Media Focus Group & Market

Analysis

Focus Group

• In our focus group we decided that we would have a selection of 15 students ranging from the age of 15-18. Within the

focus group, we explained the idea of our video to them. This gave them an idea of what to expect for our opening

sequence. All of the participants were asked what they thought of it, they said that they quite enjoyed the idea that

we came up with. They also said that it was good and that after hearing about it, were looking forward to the release of

the film. They said that the opening sequence seems like it will fit in well with the genre that we have chosen to do. We then got the focus group to fill out our questionnaires on the

film. The results of this questionnaire was used as final feedback on our opening sequence and what we needed to

do to complete it.

Age

32%

33%

35%

How old are you?

1 2 3

How many movies were watched in the

previous month?

53%

33%

7%

7%

How many movies have you watched in the past month?1 to 2 3 to 5 6 to 10 11+

What is the preferable film genre?

27%

20%33%

13%

7%

What film genre do you prefer?Romance Horror Action Adventure Other

Which films were voted most

enjoyable?

40%

47%

13%

0%

Of the following drama films, whcih would you onsider to be most enjoyable?

Kidulthood Adulthood Bulletboy GunRush

Social networking site often used

27%

53%

0%

7%

0%13%

0%

What social networking site do you often use?

Facebook Twitter MySpace Bebo Google+ Tumblr Other

What makes a good drama based film?

After collecting various answers from the questionnaire the most popular answer was if when the story of the film is ongoing and there are no gaps that leave the viewers bored and confused. A lot of

audiences like a lot of suspense and tension and movies and feel that it is enjoyable if this is carried

throughout

Do you like the idea of our film and would you pay to watch it in the cinemas?

The proposed idea was promising and a lot of people who filled out the questionnaire were impressed by the idea and ticked ‘yes’. Most also added that if it lived up to the expectations of ‘Kidulthood’ and ‘Adulthood’ then they they’ll pay to see the film.