Evaluation Question 3

What kind of media institution might

distribute your media product and why?

Joshua Aristorenas

It is important to identify and choose the correct institution to create and

distribute a film because audiences may have different views and expectations

from the different institutions. For example Production Company’s may have

certain movie genres that they focus on, or are well known to distribute. An

example, Warner Bros are known for making high budget films for the action

genre, but also many thrillers. Pixar studios are known for distributing

animated films targeted at children.

The popular institutions have the reputation that allows their audience to tell

what type of movies they distribute. So all institutions allow the audiences to

identify what type of movies they might release. Also, if an institution is good,

they will already have a loyal and established audience which will draw them

into watching a new film by them. Having this loyal audience is beneficial as it

is already one form of promotion. Also, certain Institutions can offer bigger

budgets to their productions, so it important that the right one is chose.

Institutions…

• We have decided that ‘Lionsgate’ should be the institution to distribute our Thriller Production. This is because of the amount of success they have had with the past thriller films they have distributed, including the well known ‘’Saw’’ sequels. All 6 of the ‘Saw’ sequels have been successful amongst the thriller audience which is why choosing them will be beneficial. ‘Lionsgate’ also has a good reputation amongst audiences as well as the industry.

• Other films produced by Lionsgate that follow the Thriller genre as their narrative also portrays the story of a young female who has an alternative side to them are ‘Jessable’ and ‘American Pyshco’.

• Because of this, I can trust that Lionsgate will allow us to produce a great thriller film that will be part of their franchise of successful thriller films.

My chosen Institution…

• Choosing ‘Lionsgate’ institution to be our distributor is very beneficial and helps us in many ways as they are a popular institution with high budgets available so this will help in the production and distribution stages of out film.

• Their already established fan base will help us attract all the right viewers into watching our film and throughout their success with their past thrillers, we are very confident that we will have the same success.

• Another good feature of ‘Lionsgate’ is that as they have made so many thrillers in the past, they have a good understanding of how to portray the thriller conventions to the audience.

• Just like these films, we aim and hope for the same success or more, with the help of ‘Lionsgate’.

• Themes that ‘Lionsgate’ usually portray: greed, obsession, fear, violence and vulnerability. Fear, obsession and vulnerability are themes we portray within out thriller.

Choosing Lionsgate…

Comparing ‘Lionsgate’ products to ours…

‘You’re Next’ ‘The Quiet Ones’ ‘Tell no-one’