MEDIA AND INFORMATION LITERACY (MIL)

Mass MediaMedia Effects

Mr. Arniel PingSt. Stephen’s High SchoolManila, Philippines MIL PPT 09, Updated: October 31, 2016

4. Types of Media (Part 2)

Learning CompetenciesLearners will be able to…■define mass media and media effects

(SSHS);■discuss and evaluate the different

theories on media effects (SSHS);■discuss in class how a particular

individual or society is portrayed in public using different types of media (MIL11/12TYM-IIId-12n); and

■evaluate the effects of media to the youth (SSHS).

Topic OutlineI- Mass Media

A. DefinitionB. Theories on Media Effects

II- Media EffectsC. Importance of Understanding Media

EffectsD. Effects to the Youth

Viral: “The Upuan Girl”

(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)

MASS MEDIA AND MEDIA EFFECTS

Mass Media

refer to channels of

communication that involve transmitting

information in some way,

shape or form to large

numbers of people(Source:

https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)

MASS MEDIA AND MEDIA EFFECTS

Media Effects

are the intended or unintended

consequences of what the mass

media does (Denis McQuail,

2010)

(Source: http://mass.pakgalaxy.com/effects-of-mass-media-on-society.html)

MEDIA EFFECTSThird – party Theory

• People think they are more immune to media influence than others.

(Source: https://www.linkedin.com/pulse/death-human-conversation-awad-abdelgayoum)

MEDIA EFFECTSReciprocal Effect

• When a person or event gets media attention, it influences the way the person acts or the way the event functions.

• Media coverage often increases self-consciousness, which affects our actions.

(Source: http://www.flickriver.com/photos/billyjo29/tags/kapamilya/)

MEDIA EFFECTS

Boomerang Effect• refers to media-

induced change that is counter to the desired change

(Source: http://uppiddee.com/blog/smiley-faces-and-the-boomerang-effect/)

MEDIA EFFECTCultivation Theory

(George Gerbner)• states that media

exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world

(Source: http://mass.pakgalaxy.com/cultivation-theory.html)

MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.

(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)

MOVIE CLASSIFICATION RATINGS

VIDEO PRESENTATIONMTRCB 2016 Infomercial

https://www.youtube.com/watch?v=6PVFQjIEZ-M

MEDIA EFFECTSAgenda-setting Theory(Lippmann/ McCombs

and Shaw)• process whereby the

mass media determine what we think and worry about

• public reacts not to actual events but to the pictures in our head, created by media

(Source: http://lessonbucket.com/media-in-minutes/the-agenda-setting-function-

theory/)

FORMATIVE ASSESSMENT:CARTOON ANALYSIS

(Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html)

MEDIA EFFECTSPropaganda Model of

Media Control(Herman & Chomsky )

• The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda.Source:

https://www.amazon.com/Age-Propaganda-Everyday-Abuse-Persuasion/dp/0805074031

WHAT IS PROPAGANDA?

• ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

• (http://www.merriamwebster.com/dictionary/propaganda)

Source: https://www.amazon.com/War-Politics-Superheroes-Ethics-Propaganda/dp/0786447184

(Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)

THE ESSENCE OF PROPAGANDA

(Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-mass-deception/)

PROPAGANDA?

FORMATIVE ASSESSMENT: RECITATION

Questions1.How do you know when what is

posted in social media is a propaganda? How do you react on it?

2.How can you protect yourself from being influenced by propaganda messages in social media?

VIDEO PRESENTATION

Media Effects (2010)YouTube Channel: Public Sphere Retrieved October 27, 2016 from

https://www.youtube.com/watch?v=qvgURfZMGoQ

Why is it important to understand how media effects work?

CARTOON ANALYSIS

(Source: http://www.cartoonmovement.com/cartoon/13128)

VIDEO PRESENTATIONHow the Media Affects Youth

(2015) by Oda Faremo Lindholm, TEDxOslo

Youtube Channel: TEDx Talks Retrieved October 27, 2016 from

https://www.youtube.com/watch?v=HjnclEhy960

PERFORMANCE TASK: WRITTEN WORK

■Write a reaction paper about the talk “How the Media Affects the Youth” by Oda Faremo Lindholm. Your reaction paper must have a title, an introduction, a body paragraph (1 main argument with 2 examples), and a conclusion.

■Not less than 12 sentences■Refer to the rubric for

criteria and grading.

PERFORMANCE TASK: WRITTEN WORK

  Very Good Good PoorNeeds

Improvement

INTRODUCTIONBackground/Define the Problem

Well-developed introductory paragraph contains detailed background information, a clear explanation or definition of the problem.

(5 points)

Introductory paragraph contains some background information and states the problem, but does not explain using details.

 (4 points)

Introduction does not adequately explain the background of the problem.  The problem is stated, but lacks detail. 

(2 points)

Introduction was not presented.      

(0 points)

RUBRIC

 Very Good Good Poor

Needs Improveme

ntBODY PARAGRAPHSMain Argument

Argument is well developed with supporting examples.

(5 points)

Argument was presented with some supporting examples.

(4 points)

Argument was presented but lacks examples. 

(2 points)

Argument was not presented. 

(0 points) 

RUBRIC (cont.)

 Very Good Good Poor

Needs Improveme

ntCONCLUSION

Conclusion was presented. Opinions and suggestions for change are logical and well thought out.

(5 points)

Conclusion was presented. Some suggestions for change are evident.

(4 points)

Conclusion was presented but no suggestions for change and/or opinions are included.

(2 points)

Conclusion was not presented.    

(0 points)

RUBRIC (cont.)

REFERENCES• MIL Curriculum Guide by DepEd• Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.• http://2012books.lardbucket.org/books/a-primer-on-communication-studies/s15-02-functions-and-theories-of-mass.html• http://www.sociology.org.uk/media_defined.pdf

REFERENCES• http://zimmer.csufresno.edu/~johnca/spch100/7-4-agenda.htm• http://communicationtheory.org/propaganda-model/• http://www.mtrcb.gov.ph/