PowerPoint Presentation

MEDIA BUYING STRATEGIESMarch 14, 2013

TARGET AUDIENCE

MILLENNIALS (Adult 18-34)GENERATION YNET GENERATIONBORN BETWEEN 1980 & 1995

ADULTS 18-34 ADULT MILLENNIALS

6am-9am20% RADIO18% FACEBOOK13% TV8% NEWSPAPERS9am-5pm44% FACEBOOK34% RADIO32% TV5pm-8pm43% TV39% FACEBOOK22% RADIOAd Age-Magid 2011

ADULTS 18-34ADULT MILLENNIALS

Ad Age-Magid 20118pm-11pm49% TV34% FACEBOOK20% CONSOLE GAMES11pm-2am26% TV25% FACEBOOK

Traditional200120062011Daily Newspaper Readership40%35%24%Household Subscribes to Cable TV67%58%52%DigitalSpend 20+ Hours on Internet8%11%20%Listened to Online RadioN/A13%27%Internet News33%42%44%Internet Sports/Updates/Scores18%20%27%Scarborough USA+ Study-November 2012ADULTS 21-34REGISTRATION

Broadcast TVSuggested Day-Parts

Early Fringe 4pm-7pmPrime Access 7pm-8pmLate Fringe 10pm-1amBroadcast TVNielsen Ratings-DMALIVE + SDLIVE + 3LIVE + 7Nielsen Ratings C-DMARatings are based only the cable household universe.CABLE TV

RECOMMENDED CABLE NETWORKS for ADULTS 18-34VIDEO

TARGETING

AGE / SEXCHANNEL / TYPE OF VIDEOGEOGRAPHY

Morrison Foerster's Socially Aware Blog - 2012

Morrison Foerster's Socially Aware Blog - 2012ONLINE

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TARGETINGAGE / SEXGEOGRAPHYINTERESTTARGET AUDIENCE GENERATION X (Adult 35-49)BORN BETWEEN 1964 & 1979

ADULTS 35-49 GENERATION X6am-9am30% RADIO18% FACEBOOK18% TV12% NEWSPAPERS9am-5pm32% FACEBOOK28% RADIO28% TV17% MAGAZINES5pm-8pm46% TV27% FACEBOOK19% RADIO15% MAGAZINESAd Age-Magid 2011

ADULTS 35-49 GENERATION XAd Age-Magid 2011

8pm-11pm60% TV28% FACEBOOK18% BOOKS

11pm-2am25% TV16% FACEBOOK 8% RADIO

GENERATION X 95% Have Facebook PageWATCH MORE TV & ONLINE VIDEO THAN OTHER AGE GROUPS

62% Read Newspapers48% Read Magazines25% Regularly Post on TwitterADULT LEARNING

CABLE TV

RECOMMENDED CABLE NETWORKS for GENERATION XAD NETWORKS

Cost: CPC (cost-per-click)Cost: CPM (cost-per-impression)ONLINE DISPLAY ADVERTISINGCan Target to Specific Types of Web-SitesCategories/TopicsCareer-JobsContinuing EducationFinance

ONLINE DISPLAY ADVERTISINGPROFESSIONAL DEVELOPMENT

CONTINUING ED