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MEDIA INC. ISSUE ONE 20134
CONTENTSVOLUME 25 • ISSUE 1 2013
PUBLISHER
James R. Baker
ASSOCIATE EDITOR
Katie Sauro
SALES MANAGER
Katie Higgins
SALES
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PRODUCTION MANAGER
John Rusnak
DESIGNERS
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Christina Poisal
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WEBMASTER
Eric Pederson
OFFICE MANAGER
Audra Higgins
INFORMATION SERVICES MANAGER
Lois Sanborn
CORRECTION:
In the article titled “Killer Instinct” (pgs 44-45, Media Inc. Issue 4), Kammie Mcarthur’s name was misspelled (she was incorrectly listed as Tammy McArthur). We regret the error.
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FEATURES10 BREAKING THROUGH THE GLASS CEILING
202013 SEATTLE ADDY AWARDS
36WHY REINVENT YOURSELF?
50 OREGON LANDS TNT PILOT
60 WHO’S WHO IN NORTHWEST PRODUCTION
8 WHO’S NEWS
16 WHY CONTENT MARKETING IS LIKE COMEDY: HARD TO PULL OFF
18 CASE STUDY: BEHIND THE SCENES OFA MAJOR MARKETING CAMPAIGN
6 MEDIA INC. ISSUE ONE 2013
CONTENTS
MEDIA INC. INDUSTRY LISTS26 AD AGENCIES
47 INTERACTIVE DESIGN AND DEVELOPMENT COMPANIES
70 PRODUCTION AND POSTEQUIPMENT RENTAL
74 SUPPORT EQUIPMENT RENTAL
78 MEDIA DUPLICATORS AND REPLICATORS
2623PAF HOSTS “BREAKING
MEDIA BARRIERS”
24ADVERTISING SNAPSHOT
34ON THE RECORD
40YOUR BRAND OF COMMUNICATIONS
42FIVE TEAM MORALE BUSTERS
22DIGITAL MARKETING CONFERENCE SELLS OUT,GROWING BY 14 PERCENT
44GETTING TO YES FASTER: TWO TOOLS FOR ACCELERATING YOUR CLOSE
46DESIGN SNAPSHOT
52FILM HAS A LEADING ROLE
54253 FILM COLLECTIVE REVEALS TACOMA’S VIBRANT PRODUCTION COMMUNITY
56WASHINGTON INCENTIVE FILM MIDDLETON HOLDS ADVANCE SCREENING
64THE DANCE
66KEY CODE MEDIA PRESENTS: NW TECHNOLOGY EXPO 2013
68PICTURE THIS: BEYOND CUSTOMER SERVICE
MEDIA INC. ISSUE ONE 20138
WHO’S NEWS
Check out the latest hires and promotions throughout the Northwest’s media companies. If you would like to submit an announcement and photofor Who’s News, e-mail them to the editor at [email protected], or mail to P.O. Box 24365, Seattle, WA 98124. Photos should be 3” x 5”at 300 dpi, tiff or jpeg, labeled as the person’s name.
GreenRubino/SeattleThomas Bobsonhired as Account Coordinator
GreenRubino/SeattleKiri Garruto hired as Media Planner and Buyer
GreenRubino/SeattleJoe LePla joined asPrincipal Strategist
GreenRubino/SeattleBriana Marrah joined as Strategy Director
GreenRubino/SeattleLynn Parker joined as Principal Strategist
GreenRubino/SeattlePeggy Rodman hired as Studio Manager
Hodgson/Meyers/Kirkland, WAMary Kate Baker added as Account Manager
ADVERTISING/MARKETING AND PUBLIC RELATIONS
CREATIVE
Hodgson/Meyers/Kirkland, WAPatricia Marr added as Marketing Coordinator
Publicis Seattle/SeattleJay Picardhired as Head of Planning
Digital Kitchen/SeattleBill Fritschnamed as CEO
Hemlock Printers/Burnaby, BCRichard Kouwenhovenappointed as President/General Manager
Phinney Bischoff/SeattlePatti Frey Benjaminjoined as Director,Brand Strategy
Hanna & Associates/Coeur d’AleneDanie Castilla hired as Production Artist
MEDIA INC. ISSUE ONE 201310
By Hillary Miller Guest Columnist
“Good ideas don’t have genitals.”That’s a direct quote from a British creative director.
It comes from a report generated in 1990 to under-stand why so few women stay in creative departments.Twenty-three years later, that question is still being asked. Justthis past September, the first “The 3% Conference” wasannounced. The conference is named after the statistic that
apparently in the U.S. women make up only three percent of creative depart-ments, at the creative director level or above. So while the ideas themselves
don’t have a gender, whether the gender of their creators matters is still atopic for debate.
WITH ALL THE PROGRESS THAT HAS BEEN MADE OVER THE LAST FEW DECADES,
WHY DO WOMEN MAKE UP ONLY 3% OF AGENCIES’ CREATIVE LEADERS?
the Glass Ceiling
MEDIA INC. ISSUE ONE 201312
In February I was asked tomoderate a panel on this nowdecades-old topic. Seattle’sAAF chapter hosted “Womenin Creativity” with a panel offour successful women who’dmade it past the proverbialglass ceiling of creative direc-tor. Each of them had adifferent path into thecreative department, anddifferent perspectives onwhat it took to get to the CDlevel and above.
It was a very lively discus-sion, needless to say. I won’trecap the entire discussion,but three questions emerged:
Is this a women’s problem?
Candidly, the panelists feltthat one of the challengeswomen face is that theirpeak-childrearing years typi-cally are the exact same yearsthey should be moving up tothe CD level. Women feel theyhave to make a consciouschoice whether to put familyor career first, and that thereis little tolerance in creativedepartments to try to balanceboth. Women who’ve alreadymade it to a more senior levelin creative can ‘get away’ withmore personal hours and flex-ibility. But women just tryingto prove themselves increative felt that too oftenproof had to be demonstratedin staying later or workingmore weekends than anyoneelse. One woman was told byher boss that she hadn’t‘earned the bragging rights’ oflong hours yet.
This idea of long hours isn’tunique to advertising. Plentyof women make it throughmedical residency, but thedifference there is those arescheduled long hours. All-night work sessions at anagency are much lesspredictable, therefore harder
MEDIA INC. ISSUE ONE 201314
for a working mom to schedule around. Several of the panelistsadmitted that at a certain point in their careers, they consciouslyworked to avoid mentioning where they were going when theyleft work, so it wouldn’t look like they put their families beforetheir careers.
Is this a men’s problem?Since I knew the panel would be 100-percent women, prior to
the event I asked a dozen ofmy male CD friends to giveme their anonymous opinionson why there weren’t morewomen in creative depart-ments. To their credit, theywere candid. Several saidthey personally would like tohire more women, but theytypically received five timesas many books from men asthey did women. And of thosewomen’s books, many just weren’t that good. While graduatesfrom most art schools are balanced equally between men andwomen, few women even bother to apply to ad agencies. Isthere a self-filtering process going on?
The other key theme male CDs acknowledged was the inher-ent ‘frat boy’ culture that has been perpetuated since the Mad
Men era. Every other department in an agency seems to havebroken out of the ‘Don Draper’ mold. Most agencies now havean abundance of women, if not a majority, in account manage-ment, planning, production, and of course media. But creativehas remained the ‘guys’ hangout.’ It used to be ping-pong andpool tables, now it’s couches and video games. The men whorun these departments admitted the culture wasn’t especiallygender-neutral. Crude jokes are easier to make when the onlypeople in the room are other guys. And mentoring a 25-year-oldguy isn’t looked upon as suspiciously as a 25-year-old woman.
Do clients care?Several of the women CDs
noted that at some point intheir careers, they’d beentold their work would haveto be presented by a male CDbecause ‘that’s what theclient expected.’ Needless tosay, none of them work atthose agencies today.
But the question can be raised, why aren’t more clients askingwhere the women are? None of the women on the panel felt thatonly women could work on products aimed at women. But ifwomen in America really do control over 80 percent of thebuying decisions, should the ads they’re viewing be created 97percent of the time by men? Having more women in decision-making roles in creative should lead to a broader range of goodideas.
This week I had a déjà vu sensation. I attended a workshopat a major technology company to discuss the future of retail.When I first entered the room I was surprised to see out of 25attendees, only 2 of us were women. Granted, it was a technol-ogy company—a field renowned for its lack of women. But theyhad invited 18 companies that specialize in retail marketing. Soeven in a category like retail, renowned for the jokes about howwomen are the ones who love to shop, apparently men still runthe businesses.
Where do we go from here?So where do we go from here? We won’t see meaningful
change until we first agree if this is a problem. Unless womenand men, agency management and clients, all see it as an issue,there won’t be any agreement on how to solve it.
The conversation needs to start with a question—would thework be better if we had more than one type of perspectiveworking on it?
Hillary Miller is VP, Global Strategic Services Director, at Wunder-man. Hillary’s role at Wunderman is to lead all aspects of‘business concepting’ for their clients, whether it’s through busi-ness analytics, consumer insight or innovative channel strategy.Over the past 20 years, from Pizza Hut to Microsoft, Hillary hashelped launch new brands and course-correct existing ones. Thechallenge is the same—creating a dialog, not a monolog, betweenbrand and consumer.strategy. creative. results.
2012 Puyallup Fair Campaign
More than 1.1 million customers.In two weeks.
MEDIA INC. ISSUE ONE 201316
By Gary Rubin, APR Guest Columnist
How’s this for an eye-popping s ta t i s t ic :86 percent of B2C
marketers in North Amer-ica are us ing contentmarketing, employing 12individual tactics on aver-age , accord ing to new
research from Marketing Profs and theContent Market ing Ins t i tu te . Appar-ently, we’re al l doing i t . Are we doingit well?
CMD team members have been reading and talking a lot aboutcontent marketing and brand journalism lately, and attendingworkshops from industry thought leaders like the Content Market-ing Institute. As in the early days of social media marketing yearsago, there are emerging methodologies for content marketing bestpractices.
Here are several key insights and trends that stood out as partof a recent workshop discussion:
• Content marketing is not simply production of content. Weagree with the POV that this will become a commodity quitequickly. The best practices in content marketing are rooted insolid, strategic planning preceding implementation and measure-ment, so be wary of a “just do it” approach.
• Brand journalism is on the rise and will soon become part ofthe marketing discussion at large. We talk with more and moreclients who accept the concept that they must “be the media” andtell their own stories. That’s good news for all the out-of-work jour-nalists who are being snapped up by corporations. Be on thelookout for emerging standards of practice for reporters in thisnew context. This is especially heartening for our earned mediateam, since we have years under our belts of providing brandswith a “news bureau” approach. This has included live videostreams, producing news-style roundtable discussions withthought leaders, and live blogging from events, both face-to-faceand virtual.
• Find a way to tell stories over a period of at least six months.Narratives need time to penetrate. The old marketing adage iscorrect: Just when the marketer is tired of the story, the targetaudience is beginning to pay attention.
The Game Has ChangedThere’s little doubt that content marketing is a dramatic shift
in messaging and focus for brands. “Push content” with brandmessages (we, us, our) is long gone. In its place are “pullmessages” (content that inspires, educates, motivates consumersin ways that benefit them) that are meant to engage theaudience and foster a dialogue. For veteran marketers, this shift
requires a change in attitude, and a better understanding that ifyou are fishing for engagement and customers, the bait must bewhat the fish likes, not what you want to put out there.
As an example, we recently had a client ask us for a definitionof content marketing. We thought about it, did some researchon our past activities, and at the end of the day came back withthis answer: produce content that makes your customerssmarter.
This focus on educational ideas and content is the new baitthat is driving results. It took awhile for this concept to sink inwith our client, but after really exploring what content they couldoffer that would educate customers, rather than “push” ideas thatthe company wanted to address, the light bulb clicked on. Nowwe are exploring a standalone content portal on the industry’slargest Web site with a robust educational editorial calendar.
As early adopters of this content marketing philosophy, we arenow starting to see the real results of interacting with customersand becoming the “media.” We are proud to say we saw this trendcoming and took action about three years ago with a healthcareclient. Our recommended content strategy at the time (talkingabout industry trends, inviting guest posts, showing videos ofexperts in the field, hosting informational webinars) was to focuson industry hot buttons, and basically everything except theclient’s products. The ultimate goal of this approach was to fillthe funnel with potential customers through engagement andlead them down the path to purchase through a content bread-crumb trail. It’s worked.
This client understood what we proposed, and welcomed theposition of being a thought leader who facilitated conversationswith potential customers. This approach has been so effectivethat the client won a BtoB Magazine award this year for BestCorporate Blog.
Here’s the bottom line on content marketing: It sounds easy(produce content) and yet it is in some ways trickier than pastmarketing strategies. Think of it like you would comedy: Anyonecan attempt to be funny, but it’s difficult to actually make peoplelaugh.
Gary Rubin, APR, is a Senior Account Supervisor in the EarnedMedia Department at CMD, a West Coast marketing agency basedin Portland. www.cmdagency.com.
Why Content Marketing is Like Comedy: Hard to Pull Off
If you are fishing forengagement andcustomers, the baitmust be what the fishlikes, not what youwant to put out there.
#ADVERTISINGSHOULD
MEDIA INC. ISSUE ONE 201318
Tolling. Not something that excites theaverage commuter, but necessary forrelieving traffic congestion, accommo-
dating regional growth and providing for asafe, reliable trip. Tasked with selling 90,000toll transponders before the launch of thenewly tolled SR 520 bridge, which connectscommunities on the eastside of Lake Washing-ton to Seattle, Denise Walz and her team atPRR recognized the need for innovative methods to makebehavior change easy on the consumer.
