media kitfiles.cineplexmedia.com/2012_mediakit.pdf · media kit 2012. no other media ... toy story...
TRANSCRIPT
No other media eNgages like the ciNema experieNce!
MediaKit2012
No other media eNgages like the ciNema experieNce!
4
CONTACT INFORMATION
WE HAVE IT ALL!Reach engaged moviegoers from the time they think about a movie to long after they’ve left the theatre.
CINEPLEX MEDIA SALES
TORONTOP: 416-539-8800F: 416-539-8511
MONTREALP: 514-868-0005F: 514-868-0006
OTTAWAP: 613-440-1358F: 613-219-1588
CALGARYP: 403-264-4420F: 403-264-4291
EDMONTONP: 780-418-7734F: 780-975-5143
VANCOUVERP: 604-689-3068F: 604-689-7345
MAILINg ADDrESS Cineplex Media, 102 Atlantic Avenue, Toronto, ON, M6K 1X9
digital signageOn screen magazinesOn-line activatiOnmObile
5
CONTENTS
6 Movie HigHligHts
11 CineMa Media overview
15 Full Motion
21 digital Pre-sHow 28 Digital Pre-Show Content Sponsorship
31 sPeCial Media
35 BaCklits
41 CinePlex.CoM
45 Cineplex Mobile 46 Cineplex Poynt
47 digital signage 49 Cinema Lobby 52 Office Network 54 Sports Stadiums 56 Calgary Flames Website
57 CinePlex Magazines 58 Cineplex Magazine 61 The Metropolitan Opera Live in HD Guide 62 Le magazine Cineplex
64 loCations suMMary
6
MOVIE HIGHLIGHTS
ContrabanddireCtor: Baltasar Kormákur
Starring: Mark Wahlberg
Kormákur, producer of the
Icelandic thriller Reykjavik-
Rotterdam, directs this
Hollywood remake starring
Wahlberg as a smuggler who
gives up on crime to work as a
security guard. But the prospect
of one more big payoff lures
him back to the dark side.
opens January 14
the Woman in blaCkdireCtor: James Watkins
Starring: Daniel Radcliffe,
Janet McTeer
In this gothic thriller, Radcliffe
plays a Victorian-era lawyer
who travels to a remote
country house to deal with a
deceased woman’s estate only
to discover the spooky old
house is haunted.
opens February 3
SaFe houSedireCtor: Daniel Espinosa
Starring: Ryan Reynolds,
Denzel Washington
Reynolds stars as a CIA
operative put in charge of
protecting a criminal witness
(Washington) in one of the
organization’s safe houses. But
when their cover is blown —
along with the house itself — by
baddies who want the witness
dead, the pair must make their
way to another hiding place.
opens February 10
hayWiredireCtor: Steven Soderbergh
Starring: Gina Carano,
Ewan McGregor,
Michael Fassbender
Director Soderbergh knew he
wanted to make an action pic
with the former MMA women’s
champion Gina Carano after he
watched her ply her trade in
the cage. Here Carano stars
as a security operative and
former Marine who’s framed
for murder.
opens January 20
here’s your sneak peek at the biggest movies coming out from January to December 2012.
Massive franchises make their much-anticipated returns, including The Amazing Spider-Man,
The Dark Knight Rises and Bond 23. Exciting new films to watch out for include Haywire,
The Hunger Games, World War Z and The Hobbit: An Unexpected Journey. And we even see old
favourites back on the big screen in 3D, like Titanic and Star Wars: Episode 1 – The Phantom Menace!
JAnuARy FEBRuARy
The Hobbit: An Unexpected Journey
7
the ravendireCtor: James McTeigue
Starring: John Cusack,
Brendan Gleeson,
Alice Eve
How did poet and author
Edgar Allan Poe (Cusack)
spend the last days of his life?
In this fictionalized thriller he
searches for a serial killer who’s
dispatching victims using the
same methods found in his
own creepy, and sometimes
gory, stories.
opens march 9
ameriCan reuniondireCtorS: Jon Hurwitz
and Hayden Schlossberg
Starring: Jason Biggs,
Seann William Scott
The American Pie gang,
including Biggs, Scott, Alyson
Hannigan, Chris Klein, Shannon
Elizabeth, Tara Reid, Thomas
Ian nicholas and Eugene Levy,
return for the fourth film of
the series, which centres on
the group re-assembling for
their high school reunion.
opens april 6
Star WarS: epiSode 1 - the phantom menaCe (3D)direCtor: George Lucas
Starring: Liam Neeson,
Ewan McGregor
Woo-hoo, pod racing and
lightsaber fights in 3D! We’re
putting trust in Stars Wars
creator George Lucas’ promise
the conversion of the entire
saga, beginning with Episode 1,
will be top-notch and won’t
disappoint fans, some who are
wary of Lucas’ can’t-leave-well-
enough fiddling of the series.
opens February 10
titaniC (3D)direCtor: James Cameron
Starring: Leonardo DiCaprio,
Kate Winslet
Back in 1997, Titanic felt like a
3D movie with its then state-of-
the-art special effects. Imagine
what it’s going to look, feel and
sound like now that techno-
whiz Cameron has spent a
year converting it to 3D. This
3D version will be released
just days before of the 100th
anniversary of the ship’s
sinking (April 15th, 1912).
opens april 6
the avengerS (3D)direCtor: Joss Whedon
Starring: Robert Downey Jr.,
Chris Evans
Marvel’s “dream team”
unites Iron Man (Downey),
Captain America (Evans), Thor
(Chris Hemsworth), Hulk
(Mark Ruffalo), Black Widow
(Scarlett Johansson) and
Hawkeye (Jeremy Renner)
under the watchful eye of
S.H.I.E.L.D. director nick Fury
(Samuel L. Jackson), who
calls on them to stop Loki
(Tom Hiddleston), the norse
god of mischief, from taking
over the Earth.
opens may 4
John Carter (3D)direCtor: Andrew Stanton
Starring: Taylor Kitsch,
Lynn Collins
Pixar loaned prized writer/
director Stanton (WALL-E,
Toy Story 3) to Disney so he
could bring Edgar Rice Burroughs’
pulp-fiction series to life on the
big screen. u.S. Confederate
soldier John Carter (Kitsch) is
magically transported to Mars,
where he helps Princess Dejah
Thoris (Collins) and warrior Tars
Tarkas (Willem Dafoe) in their
battle to save their dying planet.
opens march 4
the hunger gameSdireCtor: Gary Ross
Starring: Jennifer Lawrence,
Josh Hutcherson
In the future, the former u.S. is
ruled by a pitiless government
that demands teenagers from
various districts battle each
other in fights to the death
set in the wild. These “Hunger
Games” are broadcast on
television and Katniss Everdeen
(Lawrence) volunteers for her
district and becomes a rebel
hero for a repressed nation.
opens march 11
MARCH
APRIL
MAy
Star Wars: Episode 1 - The Phantom Menace
The Avengers
8
roCk oF ageSdireCtor: Adam Shankman
Starring: Tom Cruise,
Diego Boneta
This film version of the popular
Broadway musical that
mashes together ’80s hair-
band anthems to tell the story
of star-crossed lovers Drew
(Boneta) and Sherrie (Julianne
Hough), is really all about its
supporting players. We’ve got
Cruise — who wowed director
Shankman with his powerful
pipes — as rocker Stacee Jaxx,
Alec Baldwin and Mary J. Blige
as nightclub owners, and
Russell Brand as the narrator.
opens June 1
brave (3D)direCtorS: Mark Andrews
and Brenda Chapman
voiCeS: Kelly Macdonald,
Billy Connolly
Pixar’s first female hero is
Princess Merida (Macdonald),
who searches 10th-century
Scotland for adventure —
much to the displeasure of
her parents (Connolly and
Emma Thompson). When she
inadvertently unleashes chaos,
she tries to right her wrong.
opens June 22
abraham linColn: vampire hunterdireCtor: Timur Bekmambetov
Starring: Benjamin Walker,
Mary Elizabeth Winstead
When a young Abraham
Lincoln (Walker) learns
his mother was killed by
vampires, he starts to hunt
the bloodsuckers. Eventually
he settles down to start a
family, but when he discovers
Southern plantation owners are
actually vampires using slaves
as their food, he knows he must
lead his nation into civil war to
stop the vampire scourge once
and for all.
opens June 22
the amazing Spider-man (3D)direCtor: Marc Webb
Starring: Andrew Garfield,
Emma Stone
The Spider-Man franchise gets
rebooted with English actor
Garfield playing nerdy teen
Peter Parker, who is bitten
by a spider and imbued with
arachnid-like powers.
opens July 3
the dark knight riSeSdireCtor: Christopher Nolan
Starring: Christian Bale,
Tom Hardy
Perhaps the year’s most
anticipated pic is nolan’s
finale to his Dark Knight
trilogy, which finds Batman
(Bale) dealing with inner
demons while baddies Bane
(Hardy) and Catwoman (Anne
Hathaway) unleash their
wrath on Gotham City.
opens July 20
JunE
JuLy
dark ShadoWSdireCtor: Tim Burton
Starring: Johnny Depp,
Eva Green
This big-screen adaptation of
the 1960s TV soap opera casts
Depp as 18th-century vampire
Barnabas Collins, who’s
released from his living tomb to
return to his family manor. Too
bad his dysfunctional family —
including his mother (Michelle
Pfeiffer) and uncle (Jonny Lee
Miller) — along with the family
therapist (Helena Bonham
Carter) and the witch (Green)
who originally turned him into a
vampire won’t leave him alone.
opens may 11
men in blaCk 3 (3D)direCtor: Barry Sonnenfeld
Starring: Will Smith,
Tommy Lee Jones
It’s been 10 years since we last
saw MIB agents J (Smith) and
K (Jones) taking on unwanted
alien visitors. In this third
MIB pic, the duo travels back
in time to 1969 to stop the
assassination of the younger
agent K (Josh Brolin).
opens may 23
MOVIE HIGHLIGHTS
MAy
The Dark Knight Rises
The Hunger GamesThe Amazing Spider-Man
9
total reCalldireCtor: Len Wiseman
Starring: Colin Farrell,
Jessica Biel
This remake of the 1990
Arnold Schwarzenegger sci-fi
sticks closer to Philip K. Dick’s
story We Can Remember it For
You Wholesale. Douglas Quaid
(Farrell) visits a virtual vacation
company to have memories of
a vacation to Mars implanted
in his mind. But the procedure
uncovers his identity as a secret
agent, and he suspects his real
life is actually a dreamscape.
opens august 3
the bourne legaCydireCtor: Tony Gilroy
Starring: Jeremy Renner,
Rachel Weisz
Hollywood just couldn’t let the
mega-popular Bourne franchise
grow stale after star Matt Damon
and director Paul Greengrass
said they wanted to take a
break before embarking on a
fourth film. So, for this Bourne
spinoff they brought in Gilroy
to direct and Renner to star
as another spy trained via
Operation Treadstone who
fights against the powers
that be.
opens august 3
looperdireCtor: Rian Johnson
Starring: Bruce Willis,
Joseph Gordon-Levitt
In the future, bad guys dispose
of their victims by sending
them back in time to our
present, where loopers — hired
killers — take care of them and
leave a corpse that can’t be
identified since it doesn’t exist
in this time period. Willis plays
a looper who returns to the
present to stop his younger self
(Levitt) from carrying out a job.
opens September 28
SavageSdireCtor: Oliver Stone
Starring: Taylor Kitsch,
Aaron Johnson
California pot growers Ben
(Johnson) and Chon (Kitsch)
are both in love with O
(Blake Lively). When O is
kidnapped by Elena
(Salma Hayek), the leader of a
Mexican Drug Cartel, the two
must find a way to rescue her.
opens September 28
FrankenWeenie (3D)direCtor: Tim Burton
voiCeS: Winona Ryder,
Martin Short
In 1984, Burton directed a
short film about a boy who
reanimates his beloved pet dog
Sparky after he’s been hit by
a car. He always envisioned it
as a full-length, stop-motion
animated movie, and now 18
years later he fulfills his dream
with this feature filmed in black
and white using 3D technology.
opens october 5
the big WeddingdireCtor: Justin Zackham
Starring: Robert De Niro,
Diane Keaton
A long-divorced couple
(De niro and Keaton) pretend
they’re still married to help
their son pull off the perfect
wedding. Co-starring Katherine
Heigl, Amanda Seyfried, Robin
Williams and Susan Sarandon.
opens october 19
AuGuST
SEPTEMBER OCTOBER
Rock of Ages
Brave
10
the tWilight Saga: breaking daWn - PART 2direCtor: Bill Condon
Starring: Kristen Stewart,
Robert Pattinson
The saga’s end is finally here
as vampire couple Bella (Stewart)
and Edward (Pattinson) — along
with their allies — battle the
Volturi, who want to destroy the
couple’s hybrid human/vampire
child, Renesmee.
opens november 16
the hobbit: an unexpeCted Journey (3D)direCtor: Peter Jackson
Starring: Martin Freeman,
Ian McKellen
The long-awaited prequel to
The Lord of the Rings trilogy
finally hits screens. Wizard
Gandalf the Grey (McKellen)
convinces hobbit Bilbo Baggins
(Freeman) to accompany 13
dwarves on a quest to claim
their ancestral treasure that’s
guarded by the dragon Smaug.
opens december 12
liFe oF pidireCtor: Ang Lee
Starring: Suraj Sharma,
Tobey Maguire,
Irrfan Khan
yann Martel’s Man Booker
Prize-winning novel comes to
the big screen starring Sharma
as Pi, an Indian boy whose
family sails to Canada with the
animals from their zoo. When
the ship sinks, only Pi, a tiger,
hyena, orangutan and injured
zebra manage to escape
aboard a lifeboat on which
they must co-exist.
opens december 21
dJango unChained direCtor: Quentin Tarantino
Starring: Jamie Foxx,
Leonardo DiCaprio,
Christoph Waltz,
Samuel L. Jackson
Expect lots of righteous
blood and guts in Tarantino’s
telling of a freed house slave
(Foxx) who teams with a
German dentist-turned-
bounty-hunter (Waltz) to
rescue his slave wife from
a cruel plantation owner
(DiCaprio).
opens december 25
DECEMBER
MOVIE HIGHLIGHTS
bond 23direCtor: Sam Mendes
Starring: Daniel Craig,
Javier Bardem
The plot of the 23rd Bond film
is being kept under wraps,
but we do know Bond
(Craig) will face off against
a baddie played by Bardem,
Miss Moneypenny (naomi
Harris) returns to the screen
and M (Judi Dench) will, of
course, have her hands full
keeping her hot-tempered
secret agent under control.
opens november 9
nOVEMBER
World War zdireCtor: Marc Forster
Starring: Brad Pitt,
Mireille Enos
united nations employee
Gerry Lane (Pitt) tries to
warn the world that a global
zombie outbreak and attack is
imminent. While Max Brooks’
novel is written as a report by
Lane in which he interviews
survivors after the war has
happened, the film will
focus on the actual attacks.
opens december 21
Bond 23
The Twilight Saga: Breaking Dawn
Audience Research Supporting the Strength of Cinema Media
Cinema Media Overview
12
CINEMA MEDIA OVERVIEW
Cineplexmedia
guzzo
other
demographiC profile
Coast-to-CoastCINEMA COVERAGE
Cineplex Media represents: Cineplex Entertainment, Alliance Cinemas, Empire Theatres, Landmark Cinemas, AMC Theatres, Festival Cinemas, Adfilms Theatres, Ontario Cinemas, Quebec Independent Theatres, Resort Theatres of Whistler, FilmAds *Average reported attendance Cineplex Media represented theatres 2009, 2010 Cineplex Media Delivers Canada’s Moviegoers
TOTAL REACH BY INCOME -ATTEND MOVIES PAST 3 MONTHS
% TOTAL MOVIEGOERS
CINEPLEx MEDIA REPRESENTS
91% of Canada’s box office from coast-to-coast*
8.7 million AVERAGE MONTHLY MOVIEGOERS REACHED*
2 million AVERAGE MOVIEGOERS wEEkLY*
100+ million* GuESTS ATTEND OuR THEATRES ANNuALLY
(Source: Rentrak)
Cinema reaches high income households
B.C.
