media information 2017 - sicht+sonnenschutz · 1 title: 'sicht+sonnenschutz' 2 brief...

Media Information 2017No. 15, valid from 01/01/2017

Reader analysis:

from page15

Advertise online

www.sicht-sonnenschutz.com

The media brand

Table of contents

2

TRADE JOURNAL1 Title portrait page 3P Price list page 4 f.F Formats and technical specifications page 6 f.T Schedule of dates and topics page 8 f.2 Circulation and distribution analysis page 123-E Recipient structure analysis page 13 f. Reader analysis page 15 f. Special publication design+building page 19

WEBSITE1 Portrait page 20P Prices/Types of advertising page 21 f.F Formats and technical specifications page 23 f.

NEWSLETTER1 Portrait page 25P Prices/Types of advertising page 26

The General Business Terms and Conditions for advertisements and supplementary inserts as well as online advertisements in each current version apply, available at: www.holzmann-medien.de/agb

1 Title: 'sicht+sonnenschutz'

2 Brief outline: 'sicht+sonnenschutz' is the trade journal for all processors, traders and manufacturers of interior and exterior sun protection and doorway installations. In particular, the range includes roller, folding and sliding shutters, venetian blinds, light directing blinds, awnings, plisse blinds and panel tracks. In addition there are features such as drive, control and remote technology, insect protection, photovoltaic, sun protection glass and optimised energetic roller shutter casings, which provide added value for the customer but need to be explained. 'sicht+sonnenschutz' is considered a trade publication of the processing trade through to assembly but also as an information medium for affiliated occupational groups such as (specialist) planners, architects and technical experts. This journal portrays industry events and outlines current developments from manufacturers and in particular technical innovations. 'sicht+sonnenschutz' uses all types of articles a modern trade journal has to offer and provides orientation and user value as an opinion platform. 'sicht+sonnenschutz' reports from the industry for the industry, raises topics and questions and discusses current developments in its role as the trade journal for the core targets groups of roller shutter and sun protection mechatronic technicians, interiors decorators and craftsmen.

3 Target group: see recipient structure analysis page 13 ff.

4 Frequency of publication: monthly (dual issue no. 7-8/July-August and 11-12/November-December) in the middle of the month

5 Issue format: DIN A4

6 Year: 15th year 2017

7 Purchase price: Annual subscription national € 99.00 (incl. VAT and postage) Annual subscription abroad €111.00 (incl. VAT and postage) Retail price € 11.70 (incl. VAT and postage)

8 Organ: –

9 Membership/ Participation: IVW

Trade journalTitle portrait 1

10 Publishing house: Holzmann Medien GmbH & Co. KG P.O. Box 13 42, 86816 Bad Wörishofen, Germany Gewerbestraße 2, 86825 Bad Wörishofen, Germany Telephone +49 8247 354-01 Fax +49 8247 354-170 www.holzmann-medien.de www.sicht-sonnenschutz.com | [email protected]

11 Publisher: Alexander Holzmann

12 Advertisements: Thomas Pohl (in charge) Telephone +49 8247 354-185 [email protected]

Melissa Achter Telephone +49 8247 354-232 [email protected]

13 Editorial department: Reinhold Kober (in charge) Telephone +49 8247 354-231 [email protected]

Matthias Heiler Telephone +49 163 6371233 [email protected]

Mareike Knewitz Telephone +49 8247 354-230 [email protected]

Matthias Metzger Telephone +49 8247 354-107 [email protected]

14 Circulation analysis 2015 = 10 issues Overall size: 736 pages = 100.0 %

Editorial section 524 pages = 71.2 % Advertisement section 212 pages = 28.8 % thereof: employment and classified advertisements 2 pages = 0.9 % publisher advertisements 33 pages = 15.6 % bound inserts 12 pages = 5.7 % loose inserts 8 items

15 Content analysis of the editorial section: not ascertained 3

1 Advertisement prices and formats (All prices specified are subject to the statutory VAT.)

Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured

2/1 page 380 x 245 € 4,275.– € 5,175.– € 6,075.– € 6,975.–

1/1 page 172 x 245 € 2,230.– € 2,730.– € 3,230.– € 3,730.–

2/3 page 172 x 164 or 113 x 245 € 1,385.– € 1,735.– € 2,085.– € 2,435.–

1/2 page 172 x 127 or 83 x 245 € 1,135.– € 1,385.– € 1,635.– € 1,885.–

1/3 page 172 x 88 or 54 x 245 € 760.– € 930.– € 1,100.– € 1,270.–

1/4 page 172 x 66 or 83 x 127 or 39 x 245 € 575.– € 705.– € 835.– € 965.–

1/8 page 172 x 33 or 83 x 66 or 39 x 127 € 295.– € 360.– € 425.– € 490.–

Title page + 1/3 page 4c horizontal as atitle page statement

210 x 174 (+ 3 mm trimming on the left, right and at the bottom)210 x 108 ( + 3 mm trimming on the left, right and at the bottom)

€ 2,575.– € 3,075.– € 3,575.– € 4,075.–

2nd cover page 210 x 297 (plus trimming, see page 6) € 2,455.– € 2,955.– € 3,455.– € 3,955.–

4nd cover page 210 x 297 (plus trimming, see page 6) € 2,455.– € 2,955.– € 3,455.– € 3,955.–

Trade journalPrice list no. 15, valid from 01/01/2017 P

4

Bleed formats and graphic illustration see page 6

Your classified advertisement is also published on www.sicht-sonnenschutz.de.