More than 190,000 people travel across the SR 520 Corridordaily, connecting the eastside cities with Seattle across LakeWashington. Introducing tolling on this existing bridge wasneeded to reduce traffic congestion and generate revenue tohelp build a larger, safer and more reliable bridge.
But let’s be real: nobody wants to pay to cross a bridgethey’ve been using for free for decades. Nevertheless, tollingwas poised to become the new normal. So, the challenge shiftedto how to make it as painless on the bridge user as possible,while also making it affordable to the state to build and main-tain.
Enter from stage left: All-electronic tolling, or tolling withabsolutely no toll booths.
With all-electronic tolling, each vehicle is tolled througheither the use of a pass (fully automated) or through the useof license plate imaging (sometimes automated, sometimesreviewed multiple times by human eyes to ensure accuracy—but always requiring a second step of communicating with theDepartment of Licensing to obtain addresses associated withthose vehicles). Because the passes would prove the mostaffordable option for the state, pass holders would receive alower rate to cross the bridge.
Enter from stage right: The marketing goal—sell 90,000 tollpasses before the launch of the newly tolled bridge. To tacklethis goal, the Washington State Department of Transportation(WSDOT) enlisted PRR, a small communications firm in theheart of downtown Seattle.
Traditionally, WSDOT sold passes at its Customer ServiceCenters. In the Seattle area, there was one on each side of thelake. Each facility had room for about four customer servicerepresentatives at the counter. Walz and the team at WSDOTimmediately saw the challenges with using this method for SR520 tolling.
“Do the math—you’ve got over 150,000 cars crossing thebridge back and forth every day,” said Walz. “Most people areprocrastinators at heart. They are going to wait until the verylast few days to purchase their pass. And, if they only have twoaddresses from which to pick up a pass, there will be linesaround the block at each of those locations. If you estimate thatthe eight representatives will need 15 minutes per account setup, you can only get through a fraction of a percent of the totalsales you need to achieve in a single 12-hour day. We knewthese two locations couldn’t possibly accommodate everyone,
especially the last-minute purchasers.”From the beginning, Walz had the idea of
retail partnerships. The average person makes2.5 trips to the grocery store each week—whynot reach the target audience where theyalready shop?
With careful review of a map showingwhich neighborhoods used the bridgemost, and which of those areas wereunderserved, PRR and WSDOT targetedSafeway as their pilot partner for sell-ing Good To Go! Passes.
PRR developed the proposed pilotprogram and pitched it to Safeway,
who agreed to be the exclusive partner. During the pilotprogram, Safeway sold passes at 84 locations and providedadded value through in-store displays, gas pump toppers, retailcoupons and advertising exposure worth more than $1.5million.
“Safeway was an amazing partner,” said WSDOT Toll Commu-nications lead Patty Michaud. “And, because of our successwith them, we then expanded the program to engage otherretailers like QFC, Fred Meyer, Costco and Walgreens.”
By the time tolling began in late December 2011, 170,000passes had been sold, exceeding the goal of selling 90,000passes by more than 47 percent. Today, Washingtonians havea stable, statewide toll system that successfully processes morethan three million transactions a month, and SR 520 commutersenjoy a shorter, more reliable trip.
“The drumbeat of tolling as a transportation funding solutionis beating steadily across the country, and the model we estab-lished with the strategic partnerships program is alreadyserving our other clients well,” stated Walz, in reference to newwork the agency is doing in Norfolk, Virginia, with the ElizabethRiver Crossings Tunnels project.
“Sometimes a little simple math can lead to a lot of problemsolving.”
As the Principal in charge of the Marketingand Public Relations groups, Denise Walzleads a team of relentless communicators. Sheis the driving and creative force behindmarketing and PR campaigns that havechanged the way people think, buy and live.Denise is the “yenta” of all that is business—match-making public and private businessand organizations in a way that provides
value and visibility for all who participate.
PRR is headquartered in Seattle, with offices in Washington D.C.,Norfolk, VA, and Austin, TX. PRR offers a ‘one stop’ approach tocommunications solutions drawing from multiple departments:Marketing, Public Relations, Facilitation and Public Involvement,Research and Graphic Design. Visit www.prrbiz.com.
Case Study: Behind the Scenes of a Major Marketing Campaign
Courtesy WSDOT
ISSUE ONE 2013 MEDIA INC. 19
BRIEFS (
Parker LePla Joins GreenRubinoSeattle-based GreenRubino has brought over the brand strate-
gists from Parker LePla to create an industry-leading strategypractice within the agency.
Effective January 1, 2013, the combined practice providesParker LePla’s clients with access to comprehensive, integratedmarketing services, including advertising, digital and public rela-tions, while providing GreenRubino with increased brand strategy,digital strategy and healthcare expertise that Parker LePla culti-vated in its 19 years in business.
“We’ve worked with Parker LePla for years and have alwaysadmired their thought leadership around branding and their under-standing of how to transform a brand into a business andmarketing strategy,” said John Rubino, CEO of GreenRubino. “Now,combined with GreenRubino’s brand expertise, all of our clientswill benefit from a stronger practice delivered by one of the mostcomprehensive brand and marketing agencies on the WestCoast.”
The entire staff from Parker LePla will be joining GreenRubino,including principals Joe LePla, Briana Marrah and Lynn Parker.Marrah will become GreenRubino’s strategy director, while LePlaand Parker will be principal strategists.
For more information, visit www.greenrubino.com.
Anvil Media Releases New Marketing Resources
In response tobuilding pressure one x e c u t i v e - l e v e lmarketers, AnvilMedia Inc., a Port-land-based digitalmarketing agencyspecializing in searchengine and socialmedia marketingservices, released anew series ofresources—marketingcheat sheets. Thecheat sheets aredesigned to quicklyprovide top-levelmarketers with essen-tial decision-making information.
The latest resource, a Marketing Automation Cheat Sheet, wasco-authored by marketing automation expert and worldwideconsultant Robert J. Moreau, CEO of Zyphias Group. The MarketingAutomation Cheat Sheet includes key research findings from highlyrespected resources, as well as quotes and insights from industryleaders Kent Lewis, president of Anvil Media, and Robert J.Moreau.
“Marketing automation has become a necessity for enterprises,”said Moreau. “This cheat sheet provides a breakdown of marketingautomation and the significant impact its adoption can have ona company’s sales and marketing processes.”
While White Papers are the industry standard and Anvil hasproduced several over the past few years, research showed thatexecutive-level marketers and CMOs need a shorter, more high-level resource to aid them in decision making.
“We acknowledged that CMOs’ time is extremely valuable andthey often don’t have time to read White Papers that can easilybe 10-12 pages in length,” said Lewis. “With the cheat sheets wewanted to give them easily-digestible and actionable overviewsthat provide the key information necessary to make informed andsmart marketing decisions.”
Previously released cheat sheets cover the topics of onlineadvertising, video marketing and conversion optimization. Formore information, visit www.anvilmediainc.com.
PRR Celebrates Award-Winning MonthPRR, a Seattle-based integrated communications agency, won
eight industry awards over the course of February 2013. The agency entered six items in the AVA Digital Awards, which
look for quality, creativity and resourcefulness in digital commu-nications, and every item that PRR entered was recognized. Theagency earned two Platinum awards (1st place), two Gold awards(2nd place), and two honorable mentions.
Turning to the local awards scene, PRR won two awards at thePuget Sound Chapter of the Public Relations Society of America’sTotem Awards banquet in February, including an Award of Excel-lence and a Totem Award.
“This cadre of award wins really substantiates our approach,what we at PRR call Human Powered Change,” said managingdirector Mike Rosen. “This means that we don’t just count pressclips or Web hits; we affect real and measurable behavioral changeon behalf of our clients who serve the greater good—in the realmsof health and wellness, the environment and transportation. Weare proud to be a part of these efforts, which give local familiesthe tools to make smart, healthy choices for their lives.”
For more information, visit www.prrbiz.com.
DNA Launches Group Health Ad CampaignSixty-five years ago, Group Health was founded by a small group
of community leaders with the unusual ideas that healthcareshould prevent illness and promote better health, and that peopleshouldn’t worry about affording treatment when they get sick.
Today, Group Health and the healthcare industry face similarchallenges. With unsustainable cost increases and an unpre-dictable future, patients and purchasers are struggling to findquality care at an affordable price.
DNA, an independent full-service agency in Seattle, addressesthis very issue with the launch of its first campaign for GroupHealth Cooperative. Taglined “One Goal. Group Health.”, thecampaign highlights Group Health’s ongoing commitment toputting patients first. Television, print, radio and digital elementsfocus on the unique value proposition of care and coverage work-ing together to achieve healthier outcomes for patients—and in turnmaking quality care more affordable to everyone.
“This campaign goes back to Group Health’s roots and showshow it has become a healthcare leader by staying true to itsfounders’ mission. Everything they do is aligned around one goal—better health for everyone,” said Dan Gross, executive creativedirector, DNA.
For more information, visit www.dnaseattle.com.
HMH Wins ADDY Awards Portland-based agency HMH
earned six awards at the annualOregon ADDY Awards Show on March16 in Bend, Oregon. HMH took homeone gold, four silvers, and one merit award.
ADDYs received:• Gold in the television category for Idaho Power’s “Powering Lives”
campaign. • Silver for Idaho Power’s “Boise Bicycle Project”; PeaceHealth television
ads “Skatepark” and “Every Body”; and PeaceHealth’s “Every Body” inte-grated campaign.
• A merit award for the SUBWAY television ad “Team Colors.”HMH also received a Best of Category award from the Advertising Feder-
ation of Central Oregon for the “Powering Lives” television campaign for IdahoPower.
“We’re delighted that our work has been recognized by our peers,” saidHMH president Ed Herinckx. “This recognition is just one more reason whywe love what we do.”
For more information, visit www.hmhagency.com.
MEDIA INC. ISSUE ONE 201320
The ADDY Awards is the advertisingindustry’s largest and most representa-tive competition, attracting over
50,000 entries every year in local ADDYcompetitions around the country. Themission of the ADDY competition is torecognize and reward creative excellence inthe art of advertising.
Conducted annually by the American Advertising Federation(AAF), the local ADDY Awards is the first of a three-tier, nationalcompetition. Concurrently, across the country, local entrants viefor recognition as the very best in their markets. As the secondtier, local winners compete against other winners in one of 15district competitions. AAF Seattle is part of District XI, comprisedof Washington, Oregon, Idaho, Montana and Alaska. Districtwinners are then forwarded to the third tier, the national ADDYAwards competition, where winners will be recognized at the AAFNational Conference in June, held this year in Phoenix, Arizona.
This year’s Seattle ADDY Awards competition was held onThursday, March 21, at Bell Harbor International ConferenceCenter. The 2013 event hosted nearly 200 more attendees than the2012 edition, and entries into the competition saw a 20-percentincrease over last year.
A judging panel weighed in to determine which entries wouldreceive the coveted ADDY Award in a number of categories, as
Best of Show – Digital/InteractiveEntrant: Cole & Weber UnitedAdvertiser: Washington’s LotteryTitle: Group Play Facebook App
Best of Show – Non-TraditionalEntrant: Copacino+FujikadoAdvertiser: Seattle AquariumTitle: Edwin the Otter e-Book
2013 Seattle
ISSUE ONE 2013 MEDIA INC. 21
Judge’s ChoiceEntrant: Digital KitchenAdvertiser: Digital KitchenTitle: Stanley Piano
well as three Best of Show awards and a Judges’ Choice award.The judges were: Eric Flynn, senior copywriter at Gyro; DaveMason, co-founder/designer at Symbolic; Lori Nygaard Cabrera,associate creative director/copywriter; Elaine Pratt,principal/creative director at Pratt Design; and Simeon Roane,creative director/copywriter.
For more information, a full list of winners, and photos from theevent, visit www.aafseattle.com and www.facebook.com/AdClubSeattle.
Best of Show – Integrated Campaign
Entrant: Wexley School for GirlsAdvertiser: RainierTitle: Restore the R
ADDY Awards
MEDIA INC. ISSUE ONE 201322
On Friday, February 22, approximately 440professionals attended the seventh annualSearchFest at the Governor Hotel in Port-
land. With the digital marketing conferencesteadily breaking attendance records every year,event organizers (SEMpdx) thoughtfully plannedahead to meet the needs of its growing audience.A new bonus track expanded the event, while anadjusted seating chart allowed for 40 additionalguests and a new after-party offered more social-izing and networking opportunities.
“SearchFest’s continuous growth shows us thatPortland is a hotbed among deci-sion makers within an industry thatis increasingly in demand,” saidAlan George, SearchFest directorand SEMpdx board member. “Wewere ‘trending’ on Twitter beforethe opening keynote and through-out the day.”
In fact the conference (hashtag#searchfest) was tweeted over3,000 times during the event. Atten-dees and those that could not makeit also showed their affinity forSearchFest and its presenters,elevating two presentations given atthe conference to “Top Presenta-tions of the Day” on the socialmedia site SlideShare.
SearchFest is currently the onlysearch and social media conferenceorganized by a nonprofit businessorganization (SEMpdx) in theNorthwest—allowing tickets to be
one-third of the cost of other conferences featur-ing the same caliber of speakers. Lower ticketprices paired with national experts has led totremendous growth of the event.
Opening keynote Marty Weintraub, founderand evangelist at aimClear, kicked off a remark-able day featuring four tracks and 32 presentersfrom across the country. Weintraub spoke of theradical shift in marketing that is occurring andprovided insight into how to stay relevant andmanage all the channels and tools. Bing’s DuaneForrester provided the closing keynote where he
spoke about the future of search and the marketing industry. Session presentersincluded Jeff Preston of Disney Interactive, REI’s Jonathan Coleman, Ian Lurie ofPortent, and SEOmoz’s Rand Fishkin.
