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  • CRITICAL DECONSTRUCTION OF MEDIA IMAGES

  • 1. All media messages are constructed

    2

    1. All media messages are constructed2. Media messages are constructed using a

    creative language with its own rules3. Different people experience the same media

    message differently4. Media have embedded values and points of

    view5. Most media messages are organized to gain

    profit and/or power

    Center for Media Literacy, Canada

  • We study media

    because media goes media goes

    to great length to study us

  • New ways of communicatingNew TechniquesNew PsychologyNew Language

    Redemptoris Missio, 37c

  • Why do we need to Deconstruct Media Images?Media Images?

    7

  • Victor TurnerThe images we see feed into our sub- conscious self and in the self and in the process are translated into actions by the conscious self

    8

  • Victor Turner

    Unconsciously and spontaneously we behave and do behave and do what we constantly verbally hear and visually see

    9

  • Media Language and Image is expressed in different forms (print, broadcast, electronic, among others.)

    Media Image and Language in Art Media Image and Language in Art expressions.- Visual Arts, Architecture- Film, Music, Performing Arts- Literature, others

  • Denotative Connotative

    A rose is a perennial shrub or vine of the genus Rosa, within the family rosaceae, that contains over 100 species.

    LoveCourtshipRomanceBeautyNatureEtc.

  • HERMEUTICS OF

    MEDIA LANGUAGE

    (Interpretation and Reinterpretation)

    ISISDECONSTRUCTION

  • Jacques DerridaJacques DerridaJacques DerridaJacques Derrida

  • DECONSTRUCTION

    Deconstruct the codes/texts/images according to which according to which

    various signs or symbols interact within the language, philosophy or literary work

  • DECONSTRUCTION

    TO SUBJECT THE CENTER FOR INTERPRETATION

    The interplay between what is construct and what is deconstructed allows us tohave an encounter reality in its wholeness. This is possible because no onedominates the center. All are decentered, thus allowing all facets of reality tosurface.

    Deconstruction allows us to come in contact not only with what we know but whatwe also do not know; to listen not only to what is said but what also is unsaid; torelate not only with what is present but also absent. To deconstruct is to enter intothe play of presence and absence. Through this, we have an encounter with thewhole reality, that would brings us closer to the Holy.

  • Hermeneutics. of Text & Person

    Looking , seeing and understanding

  • Hermeneutics (art of interpretation)

    from different sides, angles,

    Spirituality and Word - A look inward

    sides, angles, standpoints, and perspectives

  • What is the What is the What is the What is the context? context? context? context?

  • What is the

    beat of this beat of this

    generation?

  • WHAT ARE WHAT ARE WHAT ARE WHAT ARE YOUR YOUR YOUR YOUR

    VALUES? VALUES? VALUES? VALUES? (BACKGROUND, STANDARD, (BACKGROUND, STANDARD, (BACKGROUND, STANDARD, (BACKGROUND, STANDARD,

    MATRIX, STANDPOINT,MATRIX, STANDPOINT,MATRIX, STANDPOINT,MATRIX, STANDPOINT,

    VIEWPOINT, PARAMETER VIEWPOINT, PARAMETER VIEWPOINT, PARAMETER VIEWPOINT, PARAMETER BOUNDARIES, ETC.)BOUNDARIES, ETC.)BOUNDARIES, ETC.)BOUNDARIES, ETC.)

  • WHAT IS

    REAL?REAL?

  • METHODS IN DECONSTRUCTING

    25

    DECONSTRUCTING MEDIA IMAGES

  • Non- Verbal Communication Analysis

    Production Analysis

    DECONSTRUCTING THRU:DECONSTRUCTING THRU:DECONSTRUCTING THRU:DECONSTRUCTING THRU:

    Autobiographical Analysis

    Ideological Analysis

    Mythic Analysis

  • Suggested Steps/Activities:

    - TEXTUAL ANALYSIS - MUSIC ANALYSIS- VISUAL and AUDIO

    27

    - VISUAL and AUDIOANALYSIS

    - FILM DIALOGUE

  • 28

  • Simulacra and SimulationSimulacrum (plural: simulacra), from the

    Latin simulacrum which means "likeness, similarity

    Simulacra in literature, film, and televisionSimulacra in literature, film, and televisionoften make appearances in speculative fiction in the sense of artificial or supernaturally created life forms.

    Simulacra and Simulation is a philosophical treatise by Jean Baudrillard that discusses the interaction between reality, symbols and society.