Text advertisements: millimetre price 1 column (54 mm wide, b/w, prize in colour on request) € 3.00 Business directory advertisements: 40 x 40 mm, 4-coloured (period 1 year = 10 issues) € 645.00 40 x 80 mm, 4-coloured (period 1 year = 10 issues) € 1,185.00Classified advertisements: Job offers/other classified advertisements (publication in print + online) 2 -column (83 mm wide, at least 20 mm high) € 3.10 4 -column (172 mm wide, at least 20 mm high) € 6.20 Jobs wanted 2 -column (83 mm wide, at least 20 mm high) € 2.10 4 -column (172 mm wide, at least 20 mm high) € 4.20Box number: € 15.00

2 Surcharges: Placement Binding placement regulations: respectively 10 % of ad rate

Colour Per standard colour (DIN ISO 12647-2) see price list. Special colours, which cannot be obtained from DIN ISO 12647-2: 40 % of ad rate

Format Advertisements across the gutter: 10 % of ad rate

3 Discounts: for purchase within one year of insertion (starting from the appearance of the first advertisement) frequency discount volume discount

for 3 ads 5 % 1 page 5 % for 6 ads 10 % 3 pages 10 % for 8 ads 15 % 6 pages 15 % for 10 ads 20 % 10 pages 20 %

No discount on loose inserts, postcards, glued inserts and technical supplementary costs, business directory entries, job and classified advertisements.

4 Categories: See price list page 4

5 Special types of advertising: Bound inserts 2 page (1 sheet) € 2,250.–

4 pages (2 sheets) € 3,165.– 6 pages (3 sheets) € 3,795.– 8 pages (4 sheets) € 4,435.– Uncut format 216 x 306 mm Trim size 210 x 297 mm Required batch 10,100 copies (discount: 1 sheet = 1/1 advertisement page)

Inserts loose, max. size 205 mm x 294 mm Price per 1,000 items

Weight Price ‰

up to 30 g € 190.– up to 40 g € 215.– up to 50 g € 240.– each additional 10 g € 15.–

Required batch: 10,100 copies

Glued inserts Price per 1,000 items

Advertising material Price ‰

Postcards € 215.– glued inserts up to 25 g € 265.–

Required batch: 10,100 copies

6 Contact: Thomas Pohl (in charge) Telephone +49 8247 354-185

Melissa Achter Telephone +49 8247 354-232

7 Payment terms and bank details: Within 14 days of date of invoice without deduction;

2 % discount for advance payments VAT ID No. DE 129 204 092

Sparkasse Memmingen IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM

Trade journalPrice list no. 15, valid from 01/01/2017 P

5

Important: bleed on the top 6 mm left, right and bottom: every 3 mm

Trade journalFormats and technical specifications F

Advertisement formats

6

1/8 page Width 83 mmHeight 66 mm

1/8 p. horizontalWidth 172 mmHeight 33 mm

1/3 p. verticalWidth 54 mmHeight 245 mm


1/4 p. horizontal Width 172 mmHeight 66 mm










1/8 pageWidth 104 mmHeight 86 mm


Within type area With bleed


2/3 p. horizontal Width 172 mmHeight 164 mm


2/1 p. across the gutter with bleedeach 306 mm high, 216 mm wide+ 3 mm trimming (gutter bleed) across the gutter

1/2 p. vertical Widht 104 mmHeight 297 mm

1/1 pagewith bleed Width 210 mmHeight 297 mm

1/1 page within type area Width 179 mmHeight 270 mm

1/8 verticalw 39 mm h 127 mm

1/4 corner section

w 83 mm h 127 mm

1/4 corner section

w 104 mm h 148 mm

2/1 pages accross the gutter within type area

each 255 mm high, 194 mm wide + 3 mm trimming (gutter bleed) across

the gutter

1/8 verticalw 60 mm h 148 mm

Bleed advertisement formats: 6 mm additional trimming at the head, 3 mm on the left, right and bottom respectively. Special formats on request. Allow for overlapping for advertisements across the gutter. Important for advertisements with bleed: place texts or frames minimum 5 mm away from edge!

1 Magazine format: 210 mm wide x 297 mm high, DIN A4 uncut: 216 mm wide x 306 mm high respectively 3 mm edge and foot trimming, 6 mm head trimming

Print space: 172 mm wide x 245 mm high 4 columns each 39 mm wide

3 columns each 54 mm wide

2 Print and binding process: sheet offset, paper inner section: 100 g/m², image print,

cover: 200 g/m² image print, adhesive binding, DIN ISO 12647-2, colour sequence black/cyan/magenta/yellow. Please send us your documents for printing in digital form.