A wide variety of online marketing topics were covered throughout the day, including:advanced analytics, social media strategies and analytics, advanced technical SEO,content marketing strategy, SEO for e-commerce, user experience optimization, linkbuilding, Facebook advertising, advanced pay-per-click techniques, and local/mobile
Digital Marketing ConferenceSells Out, Growing By 14 Percent
(From left) Alan George, SearchFest Chair and SEM-pdx Board Member, and Mark Knowles, SEMpdx Ad-visory Board Member, celebrate a successful event.(Photo by Nathan Isaacs, Seven G Media)
(Left to right) Mike Rosenberg, SEMpdx Board President; Kathy Covey, CatAdoption Team (CAT) PR Manager/CATnip Race Director; and Aisha Beck,CAT Volunteer, address the SearchFest crowd to help get “Candy Cane”(pictured) and five other cats adopted using social media. (Photo by AlanGeorge, SEMpdx)
(Photo by Nathan Isaacs, Seven G Media)
Opening keynote Marty Weintraub, founder and evangelist at aimClear, praisesPortland and wakes the crowd up at SearchFest. (Photo by Kenneth BenjaminReed)
(Photo by Alan George, SEMpdx)
SearchFest organizers, speakers, sponsors andattendees unwind at the event’s after-party, spon-sored by AdRoll and Splash Worldwide. (Photo byAlan George, SEMpdx)
strategies and tactics.Attendees also enjoyed several social and
networking opportunities surrounding SearchFest.A reception, sponsored by G5, with the SEMpdxBoard, Advisory Board and SearchFest presenterswas held the evening prior to the conference exclu-sively for SEMpdx members. Following the day ofeducation was a SEOmoz-sponsored happy houron-site and an after-party at nearby Couture UltraLounge, which was sponsored by AdRoll andSplash Worldwide.
SEMpdx, the Search Engine Marketing Professionalsof Portland, is a nonprofit group dedicated to nurtur-ing the development of the search engine marketing(SEM) and social media marketing (SMM) industriesin the greater Northwest. Created as a resource forboth local industry professionals and area busi-nesses, SEMpdx strives to build national credibilityfor Portland as a hub for the SEM/SMM industry, aswell as improve the quality of work and life for itsprofessionals. Visit www.sempdx.org for more infor-mation.
ISSUE ONE 2013 MEDIA INC. 23
On March 13, Portland Advertising Federation (PAF) held its first mediapanel of a full series of events designed specifically to connect andinspire Portland media professionals. The all-star panel featured some
of the best media talent in town, including Sarah Prince (Grady Britton),Katie Cox (MBT Marketing), Jackie Hensel (Turtledove Clemens),Stephanie Ehui (Weiden + Kennedy), and Danielle Perez (R/West), and wasmoderated by Molly Spaniel (Mutt Industries).
Approximately 100 media professionals attended, representing bothagency planners and buyers, as well as media sales. The discussion aimedto unveil issues between media buyers and sales reps to ultimately improveworking relationships. By shedding light on what planners and buyers facein their daily roles compared to what sales professionals face on their end,PAF’s media panel started a great discussion to improve processes, alignon expectations and move toward mutually beneficial success.
As Mark Handwerger, local sales manager of KPTV and KPDX, put it,“Forums like the one the PAF held in March are a wonderful opportunityto get our great Portland media community together in one group andconnect. The added value is the content and hard work that the panelistsput in and are willing to give honest feedback and ideas to everyone inattendance.”
PAF’s next media-focused event will be held in May. The topic is stillundetermined.
PAF Hosts “Breaking Media Barriers”
The panel featured some of Portland’s top media talent.
Attendees discuss the issues between media buyers and sales reps.
Hunt Marketing Groupwww.hmgseattle.comAt Hunt Marketing Group, our focus is simple. We help our clients maintain vibrant, healthy businesses by attracting new customersand nurturing the relationships they already have. Our team brings a wealth of battle-tested strategies and tactics in lead generation,customer acquisition, cross-sell campaigns, loyalty marketing, customer win-back and more. As seasoned direct marketingprofessionals, every action we take is grounded in solid strategic thinking and informed by a process that values accountability, meas-urability and effectiveness above all else.
Originally founded in 1992, Hunt Marketing Group was re-launched in 2007 by Brian Hunt and has quickly grown from four to 20full-time employees. Working with an outstanding group of clients from a broad range of industries including technology, luxury travel,insurance and higher education, we’ve experienced steady growth every year, even earning recognition as one of Washington’s Fastest-Growing Private Companies in 2012.
GCDirectwww.gcdirect.comGCDirect has been helping our clients breathe easier for over 15 years. We help the harried and over-burdened by bringing marketingback to its basics. We collaborate with our clients to understand the objectives and nature of their marketing challenges, and thendeliver on-target strategies that can be implemented—almost as soon as yesterday!
We are a boutique agency that is steeped in the measurement-bias of direct marketing, but we use that mindset across all marketingchannels to create campaigns that work—measurably so. We are med ia-neutral, which means that we pick the right solution for theproblem. Specialized agencies see everything in terms of their specialty—when they have a hammer, every problem is a nail.
If you are looking to add a marketing partner to help guide you through the minefields of marketing and make you look like a hero,call GCDirect!
Jones Advertising www.jonesadvertising.comJones Advertising is a results-driven creative agency that produces integrated campaigns in all media.
Jones has won major creative awards for television, radio, print and online advertising. Jones Advertising is also one of the largestproducers of television, online video and radio advertising in the region, with in-house video production and post-production capa-bilities.
Agency owner Mark Jones believes his agency is right for clients that want big agency creative without the big agency. In fact, manyJones clients have come from much larger agencies, and have been very happy with their results.
Established in 2001, Jones Advertising clients include Ben Bridge Jewelers, Mattress Discounters, MultiCare, Microsoft, Sleep CountryUSA, Sleep Train, Rover.com, Washington Traffic Safety Commission and The Washington State Fair.
MEDIA INC. ISSUE ONE 201324
Advertising Media Inc. spotlights a cross-sectionof the region’s advertising agenciesSNAPSHOT
MEDIA INC. ISSUE ONE 201326
NW AD AGENCIES
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Wieden+Kennedy, Inc.; Portland, OR503-937-7000; fax [email protected]
Dan Wieden, chairmanDave Luhr, president
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Digital Kitchen; Seattle, [email protected]
Bill Fritsch, CEOMark Bashore, head ofcreative
$208m
Draftfcb; Seattle, WA206-223-6464; fax [email protected]
Nick Paul, EVP, chiefgrowth officer
WND
Wong, Doody, Crandall, Wiener; Seattle, WA206-624-5325; fax [email protected]
Tracy Wong $142m
CMD; Portland, OR & Seattle, WA503-223-6794; fax [email protected]
Phil Reilly, president Mike Cobb, VP salesDan Hergert, VP/COO
$129m
Hacker Group; Seattle, WA206-805-1500; fax [email protected]
Spyro Kourtis, president/CEO
WND
remerinc; Seattle, WA206-624-1010; fax [email protected]
Dave Remer, CEO/CDAndrea Jones, SVP strat-egy & client services
$93.3m
Wunderman; Seattle, WA206-505-7500; fax 206-505-7672www.wunderman.com
Julie Rezek, managing director
WND
Magner Sanborn; Spokane & Seattle, WA509-688-2200; fax [email protected]
Dennis Magner, presidentJeff Sanborn, VP/CDBrandt Heinemann,VP/director of planning
$43m
HMH, Inc.; Portland, OR503-295-1922; fax [email protected]
Edward HerinckxSally AugustonBob Rickert
$41.48m
Destination Marketing; Mountlake Terrace, WA425-774-8343; fax 425-774-8499 [email protected]
Dan Voetmann,founder/CEOChris Settle, EVPJerry May, EVP
$41m
Copacino+Fujikado, LLC; Seattle, WA206-467-6610; fax [email protected]
Jim Copacino, co-founder/ECD; Betti Fujikado, co-founder/client services;Brandy O’Briant, manag-ing director
$32m
R/West; Portland, [email protected] www.r-west.com
Sarah Simmons, presidentElizabeth McKenzie, ECDHeather Villanueva, VP
$30.9m
Williams Helde Marketing Communications;Seattle, [email protected]
Marc Williams, presidentJason McCourt, CD
$29.7m
Wexley School for Girls; Seattle, WA206-438-8900; fax [email protected]
Cal McAllister, co-founder/CEOIan Cohen, co-founder/CCO
$28m
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NW AD AGENCIES
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North, Inc.; Portland, OR503-222-4117; fax [email protected]
Mark Ray, principal/ECDRebecca Armstrong, principal/managing director
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$21.5m
Bradshaw Advertising; Portland, OR503-221-5000; fax [email protected]
Barbara Bradshaw, president
$20.8m
Brandner Communications, Inc.; Federal Way, WA253-661-7333; fax [email protected]
Kimberly Brandner, director of marketing & client services
WND
Grady Britton; Portland, OR503-228-4118; fax [email protected]
Paige Campbell, president/partnerAndy Askren, ECD/partner
$17.25m
Hodgson/Meyers Communications;Kirkland, WA425-827-2506; fax [email protected]
Gary Meyers, presidentTim Hodgson, CD
$16.7m
Jones Advertising, Inc.; Seattle, WA206-691-3124; fax [email protected]
Mark Jones, presidentDavid Edgerton, ACD
$16.7m
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CelebratingCelebrating 23 YearsYears
@ErniePino_
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Gard Communications; Portland, OR503-221-0100; fax 503-226-4854vgrudier_edwards@gardcommunications.comwww.gardcommunications.com
Brian Gard, presidentLiz Fuller, dir. of client servicesValarie Edwards, VP/GM
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$14m
Coates Kokes; Portland, OR503-241-1124; fax [email protected]
Jeanie Coates,founder/CEOSteve Kokes, president
WND
Ad Ventures; Seattle, WA206-282-1719ventures@adventuresdesign.comwww.adventuresdesign.com
D. Alex Howard, managing partnerKaren Skeens, CD
$12.6m
Hanna & Associates Inc.; Coeur d’Alene, ID208-667-2428; fax 208-765-8044dayneh@hanna-advertising.comwww.hanna-advertising.com
Dayne Hanna, CEOJeff Hanna, VP mediaJohn Baechler, VP ECD
$12m
Sasquatch Agency; Portland, OR503-222-2346; fax [email protected]
Mike Smith, partnerKen Chitwood, partner
$11.9m
Purdie Rogers; Seattle, WA206-628-7700; fax [email protected]
Andrew RogersGeo Purdie
WND
Turtledove Clemens, Inc.; Portland, OR &Seattle, WA503-226-3581; fax [email protected]
Jay Clemens, CEOStuart Samuelson, EVPBarbara Bratsberg, presi-dent (Seattle)
$9.2m
DVA Advertising & Public Relations; Bend, OR541-389-2411; fax [email protected]
David Day,president/CEOJustin Yax, dir. PRMary Ramos, dir. clientservices
$8.75m
AHA!; Vancouver, WA360-750-1680; fax [email protected]
Betsy Henning,CEO/founder
$6.88m
Hammerquist Studios; Redmond, [email protected]
Fred Hammerquist, presidentKeith Karlick, director ofinteractive
$6.44m
The New Group; Portland, [email protected]
Doug New, CEOSteve Marshall, presidentSusan Hawkins, COO
$6.4m
Stanton & Everybody, Inc.; Seattle, WA206-224-4242; fax 206-224-4264www.stantonandeverybody.com
Rick Stanton, president/CD
$5.3m
The Maris Agency; Portland, OR503-236-3486; fax [email protected]
Athena Maris, principal/CD
WND
Fusionhappens, LLC; Seattle, WA206-264-7707fusionhappens@fusionhappens.comwww.fusionhappens.com
Al Doyle, senior partner/CD; Deanna Sihon, partner/president/dir. of research &client services; Kate Quinn,director of logistics
WND
Adlib Advertising Agency; Eugene, OR541-342-5068; fax [email protected]
Donna Smith, president WND
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Stevenson Advertising; Lynnwood, WA425-787-9686; fax 425-787-9702brett@stevensonadvertising.comwww.stevensonadvertising.com
Brett Stevenson, president
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$4.2m
The Garrigan Lyman Group, Inc.; Seattle, WA206-223-5548; fax [email protected]
Rebecca Lyman, principalTim Garrigan, principalJoe Huber, media director
WND
Hunt Marketing Group; Seattle, WA206-447-5665; fax [email protected]
Brian Hunt $3.8m
The Silver Agency; Centralia, WA360-736-8065; fax [email protected]
Coralee Taylor, VP $3m
B47; Seattle, [email protected]
Kevin Maude, CEONorma Straw, agency directorByron Tucker, ECD
WND
Palazzo Creative; Seattle, WA206-328-5555; fax [email protected]
Richard Roberts, president/CDPennie Pickering
$2.15m
206.784.6892
Offset Printing
Fulfillment Envelope Manufacturing
Digital Printing Specialty Bindery
Direct Mail
DCGWest.com
Produce, protect, and deliver your brand.
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Relax. Targeted marketing
is our specialty.
www.gcdirect.com206.262.1999 x 205
eRelax.
