media innovation in china: the latest trends

8
China Daily’s international operation

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China Daily’s international operation

China Daily’s integration

WeChatPublic Platform

WeChat monthly active users:

468 millionEach WeChat user on average reads

5.86 articles/dayMost read:

Love stories, Health news, Social newsA subscription account needs to fulfill these

purposes:

Acquire information, facilitate life, learn knowledge

Media on WeChat

Paper media →

News websites

Magazines →

“We media” →

China Daily On Wechat

English →

Chinese →

Bilingual →

China DailyBilingual

Birthday: November 19,

2012

Subscribers:

Now: 350,000

April 21, 2014: 100,000

November 19, 2014: 200,000

April 6, 2015: 300,000

Most read: 100,000+ page view

Everyday read: 54,000 page view

微信名称:中国日报网双语新闻微信号: Chinadaily_Mobile