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MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES

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Page 1: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES

Page 2: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Meet the Influencers

Senior Content Director BOB VAVRA [email protected]

Managing Editor JEREMY COHEN [email protected]

Senior EditorREHANA BEGG [email protected]

Meet the influencers igniting conversations and engaging the Machine Design audience daily prospects’ digital, print and social platforms.

Ideation & DevelopmentCollaborate with Machine Design’s topic experts to develop topics that will engage, validate market perceptions and produce custom content based on your objectives.

Technical Content ExpertiseMachine Design’s content team delivers a mix of unparalleled technical content development expertise to ensure that content is accurate, engaging and focused on the topics that design engineers need to know to stay current.

Data & InsightsDeep industry knowledge overlayed with data and insights from numerous analytic tools provides Machine Design the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.

Senior EditorSTEVE MRAZ [email protected]

Senior EditorMARIE MCBURNETT [email protected]

Page 3: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

The Premier Resource for the “Do-It-All” Engineer

Automation & IoT• Cloud analytics• Data and sensors• IoT wireless devices• Connected manufacturing plants• Maintenance and predicitive analytics

3D Printing & CAD• Metal additive manufacturing• Rapid prototyping• Design to market production• Simulation and finite element analysis• Generative Design

Advanced Motion• Aerospace & Autonomous vehicles• Robots & Cobots• Machine vision• Linear motion• Motors & Drives

Materials & Fastening• Smart materials• Thermoplastics• Graphene & Copper• Nuts & Bolts• Injection molding

The Profession• Salary & Career• Continuing Education• Engineering governmental policy• Industry trends• STEM Education & Future Engineers

Machine Design serves as “The premier resource for the multi-disciplined design engineer”. We provide our readers with information on the latest trends and with “How-To” resources to keep them up-to-date. Including a concentrated focus on motion, robotics, 3D Printing, mechanics, materials, IoT, and industrial automation.

Page 4: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Audience Insights

Electrical Equipment, Appliance & Component Manufacturing

Primary Metal Manufacturing

Computer & Electronic Product Manufacturing

Automotive Manufacturing

Aerospace Manufacturing

Medical Equipment & Supplies Manufacturing

Machine Tool/Automation

Material Handling Equipment or Services

Engineering & Executive Management

Product or System Design

Research & Development

Design of Equipment

Testing and Evaluation, Reliability Assurance

Engineer

694,796Average Monthly Reach

JOB FUNCTION

MANUFACTURING INDUSTRIES

20.39%

20.26%

16.73%

14.21%

14.21%

10.98%

COMPANIES THAT ENGAGE

The Audience Engagement Report provides an integrated view of the Machine Design community. Data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

10.87%

36.91%

20.17%

9.98%

7.41%

4.04%

Mechanical Components 50.70%

Material 28.25%

Motion Control/Automation 16.31%

Electromechanical 14.21%

Fastening & Joining 11.54%

Software (CAD/CAM/FEA/CAE) 9.94%

Fluid Power 7.67%

TOP PRODUCTS OR TECHNOLOGIES AUDIENCE WORKS WITH: 8.26%

2.37%

Machine Design drives mechanical design innovation by providing how-to content and insights on emerging applications to design engineers and managers in OEM, processing and R&D. Engaging this complex design community with solution based content and technical expertise we deliver a qualified audience for your content marketing and media strategies by leveraging our high-quality content and user behavioral insights to target and lead engineers smoothly from discovery, to consideration, to purchase.

n Visit designengineering.endeavorb2b.com/machine-design to see the complete H2 2019 Audience Engagement Report

Page 5: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Audience Insights

n Visit designengineering.endeavorb2b.com/machine-design to see the complete H2 2019 Audience Engagement Report

ENEWSLETTERS

174,375 eNewsletter Reach

26.29% Avg Total Open Rate

2.86% Avg Total CTR

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

478,404Average Monthly Sessions

398,609Average Unique Monthly Visitors

771,555Average Monthly Page Views

46,812Combined Social Following

s 5% Year-to-Date

1,128Avg Monthly Site Registrations

66% Desktop Visitors Average Monthly

34%Mobile Visitors Average Monthly

*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019

Page 6: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Print Insights

QUALIFIED CIRCULATION BY ISSUE in the last 6 months

n Visit designengineering.endeavorb2b.com/machine-design to see the complete H2 2019 Audience Engagement Report

