media evaluation

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Post on 20-Nov-2014



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  • 1. Thriller opening sequence Clare Martin

2. Money 3. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Upon creating the finished product Money, we used, developed and challenged forms and conventions of existing media products. This meant meeting with the key concepts and conventions of a typical action-thriller sub genre.Before trying to achieve this task I looked at a variation of thriller texts and analysed their use of camera, editing, sound and Mise en Scene. This enabled me to correctly identify the generic conventions seen in particular sub-genres. I looked at the opening of Sin City in order to develop the editing of my text. We noticed that cartoon features of black and white were used (see 1:39 to 1:41). This idea of animation was developed into the Dinosaur production label at the beginning of our text (See 0:01- 0:09).As well as this key feature of editing, I also recognised that the text (See 0:27) was dominated by minimal colours (red, white, black). Therefore, we developed the idea and used a selection of predominant colours to feature in the opening of our text. The colours we used included blue, black, white and red. (See 0:22 to 1:04).As well as looking aesthetically pleasing, we felt that each colour connoted a particular meaning. For example blue connotes masculine nature, white connoting innocence of victims, red connoting blood (thus adding to the thrillerness) and finally black connoting a mysterious and dangerous characteristic. 4. The third extract in which I looked at, was called Mission Impossible 2 produced by the company Paramount Pictures. I liked the way in which the actual title of the film dominated the first 39 seconds of extract. As well as this, I also noticed that the use of red and flames was a dominant feature in the opening of the extract (See 0:01- 0:39). Due to the fact, that are title was called Money, I felt that it was almost obligatory that we included this feature within the opening extract (See 0:33 to 0:40). Through enhancing the feature of money within our text, it meant that the audience became engaged with the hidden meaning of the title. In addition to this, I also identified the type of non-diagetic rock music that was played within the course of the text (See 0:01- 0:39). Therefore, in order to best meet with the codes and conventions of an action thriller, I chose a mild rock sound (See 0:33- 1:11). This sound worked well with the CGI title sequence and fast paced editing because it created an overall action effect that would typically be viewed in texts like Mission Impossible and Casino Royale. As well as looking at Sin City, I also looked at the thriller The Illusionist. I noticed that shaking camera shots were used to create a morbid atmosphere (See 0:01 to 2:20). In order to sustain this morbid yet mysterious- atmosphere within our text, we used shaking titles to give the same kind of gloomy tone (See 0:15- 0:30). This meant that the audience members were introduced to the thriller side of the text. 5. Throughout our text we focused on how certain social groups could be conveyed in order to develop the narrative. The idea of using a train station meant that many audience members could relate to it (See 1:18- 2:01). This is good because the protagonist is socially represented to be of high wealth and class. This means that a juxtaposition is used because the train is seen as a common form of transport. Therefore, showing that the text represents the high class and the working class sector.We decided to continue using the predominant colours of blue, black, white and red. Upon, editing this location shot we altered the colours of each building (See 0:57- 1:01). This helped to reinforce the contrasting social groups within the text, for example the protagonist being wealthy means that he would be in the red building. This is because it shows levels of royalty, wealth and sophistication. Whereas, the dark coloured building represents the unidentified criminal that the protagonist is searching for. Therefore, meaning that the black building represents a social class with lower standards and less income. Nevertheless, we chose to position the buildings fairly close to each other. This was used to reinforce that within the narrative the two characters would eventually meet.We felt that by including members of the public it heightened the realism of the text. In order to clearly emphasise the difference in culture and class we used a Mid Shot of our protagonist walking onto the train (See 1:37- 1:41). This enabled the audience to see the members of the public. 2. How does your media product represent particular social groups? 6. One of the main social representations for our finished product was race. In common action-thriller films like Bond and Mission Impossible, the hero is always white (skin colour). Nevertheless, we wanted to subvert from the generic hero. Therefore we used a black actor to play the part of the main protagonist.From looking at films like Casino Royale and Mission Impossible, it was apparent that age was a key part for the representation of social groups. We decided to use a teenage actor to represent a formal detective aged 25. This was reinforced through the fashionable clothing and the intense facial expressions that the main protagonist used throughout. This was particularly evident in a Mid shot that we used towards the end of the title sequence (See 1:57) and a Long shot of the entire body to express the protagonists clothing (See 1:37 ). Originally, we used the difference of class between both characters. However we found that the difference between a James Bond style detective and an English teenager was too abstract for the ideology in which we were trying to create. Therefore we decided to use a James Bond style detective and a formal business man. In order to show the formality of both characters, smart dressed was required. 7. Casino Royale Upon distinguishing what types of media institutions would distribute my product, I gathered information and research about my chosen sub-genre (Action- thriller) and the films within this particular category. I noticed that there were many similarities between our protagonist and the character Bond in Casino Royale. This was notably evident upon looking at the two images of Bond and our main protagonist.EON (standing for Everything Or Nothing) is a film production company set up by the film producers Albert R.Brocolli and Harry Saltzman.There are twenty-three Bond films in which EON productions have produced, nevertheless they have also produced many other films including the major success of Chitty, Chitty, Bang, Bang (also based on the book by Ian Fleming). Plot summary James Bond goes on his first ever mission as a 00. Le Chiffre is a banker to the world's terrorists. He is participating in a poker game at Montenegro, where he must win back his money, in order to stay safe among the terrorist market. The boss of MI6, known simply as M sends Bond, along with Vesper Lynd to attend this game and prevent Le Chiffre from winning. Bond, using help from Felix Leiter, Mathis and having Vesper pose as his wife, enters the most important poker game in his already dangerous career.( is evident that there is a distinct comparison between the CGI title sequence of Money and Casino Royale. Nevertheless, whilst Casino Royale used the theme of playing cards and poker, we decided to use patterns, flowers and targets. This was so that a juxtaposition was created to show the audience members that the narrative is complicated. For example the flowers could signify that (further into the narrative) a romance or love interest could be introduced. Throughout the course of both texts, the theme of guns has been used. This helps to reinforce the action behind the genre. The Mid shot of the gun in Money is good because it shows the entire features of the item. Thus, meaning that the audience recognise that the gun will be used later on in the text. Consequently, building suspense throughout the extract. 3. What kind of media institution might distribute your media product and why? 8. The gun in both images is an iconic signifier for the representation of the action-thriller genre. This shows that both texts withhold similar narratives.A primary reason for the continual success of the Bond films, is the fact that a brand has been made. Therefore, consumers are not extremely bothered by the content because the quality of the brand name is so high.Both my protagonist and the character Bond are dressed in a formal way. This is used to show the audience that the protagonists will defeat the villains because they have the high tech-equipment, money and high sophistication/class. Both protagonists show a serious facial expression. This is used to represent the narrative and genre of the text.The photograph has been taken to represent a particular scene within the film. This helps to further promote the film as well as making certain scenes more iconic than others.The positioning of Bond within the photograph is reminiscent of the signature look for the gun barrel sequence within the Bond collection. The focus of both images is emphasised on both protagonists. This is good for promoting the texts in an effective way. In order to discover what type of media institution would distribute my product, it is important to draw comparisons against existing media products. I have chosen to look at Casino Royale and The Bourne Identity as they are both classified as action-thriller genres. 9. The production company for The Bourne Identity is Universal Studios. As this is such a well-known production company. It means that consumers are technically purchasing the brand name and not the actual quality of the text.Similarly, to Casino Royale and Money where the symbol of the gun is used to reinforce the sub-g