sask. manitoBa
ontarioatlantiC
96%
97% 97%
95%98%
100%
91%
3%
6%
yukon
Box Office
Of CANADIAN THEATRE BOx
OffICE SHARES
Box Office
alBerta91%
Box Office
Box OfficeBox Office
Box Office
queBeC74%
Box Office
Box Office
So
urc
e: P
MB
20
11 F
all
<$30k $30-50k $50-75k $75k+
INDEx:69
INDEx:88
INDEx:104
INDEx:116
63% Rch HHI $50k+ INDEx (112)
39%
12%
50%
17%
59%
23%
66%
49%
13
demographic profile (Cont’D)
InDEX:138
InDEX:125
InDEX:121
InDEX:87
InDEX:102 InDEX:
92
InDEX:113
InDEX:107
InDEX:103
PoPULAtIon (% CoMPoSItIon)
AttEnD MoVIE PASt 3 MontHS (% CoMPoSItIon)
InDEX:86
InDEX:57
moviegoers Skew 12-49, high incidence among Teens, 18-24, 18-34Moviegoer (Past 3 Months) Demographic Profile
74% reach of all age 12-24 cinema reaches canada’s educated population
9%12% 11%
14%16%
19%
26%27%
23%
20%
16%
9%
A12-17
12-17 18-24 25-34 35-49 50-64 65+
A18-24 A25-34 A35-49 A50-64 A65+
So
urc
e: P
MB
20
11 F
all
So
urc
e: P
MB
20
11 F
all
So
urc
e: P
MB
20
11 F
all
45% 12-34InDEX 126
74% of all12-24
66% of all12-49
71% 12-49InDEX 117
78% 71% 68% 58% 49%32%
49% 57% 52%64% 61%
NO CERTIFICATE/DIPLOMA
TRADE CERTIFICATE/
DIPLOMA
BACHELOR’S DEGREE
POST GRAD DEGREE
HIGH SCHOOL
cinema aUdience engagmenT
cinema ads deliver exceptional advertising recall, entertainment, and purchase influenceAverage Ad Awareness, Ad Entertainment and Purchase Influence
Moviegoer Reach % - Past 3 Months Moviegoer Reach % - Past 3 Months
Average Ad Awareness
Average CorrectBrand Association
Average Ad Entertainment -Very Entertaining/Entertaining
Average Purchase Intent Following Ad Exposure
72% 67%89% 78%
42% 27% 23% 20%
FULL MotIon
PRE-SHoW
So
urc
e: C
inem
a A
dvert
isin
g Im
pact
Stu
dy
20
07-2
011
, Str
ate
gic
Mark
eti
ng
Co
un
sel
14
CINEMA MEDIA OVERVIEW
consumer attachment to cinema is Stronger Than to any other media
London Cinema Campaign oVER tHREE tIMES MoRE EFFICEnt at Generating Ad Awareness vs. tV
U.K. case Study reveals cinema Strength
So
urc
e: C
inem
a A
dvert
isin
g C
ou
ncil
(CA
C)
- N
ew
Med
iaM
etr
ics
20
09
So
urc
e: *
Cin
em
a A
dvert
isin
g Im
pact
Stu
dy 2
011
(A
12-5
4),
S
trate
gic
Mark
eting
Co
unse
l, **
PM
B 2
011
Fall,
To
ronto
12-5
4
moviegoers have higher Than average incidence of TV commercial avoidance
moviegoers are considerably lighter TV Viewers Than the average population
54%32%18%
InDEX:110
InDEX:121
InDEX:105
Frequently/Usually Use Remote Controller to
Mute TV Commercials Heavy Medium Heavy
Medium MediumLight
LightFrequently/Usually
Fast Forward Commercials
Frequently/Usually Switch TV Channels
67% of cinema goers consider themselves light/medium light tV viewers vs. 43% average tV viewers (toronto)
Compared to the population, moviegoers are likely to mute, fast forward or switch channels to avoid tV commercials
Attend movies in the past 3 months (% composition)
Attend movies in the past 3 months (% composition)
Consumers are More “Emotionally Attached” to Movies than to tV Shows, Magazines or Radio!
Consumers Have a Stronger Emotional Attachment to Movies than to Any Major televised Events
So
urc
e: P
MB
20
11 F
AL
L
Product Category: Movies Used Past 6 Months (Cinema) TV Radio Magazines
Health and Beauty 44.5% 29.6% 21.2% 20.6%
Consumer PackagedGoods/Food 43.9% 28.9% 20.5% 19.2%
QSR/Casual Dining 43.3% 28.4% 20.1% 18.8%
Emotional Attachment 42% 40%
26%23%
16% 15%
Thea
trica
l Fea
ture
s
GRPs
Lon
don
UK
% A
war
enes
sSu
per B
owl
Sum
mer
Oly
mpi
cs
Wor
ld S
erie
s
Osca
rs
Gram
mys
% Emotional Attachment
cinema aUdience engagmenT (Cont’D)
• A brand of U.K. crisps placed a television campaign March – April driving brand awareness from 5% to 30%
• Awareness fell to 20% in July when a cinema campaign ran at a spend that would have delivered equivalent of 180 tV GRPs.
• the cinema-only campaign drove awareness to 30% for 33% of the tV flight investment making it over three times more efficient at generating ad awareness.50
FEB MAR APR MAY JUN JUL AUG SEP OCT
10
20
30
40
50
200
400
600London GRPstelevison
% Awareness
Cinema Cinema spend as equivalent London GRPs
So
urc
e: “
What
Do
es
Cin
em
a A
dvert
isin
g A
dd
to
a
Cam
paig
n?”
Milw
ard
Bro
wn, M
arc
h 2
00
9
541GRPs
180GRPs
23%
37%
17% 17%21% 21%
18%
30%
7%9%
Moviegoers tV Viewing Quintiles (Composition Cinema Ad Impact Study-toronto)*
Avg. tV Viewing Quintiles (Composition total toronto)**
Full Cinema Experience; Presented at Showtime
Full Motion
16
FULL MOTION
Full Motion Awareness 2007-2011TOTAL AWARENESS
BRAND ASSOCIATION
72%
89%
70%
90%
74%
88%
78%
92%
68%
89%
68%
85%
Average 2007-2011 Average 2011 Average 2010 Average 2009 Average 2008 Average 2007
So
urc
e: C
inem
a A
dvert
isin
g Im
pact
Stu
dy
20
07-2
011
, Str
ate
gic
Mark
eti
ng
Co
un
sel
No medium can match the impact and engagement of the big screen. No channel switching, commercial zipping and zapping, or multi-task distractions like internet surfing. Audiences are in their seats, ready to be entertained and they embrace the pre-feature advertising as part of the movie experience. Ad messages are presented as dynamically as the films audiences are waiting to see, with surround sound, vibrant 35mm and dazzling Digital Cinema Projection, the new reality of the movie experience. No wonder ad and brand recall for Full Motion are among the highest across all media channels.
Full Motion Delivers exceptional aD recall anD correct BranD recall
17
• Transform advertising into a 3D experience and delight moviegoers with impactful 3D creative!
• Moviegoers love 3D and audiences arrive early to get their preferred seat! Boost your 2D Full Motion campaign and thrill audiences with digital 3D advertising.
• Existing 2D creative can be remastered into 3D to allow a campaign to take full advantage of all Full Motion screens including 3D.
• national 3D coverage: 67% of Cineplex Media locations (27% of total screens) are equipped with Digital 3D capability.
D-cineMa 3D
18
FULL MOTION
MARKET RATES
:05 SECONDS2012 full motion rates :10 SECONDS :15 SECONDS
COST/SCREENPER WEEK
COST/SCREEN COST/SCREEN4 WEEK COST$ GROSS
4 WEEK COST$ GROSS
4 WEEK COST$ GROSS
5 WEEK COST$ GROSS
5 WEEK COST$ GROSS
5 WEEK COST$ GROSS
LOCATION SCREENS
all theatres includes: Cineplex Entertainment (ce), Empire Theatres (et), Royal Resort of Whistler (rcW), Alliance Cinemas (al), Cinemark (cM), AMC Theatres (aMc), Quebec Independents (Qi), Adfilms (aF), Festival Cinemas (Fest c), Landmark Cinemas (lM), Film Ads (Fa)
NATIONAL 297 2,316 $38 $352,032 $440,040 $63 $583,632 $729,540 $76 $704,064 $880,080 $94 $870,816 $1,088,520 $116 $1,074,624 $1,343,280 $157 $1,454,448 $1,818,060 $203 $1,880,592 $2,350,740 NATIONAL 256 1,927 $40 $308,320 $385,400 $67 $516,436 $645,545 $81 $624,348 $780,435 $100 $770,800 $963,500 $125 $963,500 $1,204,375 $169 $1,302,652 $1,628,315 $219 $1,688,052 $2,110,065 EXCLUDING QUEBEC TORONTO - MONTREAL 123 1153 $54 $249,048 $311,310 $90 $415,080 $518,850 $108 $498,096 $622,620 $134 $618,008 $772,510 $168 $774,816 $968,520 $227 $1,046,924 $1,308,655 $294 $1,355,928 $1,694,910 - VANCOUVER (EMA) 10 CITY (Hal/SJM/Tor/Ott/Mtl/ 176 1,638 $48 $314,496 $393,120 $81 $530,712 $663,390 $97 $635,544 $794,430 $120 $786,240 $982,800 $150 $982,800 $1,228,500 $203 $1,330,056 $1,662,570 $263 $1,723,176 $2,153,970 QC/Wpg/Cal/Edm/Van) REGIONAL RATES
ATLANTIC CANADA 28 180 $44 $31,680 $39,600 $74 $53,280 $66,600 $89 $64,080 $80,100 $110 $79,200 $99,000 $135 $97,200 $121,500 $182 $131,040 $163,800 $236 $169,920 $212,400 QUEBEC 41 389 $53 $82,468 $103,085 $88 $136,928 $171,160 $106 $164,936 $206,170 $131 $203,836 $254,795 $162 $252,072 $315,090 $219 $340,764 $425,955 $284 $441,904 $552,380 ONTARIO 102 957 $66 $252,648 $315,810 $110 $421,080 $526,350 $132 $505,296 $631,620 $164 $627,792 $784,740 $202 $773,256 $966,570 $273 $1,045,044 $1,306,305 $354 $1,355,112 $1,693,890 MANITOBA 11 84 $56 $18,816 $23,520 $93 $31,248 $39,060 $112 $37,632 $47,040 $139 $46,704 $58,380 $174 $58,464 $73,080 $234 $78,624 $98,280 $305 $102,480 $128,100 SASKATCHEWAN 9 55 $34 $7,480 $9,350 $56 $12,320 $15,400 $68 $14,960 $18,700 $84 $18,480 $23,100 $104 $22,880 $28,600 $140 $30,800 $38,500 $182 $40,040 $50,050 ALBERTA 38 281 $50 $56,200 $70,250 $84 $94,416 $118,020 $101 $113,524 $141,905 $125 $140,500 $175,625 $155 $174,220 $217,775 $209 $234,916 $293,645 $272 $305,728 $382,160 BRITISH COLUMBIA 68 370 $55 $81,400 $101,750 $91 $134,680 $168,350 $110 $162,800 $203,500 $136 $201,280 $251,600 $169 $250,120 $312,650 $228 $337,440 $421,800 $296 $438,080 $547,600 MANITOBA/ 58 420 $45 $75,600 $94,500 $76 $127,680 $159,600 $91 $152,880 $191,100 $113 $189,840 $237,300 $141 $236,880 $296,100 $190 $319,200 $399,000 $247 $414,960 $518,700 SASK/ALBERTA CITY RATES
ST. JOHN’S 2 18 $60 $4,320 $5,400 $100 $7,200 $9,000 $121 $8,712 $10,890 $150 $10,800 $13,500 $186 $13,392 $16,740 $251 $18,072 $22,590 $326 $23,472 $29,340 HALIFAX 5 45 $60 $10,800 $13,500 $100 $18,000 $22,500 $120 $21,600 $27,000 $149 $26,820 $33,525 $194 $34,920 $43,650 $262 $47,160 $58,950 $340 $61,200 $76,500 SAINT JOHN/MONCTON 5 31 $60 $7,440 $9,300 $100 $12,400 $15,500 $120 $14,880 $18,600 $149 $18,476 $23,095 $168 $20,832 $26,040 $227 $28,148 $35,185 $294 $36,456 $45,570 CHARLOTTETOWN 2 13 $48 $2,496 $3,120 $81 $4,212 $5,265 $97 $5,044 $6,305 $120 $6,240 $7,800 $149 $7,748 $9,685 $201 $10,452 $13,065 $261 $13,572 $16,965 MONTREAL (EMA) 21 237 $60 $56,880 $71,100 $100 $94,800 $118,500 $120 $113,760 $142,200 $149 $141,252 $176,565 $185 $175,380 $219,225 $250 $237,000 $296,250 $324 $307,152 $383,940 MONTREAL (GMA) 13 167 $75 $50,100 $62,625 $125 $83,500 $104,375 $151 $100,868 $126,085 $187 $124,916 $156,145 $231 $154,308 $192,885 $312 $208,416 $260,520 $404 $269,872 $337,340 QUEBEC CITY 3 32 $64 $8,192 $10,240 $106 $13,568 $16,960 $128 $16,384 $20,480 $159 $20,352 $25,440 $196 $25,088 $31,360 $265 $33,920 $42,400 $343 $43,904 $54,880 TORONTO (EMA) 65 650 $70 $182,000 $227,500 $116 $301,600 $377,000 $140 $364,000 $455,000 $174 $452,400 $565,500 $215 $559,000 $698,750 $290 $754,000 $942,500 $377 $980,200 $1,225,250 TORONTO (GTA) 29 324 $86 $111,456 $139,320 $144 $186,624 $233,280 $173 $224,208 $280,260 $215 $278,640 $348,300 $269 $348,624 $435,780 $363 $470,448 $588,060 $471 $610,416 $763,020 OTTAWA 8 91 $68 $24,752 $30,940 $114 $41,496 $51,870 $137 $49,868 $62,335 $170 $61,880 $77,350 $211 $76,804 $96,005 $285 $103,740 $129,675 $370 $134,680 $168,350 CALGARY 12 108 $69 $29,808 $37,260 $115 $49,680 $62,100 $138 $59,616 $74,520 $171 $73,872 $92,340 $212 $91,584 $114,480 $286 $123,552 $154,440 $371 $160,272 $200,340 EDMONTON 9 94 $61 $22,936 $28,670 $101 $37,976 $47,470 $122 $45,872 $57,340 $151 $56,776 $70,970 $188 $70,688 $88,360 $254 $95,504 $119,380 $329 $123,704 $154,630 VANCOUVER 37 266 $60 $63,840 $79,800 $100 $106,400 $133,000 $120 $127,680 $159,600 $149 $158,536 $198,170 $184 $195,776 $244,720 $248 $263,872 $329,840 $322 $342,608 $428,260
19
:20 SECONDS :30 SECONDS :45 SECONDS :60 SECONDS
COST/SCREENPER WEEK
COST/SCREENPER WEEK
COST/SCREENPER WEEK
COST/SCREENPER WEEK
4 WEEK COST$ GROSS
4 WEEK COST$ GROSS
4 WEEK COST$ GROSS
4 WEEK COST $ GROSS
5 WEEK COST$ GROSS
5 WEEK COST$ GROSS
5 WEEK COST$ GROSS
5 WEEK COST$ GROSS
peaK DeManD rates preMiuMs: Premium for May, June: increase 10%, Premium for July, August, November, December: increase 15%, Premium for custom theatre selection: increase 25%. Individual theatre rates available upon request.
