QUESTION 2: H

OW DOES YOUR MEDIA PR

ODUCT REPRESENT P

ARTICULAR SOCIAL G

ROUPS

REPRESENTATIONBELOW ARE SOME IMAGES THAT REPRESENT MY TARGET

AUDIENCE

Stylish and creative

Dedicated fansGig lovers

Appreciate aesthetics

MY AUDIENCE

I chose to aim my magazine at the particular subculture of 'Indie' young people, in

particular the 15-22 range as they were the most prominent category's within my audience research. -The term indie derives from the word individual, and refers to a stereotypical group of people with a keen interest in music and fashion and that are imaginative and creative. The exact group I aimed my magazine at, people who keep

up to date with trends and hype.

WHEN STARTING OUT RESEARCHED ARTICLES, ARTISTS AND MAGAZINES

AND BLOGS AND EVEN MY OWN PHOTOGRAPHY BACKLOG THAT WOULD FIT INTO THIS SUB CULTURE CATEGORY IN ORDER TO FIND IDEAS THAT WOULD

INSPIRE MY WORK AND FIT WITH MY DESIERED THEME. MY AUDIENCE WAS

REPRESENTED THROUGH REPRESENTED THROUGH MY CHOICE OF ARTISTS,

STYLING AND GENERAL CONSTRUCTION WHICH I DID PURPOSELY IN A WAY THAT I FEEL FIT IN WITH THE RESEARCH I HAD

GATHERED.

WHITE MALES THROUGHT MY MAGAZINE THE PICTURED ARTISTS ARE

EXCLUSIVELY WHITE MALES, THIS FEATURE WAS NOT INTENTIONAL HOWEVER THEY ARE THE LARGEST REPRESENTED AREA IN THE MUSIC INDUSTRY. MY MAGAZINE HAS NOT CHALLENEGED STEREOTYPES AND IF I WAS TO DO IT AGAIN I WOULC CHANGE THAT. I USED POLAR STATES AS MY COVER MODELS FOR THAT ELEMENT OF AUTHETICTY BECAUSE THEY LOOK LIKE A COHESIVE UNIT. THIS IS STEREOTYPICALLY SEEN THROUGHOUT THE ENTIRE MEDIA INDUSTRY WHICH REINFORCES THE TYPICAL IDEOLOGY THAT WHITE MALES HAVE THE MOST POWER WITHIN SOCIETYAND THE MUSIC INDUSTRY. HOWEVER A RANGE OF AGES HAVE BEEN REPRESENTED THROUGH MY WORK AS MOST OF THE BANDS MENTIONED ARE MALE FRONTED WITH A SERIES OF DIFFERENT AGE CATEGORYS. POLAR STATES, THE 1975, JAWS, JAGWA MA, PEACE AND JAMIE XX ARE ALL WHITE MALES AND THEY WERE ALL INCLUDED ON MY COVER PAGE. THIS SHOWS I MYSELF CONFORM TO THE STROEOTYPE OF ONLY CONSIDERING WHITE MALES. HOWEVER NOT ALL OF THEM ARE BRITISH AS JAGWA MA ARE AUSTRALLIAN. THIS USE OF ONLY WHITE MALES MAY BE SEEN AS NEGITIVE BECAUSE WOMEN ARE NOT REPRESENTED ON THE COVER HOWEVER THEY ARE REPRESENTED ON THE CONTENTS PAGE THROUGH THOSE ARTISTS.

WORKING CLASSTHROUGH THE RECENT EVELOTUION OF WORKING CLASS INDIE MALE DOMINATED BANDS BREAKING THROUGH THE MARKET WORKING CLASS IS OFTEN THE FAVOURED CLASS TO INCORPORATE INTO THE MAGAZINE. THIS IS BECAUSE WORKING CLASS PEOPLE ARE STEREOTYPICALLY FUN AND HARDWORKING. THE WHITE MALE BANDS WITHIN MY PUBLICATION ARE ALL MAINLY PRECIVED AS TYPICALLY WORKING CLASS BANDS, POLAR STATES FOR EAMPLE PRIDE THEMSELVES ON BEING FROM A COUNCIL ESATE IN TOXTHETH. THIS HOWEVER MAY HAVE A NEGITIVE IMPACT UPON MY MAGAZINE HAS IT MIGHT NOT APPEAL TO ALL SOCIAL CLASSES.