media insider tips: get big press with minimal time
TRANSCRIPT
@joshsteimle
Media Insider Tips Get Big Press With Minimal Time
@joshsteimle
“Do you get upset when someone calls you?”
Gary Vaynerchuk
@joshsteimle
“All I have in the world is time and you are wasting my time.”
Andy Grove, Intel
@joshsteimle
No time + Too much to do + Ad blocking = ?!
APAC feature phone and smartphone shipments, 2008-2020
Source: Jefferies & Company
APAC mobile internet users, 2009-2015
Source: eMarketer
APAC mobile data traffic, 2014-2019
Source: Cisco
Asia % web pages served to mobile, 2010-2015
Sources: We Are Social; StatCounter; IAB Singapore
APAC avg daily time spent online on mobile
Source: GlobalWebIndex
@joshsteimle
“Half of all YouTube traffic comes from smartphones and tablets.”
YouTube CEO, Susan Wojcicki
@joshsteimle
Everyone’s either on mobile, or going there.
@joshsteimle
That’s my dad. 80 years old, first smartphone.
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Where is everyone going on mobile?
@joshsteimle
Traffic to branded media websites is increasing.
@joshsteimle
With so many options, strong brands save time.
@joshsteimle
I contribute articles to Forbes, Mashable, TechCrunch, and other pubs
@joshsteimle
How to get journalists to pay attention to you (5 steps)
@joshsteimle
Very few do this right (which means you can stand out)
@joshsteimle
I’m a skater, so I see streets like a skater. You need to learn to think like a journalist to see stories everywhere.
@joshsteimle
2. Choose your outlet (and make sure you know your outlets)
@joshsteimle
3. Choose your writer (and make sure you know your writer)
@joshsteimle
4. Don’t do these things a. Shotgun pitch
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4. Don’t do these things a. Shotgun pitch b. Say you’re special
@joshsteimle
4. Don’t do these things a. Shotgun pitch b. Say you’re special c. Beg
@joshsteimle
4. Don’t do these things a. Shotgun pitch b. Say you’re special c. Beg d. Make it about you
@joshsteimle
5. Do these things a. Know the writer
@joshsteimle
5. Do these things a. Know the writer b. Personalize
@joshsteimle
5. Do these things a. Know the writer b. Personalize c. Offer something
@joshsteimle
5. Do these things a. Know the writer b. Personalize c. Offer something d. Keep it brief
@joshsteimle
Why don’t I respond to press releases?
@joshsteimle
Hi Josh,
I've been following your writing for awhile and thought you'd be interested in this story. Forbes would be our ideal outlet for this piece. Let me know what you think!
Thanks!
@joshsteimle
Hey Josh, hope you're doing well in HK. I just finished a unique story on entrepreneurship that exposes MLM industry. I saw 5-6 other Forbes writers that cover MLM space, but thought the entrepreneur angle would make it appealing for your readers as well.
@joshsteimle
5. Do these things a. Know the writer b. Personalize c. Offer something d. Keep it brief
@joshsteimle
But…do you really need mainstream press?
@joshsteimle
How to get big press without the media
@joshsteimle
My best performing post ever. Even got syndicated by Time.
@joshsteimle
So I wrote a similar post for Forbes.
@joshsteimle
Total flop. But I took a few minutes to copy and paste it onto LinkedIn Pulse.
@joshsteimle
The results? Somewhat better. A lot better, actually.
@joshsteimle
Slide decks are easy to put together and post to Slideshare. The traffic can be substantial.
@joshsteimle
One of our clients is Beardbrand. They make stuff for guys with beards.
@joshsteimle
We thought it would be a good idea to create a post on their blog of US Presidential candidates with beards.
@joshsteimle
But the client doesn’t touch politics, so we posted it on BuzzFeed.
@joshsteimle
Then we spent about $500 USD on Facebook ads, targeted at BuzzFeed and Reddit fans who were interested in politics.
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Illustration: $150 USD Facebook: $500 USD Total cost: $650 USD Exposure: 109,000 views
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LinkedIn Pulse Slideshare BuzzFeed Community
Anyone can do this.
@joshsteimle
Twitter: @joshsteimle Blog: joshsteimle.com