media for social change
DESCRIPTION
presentation in course "MEdia Design for Social Change", May 2013TRANSCRIPT
Types of change
Type Incremental Reform Transformation Core question
How do more of same? Doing things right?
What rules shall we create? What are our assumptions?
How do we make sense? What is purpose? How do we know what’s best?
Purpose Improve performance Understand and change the system and its parts
To innovate and create previously unimagined possibilities
Power Confirms existing rules. Preserves power structure-relationships.
Opens rules to revision. Suspends power relation-ships.
Open issue to new ways if thinking & action. Promotes transformation of relationships
Short term Medium term Long term
Source: adapted from Steve Waddell 2012
Change can be ...
planned unplanned externally initiated internally forced voluntary solve problems create problems simple complex small big
Source: Noelle Aarts – Management of Change
Change .....
takes place in context that continuously changes; goes along with power-struggle in many cases;
is often the unplanned result of planned actions;
change management ........ is much more adaption
than controlling
Control or Adaptation
http://www.youtube.com/watch?v=LzjifmHavAQ
Adaptive Change Processes
Linear Change Processes
Context of Change
Continuum
Based on clear and perceivable cause and effect relationships
Logical step by step result focused
Clearly and fully specified at start
Simple predetermined measureable indicators
Recognises complexity and uncertainty of interactions
Iterative, principle based, relationship oriented, experimental
Indicative and iterative, based on feedback and learning relationships
Learning and process oriented, explains expected and unexpected results
Theory of Change Examining assumptions and theories
about how change occurs
Intervention Logic Deciding on strategies that will be
followed to influence/create change
Action Planning Organising and executing intervention
strategies
Monitoring and evaluation Assessing, judging and explaining the
results of interventions
Paradigms of Development Recognising overall worldview, values
and perspectives on development
The world is largely knowable, predictable and change can be controlled
The world evolves in unpredictable ways that can be only partly influenced
Unordered Aspects (Complex and Chaotic)
Ordered Aspects (Simple and Complicated)
4 quadrants model – entry points for change
INDIVIDUAL
RELATIONSHIPS
CULTURE
STRUCTURE/SYSTEM
INTERNAL EXTERNAL
IND
IVID
UAL
C
OLL
ECTI
VE
Source: Wilbur
What do you think?
INDIVIDUAL
RELATIONSHIPS
CULTURE
STRUCTURE/SYSTEM
INTERNAL EXTERNAL
IND
IVID
UAL
C
OLL
ECTI
VE
............................ What do you think ? What is the most important entry point for change? ............................
INDIVIDUAL personal transformation education to broaden knowledge base training to broaden competency base examine assumptions promoting self critical reflection
RELATIONSHIPS
building trust avoiding misunderstanding balancing power relations
reconciliation / conflict transformation promoting collaboration
CULTURE -transforming collective patterns of thinking and acting -changing the 'rules' and values that sustain patterns of exclusion -exploring and transform taken-for-granted collective habits of thinking and behaviour
STRUCTURE/SYSTEM
transforming strcutures, processes Institutional change
lobbying for more just policies, Improving legal frameworks transparency, accountability
30% of countries rated as not free, 36.5% only partly free
Internet trends
From: presentation on internet trends by Mary Meeker / Liang Wu KPCB
Media for Social Change
Ushahidi
crowdsourcing information to map (visualize) information ● emergency response ● election monitoring ● Mapping
www.ushahidi.com www.crowdmap.com https://uchaguzi.co.ke/
Frontline SMS
Bulk messaging tool send, receive, and
organize text messages through a mobile device and a laptop
witness.org
using power of video and storytelling to open the eyes of the world to human rights abuses Training human rights
defenders to use video to fight injustice, and to transform personal
stories of abuse into powerful tools that can pressure those in power or with power to act http://www.witness.org/
Digital green
Digital Green builds and deploys information and communication technology to amplify the effectiveness of development efforts around the world to affect sustained, social change. Digital Green's videos are produced by farmers, for farmers, and of farmers.
http://www.digitalgreen.org/
Digital green farmer book
http://www.digitalgreen.org/
Tactical Tech
advance the skills, tools and techniques of rights advocates, empowering them to use
information and communications to help marginalised
communities understand and effect progressive social,
environmental and political change
https://www.tacticaltech.org/
Daladala TV
provide a space for ordinary people to reflect on and speak out about issues to a national audience, and inform public debate a daily current affairs
programme with an emphasis on analysis, debate and discussion by ordinary people
set in a customized DalaDala with 7 small cameras and microphones.
http://www.youtube.com/watch?v=lAin36rewMk http://twaweza.org/go/daladala-tv--minibus-tv-lets-citizens-talk--think--argue
Follow your money
http://twaweza.org/uploads/flash/budget-visualization-000/Twaweza.html#/home/viewType=Bubbles&spending=Actual&split=Function&year=2010-11
Transparency ... open data
http://opendataforafrica.org/ http://www.youtube.com/watch?feature=player_embedded&v=xl9XvkKhf38#!
Pink Chaddi Campaign
response to a right wing group's attacks on women drinking in pubs. By organising
through Facebook and their blogs
• women’s advocates asked supporters to send pink chaddis (panties) to members of this group.
https://unstitched.informationactivism.org/en#story-The_Pink_Chaddi0
Egyptian graffiti
A group of young advocates, NooNeswa, launched a female-centered graffiti campaign called “Graffiti 7arimi”, in order to encourage women to reclaim public spaces, and challenge power dynamics. The group stencils images of powerful Egyptian women with remixed quotes inspired from popular culture.
https://www.facebook.com/WomenGraffiti Photo: http://tahriricn.wordpress.com/2013/01/11/egypt-women-in-graffiti-a-tribute-to-the-women-of-egypt/
A Girl is just like a Boy, stencil by NooNeswa
Have a break ...
Greenpeace's campaign video to get Nestle to stop sourcing rain forest destroying palm oil from Sinar Mas.
http://www.youtube.com/watch?v=QV1t-MvnCrA