2019 issues Print Digital Total Qualified

July 45,000 30,000 75,000

Aug 44,959 30,041 75,000

Sept 44,930 30,070 75,000

Oct 44,875 30,125 75,000

Nov 44,339 30,661 75,000

Dec 42,849 32,151 75,000

Average Qualified Circulation for 6-Month Period

44,492 30,508 75,000

Total Qualified Non-Paid

Print

Both

Total Qualified Non-Paid

Digital

Total Qualified Non-Paid

Total Subscribers

Avg Qualified Circulation

44,492 7 30,508 75,000 75,000

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

10,624

4,275

5,775

14,291

13,838

23,569

91

Page 7: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

2020 Print Content CalendarIssue Date

Trends: The cutting edge

ideas in design

Applications: Putting ideas to work

Developments: New products and

design trends

Back to Basics: The fundamentals

of design Show Coverage Ad Close Materials Due

JAN Technology Forecast

3D printing gets down to business

IIoT in brownfield applications

New year, new products: Ten essential innovations

The care and feedingof bearings MD&M West 12/22/2019 1/2/2020

FEB IFPE/ConExpo Preview: Powering up

Transportation: Autonomous vehicles move along

Transportation design and simulation tools Motors and drives IFPE 1/16/2020 1/23/2020

MARHannover Messe preview: The world of design

Sensors: Finding the right data right away Medical product trends Compressed air

fundamentals Hannover Messe 2/12/2020 2/19/2020

APR The digital twin links design, operations

Augmented reality saves time, money Fluid power efficiencies Pneumatics efficiency M&T Show 3/18/2020 3/25/2020

MAY Special Edition: Motion Control

Aviation's new design and simulation challenges

Robotics, people are moving together

Motion control and safety The ROI of IIoT 4/9/2020 4/16/2020

JUN Use mechatronics, IIoT to advance design

Automation system integration strategies Mechanical systems Effective motion control 5/6/2020 5/13/2020

JULY Motion control for medical robotics

3D printing as a design tool

Augmented reality and virtual reality Hydraulics 6/4/2020 6/11/2020

AUG IMTS Preview: Connect machines and IIoT

Electrical systems: safety first

Software and technology Deploying robots IMTS 7/8/2020 7/15/2020

SEPTPack Expo Preview: Indoor autonomous vehicles

Designing system security and safety

Aerospace and transportation Harnessing fluid power Pack Expo 8/6/2020 8/13/2020

OCT Merging 3D, CAD and operations

Salary and Career Report: Know your Millennial

Digital design and product development Data presentation 9/9/2020 9/16/2020

NOV Special Edition: Motion Control

Generative design integration

The autonomous vehicle from 5G to IIoT

Hydraulics and pneumatics

Sensors and data management 10/8/2020 10/15/2020

DEC

Emerging Technologies: A 20-20 vision for 2021

Medical design challenges and opportunities

3D design and printing Project management: Get out of your silo! 11/2/2020 11/9/2020

Leaders Issue Major trade shows throughout 2021 12/9/2020 12/16/2020

Page 8: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Print Advertising Specs

Print Production Manager: Sam SchulenbergMachine DesignPH: [email protected]

Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.

Printing Method: Web Offset Publication Trim Size: 7.5 x 10.5 inches Binding Method: Perfect Bound

Email Print Advertising Submission to: [email protected]

DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*

Full Page 7 x 10 7.5 x 10.5Spread 14.5 x 10 15 x 10.52/3 Pg Spread 14.5 x 6 15 x 6.51/2 Pg Spread 14.5 x 4.625 15 x 5.1251/3 Pg Spread 14.5 x 3.125 15 x 3.6252/3 Pg Vertical 4.5 x 9.75 4.75 x 10.51/2 Pg Island 4.5 x 7.25 4.75 x 7.751/2 Pg Vertical 3.375 x 9.75 3.625 x 10.51/2 Pg Horizontal 7 x 4.625 7.5 x 5.1251/3 Pg Square 4.5 x 4.625 4.75 x 5.1251/3 Pg Vertical 2.3125 x 9.75 2.5625 x 10.51/4 Pg Vertical 3.375 x 4.625 3.625 x 5.125

* Ads with bleed – extend bleed 0.125 inches beyond the trim.

* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.

Page 9: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Marketing Solutions GuideMachine Design media solutions are built to leverage our high performing content to drive conversion for marketers through

intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.