NATIONAL 297 2,316 $38 $352,032 $440,040 $63 $583,632 $729,540 $76 $704,064 $880,080 $94 $870,816 $1,088,520 $116 $1,074,624 $1,343,280 $157 $1,454,448 $1,818,060 $203 $1,880,592 $2,350,740 NATIONAL 256 1,927 $40 $308,320 $385,400 $67 $516,436 $645,545 $81 $624,348 $780,435 $100 $770,800 $963,500 $125 $963,500 $1,204,375 $169 $1,302,652 $1,628,315 $219 $1,688,052 $2,110,065 EXCLUDING QUEBEC TORONTO - MONTREAL 123 1153 $54 $249,048 $311,310 $90 $415,080 $518,850 $108 $498,096 $622,620 $134 $618,008 $772,510 $168 $774,816 $968,520 $227 $1,046,924 $1,308,655 $294 $1,355,928 $1,694,910 - VANCOUVER (EMA) 10 CITY (Hal/SJM/Tor/Ott/Mtl/ 176 1,638 $48 $314,496 $393,120 $81 $530,712 $663,390 $97 $635,544 $794,430 $120 $786,240 $982,800 $150 $982,800 $1,228,500 $203 $1,330,056 $1,662,570 $263 $1,723,176 $2,153,970 QC/Wpg/Cal/Edm/Van) REGIONAL RATES
ATLANTIC CANADA 28 180 $44 $31,680 $39,600 $74 $53,280 $66,600 $89 $64,080 $80,100 $110 $79,200 $99,000 $135 $97,200 $121,500 $182 $131,040 $163,800 $236 $169,920 $212,400 QUEBEC 41 389 $53 $82,468 $103,085 $88 $136,928 $171,160 $106 $164,936 $206,170 $131 $203,836 $254,795 $162 $252,072 $315,090 $219 $340,764 $425,955 $284 $441,904 $552,380 ONTARIO 102 957 $66 $252,648 $315,810 $110 $421,080 $526,350 $132 $505,296 $631,620 $164 $627,792 $784,740 $202 $773,256 $966,570 $273 $1,045,044 $1,306,305 $354 $1,355,112 $1,693,890 MANITOBA 11 84 $56 $18,816 $23,520 $93 $31,248 $39,060 $112 $37,632 $47,040 $139 $46,704 $58,380 $174 $58,464 $73,080 $234 $78,624 $98,280 $305 $102,480 $128,100 SASKATCHEWAN 9 55 $34 $7,480 $9,350 $56 $12,320 $15,400 $68 $14,960 $18,700 $84 $18,480 $23,100 $104 $22,880 $28,600 $140 $30,800 $38,500 $182 $40,040 $50,050 ALBERTA 38 281 $50 $56,200 $70,250 $84 $94,416 $118,020 $101 $113,524 $141,905 $125 $140,500 $175,625 $155 $174,220 $217,775 $209 $234,916 $293,645 $272 $305,728 $382,160 BRITISH COLUMBIA 68 370 $55 $81,400 $101,750 $91 $134,680 $168,350 $110 $162,800 $203,500 $136 $201,280 $251,600 $169 $250,120 $312,650 $228 $337,440 $421,800 $296 $438,080 $547,600 MANITOBA/ 58 420 $45 $75,600 $94,500 $76 $127,680 $159,600 $91 $152,880 $191,100 $113 $189,840 $237,300 $141 $236,880 $296,100 $190 $319,200 $399,000 $247 $414,960 $518,700 SASK/ALBERTA CITY RATES
ST. JOHN’S 2 18 $60 $4,320 $5,400 $100 $7,200 $9,000 $121 $8,712 $10,890 $150 $10,800 $13,500 $186 $13,392 $16,740 $251 $18,072 $22,590 $326 $23,472 $29,340 HALIFAX 5 45 $60 $10,800 $13,500 $100 $18,000 $22,500 $120 $21,600 $27,000 $149 $26,820 $33,525 $194 $34,920 $43,650 $262 $47,160 $58,950 $340 $61,200 $76,500 SAINT JOHN/MONCTON 5 31 $60 $7,440 $9,300 $100 $12,400 $15,500 $120 $14,880 $18,600 $149 $18,476 $23,095 $168 $20,832 $26,040 $227 $28,148 $35,185 $294 $36,456 $45,570 CHARLOTTETOWN 2 13 $48 $2,496 $3,120 $81 $4,212 $5,265 $97 $5,044 $6,305 $120 $6,240 $7,800 $149 $7,748 $9,685 $201 $10,452 $13,065 $261 $13,572 $16,965 MONTREAL (EMA) 21 237 $60 $56,880 $71,100 $100 $94,800 $118,500 $120 $113,760 $142,200 $149 $141,252 $176,565 $185 $175,380 $219,225 $250 $237,000 $296,250 $324 $307,152 $383,940 MONTREAL (GMA) 13 167 $75 $50,100 $62,625 $125 $83,500 $104,375 $151 $100,868 $126,085 $187 $124,916 $156,145 $231 $154,308 $192,885 $312 $208,416 $260,520 $404 $269,872 $337,340 QUEBEC CITY 3 32 $64 $8,192 $10,240 $106 $13,568 $16,960 $128 $16,384 $20,480 $159 $20,352 $25,440 $196 $25,088 $31,360 $265 $33,920 $42,400 $343 $43,904 $54,880 TORONTO (EMA) 65 650 $70 $182,000 $227,500 $116 $301,600 $377,000 $140 $364,000 $455,000 $174 $452,400 $565,500 $215 $559,000 $698,750 $290 $754,000 $942,500 $377 $980,200 $1,225,250 TORONTO (GTA) 29 324 $86 $111,456 $139,320 $144 $186,624 $233,280 $173 $224,208 $280,260 $215 $278,640 $348,300 $269 $348,624 $435,780 $363 $470,448 $588,060 $471 $610,416 $763,020 OTTAWA 8 91 $68 $24,752 $30,940 $114 $41,496 $51,870 $137 $49,868 $62,335 $170 $61,880 $77,350 $211 $76,804 $96,005 $285 $103,740 $129,675 $370 $134,680 $168,350 CALGARY 12 108 $69 $29,808 $37,260 $115 $49,680 $62,100 $138 $59,616 $74,520 $171 $73,872 $92,340 $212 $91,584 $114,480 $286 $123,552 $154,440 $371 $160,272 $200,340 EDMONTON 9 94 $61 $22,936 $28,670 $101 $37,976 $47,470 $122 $45,872 $57,340 $151 $56,776 $70,970 $188 $70,688 $88,360 $254 $95,504 $119,380 $329 $123,704 $154,630 VANCOUVER 37 266 $60 $63,840 $79,800 $100 $106,400 $133,000 $120 $127,680 $159,600 $149 $158,536 $198,170 $184 $195,776 $244,720 $248 $263,872 $329,840 $322 $342,608 $428,260
20
FULL MOTION
Material reQuireMents 35MM & D-cineMa (D-cineMa anD 3D D-cineMa)
Download Detailed specs: Complete Full Motion specs for 35mm film, D-Cinema, and D-Cinema 3D transfer process and delivery guidelines at: www.cineplexmedia.com
Full Motion specs are periodically updated. Please check www.cineplexmedia.com well in advance of your creative deadline to down-load the most recent set of requirements.
D-cinema/3D & 35mm cineplex Media production contact: Carol Brathwaite, 416-539-8800 ext. 256; [email protected].
important – sound level restrictions:Cineplex Media requires a loudness level that does not exceed an average of 82dB on 35mm, D-Cinema, D-Cinema 3D elements. This standard is based on measurements by the Dolby LEQ Meter, which gives a numeric value to a loudness average over the length of a commercial. The sound level of 82dB is considered internationally to be the accept-able maximum level.
January Dec 30 - Jan 26 Nov 25, 2011 4February Jan 27 - Feb 23 Dec 30, 2011 4March Feb 24 - Mar 29 Jan 27, 2012 5April Mar 30 - Apr 26 Mar 2, 2012 4May Apr 27 - May 31 Mar 30, 2012 5June Jun 1 - Jun 28 May 4, 2012 4July Jun 29 - Jul 28 Jun 1, 2012 4August Jul 27 - Sep 30 Jun 29, 2012 5September Aug 31 - Sep 27 Aug 3, 2012 4October Sep 28 - Oct 25 Aug 30, 2012 4November Oct 26 - Nov 29 Sep 28, 2012 5December Nov 30 - Dec 27 Nov 2, 2012 4January 2013 Dec 28 - Jan 31 Nov 23, 2012 5
2012 Production Schedule: Full Motion
MONTH START/END DATE MATERIAL DUE CYCLE WEEKS
*All start dates are Fridays
Pre-Show Entertainment and Advertising Presented Prior to Showtime
Digital Pre-Show
22
DIGITAL PRE-SHOWToday’s movie audiences have come to expect their entertainment experience to start long before the film. And the Cineplex Media Pre-Show ensures they’re entertained as soon as they take their seats. Our Pre-Show is a rich mix of star profiles and interviews, showbiz news, regular segments like Gear Guide™ and Fashion Forward™, trivia, and advertising — delivering exceptional engagement and awareness results.
AUIDIENCE BUILD PRIOR TO FEATURE START
2007-2011 YEAR-OVER-YEAR AVERAGE PRE-SHOW AD AWARENESS IS CONSISTENTLY STRONG
PRE-SHOW FORmATSAll Pre-Shows run for 21 minutes prior to showtime and are projected in a 16 X 9 format. Advertising may be placed in front of all family genre and/or adult genre films. The Pre-Show offers national coast-to-coast coverage as well as regional and market- specific flexibility.
Timed:It’s a digital world! The age of Digital Cinema Projection is here and expanding rapidly. Cineplex Media timed Pre-Shows are now presented on-screen via Digital Cinema Projection, delivering unprecedented visual impact. Timed Pre-Show screens offer TWO timed PODs for advertising: POD 1 (0-10 minutes to showtime), POD 2 (10-21 minutes to showtime), and with delivery to the screen via server-based scheduling (Cineplex locations) or hard drive (Empire Theatres locations).
Looped:Looped Pre-Show screens are delivered via DVD projection with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is purchased as Run-of-Schedule (ROS).
See the locations list for Pre-Show theatres and circuits.
BeforePre-Show
AVg ALL PS 2007-2011
AVg PS 2011 AVg PS 2010 AVg PS 2009 AVg PS 2008 AVg PS 2007
Pod 221-10
MINUTeS
Pod 110-0
MINUTeS
fULL MoTIoN
fILM STArT
% Total Audience in Auditorium Average All Releases
Average Pre-Show Awareness All PODs 2007-2011
Average 32% Final Screen Audience Seated Prior to Pre-Show Start
{Pre-Show}
98%
86%78%
55%
32%
So
urc
e: A
ud
ience A
rriv
al A
ud
it 2
00
9-
20
11, S
trate
gic
Mark
eti
ng
Co
unse
l
So
urc
e: C
inem
a A
dvert
isin
g Im
pact
Stu
dy
20
07-2
011
, Str
ate
gic
Mark
eti
ng
Co
un
sel
67%
78%
65%
80%
69%
82%
71%77%
69% 71%63%
80%
TOTAL AWARENESS
BRAND ASSOCIATION
23
Premium for May, June: 10%, Premium for July, August, November, December: 15%, Premium for custom theatre selection: 25%. Individual theatre rates available upon request.
Note: 5-second rate is 53% of :10 second rate.
Digital Pre-Show Rates: National - English/French
Campaign Periods: Rates based on 4 weeks. Add 25% for 5 weeks.
Commercial Lengths: :45 and :90+ seconds available upon request.
French or English advertising is available at Scotiabank Montreal, Kirkland Coliseum, and SilverCity Cavendish Mall. French advertis-ing and content only at balance Quebec theatre locations.