3 Data transmission: via e-mail if applicable with download link to [email protected]

4 Data formats: high resolution, printable PDF file (1.4 Standard) press proof or proof (colour consistent) File resolution: 300 dpi (CMYK)

5 Colours: Printing inks (CMYK) according to ISO Coated v2 (ECI) Special colours are available according to agreement.

6 Proof: Caution regarding colour advertisements: No consistent colour reproduction can be guaranteed without supplying of a proof with media wedge (colour bar).

7 Data archiving: Printing material/media is not stored by the publisher for more than one year after the last placement.

8 Warranty: Complaints cannot be accepted for incompletely or inaccurately provided data/printing material.

9 Contact: Placement of orders in advance to Holzmann Medien GmbH & Co. KG Advertisement department sicht+sonnenschutz Gewerbestraße 2 86825 Bad Wörishofen, Germany Telephone +49 8247 354-185 Fax +49 8247 354-4185

Delivery address for loose inserts and bound inserts: Industrie-Buchbinderei Kassel

Keyword siso no. .../2017 c/o Mr. Timo Träbing Otto-Hahn-Straße 25 34253 Lohfelden, Germany

Trade journalFormats and technical specifications F

7

Please send by booking a loose or bound insert three preliminary binding samples to the aforementioned publisher address, for the attention of Ms. Melissa Achter.

Issue Dates Main topics Topics of main focus Trade Fairs/Exhibitions

1January

DP: 04/01/2017AD: 07/12/2016ED: 30/11/2016

Design solutions: the interior decorator’s favouriteTypes of window decoration range from functional roman blinds, to sophisticated roller blinds and flowing panel curtains. Expertise in different colours, designs and functionality is in demand at Frankfurt Trade Fair.

Category innovations:Plissees, interior sun protection systems, folding blinds, tools for interior decorators

Trade fair issue:BAU and heimtextil

heimtextil Frankfurt am Main, 10 to 13/01/2017BAU Munich, 16 to 21/01/2017KLIMAHOUSE I-Bozen, 26 to 29/01/2017

2February

DP: 17/02/2017AD: 27/01/2017ED: 20/01/2017

Insect protection: keep out the mosquitosGuarantee that insects are kept at bay. We investigate the work stages from ordering to installation, and take a closer look at a manufacturer with clear market positioning.

Category innovations:Building control systems, markisolettes, natural lighting technology, drive, control and radio systems

Trade fair review:BAU and heimtextil

3March

DP: 17/03/2017AD: 24/02/2017ED: 17/02/2017

Awnings - from cloth to engineeringOpportunities for and limits to commercial success with classic sun protection systems for patios - we’ll let you know which customers you can reach using which strategies and for whom you should provide an alternative offer.

Category innovations:Blinds, venetian shutters, privacy screens, technical textiles

R+T Turkey TR-Istanbul, 01 to 04/03/2017IHM Munich, 08 to 14/03/2017R+T Asia CN-Shanghai, 21 to 23/03/2017

Trade journalSchedule of dates and topics T

8

9

4April

DP: 21/04/2017AD: 31/03/2017ED: 24/03/2017

Gates: form follows functionGates have been subdivided into different fields of application and their most important customer benefits. We say when design comes into play and show you particularly impressive reference projects.

Category innovations:Smart metering, house automation, exterior sun protection, blinds

5May

DP: 19/05/2017AD: 28/04/2017ED: 21/04/2017

Outdoor Living: systems made to measureThe patio has become a continuation of the living room - that’s what manufacturer documentation has also aimed for up to this point. We carefully examine spacious terrace roofs and pergola constructions, not least in terms of German construction law.

Category innovations:Insect protection, awnings, machinery for the production of roller shutters

Market report:Sunshades, awnings, terrace roofs

Intersolar Munich, 31/05 to 02/06/2017

6June

DP: 16/06/2017AD: 26/05/2017ED: 19/05/2017

Shutters: new constructions and renovationsWhat became of the supposedly modern alternatives to the classic sun-screening shutters over the last few decades, and how many of them have once more disappeared into obscurity? We examine peak time, strengths and weakness of these stable slats.

Category innovations:Panel curtains, shutters, sun tents

10

Issue Dates Main topics Topics of main focus Trade fairs/Exhibitions

7/8July/August

DP: 21/07/2017AD: 30/06/2017ED: 23/06/2017

SmartHome: comfort and quality of lifeHave shutters and other screening products become must-have products for the intelligent house? We compare outlooks and current market development, and contrast SmartHome concepts from the perspective of specialist companies.

Category innovations:Gates, drive, control and radio technology, folding and sliding shutters

9September

DP: 22/09/2017AD: 01/09/2017ED: 25/08/2017

Designing with sun protection: putting façades in the spotlightAlongside outstanding property developments, this special acts as a guideline for the successful integration of sun protection as a topic in the construction process of a tender.

