media bistro circus june 2009
DESCRIPTION
This is a presentation I gave at this year's Mediabistro Circus on Tuesday, June 2, 2009. The topic was Marketing Renaissance: The Age of the Consumer. My presentation was specifically on Digital Word of Mouth Marketing / Social Media Marketing.TRANSCRIPT
LARRY WEINTRAUB
WOM
#1
fire
SM Logos
DON’T INTERRUPT
Jack
• LISTEN
• OBSERVE
• SHARE
• HELP
WHY DO I CARE?
Fredd
y
PlacementsKey LearningsBuzz Metrics Search Equity SentimentShare of VoiceReachTraffic Views & EngagementsFeedback / Research
Measurement
GOALS
CUSTOMER
