MEDIA AND INFORMATION LITERACY(Enhancing Education through Effective Communication)

ROILAN V. TADIQUE, CTSInformation and Communications Technology

Instructor

Media – from the Latin term “Medium”

meaning any forms of communication.

Information – refers to the specific data

acquired for a specific purpose.

Literacy – is the ability of understanding a

particular concepts.

Literacy is important in order to explore

more ideas, discovering more

information and analyze things on our

very unique way.

By means of writing.

By means of symbols.

By means of oral communication.

By means of gestures.

“Communications becomes

effective once the message

conveyed is understandable.”

Is the ability to access, analyze,

evaluate and create media.

Understanding the complex messages

from different media platforms.

Students will be able to:

Analyze and evaluate logical connectionbetween different ideas.

Effectively apply critical thinking skills to awide range of issues.

Understand the significant role of media inour society and how it affects its users.

Students will be able to:

Become more competent in processing

and assessing the forms of media one

uses.

Become well informed using different forms

of mass media simultaneously.

Is the skill that allows a person to be

familiar with when information is

needed and how s/he will be able to

access, locate, evaluate and use it

effectively.

Students will be able to:

Distinguish which sources of information are relevant.

Organize and classify the different forms of media

which can secure relevant and substantial information.

Develop effective research skills essential in enriching

their knowledge and enhancing their comprehension.

Gather essential information and utilize it to expand

his/her knowledge.

Is the ability to acquire relevant information and use

modern-day tools to get, manage, apply, evaluate,

create and communicate information.

Comes from the 2 Greek Terms (Techne) means art

and skills and (Tekhnologia) means systematic

treatment. Technology is the systematic application of

one’s art or skills for a practical purpose.

Students will be able to:

Work and access information easily.

Read information in advance for the benefit of his/her

intellectual aspect.

Discover breakthroughs and trends.

Be more knowledgeable in many aspects, through the

use of social media sites.

It is because of one reason, due to technological

advancement during early 90’s (introduction of cellular

phones, hand carry computers, and etc.) where

messages can easily send regardless of distance in

just a matter of seconds.

Due to that facts of advancement lifestyle and way of

life of many people (esp. young people) have

drastically changed.

Everyone should know:

How to use different media platforms.

How to look for a relevant information

How an individual develop technology to communicate

and send information through media platforms.

PROFESSIONALS

Writers and Journalists

Editors

Directors

Performers

Visual Artists

UNPROFESSIONALS

= Napaparinig sa FB.

= Chismosa

= Sinungaling

= Estudyante

= Hackers sa Soc.Media

Truthfulness

Public Trust

Fairness and Objectivity

Responsibility and Integrity

Empathy and Sympathy

Competent

Hard Working

ABS-CBN – Panig sa Katotohanan, Panig sa Bayan

GMA 7 – Walang Kinikilingan, Walang

Pinoprotektahan, Walang Kasinungalingan

Serbisyong Totoo Lamang

TV 5 – Bida ka Kapatid, Higit sa Balita, Aksyon!

RIGHT or WRONG: Write R if the statement is correct and W if it isagainst, then defend your answer why is it Right nor Wrong.

1. A visual artists paints to convey a message.

2. A responsible media practitioner must write a biased articlefor a well known politician.

3. Facebook and other social networking sites are examplesof media.

4. A literate person should be literate in all aspects of media,information and technology.

5. Journalists should write only transparent articles thatinterest the public.

Multiple Choices: Choose the letter of the best describes the typeof literacy in each situation. Answers may be repeated.

a. Information Literacy b. Media Literacy c. Tech Literacy

1. James found an erroneous facts on the newspaper that he isreading.

2. Reign uses his tablet to read his e-books, which shedownloaded using an application.

3. Anthony, always wanted to share useful information with hisclass during the discussion.

4. A group of people establish a group/fan page in a socialnetworking sites in order to spread good values.

5. She use their internet in finding relevant and true informationfor their research.

Create an attractive Digital Slogan which aims and promotes

the responsible use of information, communication and

technology.

Rubrics: a. It should be layout at 2ft x 3ft. Landscape surface

b. Consists of your own content/s.

c. Must be uploaded on Social Media and earn at

least 50-70 likes

d. Use the hashtag #GISMILSTEM