Media informationThe essential tool for packaging innovation

www.pci-mag.com

The people behind PCI

Matt Kistler, VP, Wal-Mart

Frederic Bourdin,Packaging Technology team leader, Danone

Jeeten Poonit,Packaging Innovation Procurement, Diageo

Scott Vitters,Global Director Sustainable Packaging, Coca Cola

Sergio Perelman,Global Packaging Director, Unilever

Warren Zaug,Director Packaging Strategic Research, Kraft Food

Mark Caul, Packaging and Innovations Manager, Marks & Spencer

Neeraj Sharma,Global Director Packaging and Exploration, AB Inbev

Glenn Ventrell,Senior Director Packaging Innovation & Productivity, Pepsico

Anne Roulin,VP Packaging,Nestle

Nicolas Castex,Packaging Innovation Manager, Chanel

Arno Melchior, Head of Packaging, Reckitt Benkiser

A word from the editor…With over 15 years of industry experience, we’re proud of the heritage of Packaging & Converting Intelligence (PCI). We deliver essential expert verdicts on all sectors within the packaging industry including food, beverage, cosmetic and personal care packaging sectors. Within each sector there is detailed focus on folding cartons & cartonboard, printing and labelling, flexible packaging, brand protection, sustainability and many other key industry issues.

Packaging & Converting Intelligence caters for the most influential decision-makers in the industry and focuses on the latest strategic and technological developments by exploring the most up-to-date ideas, opinions and solutions.

We serve the needs of the world’s packaging industry and related services, bringing together current knowledge and informed opinion on key issues including sustainability, product innovation and environmental issues, such as the impact of climate change for packaging professionals.

In addition, PCI is supported by packaging-gateway.com, a dedicated website ensuring your products and services receive exposure online as well as in print. Packaging-gateway.com serves as a vital resource for latest news, industry projects, company directory and the latest events in the packaging world. For more information and to subscribe please go to www.pci-mag.com

Matthew Rogerson, Editor, PCI

For us, Packaging & Converting Intelligence is a professional platform of international stature that helps us present our innovations to a global audienceAdvertising Manager Huber Group

91% of readers have taken action in response to an article

Who our readers are – and why they matter to youSince its creation, the circulation of Packaging & Converting Intelligence has received continued investment to create a powerful international readership. Our database of key decision makers in the packaging industry holds budgetary control for some of the largest organisations in the world.

Packaging & Converting Intelligence has an ABC audited circulation with a projected readership of 37,895 (publisher’s survey). Packaging & Converting Intelligence’s target audience of industry professionals are chosen for their high levels of purchasing and decision making power.

PCI – the essential tool for brand owners, retailers & converters globallyOur readership are senior professionals controlling packaging decisions within leading brands, including:

Retailers ■ WalMart ■ Carrefour ■ Royal Ahold ■ J Sainsbury ■ Metro ■ Tesco

Converters ■ Alcan ■ Rexam ■ Alcoa ■ Amcor ■ Bemis ■ Smurfi t ■ Avery Dennison

Personal Care ■ Proctor & Gamble ■ L’Oreal ■ Estee Lauder ■ Colgate-Palmolive ■ Johnson & Johnson ■ GSK ■ Reckitt Benkiser

Food ■ Nestle ■ Unilever ■ Kraft Foods ■ General Mills ■ Tyson Foods ■ MasterFoods ■ Cadbury’s ■ Campbell Foods

Beverage ■ Coca-Cola ■ Anheuser-Busch ■ Diageo ■ PepsiCo ■ Interbrew ■ SABMiller ■ Hardy Wine Company ■ Red Bull ■ Asahi Breweries

Pharmaceuticals ■ Pfi zer ■ Johnson & Johnson ■ GSK ■ Bayer ■ Novartis ■ Merck

Autumn 2014

Smart and sustainableLeading brands share their responsible-packaging strategies

In the lap of luxury: premium paper and board use drives CSR for luxury goodsA taste of things to come: a round table on food packaging trends and development

PRINTING & LABELLING | FOOD & BEVERAGE | PAPER & BOARD | SUSTAINABILITY

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PCI036_Cover2.indd 1 29/10/2014 15:11

Spring 2014

Tailor madeNeil Falconer of Print Future on the bespoke digital print revolution

New radicals Rethinking product strategies with Al Iannuzzi of Johnson & JohnsonBack to the future A closer look at Nestlé’s reminiscence pack