IN

TELLIGENCE ENGAGEMENT

ADVOCACY CONSIDERATIO

N

YOUR CAMPAIGN

ContentStrategy

ContentDevelopment

LeadGeneration

Performance Results

NurturingCampaigns

ResearchPrograms

Unite insight and data to Develop content, messaging, and engagement strategies

that drive greater awareness, engagement, and actions.

Deepen engagement with leads to keep your

solutions top of mind and shorten the sales cycle.

Streamline creative, messaging, and content strategy to drive

engagement and establish market leadership credibility.

Build a pipeline that drives leads and builds

product awareness.

RESEARCH CONTENT

NURTURE TOP OF FUNNEL

Our “always” on strategy utilizes a continuous intelligence and feedback structure to inform and optimize your program’s content, targeting,

engagement, and conversion tactics to effectively reach your target audience.

n Visit designengineering.endeavorb2b.com/machine-design/#md-sol for our full portfolio of our Marketing Solutions

Page 10: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Research

Industry InsightsDevelop thought leadership and guide your content marketing strategy with this market-facing research report that will help your target audience understand the forces at play and gain intelligent insights for smart decision-making. Benefit from research coupled with subject matter analysis to develop a robust report that can be used for lead generation.

Brand PerceptionBetter understand how design engineers perceive your brand, pro duc t s or s olut ions . A l s o useful to gauge purchase intent and deliver insight s into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

Social IntelligenceBenefit from the latest social l i s t e n i n g t e c h n o l o g i e s a n d r e s ea r c h a na l y s i s to d e l i ve r competitive benchmarking and valuable insights that will allow you to create a highly effective social marketing strategy.

Content KickstartGain intelligence on a key issue and use the proprietary results to develop content that solves challenges and deeply engages target audiences. Position your brand as a thought leader by leveraging insights that show where the industry is headed.

Custom ResearchCollaborate with our research exper t s to develop a custom research program to inform your business strategy, gather market feedback on product concepts, or gain deeper understanding of your prospects. Partnering with Machine Design you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases, and design services to help bring data to life.

The Machine Design Advantage

Research development and data analysis expertise to ensure meaningful insights.

Subject matter experts to guide development of thought leadership topics.

Database of design engineers in key industries and promotions to deliver statistically valid results.

Contact your sales representative to learn more about the Machine Design Advantage.

n Visit designengineering.endeavorb2b.com/research for our full portfolio of our Research options

Page 11: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Interactive Storytelling

Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision-making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.

StoryscapeEngage design professionals and deliver m e a s u r a b l e R O I t h r o u g h t h i s h i g h -performing content marketing program that leverages a custom landing page designed with powerful imager y and interactive elements. Feature your premium content and convert prospects to leads.

Personal Video LearningA t t r a c t p r of e s s i o na l s w h o p r e f e r to educate themselves through video and create a video asset that can become a part of your content marketing portfolio. Program includes topic expert to guide the experience, production of a 15-30 minute video segment, multiple users and the opportunity to interact and ask questions.

WebinarsMachine Design webinars deliver over 450 leads on average and are useful for engaging design engineering professionals that are actively looking for education on a topic, or a solution to their challenge.

The Machine Design Advantage

Subject matter experts to craft unique, on point content that drives sales.

A marketing expert assigned to your program, giving you a turnkey experience.

Promotional campaigns that are built todrive engagement with your target audience.

Contact your sales representative to learn more about the Machine Design Advantage.

n Visit designengineering.endeavorb2b.com/content-marketing for our full portfolio of our Interactive Storytelling Solutions

Page 12: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Engineered for Engineers

Proven Performance

Subject matter expertise, specialty market knowledge, and trusted editorial credibility.

Content marketing that activates real results and commands attention.

Skilled teams creating full-service, custom and high-impact marketing solutions.

Contact your sales representative to learn more about the Machine Design Proven Performance.

n Visit designengineering.endeavorb2b.com/machine-design/#md-sol for our full portfolio of our Marketing Solutions

Basics of DesignEducate prospects and generate qualified leads through these guides that feature technical information that is the foundation of the fundamentals of design engineering. Typically evergreen content, this downloads are frequently saved for future reference.

Design FAQAttract engineers and generate leads with this technology-specif ic content piece answering frequently asked technical questions on a particular application area. You determine the topic and our team of experts will answer the most frequently asked technical questions from design engineers in a particular application area.

Difference BetweenCompare and contrast often confused concepts, technologies and terminology while engaging design engineers and educating prospects on your products and solutions. These popular downloads are highly sought after in the design community because of their quick-read format and concise presentation.