:10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
COST/SCrEEN COST/SCrEEN COST/SCrEEN COST/SCrEEN4 WEEK COST 4 WEEK COST 4 WEEK COST 4 WEEK COSTMArKET
2012 DIGITAL PRE-SHOW RATES
FOrMAT THEATrES SCrEENS
NATIONAL - POD 1 (0-10 Minutes to Showtime) Timed 141 1,453 $32 $185,984 $46 $267,352 $76 $441,712 $133 $772,996 Looped 58 329 $19 $25,004 $27 $35,532 $45 $59,220 $79 $103,964 TOTAL 199 1,782 $210,988 $302,884 $500,932 $876,960 NATIONAL - POD 2 (10-21 Minutes to Showtime) Timed 141 1,453 $21 $122,052 $30 $174,360 $49 $284,788 $87 $505,644 Looped 58 329 $19 $25,004 $27 $35,532 $45 $59,220 $79 $103,964 TOTAL 199 1,782 $147,056 $209,892 $344,008 $609,608 NATIONAL Ex Quebec - POD 1 (0-10 Minutes to Showtime) Timed 132 1,319 $33.50 $176,746 $48 $253,248 $80 $422,080 $130 $685,880 Looped 48 233 $20 $18,640 $28 $26,096 $47 $43,804 $83 $77,356 TOTAL 180 1,552 $195,386 $279,344 $465,884 $763,236 NATIONAL Ex Quebec - POD 2 (10-21 Minutes to Showtime) Timed 132 1,319 $22 $116,072 $31.50 $166,194 $52.50 $276,990 $92.50 $488,030 Looped 48 233 $20 $18,640 $28 $26,096 $47 $43,804 $83 $77,356 TOTAL 180 1,552 $134,712 $192,290 $320,794 $565,386 Toronto - Montreal - Vancouver - POD 1 (0-10 Minutes to Showtime) Timed 70 763 $35 $106,820 $50.50 $154,126 $84 $256,368 $147 $448,644 Looped 16 121 $14 $6,776 $20 $9,680 $33 $15,972 $59 $28,556 TOTAL 86 884 $113,596 $163,806 $272,340 $477,200 Toronto - Montreal - Vancouver - POD 2 (10-21 Minutes to Showtime) Timed 70 763 $23 $70,196 $32.50 $99,190 $54 $164,808 $96 $292,992 Looped 16 121 $14 $6,776 $20 $9,680 $33 $15,972 $59 $28,556 TOTAL 86 884 $76,972 $108,870 $180,780 $321,548
10 City (Hal, SJM, Mtl, Que, Ott, Tor, Wpg, Cal, Edm, Van) - POD 1 (0 -10 Minutes to Showtime) Timed 109 1,171 $36 $168,624 $51.50 $241,226 $86 $402,824 $151 $707,284 Looped 24 152 $21 $12,768 $30.50 $18,544 $50.50 $30,704 $88 $53,504 TOTAL 133 1,323 $181,392 $259,770 $433,528 $760,788 10 City (Hal, SJM, Mtl, Que, Ott, Tor, Wpg, Cal, Edm, Van) - POD 2 (10-21 Minutes to Showtime) Timed 109 1,171 $23 $107,732 $33.50 $156,914 $55.50 $259,962 $98 $459,032 Looped 24 152 $21 $12,768 $30.50 $18,544 $50.50 $30,704 $88 $53,504 TOTAL 133 1,323 $120,500 $175,458 $290,666 $512,536
PEAK DEmAND RATE PREmIUmS:
24
DIGITAL PRE-SHOW (CONT’D)
:10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
COST/SCrEEN COST/SCrEEN COST/SCrEEN COST/SCrEEN4 WEEK COST 4 WEEK COST 4 WEEK COST 4 WEEK COSTMArKET
2012 DIGITAL PRE-SHOW RATESFOrMAT THEATrES SCrEENS
ATLANTIC - POD 1 (0-10 Minutes to Showtime) Timed 20 158 $37 $23,384 $52.50 $33,180 $87 $54,984 $152 $71,136 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 20 158 $23,384 $33,180 $54,984 $71,136 ATLANTIC - POD 2 (10-21 Minutes to Showtime) Timed 20 158 $24 $15,168 $34 $21,488 $57 $36,024 $100 $63,200 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 20 158 $15,168 $21,488 $36,024 $63,200 QUEBEC - POD 1 (0-10 Minutes to Showtime) Timed 9 134 $48 $25,728 $68 $36,448 $113 $60,568 $200 $107,200 Looped 10 96 $18 $6,912 $19 $7,296 $31 $11,904 $55 $21,120 TOTAL 19 230 $32,640 $43,744 $72,472 $128,320 QUEBEC - POD 2 (10-21 Minutes to Showtime) Timed 9 134 $34 $18,224 $44 $23,584 $73.50 $39,396 $129 $69,144 Looped 10 96 $18 $6,912 $19 $7,296 $31 $11,904 $55 $21,120 TOTAL 19 230 $25,136 $30,880 $51,300 $90,264 ONTArIO - POD 1 (0-10 Minutes to Showtime) Timed 68 695 $36 $100,080 $51.50 $143,170 $86 $239,080 $151 $419,780 Looped 5 39 $21 $3,276 $29.50 $4,602 $49 $7,644 $86 $13,416 TOTAL 73 734 $103,356 $147,772 $246,724 $433,196 ONTArIO - POD 2 (10-21 Minutes to Showtime) Timed 68 695 $23.50 $65,330 $33.50 $93,130 $56 $155,680 $99 $275,220 Looped 5 39 $21 $3,276 $29.50 $4,602 $49 $7,644 $86 $13,416 TOTAL 73 734 $68,606 $97,732 $163,324 $288,636
MANITOBA - POD 1 (0-10 Minutes to Showtime) Timed 6 58 $45 $10,440 $64 $14,848 $107 $24,824 $188 $43,616 Looped 4 20 $26 $2,080 $38 $3,040 $63 $5,040 $110 $8,800 TOTAL 10 78 $12,520 $17,888 $29,864 $52,416 MANITOBA - POD 2 (10-21 Minutes to Showtime) Timed 6 58 $29 $6,728 $42 $9,744 $69 $16,008 $122 $28,304 Looped 4 20 $26 $2,080 $38 $3,040 $63 $5,040 $110 $8,800 TOTAL 10 78 $8,808 $12,784 $21,048 $37,104 SASKATCHEWAN - POD 1 (0-10 Minutes to Showtime) Timed 2 22 $37 $3,256 $52.50 $4,620 $87 $7,656 $152 $13,376 Looped 3 22 $13.50 $1,188 $20 $1,760 $33.50 $2,948 $59 $5,192 TOTAL 5 44 $4,444 $6,380 $10,604 $18,568 SASKATCHEWAN - POD 2 (10-21 Minutes to Showtime) Timed 2 22 $23 $2,024 $33.50 $2,948 $57 $5,016 $100 $8,800 Looped 3 22 $13.50 $1,188 $20 $1,760 $33.50 $2,948 $59 $5,192 TOTAL 5 44 $3,212 $4,708 $7,964 $13,992 ALBErTA - POD 1 (0-10 Minutes to Showtime) Timed 17 198 $40 $31,680 $58 $45,936 $96 $76,032 $168 $133,056 Looped 11 47 $19 $3,572 $27 $5,076 $46 $8,648 $81 $15,228 TOTAL 28 245 $35,252 $51,012 $84,680 $148,284 ALBErTA - POD 2 (10-21 Minutes to Showtime) Timed 17 198 $23 $18,216 $38 $30,096 $63 $49,896 $110 $87,120 Looped 11 47 $19 $3,572 $27 $5,076 $46 $8,648 $81 $15,228 TOTAL 28 245 $21,788 $35,172 $58,544 $102,348 BrITISH COLUMBIA - POD 1 (0-10 Minutes to Showtime) Timed 19 188 $35 $26,320 $50.50 $37,976 $84 $63,168 $147 $110,544 Looped 25 105 $24 $10,080 $35 $14,700 $57 $23,940 $100 $42,000 TOTAL 44 293 $36,400 $52,676 $87,108 $152,544 BrITISH COLUMBIA - POD 2 (10-21 Minutes to Showtime) Timed 19 188 $24 $18,048 $35 $26,320 $57 $42,864 $100 $75,200 Looped 25 105 $24 $10,080 $35 $14,700 $57 $23,940 $100 $42,000 TOTAL 44 293 $28,128 $41,020 $66,804 $117,200
25
:10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
COST/SCrEEN COST/SCrEEN COST/SCrEEN COST/SCrEEN4 WEEK COST 4 WEEK COST 4 WEEK COST 4 WEEK COSTMArKET
2012 DIGITAL PRE-SHOW RATESFOrMAT THEATrES SCrEENS
HALIFAX - POD 1 (0-10 Minutes to Showtime) Timed 5 45 $40 $7,200 $57 $10,260 $100 $18,000 $167 $30,060 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 5 45 $7,200 $10,260 $18,000 $30,060 HALIFAX - POD 2 (10-21 Minutes to Showtime) Timed 5 45 $26 $4,680 $38 $6,840 $63 $11,340 $110 $19,800 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 5 45 $4,680 $6,840 $11,340 $19,800 SAINT JOHN/MONCTON - POD 1 (0-10 Minutes to Showtime) Timed 4 30 $40 $4,800 $57 $6,840 $100 $12,000 $167 $20,040 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 4 30 $4,800 $6,840 $12,000 $20,040 SAINT JOHN/MONCTON - POD 2 (10-21 Minutes to Showtime) Timed 4 30 $26 $3,120 $38 $4,560 $63 $7,560 $110 $13,200 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 4 30 $3,120 $4,560 $7,560 $13,200 CHArLOTTETOWN - POD 1 (0-10 Minutes to Showtime) Timed 2 13 $40 $2,080 $57 $2,964 $100 $5,200 $167 $8,684 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 2 13 $2,080 $2,964 $5,200 $8,684 CHArLOTTETOWN - POD 2 (10-21 Minutes to Showtime) Timed 2 13 $26 $1,352 $38 $1,976 $63 $3,276 $110 $5,720 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 2 13 $1,352 $1,976 $3,276 $5,720 ST. JOHN’S - POD 1 (0-10 Minutes to Showtime) Timed 1 12 $38 $1,824 $54 $2,592 $90 $4,320 $158 $7,584 Looped 0 0 $- $- $- $- $- $- $- $- ToTAL 1 12 $1,824 $2,592 $4,320 $7,584 ST. JOHN’S - POD 2 (10-21 Minutes to Showtime) Timed 1 12 $24 $1,152 $35 $1,680 $58 $2,784 $102 $4,896 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 1 12 $1,152 $1,680 $2,784 $4,896
MONTrEAL - POD 1 (0-10 Minutes to Showtime) Timed 7 104 $50 $20,800 $71 $29,536 $119 $49,504 $210 $87,360 Looped 7 61 $7 $1,708 $8 $1,952 $18 $4,392 $32 $7,808 TOTAL 14 165 $22,508 $31,488 $53,896 $95,168 MONTrEAL - POD 2 (10-21 Minutes to Showtime) Timed 7 104 $31.50 $13,104 $46 $19,136 $77 $32,032 $135.50 $56,368 Looped 7 61 $7 $1,708 $8 $1,952 $18 $4,392 $32 $7,808 TOTAL 14 165 $14,812 $21,088 $36,424 $64,176 QUEBEC CITY - POD 1 (0-10 Minutes to Showtime) Timed 2 30 $54 $6,480 $76 $9,120 $126 $15,120 $223 $76,760 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 2 30 $6,480 $9,120 $15,120 $76,760 QUEBEC CITY - POD 2 (10-21 Minutes to Showtime) Timed 2 30 $33 $3,960 $50 $6,000 $82 $9,840 $144 $17,280 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 2 30 $3,960 $6,000 $9,840 $17,280 TOrONTO (EMA) - POD 1 (0-10 Minutes to Showtime) Timed 44 471 $39 $73,476 $55 $103,620 $92 $173,328 $160 $301,440 Looped 3 24 $22 $2,112 $31.50 $3,024 $52.50 $5,040 $92 $8,832 TOTAL 47 495 $75,588 $106,644 $178,368 $310,272 TOrONTO (EMA) - POD 2 (10-21 Minutes to Showtime) Timed 44 471 $25 $47,100 $34 $64,056 $60 $113,040 $105 $197,820 Looped 3 24 $22 $2,112 $31.50 $3,024 $52.50 $5,040 $92 $8,832 TOTAL 47 495 $49,212 $67,080 $118,080 $206,652
26
DIGITAL PRE-SHOW (CONT’D)
:10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
COST/SCrEEN COST/SCrEEN COST/SCrEEN COST/SCrEEN4 WEEK COST 4 WEEK COST 4 WEEK COST 4 WEEK COSTMArKET
2012 DIGITAL PRE-SHOW RATESFOrMAT THEATrES SCrEENS
TOrONTO (GTA) - POD 1 (0-10 Minutes to Showtime) Timed 20 236 $49 $46,256 $68 $64,192 $113 $106,672 $198.50 $163,564 Looped 3 24 $28 $2,688 $40 $3,840 $66 $6,336 $115.50 $18,480 TOTAL 23 260 $48,944 $68,032 $113,008 $182,044 TOrONTO (GTA) - POD 2 (10-21 Minutes to Showtime) Timed 20 236 $30 $28,320 $44 $41,536 $73.50 $69,384 $129 $121,776 Looped 3 24 $28 $2,688 $40 $3,840 $66 $6,336 $115.50 $11,088 TOTAL 23 260 $31,008 $45,376 $75,720 $132,864
OTTAWA - POD 1 (0-10 Minutes to Showtime) Timed 7 67 $49 $13,132 $47 $12,596 $79 $21,172 $138.50 $37,118 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 7 67 $13,132 $12,596 $21,172 $37,118 OTTAWA - POD 2 (10-21 Minutes to Showtime) Timed 7 67 $21 $5,628 $30 $8,040 $51 $13,668 $90 $24,120 Looped 0 0 $- $- $- $- $- $- $- $- TOTAL 7 67 $5,628 $8,040 $13,668 $24,120 CALGArY - POD 1 (0-10 Minutes to Showtime) Timed 7 86 $47 $16,168 $67 $23,048 $112 $38,528 $196 $67,424 Looped 3 8 $28 $896 $41 $1,312 $68 $2,176 $120 $3,840 TOTAL 10 94 $17,064 $24,360 $40,704 $71,264 CALGArY - POD 2 (10-21 Minutes to Showtime) Timed 7 86 $30 $10,320 $44 $15,136 $73.50 $25,284 $129 $44,376 Looped 3 8 $28 $896 $41 $1,312 $68 $2,176 $120 $3,840 TOTAL 10 94 $11,216 $16,448 $27,460 $48,216 EDMONTON - POD 1 (0-10 Minutes to Showtime) Timed 8 92 $47 $17,296 $67 $24,656 $112 $41,216 $196 $72,128 Looped 1 3 $22 $264 $31.50 $378 $52.50 $630 $92 $1,104 TOTAL 9 95 $17,560 $25,034 $41,846 $73,232 EDMONTON - POD 2 (10-21 Minutes to Showtime) Timed 8 92 $30 $11,040 $44 $16,192 $73.50 $27,048 $129 $47,472 Looped 1 3 $22 $264 $31.50 $378 $52.50 $630 $92 $1,104 TOTAL 9 95 $11,304 $16,570 $27,678 $48,576 VANCOUVEr - POD 1 (0-10 Minutes to Showtime) Timed 19 188 $35 $26,320 $50.50 $37,976 $84 $63,168 $147 $110,544 Looped 6 36 $29 $4,176 $42 $6,048 $69 $9,936 $121 $17,424 TOTAL 25 224 $30,496 $44,024 $73,104 $127,968 VANCOUVEr - POD 2 (10-21 Minutes to Showtime) Timed 19 188 $24 $18,048 $34.50 $25,944 $57 $42,864 $100 $75,200 Looped 6 36 $29 $4,176 $42 $6,048 $69 $9,936 $121 $17,424 TOTAL 25 224 $22,224 $31,992 $52,800 $92,624
27
January dec 30 - Jan 26 Dec 14, 2011 4February Jan 27 - feb 23 Jan 18, 2012 4March feb 24 - Mar 29 Feb 14, 2012 5April Mar 30 - Apr 26 Mar 21, 2012 4May Apr 27 - May 31 Apr 18, 2012 5June Jun 1 - Jun 28 May 23, 2012 4July Jun 29 - Jul 28 June 20, 2012 4August Jul 27 - Sep 30 July 18, 2012 5September Aug 31 - Sep 27 Aug 22, 2012 4October Sep 28 - oct 25 Sept 19, 2012 4November oct 26 - Nov 29 Oct 17, 2012 5December Nov 30 - dec 27 Nov 21, 2012 4January 2013 dec 28 - Jan 31 Dec 12, 2012 5
2012 Production Schedule: Cineplex Timed Digital Pre-Show: Advertising
MONTH STArT/END DATE MATErIAL DUE CYCLE WEEKS
*All start dates are fridays
January dec 30 - Jan 26 Dec 6, 2011 4February Jan 27 - feb 23 Jan 11, 2012 4March feb 24 - Mar 29 Feb 7, 2012 5April Mar 30 - Apr 26 Mar 14, 2012 4May Apr 27 - May 31 Apr 11, 2012 5June Jun 1 - Jun 28 May 15, 2012 4July Jun 29 - Jul 28 Jun 13, 2012 4August Jul 27 - Sep 30 July 11, 2012 5September Aug 31 - Sep 27 Aug 15, 2012 4October Sep 28 - oct 25 Sep 12, 2012 4November oct 26 - Nov 29 Oct 10, 2012 5December Nov 30 - dec 27 Nov 14, 2012 4January 2013 dec 28 - Jan 31 Dec 4, 2012 5
2012 Production Schedule: Empire Timed Hard Drive and SD DVD Loop Digital Pre-Show: Advertising
MONTH STArT/END DATE MATErIAL DUE CYCLE WEEKS
mATERIAL REqUIREmENTS:All Cineplex Media specs are available at www.cineplexmedia.com. Ensure all creative is produced to the correct specs for each show purchased.
Creative file requirements vary by delivery system (server-based timed, hard drive timed, DVD).
28
DIGITAL PRE-SHOW Content SponsorshipLeverage Cineplex Pre-Show content by sponsoring regularly produced segments with pre- and post-sponsor acknowledgements or work with us to develop a custom content segment that supports your brand image and communication objectives. Sponsor segments monthly or deliver continuity long-term, target adult- or family-oriented releases or specific markets. Let us work with you to develop a sponsorship program to deliver relevant content that supports your needs.
PRE-SHOW FORmATSAll Pre-Shows run for 21 minutes prior to showtime and are projected in a 16 X 9 format.
Advertising may be placed in front of all family genre and/or adult genre films.
The Pre-Show offers national coast-to-coast coverage as well as regional and market-specific flexibility.
Timed:It is a digital world! The age of Digital Cinema Projection is here and expanding rapidly. Cineplex Media timed Pre-Shows are now
presented on-screen via Digital Cinema Projection, delivering unprecedented visual impact. Timed Pre-Show screens offer TWO timed PODs for advertising: POD 1 (0-10 minutes to showtime), POD 2 (10-21 minutes to showtime), and with delivery to the screen via server-based scheduling (Cineplex locations) or hard drive (Empire Theatres locations).
Looped:Looped Pre-Show screens are delivered via DVD projection with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is purchased as Run-of-Schedule (ROS).
See the location list for Pre-Show theatres and circuits.
