MEDIA INTERVIEWAiman Witjaksono

Host “AIMAN” & Executive Producer

People want to have an instant success

Afraid of what people think about us!

SEJARAH ILMU KOMUNIKASI

• Retorika (abad 5 SM)

• Kaum Filsuf di Yunani (480 – 370 SM) berkembang konsep DEMOKRASI

• Berkembang Orasi untuk Pikat Hati Rakyat

SEJARAH ILMU KOMUNIKASI

• Berkembang Media Massa abad 1 SM

• Acta Diurna (informasi tentang kegiatan senat –diperintah oleh Julius Caesar)

• Tahun 1609 surat kabar I di Jerman

• Ilmu Komunikasi dimulai tahun 1903 oleh Joseph Pulitzer (1847-1911)

• Dimodernisasi oleh Wilbur Schramm (1907-1987)

COMMUNICATIONS?

• Proses Penyampaian “pesan” dari KOMUNIKATOR kepada KOMUNIKAN

MODERN COMMUNICATION

• Proses Penyampaian “pesan” dari KOMUNIKATOR kepada KOMUNIKATOR

COMMUNICATIONS CONCEPT

• LINEAR (S-M-C-R)

• SIRKULAR (S-M-C-R-F)

• TRANSAKSIONAL (S-M-C-R-F-S)

PUBLIC SPEAKING

1. AUDIENCES

2. ETHICS

3. STRATEGY

Profil Responden Nielsen

50.6%49.4%

MALE

FEMALE

Sex

19.5%

11.0%

11.2%

9.5%19.7%

12.9%

16.2% 05-14

15-19

20-24

25-29

30-39

40-49

50+

9.7%

20.7%

37.6%

19.9%

12.0%

0.0% 20.0% 40.0%

LOWER

MIDDLE 2

MIDDLE 1

UPPER 2

UPPER 1

4.5%

13.3%

18.2%

15.6%

37.6%

3.5%

7.4%

0.0% 20.0% 40.0%

NOT FORMAL …

ELEMENTRY NOT …

ELEMENTARY

SECONDARY

HIGH SCHOOL

ACADEMY

UNIVERSITYAge

SEC

LatestEducation

Source: Nielsen Indonesia Television Audience Measurement

Social Economic Category

Source: Nielsen Indonesia Television Audience Measurement

1.KNOWLEDGE

2.DEMOCRACY

3.OUTSIDE-OF-THE BOX

STRATEGY

MISSION