Category innovations:Panel curtains, foils, skylight shades

Market report:Swing, folding and sliding shutters

DP: 22/09/2017AD: 04/08/2017

The reference guide for the entire industry! For more information see page 19

Display at heimtextil 2018, R+T 2018, FENSTERBAU FRONTALE 2018, glasstec 2018, heimtextil 2019 and BAU 2019

10October

DP: 20/10/2017AD: 29/09/2017ED: 22/09/2017

Saving energy: concepts with sun protectionWe highlight strengthening communication of energetic advantages across product groups, describe the state of affairs when it comes to energy labels with and without sun protection, and provide information on ES-SO near Brussels.

Category innovations:Façade solutions, lamella systems, PV/solar

A+A Düsseldorf, 17 to 20/10/2017

Trade journalSchedule of dates and topics T

glaskompakt /beschattungkompakt

11

Main regular editorial topics:

News, sun protection technology, textile sun protection, natural lighting technology, exterior and interior sun protection, awning technology, shutters, drive, control and remote technology, folding and sliding shutters, insect protection, doorways/doorway technology, functional glass, energy efficient construction, products and books.

Service formats: Specials, quick interviews, opinion focus, practical tips, careers in trade, the design tip, “sicht+sonnenschutz” discusses..., case of damage, my favourite tool.

11/12November/December

DP: 17/11/2017AD: 27/10/2017ED: 20/10/2017

Daylight control and control technology:sun protection can do moreNot least because of sensor technology, which will play a big part in the construction sector of tomorrow according to many experts, it is possible to define and even programme scenarios related to the sun’s position, light output and room temperature, such as how shadowing behaves in specific situations. We show you what’s possible.

Category innovations:Roller shutter casings, conservatory sun protection, slat technology

GFF PRAXISTAGE Ettlingen, 03 to 04/11/2017BATIMAT F-Paris, 06 to 10/11/2017

1January 2018

DP: 05/01/2018AD: 06/12/2017ED: 01/12/2017

Textile sun protection: Design and functionalityWe present what’s happening in Sun Protection Hall 5.1 at Frankfurt Trade Fair, and inform you on the breakthroughs in aesthetics and performance features that you should keep on your radar before Heimtextil 2018.

Category innovations:Textile sun protection, roller shutter casings, tools for interior decorators

Trade fair issue:heimtextil

heimtextil Frankfurt am Main, 09 to 12/01/2018Perimeter Protection Nuremberg, 16 to 18/01/2018SWISSBAU CH-Basel, 16 to 20/01/2018

* DP = Date of publication AD = Advertising deadline/accompanying documents deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding the topics.

Trade journalCirculation and distribution analysis 2

12

1 Circulation monitoring:

2 Circulation analysis: Copies per issue as an annual average (July 1, 2015 to June 30, 2016)

3 Geographical distribution analysis:

Print run 10,000 of which abroad

Total circulation: 9,898 531

Paid circulation: 361 101

Copies subscribed: 358

thereof 0 Mitgliederstücke 1 Mehrfachstücke

100

0 0

Other sales: Single-copy sale:

3 0

1

Free copies 9,537

thereof 197 laid out 1 display locations

430

0 0

Remaining, file and archived copies:

102

Economic region

Proportion of the total circulation

% Copies

National 94.64 9.367

Abroad 5.36 531

Total circulation 100.00 9,898

3.1 Distribution according to the Nielsen regions/Federal states:

Nielsen region ISchleswig-HolsteinHamburgLower SaxonyBremen

2.16 %1.22 %7.84 %0.69 %

202114734

65Nielsen region IINorth Rhine-Westphalia 15.70 % 1,471Nielsen region IIIaHesseRhineland-PalatinateSaarland

10.74 %3.74 %0.94 %

1,006350

88Nielsen region IIIbBaden-Wuerttemberg 17.03 % 1,595Nielsen region IVBavaria 23.33 % 2,185Nielsen region VBerlin 2.13 % 200Nielsen region VIBrandenburg Mecklenburg-West Pomerania Saxony-Anhalt

2.21 %1.33 %3.36 %

207125315

Nielsen region VIISaxony Thuringia

4.38 %3.20 %

410300

Total circulation national 100.00 % 9,367

Europe German-speaking countries thereof Austria thereof Switzerland thereof Liechtenstein

97.57 %69.26 %42.68 %26.25 %

0.33 %

518368227139

2

EU countries (without Germany/Austria) EU countries (others) Rest of Scandinavia Middle and Eastern European countries

17.19 %8.39 %0.49 %2.24 %

9144

312

Non-european countries 2.43 % 13

Total circulation abroad 100.00 % 531

Distribution abroad:

1.1 Branches of trade/industrial sectors/types of companies:

WZ 2008 Code Recipient groups(according to classification of industrial sectors 2008)

Proportion of the total circulation

in total % Copies

National copies

Abroad copies

43298

43336251/25621

ProcessorsRoller shutters and sun protection mechatronic techniciansInterior decorationMetal construction/doorway construction

21.99 %20.65 %27.59 %

2,1772,0442,731

1,9582,0162,701

219 28 30

4613/4673/46733/46734/ 46735/4674

Commercial tradeStructural elements/building materials/hardware trade/window construction