2. Brought to you by The Source(Opening Billboard)
3. Here’s what’s hot and new this month(Customized Content)
4. Check out thesourece.ca on your smart phone for store locations and more
(Closing Billboard)
1. It’s time for Gear Guide
29
:40 SECONDS :70 SECONDS
COST/SCrEEN
COST/SCrEEN
4 WEEK COST
4 WEEK COST
MArKET COST
2012 DIGITAL PRE-SHOW CUSTOM CONTENT SPONSORSHIP RATES: NATIoNAL-eNgLISh/freNCh
FOrMAT THEATrES SCrEENS
NATIONAL - POD 1 (0-10 Minutes to Showtime)
Timed 141 1,453 $57 $331,284 $100 $581,200 Looped 58 329 $33.50 $44,086 $59 $77,644 TOTAL 199 1,782 $375,370 $658,844 NATIONAL - POD 2 (10-21 Minutes to Showtime)
Timed 141 1,453 $36.50 $212,138 $65 $377,780 Looped 58 329 $33.50 $44,086 $59 $77,644 TOTAL 199 1,782 $256,224 $455,424 Toronto - Montreal - Vancouver - POD 1 (0-10 Minutes to Showtime) Timed 70 763 $63 $192,276 $110 $335,720 Looped 16 121 $25 $12,100 $44 $21,296 TOTAL 86 884 $204,376 $357,016 Toronto - Montreal - Vancouver - POD 2 (10-21 Minutes to Showtime) Timed 70 763 $40.50 $123,606 $72 $219,744 Looped 16 121 $25 $12,100 $44 $21,296 TOTAL 86 884 $135,706 $241,040
30
DIGITAL PRE-SHOW Content Sponsorship
:05 SECONDS
COST/SCrEEN
4 WEEK COST
MArKET COST
2012 DIGITAL PRE-SHOW-oPeN/CLoSe BILLBoArd SPoNSor TAgS To NoN-CUSToM CoNTeNT
FOrMAT THEATrESSCrEENS/SCrN/WK
NATIONAL - POD 1 (0-10 Minutes to Showtime) Timed 141 1,453 $29 $168,548 Looped 58 329 $17 $22,372 TOTAL 199 1,782 $190,920 NATIONAL - POD 2 (10-21 Minutes to Showtime)
Timed 141 1,453 $18 $104,616 Looped 58 329 $17 $22,372 TOTAL 199 1,782 $126,988 Toronto - Montreal - Vancouver - POD 1 (0-10 Minutes to Showtime)
Timed 70 763 $32 $97,664 Looped 16 121 $13 $6,292 TOTAL 86 884 $103,956 Toronto - Montreal - Vancouver - POD 2 (10-21 Minutes to Showtime) Timed 70 763 $20 $61,040 Looped 16 121 $13 $6,292 TOTAL 86 884 $67,332
PEAK DEmAND RATE PREmIUmSPremium for May, June: 10%,Premium for July, August, November, December: 15%,Premium for custom theatre selection: 25%. Individual theatre rates available upon request.
Campaign periods: Rates based on 4 weeks. Add 25% for 5 weeks.
Commercial lengths: :45 and :90+ seconds available upon request.
French or English advertising is available at Scotiabank Montreal, Kirkland Coliseum, and Silver City Cavendish Mall. French advertising and content only at balance Quebec theatre locations.
3. That was movie Trivia brought to you by new Axe Excite – Even Angels Will Fall
2. Brought to you by new AXE Excite, (Opening Billboard)
4. Want to win a trip to Las Vegas for you and your friends? Text the number on screen for your chance to win
(Closing Billboard)
1. It’s time for movie Trivia
Cinema Lobby Place-Based Media Options Integrating and Activating
Special Media
32
Special MEDIA
Sampling • Engagedirectlywithmoviegoersbyplacingyourproductorpromotionalitem intheirhandsastheyexitthecinema.•ClientmayusetheirownsamplingteamorCineplexMediawillarrangeproduct samplingtomeetclientobjectives.CineplexMediawillarrangealltheatreaccess forallsamplingincludingclient-suppliedsamplingteams.•Samplestobesuppliedforapprovalaminimumoffivebusinessdayspriortostart date.Advertisingflyersthatprovidenoconsumervaluewillnotbeaccepted.
• Createyourown“redcarpet”experiencebyplacingyourcampaigndirectlyunder moviegoers’feet,orsurroundthemwithyourmessaginginwashroomstallsand onwashroomwalls.In-washroomopportunitiesextendtostaticmirrorclings, auniquelyimpactfulsolutionforgendertargeting.
SpecialMediacampaignsmustbeplacedinconjunctionwithon-screen/othercinemamediaactivity.
activation
KioSKS • Integratedirectlyintothemoviegoingexperiencewithanin-lobbydisplaythat encouragesimmediateinteractionbetweenaudiencemembersandyourbrand. ContactyourCineplexMediasalesrepfordetails.AllKiosks/displays/activation executionsmustbeapprovedinadvance.
**Pre-Approvalrequiredforallexecutiondetails.Promotionalcontestswillrequireclienttoprovidefulldisclosureofcontestdetails,prizing,aswellascompleterulesandregulationsnotlessthansevenbusinessdayspriortostartdate.ClientswithKiosksrequiringaccesstoelectricalpowermustreviewneedswellinadvancewiththeirrep.Storageisnotavailableatthetheatre.Clientwillbenotifiedifadditionalinsurancedocumentsarerequired.
**CustomClingSizefor:WashroomStallClings,OversizedFloorClings,SpecialtyWallClingsandStairRiserClings.***Fabrication/professionalinstallation/removalofpre-approvedcreativeforFloor/WallClingsand/orStairRiserClingsisrequiredbyaCineplexMediapreferred,insuredsupplier.ContactyourCineplexMediasalesrepforaquotation.AllcreativeintheprovinceofQuebecmustbeinFrench.
activation unit
cling
media access feeunit/day/location
$ gross
cost per unit/ week/location
$ gross
execution
size(wide x tall)
productionrequirements
productionrequirements***
sampling
standard cling
standard mirror cling
non-standard
kiosk
$750 Gross per day/location - 4-hour sampling window - EXIT ONLY
$365 Gross per week
$185 Gross
Contact your Cineplex Media Rep
professional field sampling teams are available for an additional charge
3’ x 3’
11” x 11”
**
**
Trim/Live Area: 36” x 36” Bleed Area: 37” x 37”
Materials must be static cling material vs. adhesive based
**$1,200 Gross per day/location
clingS
Cinema media is uniqueinitsabilitytoenabletheintegrationofcommunicationelements,withreal-time,interactiveCinemaLobbyplace-basedmediaoptionsintegratingandactivatingcinemamediacampaigns.
33
• Fromthemomentmoviegoersarrive,makeyourbrandthestarwithhigh-impact Box-OfficeWraps,In-LobbyBannersorLobbyStandees.OrmaketheCineplexteam partofyourcampaignwithcustomizedT-shirtswornbyboxofficeandotherstaff.
• Placeyouraddirectlyintoticket-buyers’handswithticket-backmessaging.
loBBY Domination
* Selectlocations.Confirmavailablelocationswithyourrep.Advertiserisresponsiblefor productionandshippingcosts.Fabrication/professionalinstallation/removalofBoxOffice Wraps/GiantBannersandSuperBannersisrequiredbyaCineplexMediapreferred, insuredsupplier.ContactyourCineplexMediarepforaquotation.** TwoT-shirts/castmember.Allowoneweekfortheatresurveytoinventorysizingneeds.Client T-ShirtsmustbeshippedtoBrightonpre-packedbysizeallotmentrequiredateachtheatre, ninebusinessdayspriortostartdate.***Minimumflightlengthandmarketcoveragerequired.Allcreativeintheprovinceof QuebecmustbeinFrench.
Box office wrap* $2,000 Gross variable Based on location
standees* $360 Gross variable Based on location
standard Banner* $560 Gross 4’ wide x 8’ tall Trim: 48” x 96” Live: 48” x 96” Bleed: 50” x 98”
giant Banner* $700 Gross 10’ x 12’ tall Trim: 120” x 144” Live: 120” x 144” Bleed: 128” x 152”
super Banner* $900 Gross 14’ x 19’ tall Trim: 168” x 228”(available at select Live: 168” x 228”locations only) Bleed: 172” x 232”
t-shirts $650 Gross Based on 80% ** coverage of all staff
ticket Backs*** $265 Gross 1 & 3/8” x 1 & 1/8”
unit cost per unit/ week/location
$ gross
size production requirements
•Allcreativetobepre-approvedaminimumoffivebusinessdayspriortoflightdatebyCineplex.(WerecommendCineplexpre-approvalbeconfirmedpriortogoingtoprintcreative.)Pleaseconfirmproduction/[email protected].
34
Special MEDIA
• Keepyourmessageatcustomers’fingertipsthroughouttheirentirecinemaexperience withcustomizedpopcornbags,anddoubletheimpactwithmatchingdrinkcups.
• Lead-timeforCineplex-approvedcreativeis13weekspriortocampaign,including clientapprovalofproofs.Additionalchargeswillapplyifcreativeisdeliveredwithin the13-weekperiod.ConfirmConcessionMediaproductiondetailswithyourrep.
• Bannerandclingcreativemustbeproducedandinstalled/removedbyoneof ourpreferred,insuredsuppliers.
• cineplex media will manage all installation and take-down of Special media campaigns with suppliers and theatre staff on behalf of our clients.
preferreD cineplex meDia SupplierS:• Blake Jarrett & company inc.416-385-1660(KurtBudnick)[email protected]• icon Digital productions905-889-2800ex222(PeterEvans)[email protected]• prismaflex international 905-279-9793ex223(LaurentMaurize) [email protected]• go2 media print905-235-4440(MikeRiddell)[email protected]
conceSSion meDia
Special meDia proDuction
January Dec 30 - Jan 26 nov 25, 2011 4
february Jan 27 - Feb 23 dec 30, 2011 4
march Feb 24 - Mar 29 Jan 27, 2012 5
april Mar 30 - Apr 26 mar 2, 2012 4
may Apr 27 - May 31 mar 30, 2012 5
June Jun 1 - Jun 28 may 4, 2012 4
July Jun 29 - Jul 28 Jun 1, 2012 4
august Jul 27 - Aug 30 Jun 29, 2012 5
september Aug 31 - Sep 27 aug 3, 2012 4
october Sep 28 - Oct 25 aug 30, 2012 4
november Oct 26 - Nov 29 sep 28, 2012 5
december Nov 30 - Dec 27 nov 2, 2012 4
January Dec 28 - Jan 31 nov 23, 2012 5
2012 production schedule: special Media
montH start/end date material due cycle weeks
* all start dates are Fridays. Material due dates subject to change depending on special Media booked.
Fully-illuminated, Backlit Posters Strategically Placed in Theatre Lobbies
Backlits
36
backlitsGrab moviegoers’ attention with these fully illuminated backlit posters situated in high-traffic areas of cinema lobbies. Target your region, or cover the whole country with a national buy.
Chain ID# THEATRE MARKET BACKlITs 4X6 4 WEEK CosT
2012 Backlits Rates
NEWFoUNDlAND ET 26 Empire studio 12 St. John’s 4 $1,155ET 22 Empire Cinemas Mt. Pearl shopping Centre Mount Pearl 1 $945ET 24 Millbrook Cinemas Corner Brook 1 $945 ToTAl NEWFoUNDlAND THEATRE ToTAl: 3 6 $3,045
NovA sCoTIA HAlIFAX ET 30 Empire 17 Cinemas Halifax 5 $1,155ET 43 Parklane 8 Cinemas Halifax 4 $945ET 45 Empire 12 Dartmouth Crossing Dartmouth 3 $945ET 19 Empire studio 7 Lower Sackville 2 $945 ToTAl HAlIFAX THEATRE ToTAl: 4 14 $3,990 NovA sCoTIA BAlANCE ET 14 Empire studio 7 New Glasgow 1 $945ET 34 Empire studio 5 Yarmouth 2 $945ET 32 Empire 7 Cinemas New Minas 1 $945ET 40 Empire studio 7 Truro 1 $945ET 4 Empire studio 7 Bridgewater 1 $945ET 3 Empire studio 10 Sydney 2 $945 ToTAl NovA sCoTIA BAlANCE THEATRE ToTAl: 6 8 $5,670 ToTAl NovA sCoTIA THEATRE ToTAl: 10 22 $9,660
PEI CHARloTTEToWN ET 61 Empire studio 8 Charlottetown 2 $945ET 60 Empire studio 5 Summerside 1 $945 ToTAl PEI THEATRE ToTAl: 2 3 $1,890 NEW BRUNsWICK sAINT JoHN / MoNCToN ET 10 Crystal Palace Cinemas Dieppe (Moncton) 2 $945ET 9 Empire 8 Trinity Drive Moncton 4 $945ET 7 Empire studio 10 Saint John 1 $945 ToTAl sAINT JoHN / MoNCToN THEATRE ToTAl: 3 7 $2,835NEW BRUNsWICK BAlANCE ET 12 Empire studio 5 Miramichi 1 $945ET 11 Empire 10 Cinemas Fredericton 1 $945 ToTAl NEW BRUNsWICK BAlANCE THEATRE ToTAl: 2 2 $1,890 ToTAl NEW BRUNsWICK THEATRE ToTAl: 5 9 $4,725 ToTAl ATlANTIC REGIoN THEATRE ToTAl: 20 40 $19,320
QUEBEC MoNTREAl - GREATER MoNTREAl AREA (GMA) CE 9401 starCite olympic Parc Montreal 10 $1,155CE 9406 Cinéma Banque scotia Montreal Montreal 19 $1,155CE 9172 Cineplex odeon Quartier latin Montreal 4 $1,155AMC 3702 Forum 22 Montreal 4 $1,155CE 9185 Cineplex odeon Brossard Brossard (Montreal) 4 $1,155CE 9145 Cineplex odeon Place lasalle La Salle 4 $945CE 9195 FP Carrefour Angrignon La Salle 6 $945
NoTE: Market totals denote the cost to purchase one Backlit per theatre per market. Apply appropriate Frequency Discounts. Rates based on 4 weeks, add 25% for 5 weeks.PEAK DEMAND RATEs PREMIUMs: Premium for May, June: Increase 10% Premium for July, August, November, December: Increase 15% CE = Cineplex Entertainment lM = Landmark Cinemas FoR = Fortune Cinemas ET = Empire Theatres AC = Alliance Cinemas AMC = AMC Theatres
NOTE: All Backlit advertising in the Province of Quebec must be in French
37
Chain ID# THEATRE MARKET BACKlITs 4X6 4 WEEK CosT
2012 Backlits Rates Continued
CE 9267 silverCity Cavendish Mall Cote-St-Luc (Montreal) 4 $945CE 9143 Cineplex odeon st. Bruno St. Bruno (Montreal) 4 $945CE 9407 Colisee Kirkland Kirkland 14 $1,155CE 9408 Colossus, laval Laval 12 $1,155
ToTAl MoNTREAl (GMA) THEATRE ToTAl: 11 85 $11,865QUEBEC CITy CE 9181 Cineplex odeon Beauport Beauport (Quebec City) 4 $1,155CE 9177 Cineplex odeon ste. Foy Ste. Foy (Quebec City) 4 $1,155
ToTAl QUEBEC CITy THEATRE ToTAl: 2 8 $2,310BAlANCE QUEBEC CE 9188 Galaxy sherbrooke Rock Forest (Sherbrooke) 2 $945CE 9268 starCite Hull Gatineau 12 $1,155CE 9186 Galaxy la Grande Place Des Bois Francs Victoriaville 6 $945 ToTAl BAlANCE QUEBEC THEATRE ToTAl: 3 20 $2,100 ToTAl QUEBEC THEATRE ToTAl: 16 113 $16,275