Top TipsPosition your brand as a resource for engineers by providing tips to help them quickly understand a process or concept and avoid common pitfalls that slow down the design process. Partner with Machine Design industry experts to identify the perfect topic and we’ll create top tips content that will convert prospects to leads.

Page 13: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Content Creation Services

n Visit designengineering.endeavorb2b.com/content-marketing for our full portfolio of our Content Creation Services Solutions

The Machine Design Advantage

Authentic, custom content that resonates with and engages design professionals.

Collaborative process with content, marketing and digital experts.

Programs built to achieve your goals and drive conversion.

Contact your sales representative to learn more about the Machine Design Advantage.

eBooksHelp solve problems, deliver know-how or uncover opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks are effective engagement tools for lead generation and can be developed with your content or by sponsoring Machine Design brand content.

White PapersIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on Machine Design. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.

Thought Leadership ArticlesCollaborate with Machine Design industry experts to create thought leadership content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for Content Channels, Content Engagement Centers and Native Programs as well as your own marketing channels.

InfographicsInfographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience and encourage social sharing of your content.

Page 14: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Surface Your Best Content

The Machine Design Advantage

Programs created by engagement marketing specialists with proven formulas for driving success.

Demographic data and behavioral insights leveraged to target key personas.

Promotional campaigns that are built to drive engagement with your target audience.

Contact your sales representative to learn more about the Machine Design Advantage.

n Visit designengineering.endeavorb2b.com/machine-design/#md-sol for our full portfolio of our Marketing Solutions

Design ElementsGenerate leads through this co-branded email program that includes hosting of one asset on the Machine Design website and promotion to of up to 3 additional pieces of content or product information with links to your website.

Engineering ResourcesPromote your content marketing assets to drive website traffic and generate leads from our audience of engaged design engineers through these co-branded emails that can be co-sponsored or exclusive. Includes hosting and promotion of up to 3 lead generation assets.

Recommended for YouLeveraging user data and behavioral insights, we understand what topics are of the most interest to our users and put that information to use for your content marketing push efforts. Awareness and traffic driving program includes co-branded email, targeting based on your criteria and promotion of up to four pieces of content that are hosted on your site.

Market SpotlightAttract highly qualified audiences with an information site focused exclusively on a specific industry topic. Convey your expertise and share your story of innovation through this online content hub that focuses on a single issue or trend and eliminates surrounding visual noise with a clean, intuitive design. Our marketing and design experts will bring the topic to life with strong visuals, and a focus on high-value content to engage and educate users. View Innovation Destination Automotive

Page 15: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Content Marketing Essentials

The Machine Design Advantage

Ideation with subject matter experts to create high-performing content.

Content marketing expertise to develop content that drives successful programs.

Promotional campaigns that are built to attract and engage your target audience.

Contact your sales representative to learn more about the Machine Design Advantage.

n Visit designengineering.endeavor.com/machine-design/#md-sol for our full portfolio of our Marketing Solutions

ContentStreamLeverage Machine Design website content for use on your website and other content marketing channels through this innovative content marketing platform. Quality content is a must have for marketers that have goals to grow engagement and drive conversion. Gain access to the Machine Design content librar y and easily syndicate our high-per forming content in your marketing channels.

Content ChannelsIntegrate your sponsored content into Machine Design’s editorial channels and generate awarenes s while educating prospects on your products and solutions. Hosted on the Machine Design website, this competitor free environment features your content alongside related Machine Design content in a topic based channel that is promoted to an engaged audience of electrical professionals.

Snap SolutionsTest knowledge and engage engineers through these interactive quizzes that will generate a high-quality prospect database. Collaborate with our team of topic and engagement marketing experts to craft a quiz that will attract your target audience.

Webinar Lead TouchGain greater retur n on your webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.

Page 16: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Unique Sponsorship Opportunities

n Visit designengineering.endeavorb2b.com/machine-design/#md-sol for our full portfolio of our Marketing Solutions

The Machine Design Advantage

Programs that have been vetted to drive proven performance and deliver results for marketers.

Access to leading industry experts through virtual learning and in depth content.

Unique solutions that offer entertaining ways to engage design engineers and create awareness for products and solutions.

Contact your sales representative to learn more about the Machine Design Advantage.