05999 x 206.262.12comect.gcdir.www
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NW AD AGENCIES
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Envision Response Inc.; Seattle, WA800-809-8397; fax [email protected]
Sean K. Fay, CEOChris Johns, VP marketing
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$1.8m
Golden Lasso; Seattle, [email protected]
Philip Shaw, president WND
DHX Advertising, Inc.; Portland, OR503-872-9616; fax [email protected]
Dave DeMots, presidentTim Holmes, VPTim Cobb, managing director
$1.7m
Steenman Associates; Sammamish, WA425-427-9692; fax [email protected]
Ed Steenman, owner $1.2m
Mike Pursel Advertising; Spokane, WA509-464-0259 [email protected] www.mikepursel.com
Michael Pursel, ownerMichelle Nitta, media buyer
WND
Rusty George Creative; Tacoma, WA253-284-2140; fax [email protected]
Rusty George, principalKitura George, operations manager
$1m
Synchro Creative; Bellevue, WA425-885-5661; fax [email protected]
Bonnie CheliniCandy Young
$980k
posterGIANT; Seattle, [email protected]
Doug Cox, president WND
ioCreative, LLC; Ferndale, WA360-384-4640; fax [email protected]
Tim Cathersal, partner $550k
Carole Berke Media Services, LLC; Portland, OR503-293-0599; fax [email protected]
Carole Berke, strategicmedia planner/buyer
WND
Blu Room Advertising, LLC; Steilacoom, WA253-241-8912charles@bluroomadvertising.comwww.bluroomadvertising.com
Charles Davis, ownerRussell Silva, cinematographer/editor
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Burrus Communications, Inc.; Seattle, WA206-595-4321; fax [email protected]
Kevin Burrus, president Sherry Taft, media dir.Justin Esparza, art direction
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MEDIA INC. ISSUE ONE 201334
“We’ve been voted the hardestagency name to spell for 15 yearsrunning, which is exactly how
long we’ve been in business,” jokes Copa-cino+Fujikado creative director MikeHayward. The Seattle-based agency boastsa long and illustrious client list that includesREI, Seattle Children’s Hospital, SeattleMariners, Safeco, Visit Seattle, and PremeraBlue Cross.
“I think we’re a strong hybrid agency,”says Hayward. “We have our roots in adver-tising, which I think pushes us to focus onthe central idea first, but we’ve also devel-oped a killer engagement strategy and digitalteam. I really love how the agency hasevolved over the years.”
Here is Hayward, on the record:
WHAT DO YOU LIKE BEST ABOUT YOUR JOB?Having clients I truly care about and thevariety of the work. I can go from workingon a brand campaign for a museum to amobile experience for a winery. And thepeople here are the best (we have the datato prove it). It’s a group of really talented,funny, smart people with no big egos.
COPACINO+FUJIKADO JUST RELEASED THELATEST SET OF SEATTLE MARINERS COMMER-CIALS. WHAT HAS THAT PARTNERSHIP MEANTTO YOU OVER THE LAST FEW YEARS?The agency got its start thanks to KevinMartinez, vice president of marketing, andthe Seattle Mariners. Kevin is still ourclient today. It’s great to have that kind ofshared history and level of trust. Whenpeople ask what C+F does, the Marinersare usually the first client we mention.Which is followed by them saying, “I lovethat Edgar light bat commercial!” Whichwas actually an ad for Eagle Hardware
that we didn’t do.
WHO OR WHAT INSPIRES YOU, EITHERPERSONALLY OR PROFESSIONALLY?Jim Copacinoand BettiFujikado, whoare avid readersof this column. Iactually getinspired fairlyeasily. I findmyself geekingout over newsocial and digitaltools all the time.I’ll run over toour creativetechnologist NatDuffy (or he’llcome to me) and say, “What can we do withthis new thing?” The pace of innovation isincredibly exciting to me. Right now we’replaying around with “hashbots,” our term forrobots that perform a physical action inresponse to tweeted hashtags or keywords.So far we’ve built a mechanical bobblehead,a piñata-pecking bird and a light-up SpaceNeedle that plays Salt N Pepa’s “Push It.”
HOW IMPORTANT IS IT FOR YOUR COMPANYTO CONNECT AND ENGAGE WITH YOURSURROUNDING COMMUNITY?I’m not sure there’s another agency that’squite as rooted in the community as C+F (somuch for the “no big egos” thing). We’re veryactive with local community groups andstate universities, and our client roster readslike a guide to the Pacific Northwest. It’s apoint of pride for us. And just next month,we’re hosting our first Digital Summit here.We’re bringing together social media
managers from20 different Seat-tle businessesand attractions to see how we can all worktogether in a mutually beneficial way.
COPACINO+FUJIKADO HAS EARNED MANYPRESTIGIOUS AWARDS OVER THE YEARS.WHAT ARE SOME OF YOUR MOST GRATIFYINGPROFESSIONAL ACCOMPLISHMENTS?We’ve won Best of Show at the ADDYs twoyears in a row for ideas that weren’t tradi-tional ads, which I think says a lot about theagency overall. Awards are certainly a meas-ure of success, but I really like how we cannow see the impact of what we do throughsocial media and real-world metrics. So itmeans more to me to see kids dressed uplike Larry Bernandez at Mariners games, orwatch the #2DaysInSeattle hashtag take offor see our children’s ibook for the Aquariumhit 100,000 downloads on iTunes. Not thatwe don’t still like our shiny statues.
IF YOU COULD BE ANYWHERE IN THE WORLDRIGHT NOW, WHERE WOULD YOU BE?Why was “the Auburn Supermall” the firstthing that popped into my head? I know I’msupposed to say a tropical paradise orcultural mecca, but I would be in the standsat Pasadena watching WSU win the RoseBowl. Which leads to the next question…
IF A GENIE GRANTED YOU 3 WISHES, WHATWOULD YOU WISH FOR?For WSU to win the Rose Bowl. And Iassume we’re excluding the usual “worldpeace” and “infinite wishes” answers, right?Then my other two would be a World Seriesfor the Mariners and for our good friendSteve Cunetta to finally kick this cancerthing. We miss you at the office, buddy.
MEDIA INC.’S INTERVIEW SERIES, IN WHICH WE
DISCUSS THE LATEST AND GREATEST WITH A DIFFER-
ENT NORTHWEST COMPANY EACH ISSUE, CONTINUES
WITH COPACINO+FUJIKADO.
MEDIA INC. ISSUE ONE 201336
By Jules Van Sant Executive Director, PPI – The NW Visual Communications Industries Association
I’ve been fortunate to have worked around, in,or on behalf of the industry “formerly (andkinda still) known as print” over the past
(gulp) 25-ish years. I’ve worn many hats, includingthose as an ad agency buyer, marketing andcreative director, production manager, salesper-
son, general manager, and as the executive director of the regionalindustry association, PPI, for the last seven years. Boards, spraymount, blue lines, Rubilith… (Can you hear the crickets?)
So much has changed, and we’re all being encouraged to considerwhat we want to be in this new world. The association I run isn’timmune to this, nor should it be. We preach to our constituents thatthey either find a unique niche or consider adding new services, skillsand resources for market positioning. As we’ve continued to fightthe history of what an association used to be and how the marketutilized this community, so too has the “printer” of today had to recon-sider its relationships and competitive place in our digital world.
PPI Takes the LeapThe marketing maven in me knew it was time the organization
jump with both feet forward and not look back. I took the battlecry to our board of directors last year: “If we’re to lead ourmembers and the regional industry into a new battlefield tocompete for dollars, positive results and future opportunities,shouldn’t we face the facts, lead the charge and do the same?”
We engaged in some strategic thinking as a group to see whatwe should look like in the future. Who should we represent, howdo we sustain ourselves,and how do we best getthere? This is building ona long legacy and legiti-macy we have built up asan organization since—dang—the 1920s! Can’tdiscount what we’vedone.
Side note: I pulled outsome old notes from wayback, and the challengesthat businesses facedthen haven’t changed thatmuch! Competition, pric-ing, economic downturn(The Great Depression),labor issues—all still afactor, even if they lookdifferent today.
It’s not that we haven’t been moving this direction, but as anorganization, we can still be perceived as not having a broadreach. I get that, but it’s the old story, and not who we are now.The market needed to understand that better.
At PPI, we have relevance today, not only to offset commer-
Why Reinvent Yourself?REBRANDING & REBUILDING FOR RELEVANCE
cial printers, but also forthose engaged in digital printproduction, web press andpublication printing, pack-aging, flexography, grandformat, specialty products,mailing, fulfillment,design, and integratedplatforms that utilizethe power of visualcommunications toget a message across.Selling products,branding, raisingfunds and drivingdemand are whatsmall businesses andcorporations seek.Our industry doesand still can fulfillthese deliverables—better than everbefore. Combining technologies and mediums adds value. Weget that. But PPI Association needed to be sure to have a brandthat communicates “we get it” and that conveys our support forthe companies served.
It’s not enough to just belong to a “group” anymore. We canjoin all kinds of virtual groups online, but our time is precious,as is our money. Our relationships need to yield a return—measurable results so that it makes sense to commit resources
of any sort. PPIcontinually needs toget that, and hope-fully through abranding renewal,we can tell thatstory, too.
Circling back towhat the marketingmix has evolvedinto, it’s key weembrace thatbuyers aren’t onlylooking for printers,but seeking forvisual solutions toaccomplish busi-ness goals. PPI’smission is tosupport the indus-
try that brings these solutions to market. Fluid, integrated, alive,regionally-based yet with vision towards new opportunities andthe future. We have to offer them something to get them there.
The journey brought us to this—an updated look and namethat keeps the representation of the six states we serve, but
Our core industry is changing so it only made sense that we go along for the ride.
Notes from the 1930s: The challenges printers faced 80 years agoare similar to the ones printers face today.
Source: Business Development and Professional Services That Work! InfoTrends 2010
MEDIA INC. ISSUE ONE 201338
encompasses the broader world we live in thesedays. The logo feels as if it’s in motion, rollingalong, keeping what matters, adding what’sneeded, and spinning into the future. Fresh andfluid. PPI is now The NW Visual Communications
Industries Association – Connecting YourBusiness with the Industry’s Best. Nowthat feels like a great place to launch from!
So where are you in the process? Areyou reinventing?
Seth Godin was featured in a Success.com blogpost in 2012 titled “Ways to Reinvent Yourself.”Here’s his short list of the seven levels available foranyone (like you) in search of reinvention:
1. Connect – Don’t isolate.2. Be Generous – Individuals supporting each
other create mutual successes.3. Make Art – Create something new, some-
thing that changes everything.4. Acknowledge the Lizard – Avoid resistance
to do something new.5. Ship – Become the one that goes the extra
mile, indispensible, takes risks.6. Fail – The reinvention the marketplace is
demanding is one that includes the ability to fail,often, and with grace.
7. Learn – Every single day.
Our customers are dealing with a buying audience that expects more options from their vendors.
How many different types of media does your company usefor a typical direct marketing campaign?
We prefer “best friend.”
Many printing companies use
the term marketing service provider
to describe their relationships with
agencies and design firms.
Stevens Integrated Solutions4101 SE 26th Avenue, Portland Oregon503.233.5746 | www.stevensIS.com
Source: The Cross-Media Direct Marketing Opportunity, InfoTrends 2010
MEDIA INC. ISSUE ONE 201340
By Ryan T. Sauers Guest Columnist
We communicate a message ineverything we do. Also, the wordbrand is one frequently used. In
addition, we discuss brands we prefer andthose that we do not. Why? It is simple. Allof these brands stand out in our mind forsome reason. Successful organizationsrecognize this fact and work hard todevelop their brand—through effective
communications. This process includes establishing valuablebrand equity as well as a recognizable brand name in the eyeof the beholder. So, what does this mean to you? I am glad youasked…
Think about our instant recognition of Nike’s “Just Do It” orApple’s “there’s an app for that” campaign. These messages areeffective in connecting a customer with the brand. Connectionis one of the 5 C’s of Effective Communication. The goal is tomake such a brand experience personal in nature. For example,are you a McDonald’s or Burger King person? Coke or Pepsiperson? You get the idea.
You see, successful communication of your brand is both thenow and the future of marketing. It is not about us. It is notabout what we offer. It never was. However, it is about them.It always has been and always will be. All of this is covered ingreater detail in my book Everyone Is in Sales (www.every-oneinsales.com) on Amazon.
This means that the way in which a communications, market-ing or media company communicates its message is of theutmost importance. Always remember that building a strong,recognizable, reliable and consistent brand takes time, effortand commitment. Simply said, it requires a deliberate, purpose-ful and intentional strategy. This hard work pays off bycreating something referred to as brand loyalty. Brand loyaltyis one of the most valuable assets any organization can have.Quite frankly, it is the “why” that answers the reason thatcustomers will pay more for our goods and services.
A brand can be referred to as the sum total of key ideas,emotions and perceptions that are communicated to your audi-ence and associated with your organization’s work. A brand canthen be called the “shorthand” for the identifying characteris-tics retained and recalled when your stakeholders reflect upontheir experiences with your organization.
To help simplify this subject, I have developed an acronymthat is useful in helping us better understand and examine thesubject of a brand.
A BRAND can be considered the Barometer reading of one’sReputation, Attributes, Name, and Distinctiveness. This meansit is the “barometer,” or measurement, of your “reputation,”which is all your organization stands for; your “attributes,”which are the characteristics others use when describing you;your “name,” which suggests something (good, bad or indiffer-ent when a person hears it); and your “distinctiveness,” whichmeans why you? What makes you different/unique?
So the question is not if we have a brand or not, because wedo. All organizations have a brand. Instead, the question is:What do you do with our brand? In short, our brand is notdefined by what we say it is, but is characterized by what otherssay it is.
So here are five things the promotional products and printindustry should consider in regards to the concept of “brand-ing.”
1. Please refrain from saying that “traditional media (inserttype) is still relevant.” Of course it is. The market has simplychanged—as has the entire world. I argue that such traditionalmedia are more useful than ever as they integrate with thenew—and trust me, I spend a lot of time in the social andemerging media world.
2. Please don’t get caught up with feeling you must refer toyourself as a “marketing or communications solutions”company. This should be what you do, not what you are.