oNTARIo ToRoNTo - GREATER AREA (GTA) CE 7400 silverCity yonge & Eglinton Toronto 11 $1,155RIO RioCan yonge Eglinton Centre Toronto 17 $850CE 7402 scotiabank Theatre, Toronto Toronto 14 $1,155CE 7403 Canada square Toronto 5 $945CE 7406 silverCity yorkdale Toronto 11 $1,155ET 74 Empire Theatres@Empress Walk, North york Toronto 8 $945AC 7432 The Beach Cinemas Toronto 4 $945CE 7434 Cumberland Toronto 3 $945CE 7260 Cineplex odeon Queensway Toronto 6 $1,155CE 7199 Cineplex odeon varsity Toronto 4 $1,155CE 7246 Cineplex odeon sheppard Grande Toronto 4 $945CE 7115 sliverCity Fairview Mall Toronto 5 $1,155CE 7404 Coliseum, scarborough Toronto (Scarborough) 12 $1,155CE 7253 Cineplex odeon Eglinton Town Centre Toronto (Scarborough) 4 $1,155CE 7240 Cineplex odeon 401 & Morningside Toronto (Scarborough) 4 $1,155AMC 3709 Kennedy Commons 20 Toronto (Scarborough) 3 $1,155AMC 3705 Courtney Park 16 Mississauga 3 $1,155CE 7417 silverCity Mississauga Mississauga 11 $1,155CE 7420 Coliseum Mississauga Mississauga 18 $1,155ET 91 Empire studio 10 at square one Mississauga 4 $945CE 7408 Colossus Woodbridge Woodbridge 19 $1,155CE 7410 FP 8, Pickering Pickering 8 $945CE 7244 Cineplex odeon First Markham Place Markham 4 $945ET 90 Empire Elgin Mills 10 Cinemas Richmond Hill 4 $945CE 7405 silverCity Richmond Hill Richmond Hill 13 $1,155CE 7407 silverCity Newmarket Newmarket 16 $1,155CE 7284 Aurora Centre Aurora 17 $945 ToTAl ToRoNTo GREATER AREA (GTA) THEATRE ToTAl: 27 232 $28,780
ToRoNTo - BAlANCE EXTENDED MARKET (BAl. EMA) CE 7270 Galaxy orangeville Orangeville (Toronto) 4 $945CE 7249 Galaxy Grande Barrie Barrie (Toronto) 4 $945CE 7274 Galaxy orillia Orillia (Toronto) 4 $945CE 7411 silverCity Brampton Brampton 11 $1,155CE 7250 orion Gate Grande Cineplex odeon Brampton 4 $1,155ET 98 Empire 7 Cinemas Bolton 2 $945CE 7272 Galaxy Guelph Guelph (Toronto) 14 $945CE 7269 Galaxy Cambridge Cambridge 4 $945CE 7415 silverCity Ancaster Ancaster 13 $1,155CE 7290 silverCity Hamilton Hamilton (Toronto) 8 $1,155ET 92 Jackson square 6 Cinemas Hamilton (Toronto) 5 $945CE 7413 silverCity Burlington Burlington (Toronto) 12 $1,155CE 7285 Galaxy Milton Milton 4 $945CE 7273 silverCity oakville Oakville 4 $945AMC 3706 Winston Churchill 24 Oakville 4 $1,155ET 94 Empire studio 12 Gateway Park Kitchener (Toronto) 8 $945CE 7268 Galaxy Conestoga Mall Waterloo (Toronto) 4 $1,155ET 65 Empire Waterloo Waterloo 4 $945
38
backlits (CONT’D)
2012 Backlits Rates Continued
Chain ID# THEATRE MARKET BACKlITs 4X6 4 WEEK CosTToRoNTo - BAlANCE EXTENDED MARKET (BAl. EMA) CoNTINUED ET 453 Empire studio 8@Pen Centre St. Catharines (Toronto) 12 $945CE 7256 Cineplex odeon Niagara square Niagara Falls (Toronto) 4 $945CE 7263 Galaxy Peterborough square Peterborough (Toronto) 4 $945CE 7409 Famous Players Belleville 8 Belleville (Toronto) 4 $945CE 7248 Cineplex odeon Ajax Ajax 4 $945CE 7289 Cineplex odeon oshawa Oshawa 12 $1,155AMC 3710 Whitby 24 Whitby 4 $1,155AMC 3704 Interchange 30 Concord 4 $1,155 ToTAl ToRoNTo GREATER AREA (BAl. EMA) THEATRE ToTAl: 26 161 $26,670 ToTAl ToRoNTo (EMA) THEATRE ToTAl: 53 393 $55,450oTTAWA CE 7247 Cineplex odeon south Keys Ottawa 4 $1,155CE 7286 Cineplex odeon Barrhaven Barrhaven (Ottawa) 4 $945ET 96 Empire 7 Cinemas Ottawa 4 $945ET 76 Rideau Centre Cinemas Ottawa 1 $945ET 64 Empire orleans Orleans 2 $945CE 7424 Coliseum ottawa Ottawa 10 $1,155CE 7428 silverCity Gloucester Gloucester (Ottawa) 12 $1,155AMC 3703 Kanata Kanata (Ottawa) 4 $1,155
ToTAl oTTAWA THEATRE ToTAl: 8 41 $8,400oNTARIo BAlANCE CE 7291 Galaxy Brantford Brantford 6 $945CE 7283 Galaxy Brockville Brockville 4 $945CE 7276 Galaxy Cornwall Cornwall 6 $945CE 7271 Galaxy Mountainview Mall Midland 4 $945CE 7265 Galaxy North Bay Mall North Bay 4 $945CE 7264 Galaxy owen sound Owen Sound 4 $945CE 7266 Galaxy station Mall Sault Ste. Marie 4 $945CE 7267 Galaxy Elgin Mall St. Thomas 5 $945CE 7257 Cineplex odeon Devonshire Mall Windsor 4 $945CE 7431 silverCity Windsor Windsor 8 $1,155CE 7245 Cineplex odeon Westmount 6 London 4 $945CE 7422 silverCity london London 8 $1,155ET 95 Wellington 8 Cinemas London 4 $945CE 7427 lambton 9 Cinemas Sarnia 4 $945CE 7429 silverCity sudbury Sudbury 14 $945CE 7430 silverCity Thunder Bay Thunder Bay 10 $945CE 7259 Cineplex odeon Gardiners Road Kingston 4 $1,155ET 93 Capitol 7 Cinemas Kingston 4 $945CE 7288 Galaxy Collingwood Collingwood 4 $945
ToTAl BAlANCE oNTARIo THEATRE ToTAl: 19 105 $18,585.00 ToTAl oNTARIo THEATRE ToTAl: 80 539 $82,435MANIToBA CE 2401 silverCity Polo Park Winnipeg 9 $1,155CE 2402 silverCity st. vital Winnipeg 8 $1,155CE 2403 Kildonan Place 6 Winnipeg 4 $945ET 84 Empire Grant Park 8 Winnipeg 4 $945ET 63 Empire Capitol Winnipeg (Brandon) 2 $945ET 62 Empire southland Winnipeg (Winkler) 1 $945
ToTAl MANIToBA THEATRE ToTAl: 6 28 $6,090
sAsKATCHEWAN CE 4403 Galaxy saskatoon* Saskatoon 13 $945CE 4114 Galaxy Norman view s.C. Regina 14 $945CE 4113 Galaxy Town N. County Mall Moose Jaw 4 $945CE 4112 Galaxy south Hill Mall Prince Albert 4 $945* Backlits are EXTERIOR ToTAl sAsKATCHEWAN THEATRE ToTAl: 4 35 $3,780
NoTE: Market totals denote the cost to purchase one Backlit per theatre per market. Apply appropriate Frequency Discounts. Rates based on 4 weeks, add 25% for 5 weeks.
PEAK DEMAND RATEs PREMIUMs: Premium for May, June: Increase 10% Premium for July, August, November, December: Increase 15%
CE = Cineplex Entertainment lM = Landmark Cinemas FoR = Fortune Cinemas ET = Empire Theatres AC = Alliance Cinemas AMC = AMC Theatres
39
CHAIN ID# THEATRE MARKET BACKlITs 4X6 4 WEEK CosT
2012 Backlits Rates Continued
AlBERTA CAlGARy CE 3134 Cineplex odeon Eau Claire Calgary 4 $945CE 3138 Cineplex odeon Crowfoot Crossing Calgary 4 $1,155CE 3142 Cineplex odeon sunridge spectrum Calgary 4 $1,155CE 3401 scotiabank Theatre Chinook Calgary 8 $1,155CE 3409 Westhills Calgary 8 $945ET 79 Empire studio 10 Macleod Trail Calgary 8 $1,155ET 80 Empire studio 16 Country Hills Calgary 10 $1,155
ToTAl CAlGARy THEATRE ToTAl: 7 46 $7,665
EDMoNToN CE 3143 Cineplex odeon North Edmonton Cinemas Edmonton 4 $1,155CE 3144 Cineplex odeon south Edmonton Edmonton 5 $1,155CE 3146 Galaxy sherwood Park Sherwood Park (Edmonton) 4 $945CE 3403 scotiabank Theatre, Edmonton Edmonton 9 $1,155CE 3149 Windermere (opening spring 2012) Edmonton 8 $1,155ET 77 Empire City Centre 9 Edmonton 4 $945
ToTAl EDMoNToN THEATRE ToTAl: 6 34 $6,510AlBERTA CE 3140 Galaxy Medicine Hat - The Grande Medicine Hat 5 $945CE 3101 Galaxy Park Place Mall Lethbridge 5 $945CE 3132 Galaxy Red Deer Red Deer 4 $945CE 3141 Cineplex odeon Grand Prairie Cinemas Grand Prairie 1 $945 ToTAl BAlANCE AlBERTA THEATRE ToTAl: 4 15 $3,780 ToTAl AlBERTA THEATRE ToTAl: 17 95 $17,955
BRITIsH ColUMBIA vANCoUvER CE 1422 scotiabank Theatre, vancouver Vancouver 15 $945CE 1103 Cineplex odeon Park & Tilford N. Vancouver 4 $945ET 85 Empire Esplanade 6 Cinemas N. Vancouver 4 $945ET 82 Empire Granville 7 Vancouver 4 $945ET 83 Empire oakridge Vancouver 4 $945CE 1141 Galaxy Rutherford Mall Nanaimo 4 $945ET 86 Empire studio 12 Guildford Surrey 11 $945CE 1136 Cineplex odeon strawberry Hill Grande Surrey 4 $1,155LM L023 Towne Cinema Centre Abbotsford 2 $945CE 1142 Cineplex odeon Meadowtown Centre Pitt Meadows 4 $945CE 1412 silverCity Coquitlam Coquitlam 16 $1,155CE 1409 silverCity Riverport Richmond 13 $1,155CE 1406 station square Burnaby 4 $945CE 1408 silverCity Metropolis Burnaby 11 $1,155CE 1405 Colossus langley Langley 11 $1,155CE 1407 silverCity Mission Mission 6 $945CE 1144 Galaxy Chilliwack Chilliwack 3 $1,155CE 1146 Cineplex odeon Westshore Langford 3 $1,155ET 97 Empire University 4 Cinemas Victoria 4 $945CE 1129 Cineplex odeon - victoria Victoria 4 $945CE 1417 silverCity victoria, Tillicum Centre Victoria 9 $1,155 ToTAl GREATER vANCoUvER THEATRE ToTAl: 21 140 $21,525
BAlANCE BC/yUKoN CE 1410 orchard Plaza 5 Kelowna 4 $945LM L035 Paramount Kelowna 4 $945FA H5 salmar Theatres Salmon Arm 2 $945FA H8 Paradise Cinemas Williams Lake 2 $945CE 1413 FP 7, vernon Vernon 4 $945CE 1415 Parkwood Mall, FP 6 Prince George 4 $945 BAlANCE BC THEATRE ToTAl: 6 20 $5,670 ToTAl BC THEATRE ToTAl: 27 160 $27,195 ToTAl NATIoNAl THEATRE ToTAl: 170 1010 $173,050
40
backlits
Volume Discounts:20 - 39 posters 5%, 40 - 49 posters 10%, 60+ posters 20%Add 20% for special positioning requests.
January Dec 30 - Jan 26 Dec 14, 2011 4
February Jan 27 - Feb 23 Jan 13, 2012 4
March Feb 24 - Mar 29 Feb 10, 2012 5
April Mar 30 - Apr 26 Mar 16, 2012 4
May Apr 27 - May 31 Apr 13, 2012 5
June Jun 1 - Jun 28 May 18, 2012 4
July Jun 29 - Jul 28 Jun 15, 2012 4
August Jul 27 - Sep 30 Jul 13, 2012 5
september Aug 31 - Sep 27 Aug 17, 2012 4
october Sep 28 - Oct 25 sep 14, 2012 4
November Oct 26 - Nov 29 oct 12, 2012 5
December Nov 30 - Dec 27 Nov 16, 2012 4
January Dec 28 - Jan 31 Dec 12, 2012 5
2012 Production schedule: Backlits
MoNTH sTART/END DATE MATERIAl DUE CyClE WEEKs
(Complete production specs are available at www.cineplexmedia.com)
tYPe sAFetY: 42” x 66”tRim siZe: 47 1/4” x 68 1/4” (Transit Size)BleeD siZe: 47 3/4” x 68 3/4”
Cineplex Entertainment must approve all advertising creative. Cineplex Media Advertising Guidelines and Policies governing acceptable creative are available at www.cineplexmedia.com.Backlit creative must be suitable for an all-ages viewing audience.
Please submit a .jpg file of the Backlit creative no later than 15 business days prior to campaign date to Christina Clark, [email protected].
French creative is required for all Quebec locations.
Creative received past deadline cannot be guaranteed a campaign start date and may incur additional production costs.
sHiPPinG instRuctionsAll Backlit creative must be shipped by deadline date, rolled in poster boxes/tubes to Brighton Film and Fulfillment, attention Sujeev Jegatheeswaran. A packing list must be affixed to all incoming client material indicating: client name, flight date, quantity of Backlits enclosed (noting quantities in English & French), contact name and phone number. Cineplex Media prefers use of our packing list labels provided for Backlit deliveries.
For packing slips and complete creative specs please go to www.cineplexmedia.com or contact Christina Clark at [email protected].
Production and Shipping Requirements
#1 Canadian Movie Entertainment Website
Cineplex.com /Mobile
42
CINEPLEX.COM
Cineplex.com delivers more than 1.7 million unique visitors and more than 21 million page views per month.* Why do they come? Looking for exclusive, exciting and frequently updated entertainment news and info, of course. With daily updates from the movie and entertainment world, exclusive A-list interviews from the pages of Cineplex Magazine and Le magazine Cineplex, trailers for current and upcoming releases, box-office results, exclusive video interviews and coast-to-coast film and theatre listings, it’s the one-stop destination for movie fans. The site also features easy online ticket purchasing.
Cineplex.Com supports:• Interactive Advertising Bureau CUAP 2.0 ad standards • Advanced rich media features (in-ad streaming, pre-roll, third-party ad serving support such as EyeBlaster, EyeReturn, etc.) • Geo-targeting and campaign delivery supported by DART
*ComScore © Average Jan – Aug, 2011
personAliZeD serViCeYour Campaign Success is Important to Us. Before your campaign goes live, Cineplex.com will confirm that all creative meets IAB standards in order to ensure site functionality. Once the campaign begins you will be sent on-screen images to verify that the campaign has gone live and illustrate how it appears. Upon request, we will be happy to create a mid-campaign report. And within five working days of the campaign end date, we will deliver an accurate final campaign report, detailing the number of impressions served and click-through rates achieved during the campaign flight.
Cineplex.Com DeliVers the lArgest number of unique Visitors per month of All CAnADiAn moVie sites with AVerAge monthly reACh of 7% of All on-line Visitors
1,702,000
847,000 827,000 666,000 543,000
Cineplex.com Yahoo! (US Movies)
7 (MM) Page Views
8 (MM) Page Views 8 (MM)
Page Views 3 (MM) Page Views
21 (MM) Page Views
Tribute.ca Rottentomatoes.com Cinemaclock.com So
urc
e: C
om
Sco
re ©
Avera
ge U
niq
ue V
iew
ers
, P
ag
e V
iew
s p
er
Mo
nth
Jan
-Au
g, 2
011
Cineplex.Com - strong Composition AnD reACh of key Demos
7%8%9%6%
INDEX:110
INDEX:161 INDEX:
131 INDEX:115
All 2-17 All 18-24 All 18-34 All 18-49
% on-line universe reach - Cineplex.com
So
urc
e: C
om
Sco
re ©
Avera
ge J
an
-Au
g, 2
011
Cineplex.Com users hAVe higher thAn AVerAge householD inCome
7% 7%
10%
6%4%4%
INDEX:54
INDEX:50
INDEX:90
INDEX:103
INDEX:106
INDEX:135
HHI $15-25K
HHI $25-40K
HHI $40-60K
HHI $60-75K
HHI $75-100K
HHI $100K+
% on-line universe reach, household income - Cineplex.com
So
urc
e: C
om
Sco
re ©
Avera
ge J
an
-Au
g, 2
011
top-5 movie showtimes sites in Canada, Average monthly unique Visitors, page Views
43
stAnD out on Cineplex.Com
pAge skins• Dominate theatre and movie detail pages with Page Skins that integrate the Leaderboard, Big Box and surrounding page background for unified communication. Cineplex.com Page Skins deliver above average click-through rates.
