media hacking: how to get publicity for your startup
TRANSCRIPT
Media HackingHow to get publicity for your startup
www.timgardner.info
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
Where did this story come from?
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
It was
ME!
Stakeholders
1.
2.
3.
Buyers / Customers
Suppliers
Mediawww.timgardner.info/getpublicity
Who are the most important stakeholders in your business?
www.timgardner.info/getpublicity
Stakeholder Map
Interest
Power
KeepSatisfied
Monitor(Minimum Effort)
KeepInformed
ManageClosely
Buyers /Customers
SuppliersMedia?
Media Stakeholders
1. Facebook Fans
2. Twitter Followers
3. Blog Readers
www.timgardner.info/getpublicity
Journalists?
Niche Bloggers?
People with Klout?
Celebrity Authorities?
Super Fans?
Influencers
How to Find Influencers?
SECRET SAUCE
www.timgardner.info/getpublicity
Search for related groups
Search for related pages
Ask your existing fans
www.timgardner.info/getpublicity
TwitterSearch related keywords
Find who your influences are following and follow them
www.timgardner.info/getpublicity
LinkedIn• Search
www.timgardner.info/getpublicity
SECRET SAUCE
www.timgardner.info/getpublicity
www.BuzzSumo.com2 ways to use…
www.timgardner.info/getpublicity
Search for similar content• Make comments• Connect
Search for Influencers
www.timgardner.info/getpublicity
Top Content
Influencers
www.timgardner.info/getpublicity
Contacting Media
Tweets
Facebook Messaging
Top Tim Tipwww.timgardner.info/getpublicity
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
What the actual?
Media Kit
Background Story
Fact Sheet
Images
Video
F.A.Q
Press Release
www.timgardner.info/getpublicity
Background StoryHow did your startup start being a startup?
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
Fact Sheet
www.timgardner.info/getpublicity
Has facts.
Images / Video
Pretty self explanatory
Make it interesting / newsworthywww.timgardner.info/getpublicity
F.A.Q
Frequently
Asked
Questionswww.timgardner.info/getpublicity
Press ReleaseHeadline
By-line
Body
Images / Video
2 Quotes
Contact Information
www.timgardner.info/getpublicity
Headline
www.timgardner.info/getpublicity
Top Tim Tip
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
How to Write a Press Release
www.timgardner.info/getpublicity
Email Secret Tip #1
How to find email address?
Use Rapportive
www.timgardner.info/getpublicity
Email Secret Tip #2
How to follow up emails?
Use Boomerang
www.timgardner.info/getpublicity
Top Tim Tip
www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
Free Lunch!
Top Tim Tips
Pay attention to the media
Think about a hook to exploit
Engage your super fans
Do newsworthy stuff
www.timgardner.info/getpublicity
In Summary…
Find your influencers
HOW?- Facebook - Twitter - LinkedIn - BuzzSumo
Send them a press release
WHY?
It’s your story, go sell it!www.timgardner.info/getpublicity
www.timgardner.info/getpublicity
2015 Publicity Plan…
www.timgardner.info/getpublicity
Resources• www.buzzsumo.com - find content and influencers
• www.hootsuite.com -social media management
• www.aminstitute.com/headline - analyse headlines
• www.rapportive.com -find email addresses
• www.boomeranggmail.com -follow up emails
• www.timgardner.info/getpublicity - 2015 publicity plan
www.timgardner.info/getpublicity