8.03 % 794 787 7

711/7111/71113/71122439993510/11/13-15/17/20/22-3241-43

Construction (planning)Architecture and planning officesLighting and facade planersBuilding and energy consultantsProducing industryother civil engineering, structural engineering and finishing trades (interdisciplinary)

10.14 %3.36 %1.10 %1.29 %4.30 %

1,004333 109128 426

958326108106315

467 1

22111

85/91010/94Other recipient groupsEducation and teaching/special interest groups/libraries and archivesSubscribers (without sector definition)

0.21 %

1.34 %

20

132

19

73

1

59

Total circulation 100.00 % 9,898 9,367 531

Trade journalAnalysis of recipient structure 3-E

13

1.2 Size of the business entity: not ascertained

2.1 Job characteristics: not ascertained

2.2 Socio-demographics: not ascertained

2.3 Decision areas or purchasing intentions: not ascertained

14

Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 3-E)

1. Survey methods Recipient structure analysis by the evaluation of data - total collection

2. Description of the recipient group at the time of data collection: 2.1 Quality of the file:

The addresses of all recipients are stored in the recipient file. The file can be sorted by the postal code or by national recipients and recipients abroad based on the available postal information. The file also contains: industry classification, company size class, position and function.

2.2 Total number of recipients in the file: 37,917

2.3 Total number of alternating recipients: 31,629 (change after every third issue)

2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 361 thereof: copies subscribed 358 single-copy sales - other sales 3 - free copies 9,537 thereof: regular free copies 3,402 variable free copies 6,003 advertising copies 132 total circulation 9,898 - thereof national 9,367 - thereof abroad 531

3. Description of the survey: 3.1 Population (proportion analysed):

population 9,898 100.00 % thereof not ascertained 142 1.43 % - single-copy sales - - advertising copies 132 - supplied by the bookselling trade 10 The survey represents of the population (total circulation) 9,756 98.57 %

3.2 Date of the file evaluation: 21/07/2016

3.3 Description of the database The following were used to allocate class sizes for industry and trade to the recipient addresses: - qualification of addresses by the publisher - address and telephone books, written information sent to the publisher, trade fair catalogues, Internet research utilisation of industry characteristics 37,547 cases = 99.0 % no information in the file 370 cases = 1.0 % 37,917 cases = 100.0 % utilisation of trade class size 11,015 cases = 29.1 % no information in the file 26,902 cases = 70.9 % 37,917 cases = 100.0 % utilisation of position and function 900 cases = 2.4 % no information in the file 37,017 cases = 97.6 % 37,917 cases = 100.0 %

3.4 Zielperson der Untersuchung: does not apply

3.5 Definition des Lesers: does not apply

3.6 Zeitraum der Untersuchung: July 2016

3.7 Durchführung der Untersuchung: Publishing house

Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 2)

1. Survey methods Distribution analysis by the evaluation of data - total collection

2. Description of the recipient group at the time of data collection: 2.1 Quality of the file:

The addresses of all recipients are stored in the recipient file. Based on the postal information available, the files can be sorted by postal code or by national recipients or recipients abroad.

2.2 Total number of recipients in the file: 36,413

2.3 Total number of alternating recipients: 31,009 (change after every third issue)

2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 361 thereof: copies subscribed 358 single-copy sales - other sales 3 - free copies 9,537 thereof: regular free copies 3,402 variable free copies 6,003 advertising copies 132 total circulation 9,898 - thereof national 9,367 - thereof abroad 531

3. Description of the survey: 3.1 Population (proportion analysed):

population 9,898 100.00 % thereof not ascertained 142 1.43 % - single-copy sales - - advertising copies 132 - supplied by bookselling trade 10 The survey represents of the population (total circulation) 9,756 98.57 %

3.2 Date of the file evaluation: 21/07/2016

3.3 Description of the database: The evaluation is based on the basic overall file. The proportions determined for the distribution regions were projected for the actual distribution on an annual average in accordance with AMF no. 17.

3.4 Target person of the survey: does not apply

3.5 Definition of the reader: does not apply

3.6 Period of the survey: July 2016

3.7 Implementation of the survey: Publishing house

This survey meets the requirements of the ZAW framework for advertising media analysis in the current version regarding structure, implementation and reporting.

High degree of affinities

On average, the questioned readers have been reading sicht+sonnenschutz for 7 years.

The questioned readers of sicht+sonnenschutz peruse the journal an average narrow of 2 times.

They spend more than 1/2 hour reading an issue.

61% of the questioned readers have read all of the last 10 issues.

Reading time

less than 1 hour

1 to under 1 1/2 hours

1 1/2 to under 2 hours

2 hours or longer

Reader analysis

15

Source: Reader analysis 2015 Basis: 175 recipients in Germany

Contact with the journal

1 time

2 times

3 times

4 times

5 times or more

I have been reading sicht+sonnenschutz since ...