CAtfish • Stay front and centre with Catfish messaging. • Catfish units stay on the bottom of the visitor’s screen while they scroll down to view content.
Cineplex newsletters• Reach over 340,000 English and French subscribers to the Cineplex e-newsletter.
geo-tArgeting• All Cineplex.com ad units can be targeted to deliver consumers where you want them — by region, market, theatre or site sections. We have the flexibility you need.
Contests AnD promotions• Contests begin/end Monday-Friday excluding statutory holidays. All contests are placed on the Cineplex.com contests page and include client branding.• Full Service Contest includes concept, legal approval, landing page, entry page (skill testing question & anti-fraud image), thank you page, rules & regs page and fulfillment.• Speak to your Cineplex Media sales rep for customized contest and support program.
print, skip, sCAn online tiCketing AD plACement• Place targeted ad messages on movie tickets booked on Cineplex.com and printed at home. Contact your Cineplex Media rep for details.
pre-roll/post-roll• Stream :15 second video ads before or following trailers and featured videos. • Pre- and Post-Rolls are non-skip and clickable delivering above average click-through rates, and offer adjacent Big Box unit served in conjunction with Pre-Roll content.
sCene promotions• Leverage Canada’s fastest growing loyalty program with over 3 million members and growing. Target members based on demographics, psychographic or moviegoing behaviours. • Provide members with special offers and benefits, bonus point incentives and more. We can identify members who have seen your ad on screen and send them offers with Scene point reward offers.
Contact your sales rep for details.
44
CINEPLEX.COM (CONT’D)
Standard $27 $22.95Targeted $30 $25.50Expanding $32 $27.20
Standard $37 $31.45Targeted $40 $34Expanding $43 $36.55
Standard $27 $22.95Targeted $30 $25.50Expanding $32 $27.20
Pre-Roll Standard* $55 $46.75Post-Roll Standard* $35 $29.75*Companion BB with Pre/Post-Roll placements
Total English $15 $12.75Total French $15 $12.75Subscription base: 300,000 English, 40,000 French 20-22% Open rate on newsletters
Movie/Theatre Detail Page $40 $34Ad exclusivity per skinned page. Includes production of skin. 1 impression for each of the following: Skin, Leaderboard (transparent), & Big Box (client to provide)
Standard $47 $39.95Homepage only $70 $59.50Includes production of Catfish and third-party ad serving costs
2012 Cineplex.Com rAtes
Banner Type
Banner Type
Banner Type
Page Views
Banner Type
Page Skinned
Banner TypeBanner Type
CPM $ Gross
CPM $ Gross
CPM $ Gross
CPM $ Gross
CPM $ Gross
CPM $ Gross
CPM $ GrossCPM $ Gross
CPM $ Net
CPM $ Net
CPM $ Net
CPM $ Net
LEADERBOARD IMU = 728 X 90
BIG BOX IMU = 300 X 250
SKYSCRAPER IMU = 160 X 600
CPM $ Net
CPM $ Net
CPM $ Net
CPM $ Net
VIDEO ADVERTISING :15 second clickable video X 600
NEwSLETTER IMU = 320x 250 (static banner)
PAGE SKIN IMU = custom
PAGE OVER OR FLOATING VOKEN IMU = 500 X 500CATFISh IMU = 320 x 50
flAsh speCifiCAtions: Cineplex.com supports Flash 5 .swf files or higher. Maximum frame rate is 30 fps (excluding video content). Please refer to http://www.iabcanada.com/clicktag/ regarding the required implementation of the Universal ClickTag.Please forward all creative with supplemental .gif images to ensure that those who choose not to view Flash content are exposed to the campaign.
CINEPLEX MOBILE
Cineplex Mobile offers flexible banner placement on the Homepage, Movie and Theatre sections.
*ComScore Mobilens © June 2011
Ranked as Canada’s 7th largest mobile brand, delivering over 1.5 million unique users monthly*, the Cineplex Mobile app was launched in December 2010 and aquired 1.9 million new users in just its first 10 months. The rich, easy-to-use content keeps movie lovers coming back to find the info they want on the fly, including movie synopses, closest theatres, showtimes, up to the minute entertainment news (including video content and movie trailers), and easy ticket purchase.
MOBILE SPECS The Cineplex app is supported on BlackBerry, iPhone, iPad, iPod Touch, Android.Mobile banners specs as follows to accommodate all mobile devices.
Flash is NOT a supported file format for mobile delivery
Mobile Banner GIF, PNG, JPEG <5 KB file size 320 x 50216 x 36168 x 28120 x 20
MUST be a mobile optimized URL
Full specs available at www.cineplexmedia.com.
Formats weight/Design Dimensions Click Through Flash Notes
generAl guiDelines• Cineplex.com conforms to IAB CUAP 2.0 advertising standards and ad unit sizes.• All ad units shall clearly display the company name or identifiable company logo in the creative.• The creative message in the ad units must correspond to the landing page.• Ad units must not download or appear to download and install programs or plug-ins.• Ad units cannot contain or attempt to solicit personal information from the user.
• Ad units must not contain creative that appears to know information about the user’s computer system or software.• Creative must be pre-approved by Cineplex Entertainment /Cineplex Media.• All ads must be supported by I.E. 5.5 or higher.• Due to their inherent configurability by the end-user, Cineplex Media can not guarantee full ad support for Mozilla and Mac browsers.• No more than one expandable ad per page.• No more than two top-layer ads on the site at any time.• Page Skins will include a 230 x 90 Cineplex corporate communications banner.
45
Cineplex mobile DeliVers strong reACh AnD Composition of hhi $50+
INDEX:70
INDEX:77
INDEX:100
INDEX:120
INDEX:134
HHI <$25K
HHI $25-50K
HHI $50-75K
HHI $75-100K
HHI $100K+
% reach total mobile users, Canada
So
urc
e: C
om
Sco
re M
ob
iLen
s ©
Ju
ne 2
011
10%9%8%6%5%
Cineplex mobile users* rAnk number 7 of the top mobile AuDienCes, reAChing 7.7% of CAnADiAn mobile users
Face
book
MSN/W
indow
s Live
Yaho
o!
YouT
ube
BlackB
erry
Cineple
xCBC
Wikipe
diaTw
itter
% mobile user universe-Canada
So
urc
e: C
om
Sco
re M
ob
iLen
s ©
Ju
ne 2
011
*Cin
ep
lex A
pp
licati
on
s an
d M
ob
ile S
ite U
sers
29.225.5
20.414.5
8.4 8.1 7.7 7.6 7.5 6.9
CINEPLEX MOBILE (CONT’D)
Home Page $25 $21.25Movie Section $22 $18.70Theatre Section $22 $18.70
Movie Section $25 $21.25Theatre Section $25 $21.25
Banner Type
Banner Type
CPM $ Gross
CPM $ Gross
CPM $ Net
CPM $ Net
MOBILE BANNERS - MOBILE SITE (WAP) IMU = 320 x 50
MOBILE BANNERS - MOBILE APP IMU = 320 x 50
Cineplex mobile unique AuDienCe is ApproAChing pArity with Cineplex.Com; first Among mobile brAnD to DeliVer AuDienCe Close to A pArent on-line site
Cineplex.com* Cineplex Mobile**
Cineplex.com, Cineplex mobile Average monthly unique Visitors, page Views
So
urc
e: C
om
Sco
re ©
Avera
ge U
niq
ue V
iew
ers
, P
ag
e V
iew
s /
Mo
nth
Jan-A
ug
20
11
**C
om
Sco
re M
ob
ilens
© U
niq
ue V
iew
ers
-June 2
011
1,702 1,551
Cineplex mobile DeliVers strong reACh AnD
Composition of College/uniVersity eDuCAtion
INDEX:125 INDEX:
114 INDEX:103
Bachelor’sDegree
GraduateDegree
Completed College,CEGEP
% reach mobile users, Canada
So
urc
e: C
om
Sco
re M
ob
iLen
s ©
Ju
ne 2
011
10% 9%8%
46
POYNT
moVie seArCh• Watch movie trailers in low, medium or high resolution• Buy movie tickets
restAurAnt seArCh• Read CitySearch reviews• Book dining reservations with integrated Open Table functionality
business seArCh• One click away from more information — click-to-call or click-to-browse website
using• Text Ads• Display Banners• Interstitials
leVerAge this powerful tArgeting CApAbility ViA:-Day-parting-Category Sponsorship (search page) -Keyword/search term-Location/proximity targeting
Robust campaign reporting is available.
Cineplex Media represents the award-winning proximity-based mobile app Poynt. Using GPS or cell source data, Poynt delivers movie, restaurant and business search results to users starting with those who are geographically closest to their current position — any radius or distance parameter, day part, keyword, time zone, and device. Search and location targeted campaigns result in significantly higher CTRs and conversions.
ROS Banners: $10 $8.50Category-targeted Banners (ROS): $15 $12.75Geo-targeted Banners: $20 $17Category Interstitials: $30 $25.50Keyword/Geo-targeted Banners: $30 $25.50Keyword Listings: $40 $34Combined Keyword/Geo-targeted Banners + Keyword/Geo-targeted Listings on Results Pages: $50 $42.50
Banner Type CPM $ Gross CPM $ Net
POYNT IMU = 320 x 50 poynt fAst fACts
frequenCy• Between 3.5M and 4.5M searches in Canada per month• 1.2M+ keyword searches in Business subcategories, including but not limited to:- Health- Electronics- Automotive- Oil and Gas Services- Restaurant- Retail (jewelry, food, health and beauty, etc.)- Transportation- Legal
feAtures• 63% read restaurant reviews• 80% look up movie showtimes• 43% watch movie trailers• 25% send results to friends• 75% map route• 82% map listing• 70% click-to-call• 12% buy movie tickets• 57% click to browse website
Supported by BlackBerry, iPhone, Android and Windows 7
poynt users skew 18-44 poynt users hAVe A signifiCAnt skew to hhi $75k+
% Composition POYNT Users
% Composition POYNT Users
INDEX:92
INDEX:139
INDEX:141
INDEX:141
INDEX:69
INDEX:76
INDEX:73
INDEX:201
INDEX:152
13-17 18-24 25-34 35-44 44-54HHI $25-
$50KHHI $50-
$75KHHI $75-$100K
HHI $100K+
26%
13%
25%
18%
6%S
ou
rce: co
mS
co
re M
ob
iLen
s ©
Ju
ne 2
011
So
urc
e: co
mS
co
re M
ob
iLen
s ©
Ju
ne 2
011
19%15%
33% 33%
Place-Based Digital Signage and Out-Of-Home Media
Digital Signage
48
Digital SIGNAGE OVERVIEW
Place-based digital media in cinemas and beyond! Our state-of-the-art, HD screen installations engage consumers at work and play in the busiest, most desirable locations across Canada — from movie theatres to sports stadiums to office buildings. The perfect addition to an existing TV or web campaign, and able to support specific geo-targets, the Cineplex Digital Media signage network can cover the country with your message, or target just one venue. Not familiar with the medium? No worries. Our digital creative team will re-imagine your existing campaign elements — broadcast, print or web — to create tailored, affordable solutions. Cineplex Digital Media assets also include targeted Backlit and corridor domination at Toronto’s Yonge Eglinton Centre, and representation of the Calgary Flames website.
49
Digital SIGNAGE cINEmA LOBBY
Big, bold screens placed above box-office and concession lines capture waiting moviegoers’ attention with a combination of entertainment news and advertising.
Cinema Lobbies DeLiver TargeTeD moviegoing auDienCe
16%
16%
8%
18%
19%
22%
A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+
ComPosition of movieGoers – Attended movie in PAst month
Source: PmB Fall 2011
moviegoers – Attended movies Past 3 months:
Source: PmB Fall 2011
Have High Household income• 49% have a HHI of $75K+ (index 116)• 30% have a HHI of $100K+ (index 115)
are educated • 22% have a university or non-university certificate (index 105)• 15% have a bachelor’s degree (index 113)• 7% have a post-graduate degree (index 107)
Have senior Positions • 21% are MOPES* (index 109)
• 42% are White Collar** (Index 115)
*Managers/Owners/Professionals/Executives**Managers/Owners/Professionals/Executives/Technical/Sales/Teaching/Clerical/ Secretarial
50
Digital SIGNAGE cINEmA LOBBY (cONT’D)
2012 Cinema LobbY raTes
15 SECONDS 30 SECONDS 45 SECONDS 60 SECONDS
National - All Theatres 149 $13,320 $53,280 $19,713 $78,852 $22,666 $90,664 $26,640 $106,560 National Ex Que - All Theatres 135 $11,422 $45,688 $16,905 $67,620 $19,438 $77,752 $22,844 $91,376 Tor, Mtl, Van - All Theatres 68 $7,260 $29,040 $10,745 $42,980 $12,353 $49,412 $14,520 $58,080 10 City EMA - All Theatres 103 $10,473 $41,892 $15,498 $61,992 $17,819 $71,276 $20,946 $83,784 Atlantic - All Theatres 17 $484 $1,936 $713 $2,852 $823 $3,292 $968 $3,872 Quebec - All Threatres 14 $1,898 $7,592 $2,808 $11,232 $3,228 $12,912 $3,796 $15,184 Ontario - All Theatres 67 $6,314 $25,256 $9,348 $37,392 $10,748 $42,992 $12,628 $50,512 Manitoba - All Theatres 5 $452 $1,808 $669 $2,676 $769 $3,076 $904 $3,616 Saskatchewan - All Theatres 5 $378 $1,512 $560 $2,240 $644 $2,576 $756 $3,024 Alberta - All Theatres 20 $1,883 $7,532 $2,787 $11,148 $3,203 $12,812 $3,766 $15,064 BC - All Theatres 21 $1,911 $7,644 $2,828 $11,312 $3,251 $13,004 $3,822 $15,288 Man/Sask/Alta - All Theatres 30 $2,713 $10,852 $4,016 $16,064 $4,616 $18,464 $5,426 $21,704 St. John’s - All Theatres 2 $46 $184 $68 $272 $78 $312 $92 $368 Halifax - All Theatres 4 $154 $616 $226 $904 $263 $1,052 $308 $1,232 Saint John/Moncton - All Theatres 1 $23 $92 $34 $136 $39 $156 $46 $184 Charlottetown - All Theatres 2 $77 $308 $113 $452 $131 $524 $154 $616 Montreal (GMA) - All Theatres 8 $1,248 $4,992 $1,846 $7,384 $2,122 $8,488 $2,496 $9,984 Quebec City - All Theatres 2 $380 $1,520 $562 $2,248 $646 $2,584 $760 $3,040 Toronto (EMA) - All Theatres 43 $4,317 $17,268 $6,391 $25,564 $7,348. $29,392 $8,634 $34,536 Toronto (GTA) - All Theatres 20 $2,399 $9,596 $3,550 $14,200 $4,081 $16,324 $4,798 $19,192 Ottawa - All Theatres 7 $591 $2,364 $875 $3,500 $1,006 $4,024 $1,182 $4,728 Calgary - All Theatres 8 $668 $2,672 $989 $3,956 $1,136 $4,544 $1,336 $5,344 Edmonton - All Theatres 8 $945 $3,780 $1,398 $5,592 $1,607 $6,428 $1,890 $7,560 Vancouver - All Threatres 17 $1,695 $6,780 $2,508 $10,032 $2,883 $11,532 $3,390 $13,560
Cost/Week$ Gross
TotalLocations
4 Wk Cost$ Gross
Cost/Week$ Gross
4 Wk Cost$ Gross
Cost/Week$ Gross
4 Wk Cost$ Gross
Cost/Week$ Gross
4 Wk Cost$ Gross
51
January Dec 30 - Jan 26 Dec 14, 2011 4February Jan 27 - Feb 23 Jan 18, 2012 4March Feb 24 - Mar 29 Feb 14, 2012 5April Mar 30 - Apr 26 Mar 21, 2012 4May Apr 27 - May 31 Apr 18, 2012 5June Jun 1 - Jun 28 May 23, 2012 4July Jun 29 - Jul 28 Jun 20, 2012 4August Jul 27 - Aug 30 Jul 18, 2012 5September Aug 31 - Sep 27 Aug 22, 2012 4October Sep 28 - Oct 25 Sep 19, 2012 4November Oct 26 - Nov 29 Oct 17, 2012 5December Nov 30 - Dec 27 Nov 21, 2012 4January 2013 Dec 28 - Jan 31 Dec 12, 2012 5
January Dec 30 - Jan 26 Dec 06, 2011 4February Jan 27 - Feb 23 Jan 11, 2012 4March Feb 24 - Mar 29 Feb 07, 2012 5April Mar 30 - Apr 26 Mar 14, 2012 4May Apr 27 - May 31 Apr 11, 2012 5June Jun 1 - Jun 28 May 15, 2012 4July Jun 29 - Jul 28 Jun 13, 2012 4August Jul 27 - Aug 30 Jul 11, 2012 5September Aug 31 - Sep 27 Aug 15, 2012 4October Sep 28 - Oct 25 Sep 12, 2012 4November Oct 26 - Nov 29 Oct 10, 2012 5December Nov 30 - Dec 27 Nov 14, 2012 4January 2013 Dec 28 - Jan 31 Dec 04, 2012 5
2012 Production Schedule: HD Digital Lobby Screens (16 X 9 aspect ratio)
2012 Production Schedule: SD Digital Lobby Screens (4 x 3 aspect ratio)
MONTH MONTHSTART/END DATE START/END DATEMATERIAL DUE MATERIAL DUECYCLE WEEKS CYCLE WEEKS
*All start dates are Fridays *All start dates are Fridays
SD Cinema Lobby shows are produced on DVD. SD creative delivery is required in advance of HD deadlines. In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods. In Quebec, all Digital Signage Lobby creative must be in French.