3. Please don’t become overwhelmed with social and emerg-ing media. Always remember, it is all about the psychology, notthe technology. These are simply new ways to communicate—and if used correctly are an asset, not a threat. They are a tool,not the tool, in your marketing mix.
4. Determine what it is you are best at, embrace it and thenbuild and promote your brand around it. Shout it from themountaintop, print it, e-mail it, Tweet it, etc. But, always beauthentic in all of your communications.
5. Remember, your brand is that “extra value” you provideand the reason a customer stays with you over similar compe-tition/offerings in the market.
When pondering your brand, you must first determine whatit is all about. So obtain feedback from those around you asa first step. Be sure to obtain this 360-degree feedback fromthose close to you, as well as those who are more removedfrom you.
Once you know what your brand is, you can determine theways you want to purposefully grow, change, re-frame,promote, and/or strengthen your current brand position. So,how do you define your brand? Does it matter? You bet!Remember—we all have a brand and there is no better timethan now to address it.
P.S. The best response to what your brand is (e-mail me [email protected]) wins a free inscribed book. Good luck!
Ryan T. Sauers is president/owner of Sauers Consulting Strate-gies, whose focus is growing the sales of printed and relatedcommunications businesses. The organization consults with avariety of marketing and communications companies across theU.S. Sauers is working on his Doctoral degree in OrganizationalLeadership. He is both a Certified Myers Briggs (MBTI) and DiSCpractitioner, as well as a Certified Marketing Executive. This arti-cle is based on a chapter from Sauers’ best-selling book Everyone
Is in Sales, which can be ordered through Amazon. More at:www.ryansauers.com or [email protected].
Your Brand of Communications
ISSUE ONE 2013 MEDIA INC. 41
MEDIA INC. ISSUE ONE 201342
By Maria Scheleen Guest Columnist
Managing a creative teamhas never been easy, andgiven today’s business
climate, the job can be even morechallenging. Many advertising
agencies are feeling increased pressure to domore with less. How do you keep your employ-ees inspired as workloads rise and resourcesremain limited?
Your attitude and interactions with employ-ees can have a major impact on morale.Following are five common pitfalls supervisorsmake, along with tips for avoiding them:
Assuming they’re lucky to have a job. While many peopletoday may feel fortunate to have a stable position, keep in mindthat your most talented employees always have options. Andas the job market picks up, they may begin to explore oppor-tunities outside of your organization. Instead of adopting a
“you’re lucky” posture, make sure you thank employees for ajob well done and show your appreciation with low- or no-costincentives when possible (like tickets to an art exhibit or theoption to leave work early one day).
Not asking for input. If your agency is facing new businesschallenges, consider putting your group’s talents to work solv-ing those problems. After all, you hired your team because oftheir strong skills and good judgment. By informing them of theissue—the need to win a few new clients right away to offsetthe departure of a major account, for example—you make themstakeholders and give them the opportunity to influence thecompany’s success.
Ignoring rumors. Nearly two-thirds of advertising and market-ing executives surveyed by The Creative Group said it’scommon for employees to engage in office gossip. There’salways plenty of grist to fuel the rumor mill, but if you beginto cancel meetings, shut your door or speak in hushed tones,your staff will suspect something is up. And you can count onthe fact that if you don’t tell them what’s going on, someoneelse will. Control the message by giving it yourself, and keepin mind that managers need to be honest whether deliveringgood news or bad: Don’t promise things you can’t deliver or,alternatively, make a situation appear better than it actually is.
Creating a “no” zone. It’s easy to stick to tried-and-trueformulas in uncertain times because they’re safe. But you needto take calculated risks and break new ground, or you risklosing your competitive edge. Encourage staff to approach youwith innovative concepts; if you can’t implement them, explainwhy, and let the team know you value their input. Rememberthat if employee suggestions are dismissed without any realdiscussion, staff will stop presenting them.
Letting a lack of recognition trickle down. Many seniormanagers and executives would be the first to admit that theycould offer a bit more positive reinforcement. But recognitionoften becomes endangered during busy times because employ-ees are so focused on their work. If you’re feelingunder-appreciated, don’t make your team feel the same way.Showing your gratitude will motivate team members; as longas praise is specific, genuine and timely, there’s no such thingas too much.
Almost everyone has encountered one of the stumblingblocks mentioned above. By taking measures to avoid them,you can make your workplace more appealing and productivein any business environment.
Maria Scheleen is branch manager of The Creative Group, aspecialized staffing firm placing interactive, design, advertisingand marketing professionals on a project and full-time basis. Thecompany has offices in major markets across the United Statesand in Canada, and offers online job search services atwww.creativegroup.com. Contact the Seattle branch at 206-749-9046.
Five Team Morale Busters
MEDIA INC. ISSUE ONE 201344
By Lisa Magnuson Guest Columnist
Everyone loves hearing yes and clos-ing a deal. However, some sales canlanguish while prospects waffle
between agreeing to your offer or decliningit. This lag time can be frustrating and timeconsuming for you and your prospect.
If you want to help your prospects reacha decision more quickly, try including a costjustification discussion in your sales
process. When you can demonstrate a solid return on investment(ROI), you will help your prospect see the positive financial impactof their investment. When your prospects have solid ROI infor-mation, they have the justification they need to say yes to youroffer and, if required, sell it to their boss.
In this article, I’ll teach you about this concept and share twopowerful acceleration tools you can use with your prospectsduring your sales process.
Tool #1: Simple Cost JustificationWith the simple cost justification method, you find the fastest
and easiest way for your prospect to recoup his investment in yourproduct or service. This process is very logical and depends onfactual information. When your prospect can see the ROI he willenjoy after investing with you listed in dollars and cents, he canquickly evaluate your offer and make a decision.
You can demonstrate a return on investment by stressing howmuch money your prospect will save when using your product orservice, or how much additional business he will generate.
The simple cost justification method is best used for fairlystraightforward sales, such as training courses, technology orconsulting. Based on your research and the information you’vegathered during your sales process, select either cost savings oradditional revenue for your cost justification discussion.
To use this method, you’ll need to ascertain a few facts fromyour prospect. First, if you are focusing on savings, determinewhat he is currently spending in time or resources to achieve theoutcome that your product or service will impact. If you are focus-ing on additional revenues, find out the average value of each newcustomer or client.
Once you have this information, demonstrate how investing inyour product or service will quickly pay for itself by the costsavings or increase in revenues.
Sample conversation for increased revenues: “Bill, youmentioned that each new client brings you an additional $3,000in revenues. If you invest in my product for $1,000, you’ll only needto bring in one additional sale and more than cover the invest-ment.”
Sample conversation for cost savings: “Sue, you mentionedthat you have 10 customer service reps and pay each one about$45,000 a year. If you invest in my services, I’ll be able to help youcut your customer service needs by 20% and eliminate a position.Your $10,000 investment would save you $45,000 each year.”
This is the critical piece of information that your client needs
to know—that the investment in your product or service is goingto quickly and easily be covered by savings or increased revenues,and then add to their profit margin.
Tool #2: A Thorough ROI AnalysisWhen you are selling a very costly product or service, your
prospect will respond best to a thorough ROI analysis of all thebenefits your offering will bring to the organization, along with acomparison of the investment required.
For example, a manufacturer is unlikely to purchase a multi-million-dollar piece of equipment without a thorough ROI analysis.If you have a highly analytical prospect, he may not be satisfiedwith a simple cost justification and feel much more comfortablewith a full ROI analysis. Or, you may be offering a product or serv-ice that provides many small benefits that add up to a value muchgreater than the investment. In all these cases, a thorough ROIanalysis will help your prospect see the complete value of youroffering.
Preparing a thorough ROI analysis requires time and teamworkwith your prospect. You’ll work together to estimate the impact
of your product or service on increasing revenues and decreasingcosts so that you can calculate the positive financial impact of theinvestment. You’ll also want to include any non-financial factors,such as reducing environmental impact, increasing customerloyalty, or improving staff morale. Be sure that you have carefullyconsidered all the potential ways your product or service canserve your client.
Financial Impacts to IncludeThe list below includes some common areas that are used to
justify the financial benefit of products and services. Be sure totailor this list to include the benefits of your product or servicein addition to these standard questions.
• Does your product or service reduce the need for outside serv-ices? Estimate the cost savings of outside services that can beeliminated.
• Does your product or service reduce material costs? Estimatethe cost savings of materials that will no longer be required.
• Does your product or service have an impact on employee jobsatisfaction? Estimate the financial impacts of increased produc-tivity, decreased employee turnover, increased customer retention,and increased sales.
• Will your product or service allow your customer to chargemore for their product or service? Estimate the percentage of theprice increase and calculate the amount of net profit generated.
• Will your product or service increase revenues? Estimate the
Getting to Yes Faster:
YOUR AIM IS TO NOT FALLPREY TO ANALYSIS PARALYSISAND LET YOUR PROSPECT GETLOST IN TOO MANY DETAILS.
TWO TOOLS FOR ACCELERATING YOUR CLOSE
ISSUE ONE 2013 MEDIA INC. 45
percentage of revenue impact and calculate the amount ofincrease.
• Will your product or service increase productivity? Estimatethe amount of time saved and multiply by the cost of the timeto calculate the savings.
In SummaryThe keys to both simple cost justification conversations and
thorough ROI analysis discussions are to keep them simple andfocused. Your aim is to not fall prey to analysis paralysis andlet your prospect get lost in too many details.
You can monetize most impact areas, both financial and non-financial. It is acceptable to use estimates if you are unable toget exact figures. However, ask your prospect to give you the
estimates so that he will trust the end results of the calculations. Remember that your goal is to help your potential customer
quantify the value of your offering. Once you can help yourprospect to see the real value of the investment and positivefinancial impact, he will have the facts needed to make a deci-sion rapidly.
Lisa Magnuson, sales strategist and founder of Top Line Sales,LLC, helps high potential sales people and business owners landlarger deals, connect to new customers, and expand business. Lisais passionate about her mission to help her clients win more busi-ness. For essential ideas on winning more business, look for the firsteBook in Top Line’s series due out shortly, 3 Secrets to Increase Sales
with Existing Customers. Visit www.toplinesales.com.
MEDIA INC. ISSUE ONE 201346
BRIEFS (
Print Is On A Roll PDX 2013PPI hosted “Print Is
On A Roll” on March 13at Grand Central Bowl inPortland.
Billed as a bowlingtournament/construc-tive cocktails event,around 100 peoplefrom the print andcommunications indus-tries showed off their“pin skills” while alsoenjoying cocktails, food,games and networkingopportunities.
Twelve teams of sixvied for the top spot,with the team from B&BPrintSource in Tigard,Oregon, winning thecoveted trophy.
A Seattle bowlingnight is next on thedocket. PPI is partnering
with Art with Heart on their fifth annual bowling event andfundraiser. Funds raised will benefit the work this Seattle-based charity engages in. This year in particular the staffwill be part of the ongoing healing process at Sandy HookElementary in Newtown, Connecticut, where they weredevastated by the loss of students and teachers late lastyear. The event will be held May 8 at Acme Bowl in Tukwila.
For more information, visit www.ppiassociation.org.
Quesinberry and Associates, Inc.[p] 206 323 1173 [ w ] quesinberry.com
Seattle :: San Francisco
WE’LL MAKEYOU SO HAPPY,WE’LL WISH WEWERE YOU.
MARKETING :: BRANDING :: DESIGNLIFESTYLE AND CULTURE
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HB Designwww.hbdesign.comHB Design is a strategic visual communications company thatunites design with technology to help companies achieve theirbusiness goals. We help clients drive sales, effectively commu-nicate with their employees, educate their audiences, strategizetheir visual branding and bring it to life. HB Design is knownfor its innovative design solutions, successful business relation-ships, and “best practices” processes in successfully managingprojects.
