media contacting. how to reach proper people? start with research
TRANSCRIPT
MEDIAcontacting
How to reach proper people?
Start with research
Use your network
Start with small ... ...catch big fishes later
It is just about statistics
Call preparationWhat is purpose of call? How will I introduce?Prepare keywords + scenario Write it down!Schedule your time
Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice
Ready for call?
Calling simulation
How to talk with media representatives?
Journalist came,so what?
Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio
Typical scenario of reportage
Communication tips
7 seconds ruleRule of 3Speak in headlinesNo „no comment“Body language counts
Say Yes or NoOwn formulationsHypotesisPersonal opinion
Journalist strategies
Interview simulation
Follow up!
Provide immediate release
Ask for publishing notification
Establish professional relationship
Thank You!