1 year

2–3 years

4–5 years

6–9 years

10 years or longer

Issues read

1–3 issues

4–6 issues

7–9 issues

10 issues

82 %

10 %

4 %

3 %

65%

19 %

11 %

2 %

3 %

6 %

29 %

23 %

16 %

27 %

14 %

18 %

7 %

61 %

Journal retention

Journal is archived

Individual articles are distributed/archived

Journal is put into circulation

Journal is discarded

Additional readers

1-2 additional readers



no additional readers

11 or more additional readers

Use of the journal

I read nearly every article

I read about 3/4 of the articles

I read about half of the articles

I read less than half of the articles

I read only relevant articles

I also read articles that could have relevance in the future

16


Reader analysis

Multiple responses

Multiple responses

Use of the journal

On average, sicht+sonnenschutz is read by another 3.3 people as per statement of the questioned readers.

31 % of the questioned readers archive the complete magazine, 31 % put it into circulation.

36 % of the questioned readers read at least half of the journal.

Reasons for reading sicht+sonnenschutz

Provides solutions to problems

Technical developments

Updated accumulations of claims

Design solutions

Building realisations/References

Latest products

Multiple responses

31 %

9 %

31 %

35 %

37 %

22 %

4 %

31 %

5 %

6 %

7 %

23 %

39 %

55 %

28 %

31 %

67 %

31 %

38 %

37 %

78 %

Range of activities/Responsibilities

Service sectors Relevance of advertisements insicht+sonnenschutz

Single-family homevery important/important

Apartment building

Public buildingsless important

completely unimportant

Areas of activity Decision-making authority

Planning decide allone

New construction make joint decisions

Renovation prepare decisions

Modernisation give advice, recommendations

Maintenance/Service/Repair I am not involved in decision-making

Building construction

Industrial facilities


17

Reader analysis

Multiple responses

Multiple responses

Multiple responses

90 %51 %

81 %32 %

61 %18 %

74 % 59 %

45 % 38 %

55 % 10 %

70 % 6 %

73 % 2 %

55 %

37 %

Managerial data

Business size

Sector

1-5 employees

Roller shutters/sun protection/assembler

6-10 employees

Interior decoration

11-20 employees

Metal/doorway construction

21-50 employees

Window/door/Lighting/ facade designer/construction

51-100 employees

101 or more employees

Structural element trade

Manufacturing industry/fitting/tool manufacturers

building/energy consultants/architects/planners/others

About the survey:

Telephone interviews with 175 recipients.

Sampling analog to the subscriber files according to professions and Nielsen regions.

Implementation of the survey: Dierks Markt- und Medienforschung, Pirmasens Field institute: Foerster&Thelen GmbH, Bochum January 2015

Function/Position of the interviewed person

Board member/owner/ general manager

Technical/business management employee

Other employee

Family member assistance

master craftsman/skilled worker/journeyman

18


Reader analysis

Multiple responses

54 %

32 %

16 %

24 %

12 %

2 %

9 %

18 %

4 %

5 %

8 %

2 %

19 %

18 %

4 %

3 %

2 %

73 %

Edition 2017

Early bird promotion until 24.02.2017:

10 % discount!

Ask for our detailed informational flyer!

Your contact persons: Thomas Pohl (in charge) Melissa Achter Telephone +49 8247 354-185, Telephone +49 8247 354-232, thomas.pohl melissa.achter @holzmann-medien.de @holzmann-medien.de

Brief outline: glas kompakt/beschattung kompakt offers you the opportunity to present your company in detail to the target group glass, window, façade, metal, sun protection and doors in a special publication of GFF and sicht+sonnenschutz.

Recipients: 8,000 recipients of GFF incl. subscribers, 5,000 recipients of sicht+sonnenschutz incl. subscribers, 3,000 architects, altogether 1,700 visitors of the fairs heimtextil 2018, R+T 2018, FENSTERBAU FRONTALE 2018, glasstec 2018, heimtextil 2019 and BAU 2019 and also 300 examples Holzmann Medien.

Type of advertising: Company portraits (one-sided, two-sided and four-sided)Two-sided and four-sided portraits are combinable with advertisements.

Format: 210 x 210 mm

Print run: 18.000 Exemplare

Distribution: Print edition: By separate post directly to the recipients

Online: E-paper at www.gff-magazin.de, www.sicht-sonnenschutz.com and www.glas-beschattung-kompakt.de

Dates: Closing date 04.08.2017 Date of publication 22.09.2017

Prizes: One-sided Portrait: € 2.000,00 Two-sided Portrait: € 4.000,00 Four-sided Portrait: € 6.500,00

All prices specified are subject to statutory sales tax.

Colours: Printed according to DIN ISO 12647-2

Sample pages for one-sided portraits

respectively sample page for two-sided portrait

1 Web address: www.sicht-sonnenschutz.com

2 Brief outline: Exclusively researched main topics, up-to-date industry news from the sun protection and door divisions, the topics in the latest print issue and a multimedia-based gallery with a series of pictures, exclusively filmed interviews and videos regarding the most important industry dates - makes up the website of the 'sicht+sonnenschutz' trade journal. In addition to this, there are, among other things, the latest graphics, the person of the month, classified/job advertisements, purchasing guide and an extensive issue archive.