DesignSNAPSHOT
ISSUE ONE 2013 MEDIA INC. 47
NW INTERACTIVE DESIGN &DEVELOPMENT COMPANIES
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CompanyCity, StatePhone; FaxE-mailWeb site
SERVICES PROVIDED
Wunderman; Seattle, WA206-505-7500; fax 206-505-7672www.wunderman.com
Julie Rezek, managing director
CMD; Portland, OR & Seattle, WA503-223-6794; fax [email protected]
Phil Reilly, president Mike Cobb, VP salesDan Hergert, VP/COO
POP; Seattle, WA206-728-7997; fax [email protected]
Bill Predmore,founder/CEO
Seven2; Spokane, [email protected]
Tyler Lafferty & Nick Murto, principals
VODA Digital (part of VODA Brands); Seattle, [email protected]
Josh Courtney, chairman/CCO
The New Group; Portland, [email protected]
Doug New, CEOSteve Marshall, presidentSusan Hawkins, COO
RANK
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$27m
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Copious; Portland, OR [email protected] www.copio.us
Patrick Ezell, CEO
B47; Seattle, [email protected]
Kevin Maude, CEONorma Straw, agencydirectorByron Tucker, ECD
Quango Interactive Inc.; Portland, OR503-968-0825; fax [email protected]
Sean Henderson, president/CEO
ChannelReady, Inc.; Bellevue, WA425-644-8700; fax [email protected]
Frank Chenn,president/CEO
Hornall Anderson; Seattle, WA206-467-5800; fax 206-467-6411www.hornallanderson.com
Jack Anderson, CEO/co-founderJohn Anicker, president Lisa Cerveny, president
Phinney Bischoff; Seattle, WA206-322-3484; fax [email protected]
Leslie Phinney, CEOKarl Bischoff, CFOHolly Keenan, president
Palazzo Creative; Seattle, WA206-328-5555; fax [email protected]
Richard Roberts, president/CD
HB Design; Portland, OR503-944-1000; fax [email protected]
Noma Hanlon, president
14Four; Spokane, [email protected]
Jeff Oswalt, presidentTyler Lafferty & Nick Murto, principals
WND
WND
$2.6m
$2.5m
WND
WND
WND
$2.1m
$2.05m
NW INTERACTIVE DESIGN &DEVELOPMENT COMPANIES
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Ad Ventures; Seattle, WA206-282-1719ventures@adventuresdesign.comwww.adventuresdesign.com
D. Alex Howard, presidentKaren Skeens, CD
$1.9m
VMG/Studio 520; Bellevue, WA425-457-7100; fax [email protected]
Kelly Sparks, CEOMark Sparks, president
WND
Plexipixel, Inc.; Seattle, WA206-781-1405; fax [email protected]
Matt Tamaru, co-founder/executive director Vicky Tamaru, co-founder/executive producer
$1.2m
Sandcastle Web Design & Development; Seattle, WA206-325-5383; fax [email protected]
David Newsom, principalAshlee Bowell, principal
WND
Montana Banana; Seattle, WA [email protected]
Stewart McCullough, CEO $750k
Ply Interactive; Seattle, WA206-328-1130 [email protected]
Patrick Stroud, president $700k
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Realite Networks, LLC; Seattle, [email protected]
Malania Calugas, president
Northwest Web Construction Company; Vancouver, [email protected]
Kelly Burbank, owner
Adams Creative & Production Services; Des Moines, WA206-824-6970; fax [email protected]
Dan Adams, president/CD
Design Central; North Bend, [email protected]
Michelle Twohig, CD
Synchro Creative; Bellevue, WA425-885-5661; fax [email protected]
Bonnie Chelini Candy Young
InfoAdvantage Marketing; Bellevue, [email protected]
Eva Chiu, founder/president
WND
$280k
WND
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FOR YOUR COMPUTING MACHINE
STATE OF THE ARTWEBSITESemail us at: [email protected] or call us at: 206.464.0520
SERVICES PROVIDED
MEDIA INC. ISSUE ONE 201350
Hot on the heels of Leverage’s serieswrap, Oregon has landed yet anotherTNT project from director/producer
Dean Devlin and his team at Electric Entertain-ment.
Set to begin filming in April, the as-yet-untitled pilot featuresOscar-winning, Emmy-nominated actress Geena Davis (The
Accidental Tourist, Commander in Chief) as an unconventio -nal bail bondswoman and bounty hunter whose eccentricpersonality and unusual tactics give her an advantage in a toughand unpredictable business. The show is inspired by the real-
life story of Mackenzie Green.Other castmembers include Scott Bakula (TNT series Men of
a Certain Age, Quantum Leap), as adetective who is also the ex-husbandof Davis’ character, and MarshaMason (The Goodbye Girl), as thestrong and independent mother ofDavis’ character.
The pilot script for TNT’s bountyhunter drama was written by Oregonnative Scott Prendergast and AmyBerg, with Dean Devlin set to direct.Prendergast, Berg and Devlin serveas executive producers on the proj-ect, along with John Altschuler, DaveKrinsky, Tom Lassally and Michael Rotenberg. Davis serves asco-executive producer, while Devlin and Berg are the showrun-ners. The project comes to TNT from Electric Entertainment,Ternion Productions and 3 Arts.
“We’re thrilled to continue our relationship with TNT andElectric Entertainment,” said Vince Porter, executive director,Oregon Governor’s Office of Film and Television. “As the legis-lature is contemplating a possible expansion of our incentives,it’s nice to have a new project waiting in the wings.”
For more information on Oregon’s production industry, visitwww.oregonfilm.org.
Oregon Lands TNT Pilot
“WE’RE THRILLED TO CONTINUE OUR
RELATIONSHIP WITH TNTAND ELECTRIC
ENTERTAINMENT.” - Vince Porter
Geena Davis. (Credit: Getty Images viaThe Hollywood Reporter)
TWITTER attwitter.com/MediaIncMag
FACEBOOK atfacebook.com/MediaIncMag
MEDIA INC. ISSUE ONE 201352
By Jessie Wilson Programs and Communications Coordinator,Washington Filmworks
Washington State has long been a home forinnovation and entrepreneurial businessmodels. As Hollywood begins to explore
alternative distribution paradigms, WashingtonState is perfectly positioned to lead the digitalrevolution.
To help facilitate the creative process, Washington Filmworkshas launched the Innovation Cycle of the Filmworks InnovationLab, a pilot funding assistance program designed to explore theintersection of technology and story-telling. By leveraging the diverselandscape of in-state technologyresources and motion picture produc-tion infrastructure, WashingtonFilmworks is helping film take a lead-ing role in developing a new creative economy for WashingtonState.
In order to better promote this kind of entrepreneurial spirit,the Washington Filmworks Board of Directors can allocate upto $350,000 in funding assistance, across two cycles per year.The inaugural Film Cycle of the Lab was created to nurturetraditional forms of filmed entertainment, and recently commit-ted $175,000 in funding assistance to five diverse projects fromemerging Washington resident filmmakers. These projects gointo production throughout 2013. The Innovation Cycle isunderway now. It was created to support filmmakers using newforms of production that are specifically designed to incorpo-rate and distribute motion picture content in inventive ways.The Board may allocate up to $175,00 for this cycle.
Distribution outlets are expanding. With new access pointscome new audiences and enhanced opportunities to share intel-lectual property, as well as to build potential revenue streams.The Innovation Cycle challenges creative entrepreneurs toproduce motion picture content that traverses multiple deliveryplatforms. The process is juried and requires that applicants
develop a thorough project plan that relays how their story willunfold across multiple delivery platforms and, more impor-tantly, how the story is enhanced by being seen in differentvenues and environments.
The following briefly outlines the eligibility criteria for theInnovation Cycle:
• Motion picture content may be narrative, documentary,animation, experimental, serial, episodic, or other type.Content may be feature-length or short.
• Projects must spend $25,000-$499,999 on qualified in-stateexpenditures upon award of Filmworks Innovation Lab fundingassistance.
• At least 85 percent of the workforce for the physicalproduction of motion picturecontent must be Washingtonresidents.
• Projects must use amajority of Washington resi-dents in Key Creative
positions.• Qualified projects must spend at least 95 percent of the motion
picture content production budget in Washington State.Washington Filmworks created this program in part to explore
new ways that filmmakers and motion picture workers cancontribute to the local creative economy and generate more oppor-tunities to keep film industry professionals working.
“Washington State is uniquely positioned to capitalize on thisdigital revolution, and create revenue streams that integrate ourin-state technology resources,” says Amy Lillard, Washington Film-works executive director. “Washington Filmworks is passionateabout developing programs that empower our local storytellersto lead the innovation revolution. Using our creative capital andtechnology expertise, we can create a new economic developmentmodel for the world to follow.”
Want to learn more about the Filmworks Innovation Lab? Visitwww.washingtonfilmworks.org (and click on the Innovation Labtab) or call 206-264-0667. Funding assistance recipients for thiscycle of the program will be announced in May.
Film Has a Leading Role
WASHINGTON FILMWORKS IS HELPING FILM TAKE A LEADING ROLE
IN DEVELOPING A NEW CREATIVEECONOMY FOR WASHINGTON STATE.
ISSUE ONE 2013 MEDIA INC. 53
PRODUCTION & POST
VIDEO & AUDIO PRO
DUCTION &
VIDEO & AUDIO
POST PRODUCTION S
ERVICES !AUDIO
5.1 Surround Sound
HD Sound Design and Sweetening
Music and Sound Effects
ADR / Voice Over
Foreign Language Translation & Production
VIDEOHD Video Production
HD Editing
Color Correction
3D Animation and Visual Effects
Motion Graphics and Titling
DVD and Blu-Ray Authoring
CD and DVD Duplication
Green Screen Sound Stage
POST PRODUC
MEDIA INC. ISSUE ONE 201354
By Rick Walters 253 Film CollectivePhotos Courtesy Steve Dunkelberger
Agroup of passionate filmmakers have come together toform the 253 Film Collective. This group is dedicated tofostering a vibrant and sustainable film and media commu-
nity in Tacoma, Washington, by encouraging, mentoring, andpromoting local filmmakers and businesses. The 253 Film Collec-tive is committed to sustaining and growing opportunities for moremotion picture production in the city.
Amy Lillard, Washington Filmworks executive director, and Krys Karns, WFproduction services coordinator, visited the collective last month. They gave apresentation on the business of film in Washington State and discussed the ongo-ing importance of maintaining relationships with elected officials. The ladies hada great time learning more about the collective and meeting with area filmmak-ers.
In addition to the efforts of the 253 Film Collective, the City of Tacoma is alsotaking steps to foster more production in the area. They’ve recently implementedstandard procedures for permitting and production inquiries. Contact KalaDralle, special projects manager with the City of Tacoma, for further informationat 253-573-2523 or [email protected]. Tacoma was also WF’s JanuaryLocation of the Month.
Interested in participating? Visit www.253film.com to find out how to becomea member, and join the group on Facebook.
253 Film Collective Reveals Tacoma’s Vibrant Production Community
ISSUE ONE 2013 MEDIA INC. 55
McDONALD INSURANCE GROUP, INC.
S P E C I A L I Z E D I N D U S T R I E S
Wa r d r o b e S e t s Po s t P r o d u c t i o n P r o p s Co m m e r c i a l s M u s i c V i d e o s
V i d e o D u p l i c a t i o n B r o a d c a s t i n g A u d i o, S o u n d, V i d e o Fe a t u r e Fi l m s
S h o r t Te r m P r o d u c t i o n s D o c u m e n t a r y I n f o m e r c i a l V i d e o g r a p h y
C a l l J o h n R . G u n nA C C O U N T E X E C U T I V ET O L L F R E E : 1 . 8 8 8 . 8 2 7 . 7 4 0 0D I R E C T : 4 2 5 . 8 9 7 . 5 9 5 6D I R E C T F A X : 4 2 5 . 8 9 7 . 5 9 5 7j o h n g @ m c d o n a l d i n s . c o m
4 1 6 6 t h S t . S K i r k l a n d , W A 9 8 0 3 3
O F F E R I N G C O V E R A G E F O R A L L Y O U R I N S U R A N C E N E E D S .
S p e c i a l E f f e c t s Tr a n s p o r t a t i o n L i g h t i n g a n d G r i p R e n t a l s S t a g e s
MEDIA INC. ISSUE ONE 201356
Middleton, a feature film shot lastsummer at Washington State Univer-sity, Gonzaga, and various other
Eastern Washington locations, held an advancescreening on March 22 on the WSU campus.Following the film’s screening, director AdamRodgers and producer Glenn German tookpart in a Q&A session with students.
The filmmakers scouted several collegecampuses throughout six states before selectingWSU and Gonzaga as their filming locations.Their reasoning was due in part to bothcampuses’ charming settings, as well as Washington State’s film incen-tive.
Middleton stars Andy Garcia and Vera Farmiga as parents who taketheir students to the fictional Middleton College for a campus tour,where the two meet and fall in love. The film also stars Taissa Farmiga,Tom Skerritt and Nicholas Braun. Throughout production, the filmwas titled Admissions, but the filmmakers changed the name toMiddleton after discovering that a different Admissions (starring TinaFey and Paul Rudd) was being released this year.
The majority of Middleton was shot on the WSU campus, includingthe interiors and exteriors of Thompson Hall, Honors Hall, and theEdward R. Murrow building. Gonzaga University was also utilized for
Washington Incentive Film Middleton Holds Advance Screening
some interior scenes, as well as a climactic bell tower scene.Hundreds of students on both campuses were recruited to appear inthe film as extras, and the production utilized local crew andvendors as well.
Middleton is set to be released sometime this year.
Middleton is just one of several productions that utilizedthe Washington State film incentive program in 2012.
Here is a list of all the other feature films and commercialsfilmed last year thanks to the incentive:A Bit of Bad Luck (feature film)American Family Insurance – Aero Films (commercial)Bank of America – Anonymous Content (commercial)Bravo Promos – 99 Tigers (commercial)Deep Burial (feature film)Different Drummers (feature film)Ford Summer Sales Event – Nonfiction Unlimited (commercial)Glad – Motion Theory (commercial)Green Mountain Coffee – Crossroads Films, Inc. (commercial)One Square Mile (feature film)Touchy Feely (feature film)Win8Shop – Loaded Pictures (commercial)Xbox E3 – World Famous (commercial)You Can’t Win (feature film)
MEDIA INC. ISSUE ONE 201358
BRIEFS (
Portlandia Wins WGA AwardAt this year’s Writers Guild Awards, IFC’s Portlandia won the
award for Best Comedy/Variety Series, beating out other nomineessuch as Saturday Night Live, Conan, The Daily Show, The ColbertReport, Jimmy Kimmel, and Real Time with Bill Maher, amongothers.
Portlandia aired its third season finale on March 1, and season
four is scheduled to begin airing in January 2014.
Magnolia Pictures Acquires Distribution Rights to Touchy Feely
Magnolia Pictures picked up the world distribution rights to LynnShelton’s new film Touchy Feely, which premiered at this year’sSundance Film Festival.
Touchy Feely, shot in Seattle and starring Rosemarie DeWitt, JoshPais, Ellen Page, Scoot McNairy, Allison Janney, Ron Livingston andnewcomer Tomo Nakayama, is the second film of Shelton’s thatMagnolia picked up; Humpday in 2009 became a hit comedy.
As her follow up film to the award-winning Your Sister’s Sister, Shel-ton is delighted to be back withMagnolia Pictures, saying, “My expe-rience with Magnolia on the releaseof Humpday was magical, so I could-n’t be more thrilled that we havefound the perfect distribution part-ners for Touchy Feely. We lookforward to collaborating withEamonn [Bowles, president ofMagnolia] and their entire team toshare the film with audiences every-where.”