PRINTING & LABELLING | FOOD & BEVERAGE | PAPER & BOARD | SUSTAINABILITY

PCI035_Cover.indd 1 25/04/2014 08:46

Food & beverage | Inks & prIntIng | LabeLs & LabeLLIng | sustaInabILIty

Autumn 2013

Adapt and thrivegilbert Chow of associated british Foods on matching packaging to different markets

Embrace the newunilever’s Marika Lindstrom: consistency across the supply chain

Euro visionthomas delory of Carlsberg: brand recognition in a saturated market

AwArds2013

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Geographical breakdown

Rest of the WorldLatin America

Japan

North America

Europe37%

51%

7%2%

2%1%

Job title breakdown

CEOspresidentsregional directors 23%

R&D Directors 5%

Production managers/directors 10%

Supply Chain/purchasing/procurement

managers 15%

Packaging directorstechnologists

buyers/designers 22%

Marketing Brand Managers 25%

Editorial Agenda Issue 1 2015ForewordKarin Neilsen - consultant editor Editorial Advisory BoardProposed members

Kurt Schmidt, deputy executive vice-president, head of nutrition, Nestlé ■ Dr Lesley Stevenson, new product research director, GSK Nutrition ■ Kevin McGurk, operations services director, United Biscuits ■ René Crevel, science leader, allergy and immunology, Unilever

The Food 50The Top 50 most infl uential people in the global food and drink sector.

Commodities round-upOverview of the commodities market. Analysis, trends and forecasts.

Consumer survey Neil Hendry – managing director, Canadean Consumer Results and analysis of consumer survey on attitudes to food ingredients.

Canadean special report ■ competitive advantage through the reformulation of healthier products ■ how to improve your brand and product appeal to consumers ■ innovating and adding value to products through functional ingredients.

ProcurementJean-Baptiste Rubens – procurement director innovation, Kraft Foods

■ connecting R&D and procurement in a coordinated approach ■ is sustainable packaging the answer or is an end-to-end

approach more effective? ■ looking at the supply chain with consumers in mind and improving

fi eld to footprint ■ towards real sustainability and fully understanding the total cost of ownership ■ creating a sustainable business model vs token parochial approaches.

Innovation Richard Ebenbeck - director, consumer and market insights, Wrigley

■ looking at the root cause of high fl op rates ■ innovation is more about what you shouldn’t do wrong than what you can do right ■ innovation is like a sensitive plant – it needs the right in environment to fl ourish.

R&DEdward Burgers, R&D director SLIF, Sara LeeImplementing agile principles and team working - becoming fast and fl exible tin order to embrace change

■ becoming a people coach vs project manager to successfully motivate highly skilled team members

■ creating multidisciplinary teams to achieve real results in innovation ■ getting to market faster and launching more innovations with existing resources ■ removing hurdles to achieve on-time delivery ■ creating a step change in innovation processes ■ switching suppliers to stabilise quality.

Natural ingredients Roger Leech, open innovation portfolio & scouting director, Unilever

■ how can food and drinks manufacturers ensure products meet changing consumer expectations of sustainable, green or ethical products?

■ organic vs fair trade vs local or authentic? Determining future requirements ■ is the ethical conscience different for different people in different countries?

What does this mean for your business? ■ convincing “light green” consumers and fi nding their triggers.

Reformulation Ian Noble, senior R&D director - Breakthrough Foods Innovation Europe, PepsiCo

■ what if you could attract new consumers by developing new textures? ■ what if you had access to a tool that predicts mouthfeel and helps

optimise formulation cost? ■ what if you could design products around key sensory properties?

Food coloursMartin Berry, PhD, senior principal, research engineer, Ocean Spray Cranberries

■ understanding and responding to global consumer behaviour patterns ■ using advocacy and citizen marketing strategies ■ identifying small and infl uential ‘taste setters’ to improve R&D success.

Editorial calendar is subject to change.

20,000 copies will be sent via email to senior decision makers who buy, specify and recommend products at major companies world wide.

High ImpactYour advert will be placed in an environment in which the reader already has an interest and that will stimulate a strong impulse to buy. However, the real value comes when major decision makers suddenly find a focused journal, specifically dedicated to their needs, that they can easily share with their peers and teams.

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Digital edition

“Thanks to PCI we have gained many leads in new markets. This really helped to portray our brand and new technologies”Director of Marketing & Sales, Drent Goebel

76% of readers have sourced a supplier via the publication in the last 12 months

90% of readers have taken action in response to an advertisement

Our ClientsExisting Global Trade Media clients that advertise within our publications include:

82% of readers have sourced a supplier via the publication in the last 12 months

“PCI has provided Packsys Global with great branding and marketing coverage to the global packaging sector”

Factory Manager, Packsys Global Ltd.