3 Target group: Opinion formers, decision makers and specialists in the sun protection and doorway industry

4 Publishing house: Holzmann Medien GmbH & Co. KG Gewerbestraße 42, 86816 Bad Wörishofen, Germany P.O. Box 13 42, 86816 Bad Wörishofen, Germany Telephone +49 8247 354-01 Fax +49 8247 354-170 [email protected] www.holzmann-medien.de www.sicht-sonnenschutz.com

Contact persons Editorial department: Reinhold Kober (in charge)

Telephone +49 8247 354-231 [email protected]




WebsitePortrait 1

Contact persons Online advertising: Manuela Hohenleitner (in charge of Banners)


Thomas Pohl (in charge of Newsletters, Videos and Specials) Telephone +49 8247 354-185 [email protected]


Data access control: since March 2015

Access: on request or directly available at www.ivw-online.de

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Optimized for mobile from 2017!

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1 Prices and types of advertising:

WebsitePrices/Types of advertising P

2 Discounts: none

3 Payment terms and bank details: see page 5

Settlement mode: AdImpressions are charged at the TCP (thousand contact price). A report is sent to you at the end of the campaign. The statistics contain the AdImpressions and AdClicks of your campaign.

4 File formats: Technical specifications: www.sicht-sonnenschutz.com/mediaservice/specs

5 Delivery address: [email protected]

6 Delivery date: Latest 3 workdays before campaign start

*All-inclusive price

More than one banner can roll in the banner space. Please enquire about availability in sufficient time before the placement of the order. All prices specified are subject to statutory VAT.

Type of advertising Placement Format/Size in pixels

TCP

Super bannerExpanded super banner

Run of site 728 x 90728 x 250

€ 80.–€ 85.–

Medium Rectangle/Content Ad

Run of site 300 x 250 € 85.–

SkyscraperExpanded Skyscraper

Run of site 160 x 600420 x 600

€ 90.–€ 95.–

Banderole Ad customised 770 x 250 € 125.–

Wallpaper Run of site see individual formats € 135.–

Tandem AdTriple Ad customised see individual formats € 130.–

€ 135.–

Flash-Layer customised 400 x 400 € 120.–

PopUp/ PopUnder

customised 200 x 300 400 x 300

€ 100.–€ 100.–

Billboard Run of Site 940 x 250 € 150.–

FireplaceAd customised see individual formats € 155.–

Button/Teaser customised 300 x 100 € 45.–

Video Ad upon request upon request € 765.–*

Where the trade comes together on the web

The segment portals of the 'handwerks-channel' (trade channel) provide access to a first class audience – independent entrepreneurs, managers and deciders in medium-size enterprises in the trade.

www.handwerks-channel.de

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Job market and classified advertisements Shopping guide

Period of the contract

Volumes (possible number of units over the period of the

contract)

Price per advertisement

Total price over the period of the contract

1 month up to 1 advertisement € 250.00 € 250.00

3 months up to 2 advertisements € 250.00 € 500.00

6 months up to 3 advertisements € 242.50 € 727.50

12 months up to 6 advertisements € 237.50 € 1,425.00




Additional options:

Highlight* € 50.00

Box number € 10.00

*Your advertisement receives a high attention in the hit list by the coloured marking of the background.

All prices specified are subject to statutury VAT.

Services Standard Special Premium

Contact information (company name, address, telephone, fax, mail, web address)

X X X

Company logo X X

Company profile (text) X X

Products(images and brief description, max. of 5) X X

Link to company website and mail address X X

Image film X

Categories max. of 10 max. of 15 max. of 25

Costs per year free of charge

€ 240.– € 420.–

WebsitePrices/Types of advertising P

Discounts: none

Payment terms and bank details: see page 5

www.sicht-sonnenschutz.com/anzeigenmarkt www.sicht-sonnenschutz.com/einkaufsfuehrer

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1 Banner formats:

WebsiteFormats and technical specifications F

Super banner (728 x 90 pixels) TCP € 80.– Expanded super banner (max. of 728 x 250 pixels) TCP € 85.–

Powerful eye-catching advertising format with a full-scale presence in the banner bar. Placed in an immediately visible area with plenty of space for creative design.

Skyscraper (160 x 600 pixels) TCP € 90.– Expanded skyscraper (max. of 420 x 600 pixels) TCP € 95.–

The skyscraper is placed on the right or left side of the screen and remains within the user’s view when scrolling. This type of advertising is distinguished by the large amount of creative leeway and the high degree of awareness to the user.

Medium rectangle/ Content Ad (300 x 250 pixels) TCP € 85.–

Placement in the proximity of the content strengthens the trust this format has in the advertising message and achieves a powerful advertising effect.

Banderole Ad (770 x 250 pixels) TCP € 125.–

This advertising material is placed in a directly visible area and like a strip across the website. The banderole ad is effective and draws a high level of attention.

Wallpaper (728 x 90 + 120 x 600 pixels) TCP € 135.–

Combination of super banner and skyscraper. Wallpaper usually colours the top and right margins of the website. A powerful eye-catching advertising medium, which strongly increases the recognition value.

