media concentration in spain - columbia business school...alfonso sánchez-tabernero. title:...
TRANSCRIPT
Media Concentration
in Spain
Juan Pablo Artero
Alfonso Sánchez-Tabernero
Contents
1. The Spanish Market
2. Media Consumption
3. Facts about concentration
4. Conclusions
1. The Spanish market
• Population: 46 millions
• 5th European media market
• Strong advertising crisis
• Weak media companies
• Fragmentation (audiences)
• M&A operations
Value of stock of media and entertaiment companies in 2010: -14,8%
2. Media consumption
• Circulation of print media: weak and
decreasing
• Stagnation of radio audiences
• Increase of TV consumption (more choice)
• Internet is the clear winner
Perfil del consumidor por edad(2000: 210 min. 2010: 227 min.)
3. Facts: Film Distribution
CR4 60,23 67,82 60,24
HHI 728,08 1.189,44 977,73
Noam 364,04 594,72 488,86
2000 2004 2008
Source: ICAA. Market share: box office
3. Facts: Magazines
CR4 48,21 43,83 42,60
HHI 692,28 617,05 522,64
Noam 208,73 186,05 157,58
2000 2004 2008
Source: Infoadex
3. Facts: Video & Cable Networks
CR4 37,70 33,60
HHI 482,11 477,39
Noam 120,53 119,35
2004 2008
Source: Taylor Nelson Sofres
3. Facts: Serch Engines
CR4 96,10 99,50
HHI 8.490,73 9.165,79
Noam 4.902,13 5.291,87
2004 2008
Source: SofresStatCounter & Netsuus
3. Figures: Multichannel Operators
Cable and TV
(revenues) 1996 2000 2004 2008
CR4 100 97,70 95,50 95,00
HHI 10.000 6.437,29 7.076,03 5.658,14
Noam 10.000 4.551,85 4.085,35 2.530,40
Source: CMT
4. Conclusions
1. Film: oligopoly of a few American distributors
2. Slow decline of concentration in the magazine market
3. Fragmentation of audiences (video/cable networks)
4. Serch engines: (Google 97,37% Spanish market vs
69,7% Global)
5. Multichannel operators: from monopoly to a highly
concentrated market
6. Regulation: inefficient, old-fashioned…
Media Concentration
in Spain
Juan Pablo Artero
Alfonso Sánchez-Tabernero