand TV or films (1%)
Physical video (2%)
Short online video clips (0%)
Average total
Watching time
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one watching activity
Base: n=610
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Inc. Zeros =
Exc. Zeros =
2122 mins
2137 mins
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1313
Who? When? How? Where?
Proportion of time spent listening
Multiple filters In an average week Any device Any location
86%
2%3%
2%7% 1%
Live radio (86%)
On-Demand radio (2%)
Personal digital audio (3%)
Streamed music (2%)
CD/Vinyl (7%)
Music videos (1%)
Average total
Listening time
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one listening activity
Base: n=521
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Inc. Zeros =
Exc. Zeros =
825 mins
982 mins
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1414
Who? When? How? Where?
Proportion of time spent communicating
Multiple filters In an average week Any device Any location
14%
5%
43%
7%
1%
30%
1%
Social networking (14%)
Instant Messaging (5%)
Emailing (43%)
Texting (7%)
Photo or video messaging (1%)
Phone calls (30%)
Video calls (1%)
Average total
Communicating time
Base: n=586
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Inc. Zeros =
Exc. Zeros =
407 mins
424 mins
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one communication activity
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1515
Who? When? How? Where?
Proportion of time spent reading/browsing/using
Multiple filters In an average week Any device Any location
24%
5%
4%
3%
22%
4%
20%
18%
Newspapers (print or digital) (24%)
Magazines (print or digital) (5%)
Other online news (4%)
Sports news/updates (3%)
Books (print or digital) (22%)
Online shopping/ticketing (4%)
Other websites or apps (20%)
Other activities (18%)
Average total
Reading… time
Base: n=583
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Inc. Zeros =
Exc. Zeros =
809 mins
873 mins
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one reading/browsing/using activity
-
1616
Who? When? How? Where?
Proportionate activity by time of day: Grouped activities
Multiple filters In an average week Any device Any location
Other non-internet media
Other internet media
Print media
Games
Text comms
Voice comms
Other audio
Radio on another device
Radio on radio set
Other video
TV or films on another device
TV or films on a TV set
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
1717
Who? When? How? Where?
Proportion of all watching, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Live TV
Recorded TV
Free On-Demand
Online video clips
DVD/Blu-ray
Paid On-Demand
Base: n=610
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
(all watching activities)
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1818
Who? When? How? Where?
Proportion of all listening, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Live radio
On-Demand radio
Personal digital
Music videos
CD/Vinyl
Streamed audio
Base: n=521
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
(all listening activities)
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1919
Who? When? How? Where?
Proportion of all communicating, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Instant Messaging
Emailing
Texting
Video calls
Phone calls
Photo messaging
Social networking
Base: n=586
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
2020
Who? When? How? Where?
Proportion of all reading/browsing/using, by time of day
Multiple filters In an average week Any device Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Magazine
Other news & sport
Books
Other activities
Other sites or apps
Shopping/ ticketing
Newspaper
Base: n=583
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
2121
Who?
When?
How?
Where?
99%
3%
49%
47%
30%
35%
29%
78%
32%
37%
40%
7%
10%
74%
99%
72%
56%
62%
100%
100%
TV set (inc set top box)
Games console
Analogue radio
Digital radio
Stereo system
Smartphone
Standard mobile
Landline
Tablet
Desktop
Laptop
e-reader
Other device
Print
TV set (inc connected devices)
Any radio set (Analogue/Digital)
Any mobile phone (Smartphone/Standard)
Any computer (Desktop/Laptop)
Any device
Any device or print
Reach of devices
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Multiple filters
In an average week
Any device
Any location
-
2222
Who? When? What? Where?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reach of devices, by time of day
Multiple filters In an average week Any activity Any location
TV(inc connected
devices)
Computer(Desktop or
laptop)
Mobile(Smartphone
or standard)
Landline
Radio(Analogue or
Digital)
Tablet
Print6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3am
Grey area of chart shows reach of any device or print
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
-
2323
Who?
When?
What?
Where?
Average minutes spent on devices
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
Multiple filters
In an average week
Any activity
Any location
Averages (minutes) are among those who used device at least once during their diary week i.e. excludes zeros
2,144
144
537
789
308
308
77
125
533
942
747
342
137
459
2,148
884
230
1,040
3,932
4,270
TV set (inc set top box)
Games console
Analogue radio
Digital radio
Stereo system
Smartphone
Standard mobile
Landline
Tablet
Desktop
Laptop
e-reader
Other device
Print
TV set (inc connected devices)
Any radio set (Analogue/Digital)
Any mobile phone (Smartphone/Standard)
Any computer (Desktop/Laptop)
Any device
Any device or print
-
2424
Who? When? What? Where?
50%
15%
2%
3%
4%
15%
3%
8%
Average total
device time
Proportion of time spent on devices
Multiple filters In an average week Any activity Any location
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
TV(including connected devices)
Computer(Desktop or laptop)
Mobile(Smartphone or standard)
Landline
Radio(Analogue or Digital)
Tablet
Print
50%
Other device
15%
15%
2%
3%
4%
3%
8%Average time including zeros is among all in subgroup. Average time excluding zeros is among all who used any device at least once.
Inc. Zeros =
Exc. Zeros =
4270 mins
4270 mins
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2525
Who? When? What? Where?
Proportionate device use, by time of day
Multiple filters In an average week Any activity Any location
Base: n=613
Filters: Age (UK 6+): 55-64, 65+ | Period: In an average week | Devices: Any device | Location: Any location
6am 12pm
Midday
9am 3pm 6pm 9pm 12am
Midnight
3amTV
(Inc. connected
devices)
Computer(Desktop
or laptop)
Mobile(Smartphone
or standard)
Landline
Radio(Analogue
or Digital)
Tablet
Print
Other
device