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Impress Template: Xuhai 2

Media History

6th session: New Media

Steen [email protected]

Tjek studiebloggen

Hvis I vil p studieophold nste forr, skriv til Evy ASAP

Classes postponed until April 1st

New Media History

Convergence

Mediascape

Technological determination and media

WWW

iPods and Cell Phones

Convergence

Audio, video and data in one source on one deviceTechnological

Digitalization

Content no longer separated by deviceAccess email and Facebook via phone

PS3 is also a web-browser

Convergence

There are other forms of convergenceContent convergence

Distribution convergence

Platform convergence

Industrial convergence

Social convergence

Aesthetic convergence

Cultural convergence

Convergence

Media can no longer be understood in isolationMusic videos: MTV, YouTube, band website, Facebook/MySpace?

Mediascape

Border-crossing

Global (but mainly Western)

Interconnected

Technology

Technology refers both to a web of human practices and the products of those practices (Cultural Theory, Key Concepts 404)

Technology influences our perception of events (CT 407)

Technology and Media

Determination

Affordances

Emergence

Impact

Determination

Economic basisFollow the money

Economy explains how technology and media develop

Top-down approach

Determination

Cultural basisFollow the uses

Actual use impacts technological development as well

Bottom-up approach

Text messages

Affordances

Possibilities

Changes depending on situation

A car can be a bench

The case for video

Home video changes the users relation to the medium to one of producer rather than simply consumer

Distribution, exhibition, production placed in wider hands

Troops

Napster

In Rainbows

Emergence

When technological affordances take social form

What emerges and what remains

Memes

LOLCats

LOLCats

LOLCats

LOLCats

LOLCats

Impact

Consequences

Process rather than event

Impact

"Computer games don't affect kids, I mean if Pac Man affected us as kids, we'd all run around in a darkened room munching pills and listening to repetitive music."

Kristian Wilson, Nintendo, Inc, 1989

WWW

Origins and reasonsARPANET

BBS

The Birth of WWW

Web 2.0

Viral webFacebook

YouTube

Delicious

Grooveshark

Obama Presidential Campaign

User-generated

New media

Obama Presidential Campaign

Obama Presidential Campaign

"One voice can make a difference. Make that voice yours! Fwd this msg and make sure all your friends vote today for Barack. Questions, call 866-675-2008."

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

Obama Presidential Campaign

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