EVALUATION QUESTION 4:WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

WHAT IS OUR MEDIA PRODUCT ?

For this part of the course we were asked to create the first two minutes of a film.However to achieve a

professional standard we had to think way beyond the 2 minute mark,so we could have a comprehensive

introduction to the film and leave the audience wanting more.It was at this point we created the idea of 'Z-

Ebola'…

Z-EBOLAZ-Ebola is a zombie horror that tells the story of a zombie apocalypse caused by a deadly virus. However our main protagonists are a couple which the film follows on their journey to safety.Therefore Z-Ebola is unique in the fact it shows the effects of what is a far- fetched situation on a familiar part of people's lives;relationships.Although, this

depth of emotion does not take away from the action packed scenes as the couple fight for both their lives and safety.

WHY ZOMBIES? We decided to create a film with a theme of Zombies as through research we learnt that there is a surge of interest in the topic due to franchises like Walking Dead.This meant that we already had an existing audience and by utilising the public interest and embracing popular culture we could ensure our film would be more successful.Therefore our media product already had a potential audience that was full of young enthusiastic individuals,who will watch our film as it co-operates with a current trend.

WHO IS OUR AUDIENCE?In order to ensure we knew who our audience was and

therefore having the ability to cater to that audience,we proceeded to do some pre-production research.From this our

group learnt that our audience was largely male,zombie enthusiasts who enjoyed the suspense and fear that horrors create.However these things were not mutually exclusive as

there were some women who enjoyed the zombie horror genre.

Male Audience

Female Audience

A pie chart to demonstrate the male and female proportion of the audience

If you were to strip the plot back to a more simple state,we would find a zombie horror.As a result this would appeal to a largely male audience aged 15 – 25 who delve into action packed films and relish in the feeling of suspense and fear.

However if you look at the plot in further detail you will find,as mentioned earlier, an in-depth look into relationships under such trials and tribulations.This aspect of the film would bring a wider audience I feel as this could appeal to more women and other individuals that are perhaps not zombie enthusiasts but enjoy the telling of a story and watching something more relatable.