Bracket Challenge Each year, Endeavor Business Media’s Design Engineering group hosts a March Madness campaign. The bracket st yle contest has the audience of engineers and engineering students voting on topics such as top engineering schools, top engineering movies and more. The excitement builds as we move from round to round and sponsors can receive one-of-a kind branding exposure and impressions, and opportunities for prize giveaways and more.

Leaders in OEMFeatured technolog y and distribution articles, coupled with insights, trends and company profiles make our annual LEADERS IN OEM issues “must reads” for all design engineers and engineering managers. Sponsorship allows you to showcase your company with a special profile page and obtain extra exposure at key trade shows and online all year long.

Salary & Career Report Today’s Design Engineers strive to be more productive, embrace workplace diversity and benefit from having a broad range of expertise. We surveyed over 2,000 electrical engineers on their perception of the indus-try, their career, their employers and what the future holds. The results of this survey deliver data points and insights about your customers that can be used to inform your product, sales and marketing strategies. Download the full report now and Get to Know Today’s Design Engineer.

Boot CampPar tner with Machine Design to keep engineers up to speed on rapidly advancing technologies through topic focused Virtual Learning that includes webinars, deep dive white papers and high-quality content. Showcase your products and solutions through content marketing opportunities to a highly engaged audience of design engineers that are immersing themselves around a focused topic.

Learn more about: • Robotics Boot Camp• Smart Cities Boot Camp• 5G Boot Camp

Page 17: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Targeted AdvertisingThe Machine Design Advantage

Experienced team of direct marketers and data analysts.

Rich database of over 5 million business professionals in high growth markets.

Partner networks that can extend your brand reach and target key persona audiences.

Contact your sales representative to learn more about the Machine Design Advantage.

Custom eBlastsEmail marketing is one of the most effective m e t h o ds fo r t ar ge t ing an d r ea ching prospects with messaging focused on produc t s and solutions. Deliver your message directly to the inboxes of relevant, targeted design engineers or leverage the power and scale of Endeavor Business Media’s 5 million audience database to expand your reach. Based on your objectives and goals our team will set up and deploy targeted email campaigns that engage prospects you want to reach. Email delivery is GDPR compliant, full reporting metrics provided post deploy.

Audience ExtensionNot retargeting, it’s Audience Extension. Par t n e r w it h o ur team of d e dic ate d engagement marketers and data analysts to custom build display, native and social campaigns that will target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, only to those that fit your targeted profile.

Account Based MarketingLeverage our database of 5 million business professionals in high growth markets to reach deep into key accounts that you provide or collaborate with us on creating look alikes based on behavioral data or demographic data points. Leverage display, native, email and social campaigns to drive awareness, convert prospects to leads and provide key account support to your sales team.

ProgrammaticCombining advanced ad serving technology with our proprietary data offers a unique programmatic buying experience that delivers measurable results. Providing you with more control over your campaign and allowing for real time creative and messaging adjustments ensures that you are delivering the right message to the right audience at the right time.

n Visit designengineering.endeavorb2b.com/advertising for our full portfolio of our Targeted Advertising Solutions

Page 18: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Newsletters Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.

Interested in adding a digital package to your media plan? Contact your sales representative today!

Machine Design MotionNew trends in motion control technology, components and applications. Exclusive; Wednesdays

Subscribers ............................ 18,149Avg Total Open Rate .............. 17.80%

• 595x335• 30 Character Headline• Up to 60 words of text• JPG, GIF or PNG-100 kb max, 72 ppi• URL required

Machine Design TodayFor manufacturing and design engineers covering basics of design engineering, product information, as well as educational learning, community resources, and more. Exclusive; Monday-Friday

Subscribers ............................ 69,999Avg Total Open Rate .............. 22.80%

Medical DesignThe latest cutting-edge technology and product developments focused on medical devices and design. Official Publication of Medical Device Technology Exchange. Exclusive; Tuesdays and Thursdays

Subscribers ............................ 18,435Avg Total Open Rate .............. 36.70%

Machine DesignProduct SpotlightFeatures a wide range of products and services. Multi-sponsored; 4th Monday of each month. Exclusive; Thursdays

Subscribers ............................ 25,450Avg Total Open Rate .............. 22.40%

• 180w x 150h • 40 Character Headline,• Up to 80 words of text• JPG, GIF or PNG-80 kb max, 72 ppi• URL required

The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019

Robotics & Automation For engineers delivering how-to techniques and the latest emerging technologies on robotics and automation driving today’s manufacturing production. Exclusive; Thursdays

Subscribers ............................ 21,684 Avg Total Open Rate .............. 27.20%

3D Printing & CAD To aid engineers working with 3D printing, SLA, SLS, CAD, AI and more to develop advanced design for manufacturing processes. Exclusive; Tuesdays

Subscribers ............................ 18,061Avg Total Open Rate .............. 29.10%

n Visit designengineering.endeavorb2b.com/advertising/newsletters to view samples of our the Newsletters

Page 19: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Digital Ad SpecsMachine Design offers you the opportunity to engage design engineers in multiple channels for deeper connections and better return on your marketing investment.