Tandem Ad/ TCP € 130.– Triple Ad TCP € 135.–

The interaction of classical advertising material serves to generate an extremely high level of awareness. Combinations of a flash layer, super banner, skyscraper or content ad/medium rectangle.

x

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WebsiteFormats and technical specifications F

Video Ad (278 x 156 pixels) € 765.– all-inclusive price

The innovative advertising media! When calling up the video, an interactive commercial is loaded, which does not need to be downloaded. An ad impression in the form of graphics, animation or video before (pre-roll), after (post-roll) or in the feature film (overlay). Each placement can be provided with a link to the website of the advertiser.

Pop-up (200 x 300 pixels) TCP € 100.– Pop-under (400 x 300 pixels) TCP € 100.–

This advertising message appears suddenly in a separate window over or under the content. Not until the window is closed, does the pop-up/pop-under disappear. The attractive central positioning of the advertising message draws a high degree of attention to the user.

Button/Teaser (300 x 100 pixels) TCP € 45.–

The small but effective type of advertising that ensures your company gets the necessary attention.

x

Flash layer (400 x 400 pixels) TP € 120.–

A flash layer is an animated advertising format based on DHTML. It is a large-scale ad and offers unlimited room for design. The ad impression appears directly over the content when calling up the website.

x

FireplaceAd TCP € 155.–

The combination out of two skyscrapers and the super banner frames the website on three sides.

Billboard (940 x 250 pixel) TCP € 150.–€

Large-scale format positioned between navigation and content. With this placement we offer you a new stage for innovative creations.

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NewsletterPortrait 1

1 Name: sicht+sonnenschutz aktuell

2 Brief outline: Exclusively researched news and personal details, step-by-step instructions on sun protection and door technology (sicht+sonnenschutz-Praxistipp) and the building of the month – that’s the monthly publication of the sicht+sonnenschutz aktuell newsletter. It also includes filmed interviews with industry giants as well as exclusive videos of the most important trade fairs. An overview of the trade fairs and conventions completes the spectrum of this newsletter.

3 Target group: The newsletter reaches subscribers, who are interested in the latest happenings in the industry. All recipients of the newsletter have agreed to obtain mailings via the so-called “double-opt-in” method.

4 Frequency of publication: end of month, always on Wednesday

5 Publishing house: Holzmann Medien GmbH & Co. KG

Contact persons Editorial department: Reinhold Kober (in charge)





Advertisements: Thomas Pohl (in charge) Telephone +49 8247 354-185 [email protected]


Where the trade comes together on the web

The segment portals of the 'handwerks-channel' (trade channel) provide access to a first class audience – independent entrepreneurs, managers and deciders in medium-size enterprises in the trade.

www.handwerks-channel.de

26

NewsletterPrices/Types of advertising P

1 Types of advertising and prices:

Type of advertising Format in pixels Price in €

Text-image advertisement Text: 350 characters incl. spaces, heading and linkGraphics: 190 pixels wide (fix) till max. 150 pixels high (variable)File format: static jpg, gif or png – no animated graphics

150.–

Full-size banner 468 x 60 150.–

All prices specified are subject to the valid VAT.

2 Discounts: none

3 Payment terms and bank details: see page 5

Full-size banner

Text-image ad

More information is available from your contact persons:

Advertisements: Thomas Pohl (in charge) [email protected] Telephone +49 8247 354-185

Advertisement Sales/Administration: Melissa Achter [email protected] Telephone +49 8247 354-232

Profit from a 5 % discount by booking a combination of our two trade journals

The powerful double package

Your contact persons

Holzmann Medien GmbH & Co. KG | sicht+sonnenschutz| P.O. Box 13 42 | 86816 Bad Wörishofen | Germany | Telephone +49 8247 354-01 | Fax +49 8247 354-170 [email protected] | www.sicht-sonnenschutz.com | www.holzmann-medien.de

Advertising Sales/ Administration: Melissa Achter Telephone +49 8247 354-232 Fax +49 8247 354-4232 melissa.achter @holzmann-medien.de

Advertising Manager: Thomas Pohl Telephone +49 8247 354-185 Fax +49 8247 354-4185 thomas.pohl @holzmann-medien.de

Executive Editor: Reinhold Kober Telephone +49 8247 354-231 Fax +49 8247 354-4231 reinhold.kober @holzmann-medien.de

Editorial Department: Matthias Heiler Telephone +49 163 6371233 matthias.heiler @holzmann-medien.de

Editorial Department: Matthias Metzger Telephone +49 8247 354-107 Fax +49 8247 354-4107 matthias.metzger @holzmann-medien.de

Editorial Department: Mareike Knewitz Telephone +49 8247 354-230 Fax +49 8247 354-4230 mareike.knewitz @holzmann-medien.de

Advertising Sales: Sonja Dämgen Telephone +49 8247 354-125 Fax +49 8247 354-4125 sonja.daemgen @holzmann-medien.de

media information 2017 - sicht+sonnenschutz · 1 title: 'sicht+sonnenschutz' 2 brief...

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