  • Speculative fiction, make believe

  • Tita CORY

    Icon of Democracy, Saint of Democracy, Mother of the Nation, Woman of Prayer and

    Unwavering Faith

  • MEGAMEGAMEGAMEGASTARSTARSTARSTARSTARSTARSTARSTAR

  • King of PopKing of PopKing of PopKing of Pop

  • The MadonnaMadonna(Queen of Pop)

  • Queen of Queen of Queen of Queen of All MediaAll MediaAll MediaAll Media

    Queen of Queen of Queen of Queen of

    MultiMultiMultiMulti----MediaMediaMediaMedia

  • What is sensational as What is sensational as

    true true

    what is appealing as what is appealing as

    goodgoodgoodgood

    what is glamorous as what is glamorous as

    noble noble

  • SELECTED TV ads and CLIPPINGS

    SONGS interpreted in SONGS interpreted in visuals

  • CRITICAL DECONSTRUCTION OF MEDIA IMAGES

  • 40

  • 41

  • 42

  • 46

  • Leaning

    Tower of Tower of

    Pisa in

    London

  • The Sphinx of Egypt in Alaska

  • Daniel Radcliffe

  • Arnold Schwarzenegger

  • Mel Gibson

  • Hello I am GOLUM

  • seamless

  • 58

  • QSL

    QSO QT

    boot

    SN

    POTS

    P911 QT

    a/s/l AFK / BAK poof WB

    P911

  • ASAP

    FYI OIC

    CUL8R

    IGP FYI OIC TGIF

    FTBOMH

    IGP

  • Emoticons

    :-) :-)))))))

    :-( ;-)?^

    :-|:-( ;-)?^

    :-|:-x ^5

    # 8 - ) (((((name))))

  • What do people Say about the Media?

  • New Media at the Service of the Word

    Pope Benedict XVI (2010)

  • Printing, being a human activity, must always be done according to accepted ethical standards

    and moral norms. Mass media without ethics is a scourge not a blessing for the nation.

    Ethical norms. In invoking freedom of the expression, media practitioners must also insure that they adhere to ethical norms. For every gift, there is responsibility.

    64

    to ethical norms. For every gift, there is responsibility. For every right, there is corresponding duty.

    Press freedom is not absolute.

    The Most Rev. Socrates B. Villegas, D.D.Archbishop of Lingayen- Dagupan (Pangasinan)

    Source: Pinpin: Christian Filipino, first Bataeno, Commentary. Philippine Daily Inquirer. Manila, March 17, 2010. pp. 1 & A19

  • An ethical newspaper s role is to lead.The unethical newspapers role is tomislead. An unethical newspapersloyalty is to the government or to a givengroup. An ethical newspapers loyalty isto the people, the constitution, and thefreedom under which principles offreedom under which principles ofjournalism manage to make newspapergreat.

    Joaquin Chino P. RocesFrom Press Forum The Press and the Charter

    November 1986 issue

    65

  • Parents who use the TV set as a handy unpaid yayafor their little children, be forwarned. Violent TV shows and video games have been proven by experts to be volatile and psychologically risky viewing fare for unsupervised kids.

    In other words, very young children shouldnt be allowed to watch TV alone, so parents are strongly advised to instantly put a stop to the convenient practice.

    Nestor U. Torre, Viewfinder, PDI, May 16, 2010, p. H3

  • alarmingly suggestive and even graphic sexual content has been rapped by child psychologists, who point out that minors are too physically unformed to securely and responsibly deal with all that mature content.

    Since TV is able to enter all homes, its Since TV is able to enter all homes, its supposed to be a for general patronage medium whose shows are OK for viewers of all ages to safely watch.

    Nestor U. Torre, Viewfinder, PDI, May 16, 2010, H3

  • TV is a medium that shows skimpy clad, sexy dancers sensually cavorting and gyrating at high noon is damaged and damaging as far as safe viewing is concerned.

    More psychological landmines are out there in TV la-la land for young viewers. All those loud and livid commercials practically forcing viewers to buy, buy, buy TV personalities cracking forcing viewers to buy, buy, buy TV personalities cracking salacious jokes with raucous, rowdy relish, color- coded politicians imploring viewers to vote, vote, vote; funny show hosts engaging in slapstick, colorful insults and painful physical comedy, etc.

    Nestor U. Torre, Viewfinder,

    PDI May 16, 2010, H3

  • Clearly, children should be protected from such graphic and even vile viewing fare.

    So, unsupervised viewing for very young kid is a no-no. So much for TV as the familys unpaid electronic yaya.

    This is not to summarily indict the TV medium, which is capable This is not to summarily indict the TV medium, which is capable of doing good. Its a simple reminder that TV can also disturb, confuse and corrupt vulnerable young sensibilities, so protection and parental guidance are keys.

    Nestor U. Torre, Viewfinder,

    PDI May 16, 2010, p. H3

  • Media Dialogue points out what local TV lacks

    during the 2nd Dialogue with Media Practitioners on May 2010with Media Pract