Display AdvertisingNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.

Ad Type Ad Size (pixels)Floor Ad 1200×90 – Expanded: 1200×410

Jumbotron 300×600 – Expanded: 970×700 — mobile: 300x250 pixels

In-Article Expandable 728×90 – Expanded: 970×700

Filmstrip 300×600 – Total expanded: 300×3000

Sidekick 300×250/300×600 – Expanded: 850×700

Pushdown 970×90 – Expanded: 970×415 — mobile: 300x50 pixels

Contact your sales representative for pricing and design services

Interested in adding a digital package to your media plan? Contact your sales representative today!

Ad Type Ad Size (pixels)Leaderboard 728x90 & 320x50*

Rectangle 300x250

Half Page Standard 300x600

Site Skin Contact Online Ad Operations for specs

Welcome Ads 640×480 & 300x416* *Please provide all sizes listed.

Rich Media OpportunitiesRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.

Page 20: MEDIA GUIDE 2020 · Product or System Design Research & Development Design of Equipment Testing and Evaluation, Reliability Assurance Engineer 694,796 Average Monthly Reach JOB FUNCTION

Online Specs

Newsletter Specifications:Formats Currently Accepted: • JPG, PNG

Information: • Please note: We accept gifs but a black line frame will be automatically added to the image• Flash not accepted• It is the advertiser’s responsibility to maintain the link for the duration of the ad• If word count exceeds the max, file will be returned for revision, otherwise complications with the newsletter template may arise

Dimensions/File Sizes: • See our Newlsetter section of the media guide

3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.

Materials due: • Five business days prior to publication.

Send Newsletter Banner Ads To: • [email protected]

Check out our advertiser site for more information: • designengineering.endeavorb2b.com/machine-design

Campaign Analyst | Materials Contact:Seth Hastings [email protected]

Website Specifications:Banner sizes: • See our Digital Ad Specs section of the media guide

Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times, Max # of frames: 4, Animation length: 15-20 seconds

Information: • Click-through URL required and should not be hard-coded• Creative must be hosted through a third-party with a “STANDARD” ad tag: All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).• Z-index of ad must be set low or as a “1”• Backup JPEG, GIF or PNG (200kb max) required for delivery to mobile devices• If mobile users are to be excluded from your Rich Media impressions, please inform us in advance

Materials due: • Five business days prior to publication.

Send Website Banner Ads To: • [email protected]

Check out our advertiser site for more information: • designengineering.endeavorb2b.com/machine-design

Campaign Analyst | Materials Contact:Seth Hastings [email protected]

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Contacts

VICE PRESIDENT, DESIGN & ENGINEERING Tracy Smith913.967.1324 | [email protected]

AK, AR, AZ, CA, CO, HI, IA, ID, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, ND,NE, NV, NM, WESTERN OHIO, OK, OR, SD, TN, TX, UT, WA, WI, WY, WESTERN CANADAPaul Milnamow312.635.9112 | [email protected]

DE, MD, NC, NJ, NY, EASTERN OH, PA, SC, VA, WVBrandy Bissell919. 607.1316 | [email protected]

AL, CT, FL, GA, MA, ME, NH, RI, VT, EASTERN CANADALiz Stott857.636.9737 | [email protected]

SENIOR DIGITAL INNOVATION & STRATEGY DIRECTORRyan Malec913.967.1678 | [email protected]

BELGIUM, NETHERLANDS, LUXEMBURG, UNITED KINGDOM, SCANDINAVIA,FRANCE, SPAIN, PORTUGALRachel Disanto011 44 1625 876622 | [email protected]

GERMANY, AUSTRIA, SWITZERLANDChristian Hoelscher011.49.89.95002778 | [email protected]

ITALYDiego Casiraghi011.390.31.261407 | [email protected]

PAN ASIAHelen Lai866.2.2727.7799 | [email protected]

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