Eden Hits Theaters in New York, L.A., Seattle
Following an award-winning festivalrun, Washington incentive film Edenopened in theaters in New York inMarch, and is set to hit theaters in
BRIEFS (ISSUE ONE 2013 MEDIA INC. 59
portland los angeles
Original MusicAudio Production
Award winning scores & sound design
Recording editing 5.1 mixing voice casting isdn
Custom online music library : ConsciousMindMusic.com
Los Angeles and Seattle this spring.Directed by Seattle’s Megan Griffiths, Eden is based on a true story
and puts a spotlight on the world of sex trafficking. The film shot indiverse landscapes around the state, including Seattle, Moses Lakeand Ellensburg. The desert of Eastern Washington doubled for theSouthwest; landscapes surprised critics and audiences alike, whowere astonished to learn that the film was actually shot in the PacificNorthwest.
Eden, distributed by Phase 4 Films, will release on VOD on April20 and on DVD on June 11.
iOPIF Film Selected for Fantaspoa Portland-shot film House of Last Things has been named an official
selection for Fantaspoa, a Brazilian festival that showcases films inthe fantastic genre.
Filmed in 2010, House of Last Things was one of the first inde-pendent features to benefit from the Indigenous Oregon ProductionInvestment Fund (iOPIF), an incentive program that aims to build thestate’s homegrown film industry. The iOPIF program provides rebatesof 20 percent of goods and services and 10 percent of Oregon laborfor films produced by Oregon filmmakers who spend a minimum of$75,000 but not more than $750,000 on their project.
House of Last Things is a mind-bending thriller set in Portlandabout an unspoken tragedy and its effects on a house, its temporarycaretakers and the owners, a classical music critic and his wife ona recuperative trip to Italy.
Visit www.houseoflastthings.com for more.
Box Walk Goes into ProductionIn late 2012, Washington Filmworks committed funding assistance
to five projects helmed by emerging Washington filmmakers throughthe inaugural Film Cycle of the Filmworks Innovation Lab.
Tony Fulgham’s Box Walk is the first of those projects to go into
production. The short film is a coming-of-age story set in ruralEastern Washington that spans almost two decades. A quiet 13-year-old and his rough and silent stepfather track down a wounded deer.The lessons learned in those dark woods aren’t fully realized until 17years later, when the teenager, now a grown man, pays a visit to hisstepfather.
In March the short film shot for five days, bringing production intomore remote areas of Washington, including Moses Lake, Soap Lake,Mazama, Winthrop and Cle Elum. To learn more about their progresscheck out the film’s Facebook Page.
MEDIA INC. ISSUE ONE 201360
Actors First Agency
Elicia Walker
Owner and Agent
www.actorsfirstagency.com
206-522-4368
With 20+ years experience in the field,Elicia Walker has opened Actors FirstAgency. She is dedicated to workingwith the clients to get them the bestactor for the right role, be it voiceover, commercial, corporate,video or film. Clients must have a sense of humor!
The Actors Group
Jamie Lopez
Partner
www.theactorsgroup.com
206-427-7449
Jamie Lopez owns Seattle’s lead-ing talent agency, The Actors Group.His client roster includes famed
chef Tom Douglas, “Boston Rob” Mariano, anchor Kaci Aitchisonand Kevin Calabro, among others.
AK Teleprompt
Christopher Duffel
COO
www.akteleprompt.com
425-891-8575
Just as effective teleprompt-ing can help your productionrun smoothly, any problemscan bring your shoot to ascreeching halt. AK Teleprompt offers effective, reliable service soyou can focus on a high quality production. Experienced operatorsand equipment redundancy guarantee your shoot won’t skip a beat.
Bad Animals
Thomas McGurk
Composer and Principal
www.badanimals.com
206-443-1500
Tom is a molten volcano of creativity,waiting to be unleashed on unsuspect-ing creatives.
Big Fish NW Talent
Gordon Adams
Seattle Area Director/Agent
www.bigfishnw.com
877-424-4347 x2
In his 12th year at Big Fish NW Talent,Gordon Adams is the Seattle area Direc-tor/Agent. Gordon advocates for talent andloves it!
Bluescooter Productions
Bill Murray
206-264-5454
Storyteller in multiplemedia— Director, producer, orproduction wildcard for corpo-rate & industrial video and adozen feature films. Writing,marketing, advertising, stillphotography.
Blue Plate Digital
Brian Pelzel
Producer/Owner
www.blueplatedigital.com
206-388-0174
Brian has developed a reputa-tion as one of Seattle’s mosttrusted and reliable producers,and this year celebrates BluePlate’s 10th Anniversary. Ourclients are the best!
Cathy Faulkner Voiceovers
Cathy Faulkner
Voice Talent/Owner
www.cathyfaulkner.com
206-521-0363
Cathy has 20 years of voiceover expe-rience. Client list includes AT&T/YP,Microsoft, Exxon, Mood, and AmericanExpress; specializing in IVR, e-learningand web-based media.
Who’s Whoin Northwest Production
ISSUE ONE 2013 MEDIA INC. 61
Glazer’s Camera
Bill Seymour
Rentals Manager
www.glazerscamera.com
206-233-0211
Bill leads the team in Glazer’s rentalsstore, offering quality equipment for largeor small projects—perfect for beginningfilmmakers or traveling production crews.
Hullabaloo
Tracy Dethlefs
Creative Director
www.hullabaloo.tv
206-890-2902
Tracy puts the Hulla in the Baloo byhelping clients tell their stories, regard-less of the size of the screen or thebudget.
In Both Ears
World-Class Voices,
Exceptional Representation
www.inbothears.com
Hearing voices? Yeah, us too!Contact In Both Ears when you’re searching for just the rightvoice on your next project. Representing world-class voices andethnic voices across the nation.
KTVA Productions
Rick Phillips
Owner
www.KTVAvideo.com
503-659-4417
KTVA Productions —Custom Video Services since1987. Rick is a freelancecameraman (Sony PMW350& EX3), producer, editor,voice-over talent, notarypublic and minister. Pleasecall him, he loves his workand so will you!
Mark Wygant Productions
Mark Wygant
President
www.markwygant.com
206-679-3072
Seattle based, experienced produc-tion services and locations throughoutthe US and abroad, including: Moscow,London, Tokyo, Mexico and theCaymans.
Marshall Arts
Motion Graphics
Shawn and Lisa Marshall
3D Animation and Motion
Graphics
www.marshall-arts.net
503-288-6791
Marshall Arts Motion Graphics hasbeen specializing in 3D productanimation for over 10 years. If youwant it to sing, give us a call.
Oppenheimer Cine
Marty Oppenheimer
Owner
www.oppenheimercinerental.com
206-467-8666
Marty’s been part of the PNW produc-tion community since 1974, renting top quality camera gear since1979 and manufacturing innovative accessories since 1992. Serv-ing the region’s top productions and proudly providing qualitygear, creative support and reliable service to all.
Maxline Custom Cases
Loren McMahill
Music Division
503-570-8803
Maxline manufactures anddistributes protective shippingcases for the safe transport ofany equipment of value. We offer
a complete selection of shipping cases in both standard and indi-vidually customized models to meet any shipping requirement.
MEDIA INC. ISSUE ONE 201362
McDonald Insurance
John Gunn
Account Manager
888-827-7400
One stop shopping for your productioninsurance needs. Next time you have ashoot, give us a shot!
Pro Photo Supply
Rob Layman
The Pro Desk
www.prophotosupply.com
If you have a question aboutphotography and the gear that goeswith it? Rob’s the man to speak to.He will set you up and get youprepared for your next shoot.
Reel Solutions Insurance
Dave Peterson
Executive Producer
www.midlakesinsurance.com
206-352-8300
Seattle-based Insurance Broker-age specializing in coverages forthe Creative Community for over30 years. They can insure any proj-ect from one-day shoots, to annualpolicies and everything in between.
Mike Boydstun
Director of Photography
www.mikeboydstun.tv
206-229-9372
25+ years of creatingcompelling images thatinspire viewers to see, thinkand feel a story. See myspecialty reels in Television,Commercial, Corporate,Comedy and Drama. Owner ofcameras and a well equippedgrip truck.
red jet films
Jeff Erwin
Owner
www.redjetfilms.com
We are a creative teamwith the ability to makeyour vision fly. Whetherit’s local or global, red jetfilms provides start-to-
finish, high-definition video production with the talent and thetools to take your ideas and turn them into reality.
Seattle Teleprompter
Maia McQuillan
Owner
www.seattleteleprompter.com
425-454-5659
Teleprompter equipment rentaland operators for video and filmproduction, live events, confer-ences, awards shows and concerts.Over 20 years of professional expe-rience.
ISSUE ONE 2013 MEDIA INC. 63
Who’s Whoin Northwest Production
StudioBard
Michael Bard, CAS
Head Funkologist/
Composer/Sound
Designer
www.studiobard.com
503-273-2273
Realize your creative visionthrough our personal, award-winning craftsmanship. We specialize in music scoring, soundsupervision, mixing and voice-casting for all electronic media proj-ects.
TCM Models and Talent
Terri Morgan
Owner/Director
www.tcmmodels.com
206-728-4826
TCM has been an industrypresence in the Northwestmarket for 30 years. We arecommitted to developing thebest talent for our clients.
The MacPac
George Swords
Director of Marketing
www.macpac.com
503-256-5210
33 years of Apple experience helpsme promote the extraordinarycombination of technical expertiseand down to earth people that create the MacPac experience.
Tom Price Storyboarding
Tom Price
Freelance Storyboard
Artist
www.storyboardcity.com
206-937-3151
Tom brings many years ofexperience to storyboardingfor video game cinematics, TVspots, films, and corporateprojects. Live-action and animation styles.
Utter Associates
Erik Utter
President
www.erikutter.com
206-829-8170
Utter Associates is a video engi-neering and consulting firmspecializing in digital television facil-ity design, integration, and projectmanagement.
VER – Video Equipment
Rentals
Your Rental Resource
www.verrents.com
866-837-9288
VER is a leader in the Broadcastand AV rental industry, locatedthroughout the U.S., Canada andEurope with a local office in Seat-tle. Our full line of products includes high-definition, videoprojection, cameras, VTR’s, monitors, lighting, Flypacks, plasmas,LED display and more.
MEDIA INC. ISSUE ONE 201364
By Maia McQuillan Guest Columnist
Mark Walberg likes teleprompters. I recently had thepleasure to teleprompt for Mark, while he was theemcee on a live corporate event to an audience of
5,000 people. Mark Walberg is mostly known for being the hostof the popular PBS television series Antiques Roadshow.
When people meet Mark, they usually say, “Hey…my grand-father gave me this watch. What’s it worth?” And then they tellhim they love him on The Bachelor. I guess people think Marklooks like host Chris Harrison. “Sorry, that’s not me,” he says.“I have no idea who’s getting a rose this week, and more impor-tantly, I don’t know how much your watch is worth.”
When I met Mark, I didn’t ask him the “what’s it worth” ques-tion. But I did ask him if he wanted to use the teleprompter.He said, “Of course! I like teleprompters!” Good answer, Mark!
Mark spent a lot of time backstage with me and the crew, ashe prepped for his time in the spotlight. He worked with meto adjust the script to accommodate his ad-libs and added hispersonal touch and humor to make the words “his own.” Hewas easy to work with and is an absolute pro at using ateleprompter.
Mark told me why he really likes teleprompters. “What theaudience never knows, but I rely on fully, is the partnership
between the teleprompteroperator and me,” he said.“This is a very important rela-tionship, especially withsomeone like me who impro-vises a lot. An experiencedoperator is very important…it isn’t as easy as it looks. It’simperative to meet and talkwith the person operating theteleprompter. You don’t real-ize how close to death youare without their support and
expertise… they are my lifeline! There is an art to teleprompt-ing… being there when I need it and out of the way when Idon’t. Just know that for me to be fully effective on stage oron set… means being able to be ‘in the moment.’ I need to havethe audience believe I’m 100-percent off-the-cuff, even thoughI’m partially scripted. The reliability I have on the teleprompteroperator allows me the freedom to do my best work. It’s trulya dance.”
Mark said it well, and I’m happy to dance with him on thenext show. I’m glad he likes teleprompters!
Maia McQuillan is the owner of Seattle Teleprompter and has over19 years of international teleprompting experience. Maia hasteleprompter gear and operators for film & video productions,concerts, conferences and live events. Contact Maia at [email protected] and visit www.seattleteleprompter.com.
The Dance
Maia McQuillan with Mark Walberg.
ISSUE ONE 2013 MEDIA INC. 65
m a r kW Y G A N T
Never Had A Bad Day
productions
50 States & International Experience
Complete production services
Location Manager
Detailed Nationwide Locations
Budgets & Schedules
Large Crew & Resource Database
Past productions include:
Anheuser Busch, AT&T, Blue Cross,
Boeing, General Motors, Jaguar,
John Deere, Microsoft, Nike
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Seattle, WAshington
markwygant.com • Tel 206.679.3072
Email [email protected] Monkeys With Footballs Production
MEDIA INC. ISSUE ONE 201366
Can’t make it out to Las Vegas for NAB 2013this year? Key Code Media invites you totheir second annual Post NAB Expo where
their partners will be showcasing new productsreleased at NAB in editorial, post production andlive production.
The event will be held on Thursday, May 9, at the histor-ical Arctic Club in Seattle (Financial District). Exhibit hallhours run from noon to 6pm, including a buffet lunch from12 to 1pm and a cocktail reception from 4 to 6pm.
Here’s your chance to test drive new products, have yourworkflow questions answered by manufacture technologyexperts, as well as mix and mingle with your fellow indus-try peers. Best of all, admission is free!
Get a hands-on demonstration from new products previ-ously released at the NAB show in Las Vegas fromparticipating exhibitors and sponsors. This year will alsofeature workflow presentations and a number of raffle prizegiveaways.
Vendors will be announced in the coming weeks.
To register, visit www.keycodemedia.com, click on “ComingEvents” on the right-hand side, then select “Seattle Post NABTechnology Expo 2013.”
Key Code Media Presents: NW Technology Expo 2013
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MEDIA INC. ISSUE ONE 201368
Picture This has provided professional serv-ices to the visual and audio industry forover 29 years. Our proven ability to
provide excellent service as well as excellentproducts has been the key factors to our success.In order to provide excellent service it requiresquality people. Our staff and key freelance teamare some of the best in the business and they toounderstand and believe in excellent customerservice.
These are our people and they have their own message aboutthe service we offer.
Ben Olberg – Production Management Department
Our industry lives and dies by the quality of customer serviceand the clarity of communication. We excel at both because wecare about the success of our clients’ projects. As a productionservices company, we are only as successful as the clients thatwe serve. The Production Coordination Team strives to workthrough every detail of a project in advance, clearly definingclient needs and expectations, then making sure that weexceed them.
Will Walle – Equipment Department
My vision for excellent customer service is not only to facil-itate the needs of our clients in a knowledgeable and friendlyway but also to predict a client’s needs that they may not yetbe aware of. Whether it’s informing them of the latest cutting-edge technology or filling in the gaps of their rental needs thatthey may have overlooked, the equipment rental departmentexcels at meeting and exceeding our clients’ expectations forproduction services.
Tim Carroll – Stage, Grip and Electric Departments
Listening to our clients’ and crew’s needs, caring for each ofthem individually, and their goals comes first and foremost.Considering every client a co-worker helps accomplish a verynice and polished product.
Josh Kottler – Live Events Department
I believe that customer service is the most important part of anybusiness. It is what sets us above anyone else. My role is to helpour customers navigate the difficult and complicated world ofplanning technical events. I am always working towards the goalof creating the best possible results within any given budget. Iwork hard to develop relationships based on trust and respect andI feel that this is why my customers keep coming back year afteryear. People are often surprised by how much we are willing todo to make sure they have exactly what they need.
John Meyers – Digital Foundry Post Production & Webcasting
Customer service is being flexible enough to meet the client’sneeds and deadlines and having the ingenuity to anticipate andsolve problems before they happen. It’s also about deliveringcreativity to help every project be at its best. I want the clientsto know they can trust Digital Foundry to handle their diverseprojects and deliver stellar results.
Sue Spry – Office Administration
My job is the most fun as I get to interact with most everyonethat we assist. From directing them to the person who can bestassist them, to answering the many questions that our customersmay have. I assist their navigation of insurance, billing and helpkeep them smiling through the hard stuff.
Picture This Production Services Inc. can be reached at 503-235-3456. For more information, visit www.pixthis.com.
Picture This: Beyond Customer Service
MEDIA INC. ISSUE ONE 201370
NW PRODUCTION & POST EQUIPMENT RENTAL
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CompanyCity, StatePhone; FaxE-mailWeb site
EQUIPMENT RENTED
Absolute Digital Broadcast Rentals; Bellevue, WA206-768-9828; fax [email protected]
Rey Serna, owner
CineMonster, Inc.; Seattle, [email protected]
Dale Fay, president
Cine Rent West; Portland, OR503-228-2048; fax [email protected]
Chris Crever, owner
Gearhead Grip & Electric; Portland, OR503-542-3990; fax [email protected]
Joel Stirnkorb, partnerGreg Schmitt, partnerDon Rohrbacker, GM
Fremont Media Studios; Seattle, WA206-838-9080; fax [email protected]
Scott Jonas, president
Key Code Media; Seattle, WA206-728-4000; fax [email protected]/seattle
Andrew Takacs, NW territory manager
Glazer’s Camera; Seattle, [email protected]
Ari Lackman & Rebecca Kaplan, co-owners, Bill Seymour, rentalsmgr
OTHER
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AEQ
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Koerner Camera Systems Inc.; Portland, OR 503-274-6533; fax [email protected], WA office: 206-285-7334; fax [email protected]/www.koernercamera.com
Michael Koerner, PortlandKaren MacDonald,Seattle
Morgan Sound; Lynnwood, WA425-771-7257; fax [email protected]
Charlie Morgan, president
Northern Lights; Mountlake Terrace, [email protected]
Douglas Jones, president
Oppenheimer Cine Rental; Seattle, WA206-467-8666; fax [email protected]
Marty Oppenheimer, managing director
Pacific Grip & Lighting Portland, OR office: 503-233-4747Seattle, WA office: 206-622-8540www.pacificgrip.com
Doug Boss
Picture This Production Services; Portland, [email protected]
Perry Loveridge, presidentSari Loveridge, senior account executive Ben Olberg, production manager
PNTA; Seattle, WA206-622-7850; fax [email protected]
Richard Carlson, president
Pro Photo Supply; Portland, OR503-241-1112; fax [email protected]
DND
Professional Video and Tape Inc.; Tigard, OR503-598-9142; fax 503-598-9172dmcandrews@provideoandtape.comwww.provideoandtape.com
Doug McAndrews, rental manager
MEDIA INC. ISSUE ONE 201372
NW PRODUCTION & POST EQUIPMENT RENTAL
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CompanyCity, StatePhone; FaxE-mailWeb site
EQUIPMENT RENTED
red jet films; Seattle, WA 206-282-4534; fax [email protected]
Jeff Erwin
VER - Video Equipment Rentals; Tukwila, WA866-837-9288/206-242-3860; fax [email protected]
Steve DanielsAnthony Routh
Seattle Grip & Lighting; Seattle, WA206-285-0840; fax [email protected]
Mick LaneJeremy Knapp
Voda Brands; Seattle, [email protected]
Josh Courtney, chairman/CCO
Victory Studios; Seattle, WA206-282-1776; fax [email protected]
Conrad DenkeSaul MitchellBrent Sharp
Westside Camera Crane Co.; Lake Oswego, [email protected]
Dennis Wilson,president
OTHER
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SEATTLE TELEPROMPTERTeleprompter rental and operators for video & film productions,
corporate events, conferences, award shows and concerts.
Experts in the teleprompting business for over 19 years.
OFFICE 425.454.5659 // CELL 858.945.2076www.seattleteleprompter.com // [email protected]
ISSUE ONE 2013 MEDIA INC. 73
PRODUCTION EQUIPMENT & SERVICES FOR OVER TWO DECADESCameras & Lenses • Video & Audio Equipment • Teleprompting & PowerPoint • Jibs, Dollies & Track • Grip & Lighting
Live Events • Webcasting • Post Production • Sound Stage Rentals • Crewing Services
OFFERING...
MEDIA INC. ISSUE ONE 201374
NW SUPPORT EQUIPMENT RENTAL
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CompanyCity, StatePhone; FaxE-mailWeb site
EQUIPMENT RENTED
Absolute Digital Broadcast Rentals; Bellevue, WA206-768-9828; fax [email protected]
Rey Serna, owner
CineMonster, Inc.; Seattle, [email protected]
Dale Fay, president
Cine Rent West; Portland, OR503-228-2048; fax [email protected]
Chris Crever, owner
FocalPoint Digital; Portland, OR503-245-5300steve@focalpointdigital.comwww.focalpointdigital.com
Steve Smith, owner
Event Communications; Portland, [email protected]
Wayne Lund, president
Gearhead Grip & Electric; Portland, OR503-542-3990; fax [email protected]
Joel Stirnkorb, partnerGreg Schmitt, partnerDon Rohrbacker, GM
Fremont Media Studios; Seattle, WA206-838-9080; fax [email protected]
Scott Jonas, president
COMMUN
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BARRICADES
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AFETY
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Grip & Lighting Gear Production SuppliesDollies & Jib ArmsExpendablesService
3357 SE 22nd AvePortland, OR 97202
503-542-3990gearheadgrip.com
TWITTER attwitter.com/MediaIncMag
FACEBOOK atfacebook.com/MediaIncMag
ISSUE ONE 2013 MEDIA INC. 75
NW SUPPORT EQUIPMENT RENTAL
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COMMUN
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Glazer’s Camera; Seattle, [email protected]
Ari Lackman & RebeccaKaplan, co-owners, Bill Seymour, rentals mgr
Koerner Camera Systems Inc.; Portland, OR 503-274-6533; fax [email protected], WA office: 206-285-7334; fax [email protected]/www.koernercamera.com
Michael Koerner, PortlandKaren MacDonald,Seattle
Kenmar Water Truck Service; Stanwood, WA360-652-3725; fax [email protected]
Kenneth Fowler, owner
National Barricade; Seattle, WA 206-523-4045; fax [email protected]
James Humphryes
Morgan Sound; Lynnwood, WA425-771-7257; fax [email protected]
Charlie Morgan, president
Northwest Helicopters; Olympia, WA360-754-7200; fax [email protected]
Brian Reynolds, presidentDoug Uttecht, GM
Northern Lights; Mountlake Terrace, [email protected]
Douglas Jones, president
MEDIA INC. ISSUE ONE 201376
NW SUPPORT EQUIPMENT RENTAL
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CompanyCity, StatePhone; FaxE-mailWeb site
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Nuge Inc. (Go4Nuge); Seattle, WA206-234-4075; fax [email protected]
David P. Nugent, ownerBobbi Gerlick, co-owner
Pacific Grip & Lighting Portland, OR office: 503-233-4747Seattle, WA office: 206-622-8540www.pacificgrip.com
Doug Boss
Oppenheimer Cine Rental; Seattle, WA206-467-8666; fax [email protected]
Marty Oppenheimer, managing director
PNTA; Seattle, WA206-622-7850; fax [email protected]
Richard Carlson, president
Picture This Production Services; Portland, [email protected]
Perry Loveridge, president; Sari Loveridge,senior account executive;Ben Olberg, productionmanager
Professional Video and Tape Inc.; Tigard, OR503-598-9142; fax 503-598-9172dmcandrews@provideoandtape.comwww.provideoandtape.com
Doug McAndrews, rental manager
Pro Photo Supply; Portland, OR503-241-1112; fax [email protected]
DND
Royal Restrooms of WA; Maple Valley, WA206-816-5406; fax [email protected]
Jayne Van Vleck, memberMax Van Vleck, member
Seattle Grip & Lighting; Seattle, WA206-285-0840; fax [email protected]
Mick LaneJeremy Knapp
Seattle RV Center; Everett, WA425-741-3860; fax [email protected]
Jeff Richford
Seattle Teleprompter; Medina, [email protected]
Maia McQuillan
VER - Video Equipment Rentals; Tukwila, WA866-837-9288/206-242-3860; fax [email protected]
Steve DanielsAnthony Routh
Victory Studios; Seattle, WA206-282-1776; fax [email protected]
Conrad DenkeSaul MitchellBrent Sharp
Voda Brands; Seattle, [email protected]
Josh Courtney, chairman/CCO
Water Buffalo Inc.; Bonney Lake, WA253-863-8883; fax [email protected]
Phyllis M. Brown
Westside Camera Crane Co.; Lake Oswego, [email protected]
Dennis Wilson, president
WorldWind Helicopters, Inc.; Renton, WA425-271-8441; fax [email protected]
Michael O’Leary
MEDIA INC. ISSUE ONE 201378
NW MEDIA DUPLICATORS/REPLICATORS
TOP L
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CD DVD BLU-R
AYVID
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CD DVD BLU-R
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USB
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RVICE
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CompanyCity, StatePhone; FaxE-mailWeb site
FORMATS DUPLICATED
Bullseye Disc; Portland, OR503-233-2313; fax [email protected]
Curtis Kidwell, president
Diversified Systems Inc.; Redmond, WA425-947-1500; fax [email protected]
Robert Sambrook, president
Cravedog, Inc.; Portland, OR503-233-7284; fax [email protected]
Todd CrosbyMichael Fitzgerald
EMA Video Productions, Inc.; Portland, OR503-241-8663; fax [email protected]
Ed Mellnik
Dubs Inc.; Seattle, WA206-624-3827; fax [email protected]
Charles Core, co-ownerTroy Murison, co-owner
KTVA Productions; Portland, OR503-659-4417; fax [email protected]
Rick Phillips, owner
Film to DVD (division of Tobin Cinema Systems);Spokane Valley, WA509-922-7841; fax [email protected]
Clive Tobin, presidentSusan Dow, customer service
FORMATS REPLICATED
Lightpress, Inc.; Seattle, [email protected]
Jeff Tillotson, presidentEric Rosen, VP
Pacific Multimedia; Everett, WA425-347-4110/888-373-8273; fax [email protected]
James Campbell, owner
NW Media Inc.; Portland, OR503-223-5010; fax [email protected]
Jeanne Alldredge
Realtime, Inc.; Seattle, WA206-523-8050; fax [email protected]
Pip McCaslinRebecca Sikes
ProMotion Arts; Seattle, WA206-938-0348; fax [email protected]
Steve Crandall, managingdirectorDrew Witt, managing producer
Rocket Pictures, Inc.; Seattle, [email protected]
Les Fitzpatrick
Rex Post; Portland, OR503-238-4525; fax [email protected]
Russ Gorsline, GMTara Krick, business manager
Seattle Motion Picture; Seattle, WA206-632-3717info@seattlemotionpicture.comwww.seattlemotionpicture.com
Ron Tennison, project manager
Victory Studios; Seattle, WA206-282-1776; fax [email protected]
Conrad DenkeSaul MitchellBraxton Schmidt