maTeriaL requiremenTs:• HD (16 x 9) and SD (4 x 3) Digital Signage Cinema Lobby specs are different. • Consult production specs at www.cineplexmedia.com prior to filing creative.• Production inquiries: Please contact marina araujo at Cineplex media: [email protected]• All client creative is subject to approval by Cineplex Entertainment.• Creative appearing in the lobby show must be suitable for an all-ages viewing audience.
52
Digital SIGNAGE OFFIcE NETWORK
reach huge numbers of shoppers, office workers and executives walking through office towers on their way to work, out for lunch or heading home. HD screens located in entranceways, lobbies, concourses and food courts provide a mix of up-to-the-minute news, weather, sports, building-specific information and ads. Feel free to refresh your message weekly, daily or even by day-part. Available in Toronto, Ottawa, Calgary, Edmonton and Vancouver.
offiCe neTwork DigiTaL signage reaCHes a DesirabLe Core
auDienCe of managers, owners, ProfessionaLs anD exeCuTives
(moPes) anD offiCe workers
66% of All moPes in the offiCe network mArkets Are A25-49
Composition – MOPE population, A18+ (Ott, Tor, Cal, Edm, Van)
Make up 36% of the population
24%
42%
25%5%
3%
18-24 25-34 35-49
50-64 65+
Universe of moPes/CleriCAl in tor/ott/CAl/edm/vAn:
Source: PmB Fall 2011, Age 18+
even gender split• 50% Women• 50% Men
affluent• 67% have HHI $75K+ (index 138)• 49% have HHI $100K+ (index 148)• 22% have HHI $150K+ (index 165)
educated• 28% have bachelor’s degree (index 138)• 17% have a post-graduate degree (index 159)
Toronto 11 106 387,765*Calgary 5 58 45,690Ottawa 2 19 17,858Edmonton 2 6 2,175Vancouver 1 7 13,803TOTALS 21 196 467,291
MARKET # OF PROPERTIES # OF SCREENS AVG. DAILY TRAFFIC
*Does not include TTC traffic entering 2 Queen St. East
53
DigiTaL offiCe neTwork 2012
15 SECONDS
Market
RATE PER DAY$ GroSS
4 WEEK RATE $ GroSS
Avg DailyTraffic
NATIONAL RATES
All Markets 467,291 $480 $13,440 $760 $21,280 CITY RATES
TORONTO 387,765 $408 $11,424 $646.50 $18,102 Brookfield Place First Canadian Place TSX Exchange Tower Hudson’s Bay Centre HSBC Building - 70 York Street Lombard Building - 105 Adelaide Street West Queen Street East 151 Yonge Street Bay Adelaide Queens Quay Yonge Eglinton Centre OTTAwA 17,858 $22.50 $630 $35.50 $994 Place De Ville 1 Place De Ville 2
CALgARY 45,690 $57.50 $1,610 $91 $2,548 Bankers Hall Fifth Avenue Place Suncor Energy Centre Altius Centre Bankers Court EdmONTON 2,175 $3 $84 $4.50 $126 Enbridge Tower Canadian Western Bank Place VANCOuVER 13,803 $17.50 $490 $27.50 $770 Royal Centre
MAINSTAGE Rates - one Ad / 10 Minute Loop RATE PREMIUMS: 25% premium for individual building selection
• Source complete production specs at www.cineplexmedia.com• Please consult updated Digital Signage production specs for file format and delivery instructions. • Office Network production inquiries: Please contact Meighan Topolnicki at Cineplex Media ([email protected]).
2012 Production schedule: Digital signage – office network • Standard weekly cycles start on Mondays. Off-cycle starts may be accommodated.
Creative Delivery• Final creative is due one week prior to start date.• Creative elements due two weeks prior to start date for digital ads to be built by Cineplex Media.• In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods. • All client creative is subject to approval by Cineplex Entertainment.• Creative appearing in the Digital Sports Stadium Network must be suitable for an all-ages viewing audience.
Yonge eglinton Centre - backlits and Tunnel Domination• Enhance Toronto Digital Signage campaigns with targeted Backlits and spectacular tunnel domination at the Yonge Eglinton Centre• Consult your Cineplex Media rep for rate information.• See Backlits section (p35) for rates.
ProDuCTion requiremenTs:
RATE PER DAY$ GroSS
4 WEEK RATE $ GroSS
30 SECONDS
54
Digital SIGNAGE SPORTS STADIUmS
when hockey fans have to pop out to the washroom or concession stand, they don’t want to miss a thing. So their eyes stay glued to our HD screens strategically placed in arena lobbies, washrooms and concession areas. Have your ad appear alongside live streaming game feeds, intermission content and scores from other games. The network also supports all live concerts and special stadium events, again delivering moment-by-moment feeds.
CinePLex meDia DigiTaL sTaDium neTwork DeLivers sTrong annuaL reaCH To keY Demos
CinePLex DigiTaL neTwork in nHL arenas reaCH 25% of THeir markeT PoPuLaTions annuaLLY
19% 10%7%
14%
24%
25%
A 12-17A 12+ A 18-24 A 25-34 A 35-49 A 50-64
A 12-17 A 18-24 A 25-34
A 35-49 A 50-64 A 65+
A 65+
demo reACh – AnnUAl nhl ArenA AttendAnCe sCotiABAnk PlACe, sCotiABAnk sAddledome, rexAll PlACe
Source: PmB Fall 2011
So
urc
e: P
mB
Fall
20
11
Source: PmB Fall 2011
ArenA Attendees:Make up 24% of the population
affluent• 63% have HHI $75K+ (index 122)• 44% have HHI $100K+ (index 128)• 22% have HHI $150K+ (index 142)
influental• 6% Senior Managers/Owners (index 146)• 15% Other Managers (index 124)• 27% MOPEs (Managers, Owners, Professionals, Executives) (index 122)• 18% Bachelor’s Degree (index 113)
Composition – Annual NHL Arena Attendance (Ott, Cal, Edm)
28%31%
22% 21%13%
26%24%
INDEX:123
INDEX:123
INDEX:118
INDEX:132
INDEX:93
INDEX:89
INDEX:54
55
16 x 9 lCd ConCoUrse sCreen lAyoUt (All sPorts stAdiUms)
1. VErTICLE BANNEr AD zONE 332 X 6362. MAINSTAgE 1280 X 7203. SCOrEBOArD LOgO ADjACENCY
DigiTaL sPorTs sTaDiums 2012 AD ZONE Rates
DigiTaL sPorTs sTaDiums 2012 MAINSTAGE (16 X 9) Rates
30 SECONDS
30 SECONDS
Market
Market
AVG EVENTS / YR
AVG EVENTS / YR
AVG ATTEND / EVENT
AVG ATTEND / EVENT
4 WEEK RATE $ GroSS
4 WEEK RATE $ GroSS
4 WEEK RATE $ GroSS
4 WEEK RATE $ GroSS
RATE PER DAY$ GroSS
RATE PER DAY$ GroSS
RATE PER DAY$ GroSS
RATE PER DAY$ GroSS
ANNUAL ATTENDANCE
ANNUAL ATTENDANCE
NATIONAL RATES All Markets 5,503,530 410 13,423 $250 $7,000 $325 $9,100
CITY RATES
OTTAwA 2,310,000 117 19,744 $66 $1,848 $86 $2,408 Scotiabank Place CALgARY 1,793,530 152 11,800 $98 $2,744 $127 $3,556 Scotiabank Saddledome EdmONTON 1,400,000 141 9,929 $66 $1,848 $86 $2,408 Rexall Place
NATIONAL RATES All Markets 5,503,530 410 13,423 $275 $7,700 $440 $12,320 CITY RATES OTTAwA 2,310,000 117 19,744 $73 $2,044 $116.50 $3,262 Scotiabank Place Bell Sensplex CALgARY 1,793,530 152 11,800 $107.50 $3,010 $172 $4,816 Scotiabank Saddledome EdmONTON 1,400,000 141 9,929 $73 $2,044 $116.50 $3,262 Rexall Place
one Ad Unit Per 10-Minute Loop
GAME (Hockey Event) - Minimum 8 X Per Game (Pre 4X, Int 1-2X, Int 2-2X) ENTErTAINMENT (Non-Hockey Event) - One Ad Unit Per 10-Minute Loop
15 SECONDS
15 SECONDS
56
Digital SIGNAGE SPORTS STADIUmS (cONT’D)
DigiTaL sPorTs sTaDiums 2012 SCOREBOARD LOGO RATES ADJACENCY
Market
AVG EVENTS / YR
AVG ATTEND / EVENT
4 WEEK RATE $ GroSS
RATE PER DAY$ GroSS
ANNUAL ATTENDANCE
NATIONAL RATES All Markets 5,503,530 410 13,423 $14 $392 CITY RATES
OTTAwA 2,310,000 117 19,744 $3.50 $98 Scotiabank Place CALgARY 1,793,530 152 11,800 $5.50 $154 Scotiabank Saddledome EdmONTON 1,400,000 141 9,929 $3.50 $98 Rexall Place
2-Minute Logo Appearance Every 20 Minutes
2-MINUTE LOGO ADJACENCY
fLames.nHL.Com DeLivers:• Over 307,000 unique visitors per month• Over 2,400,000 page views per month• Average visit length of 7.5 minutes+
sPonsorsHiP oPTions inCLuDe:• Weekly Poll• Fantasy Hockey Pool• Flames Insider Blast for the season Speak to your rep about options and rates.
fLasH sPeCifiCaTions: Flames.NHL.com supports Flash 5 .swf files or higher. Maximum frame rate is 30 fps (excluding video content). Please refer to http://www.iabcanada.com/clicktag/ regarding the required implementation of the Universal ClickTag.
Please forward all creative with supple-mental .gif images to ensure that those who choose not to view Flash content are exposed to the campaign.
Standard $19
Standard $30
Standard $23
$40
Standard $40
Various sponsorship opportunities available. Contact your Cineplex Media sales rep for more details.
Please see complete details at www.cineplexmedia.com
LEADERBOARD IMU = 728 X 90
BIG BOX IMU = 300 X 250
RECTANGLE (3:1) IMU = 300 X 100
PAGE SKIN IMU = CUSTOM
SPONSORSHIPS
:15 SEC CLICKABLE VIDEOPRE-ROLL VIDEO ADVERTISING
2012 CALGARY FLAMES ONLINE
CPM $ GROSS
CPM $ GROSS
CPM $ GROSS
CPM $ GROSS
CPM $ GROSS
BANNER TYPE
BANNER TYPE
BANNER TYPE
PAGE SKIN
PAGE VIEWS
Calgary Flames OnlinefLames.nHL.Com add reach and impact to stadium Digital signage campaigns with on-line exposure on flames.nHL.com
• Source Digital Signage production specs for file format and delivery instructions at www.cineplexmedia.com. • Office Network production inquiries: Please contact Meighan Topolnicki at Cineplex Media ([email protected]).
2012 Production schedule: Digital signage – sports stadium • Standard weekly cycles start on Mondays. Off-cycle starts may be accommodated.
Creative Delivery• Final creative is due one week prior to start date.• Creative elements due two weeks prior to start date for digital ads to be built by Cineplex Media.• In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods. • All client creative is subject to approval by Cineplex Entertainment.• Creative appearing in the Digital Sports Stadium Network must be suitable for an all-ages viewing audience.
ProDuCTion requiremenTs:
Canada’s #1 Entertainment Magazines in Canada’s #1 Theatres
Cineplex Magazines
58
CINEPLEX MAGAZINE ENGLISH
IN EVERY ISSUE OF
CINEPLEX MAGAZINE
Every month, huge numbers of film fans take the moviegoing experience home with their latest copy of Cineplex Magazine. No other Canadian magazine offers such in-depth coverage of the movies, with casting news, red-carpet fashion, on-set scoops, movie schedules, actor profiles and exclusive interviews with A-list stars. With 700,000 copies distributed monthly through Cineplex Entertainment theatres and The Globe and Mail newspaper, Cineplex Magazine has the largest circulation of any entertainment magazine in Canada.
*Cineplex Magazine is CCAB accredited and a member of PMB.
SNAPSThe best of the month’s candid celebrity pictures.
IN BRIEFFun, short news stories from the movie world.
SPOTLIGHTInterview with an up-and-coming Canadian actor or filmmaker.
ALL DRESSED UP A glamorous page of red-carpet fashion.
IN THEATRESYour monthly movie schedule, with plot synopses and pictures.
CASTING CALLA rundown of who just signed onto which new movies.
AT HOMEThe month’s hot DVD, Blu-ray and games.
Get to know the movie world’s biggest stars.
FEATURES & INTERVIEWS
59
Cineplex Magazine Readership Skews 12-34 (74% of total readers)
Cineplex Magazine Readers are Evenly Split - Male/Female
AUDIENCE COMPOSITIONBASE: ENGLISH CANADA
MALE/FEMALE READER COMPOSITION BASE:
ENGLISH CANADA
Source: PMB Spring 2011 Source: PMB Spring 2011
HOUSEHOLD INCOME READER COMPOSITION BASE:
ENGLISH CANADA
A 12-17 HHI <$30K
HHI $30-50K
HHI $50-75K
HHI $75-100K
HHI $100K+
A 18-24
A 25-34
A 35-49
A 50-64
A 65+
67% of Cineplex Magazine Readers Have a HHI of 50K+
WE ALSO OFFER
FEbRuaRy: OscarsMaRcH: Spring Fashion PreviewMay: Summer Movie PreviewauguSt: Back to SchoolSEptEMbER: Film Festival
OctObER: Holiday Movie Preview, Fall Fashion PreviewNOvEMbER: Holiday Gift GuideDEcEMbER: Holiday Gift Guide
EDITORIAL THEMES FOR 2012
• Custom advertorial • Sponsored editorial • Split-runs to target your market
50%female
50%male
23%
13%24%18%
27% 20%
16% 18%7%
29%
2% INDEX: 15
INDEX: 263
INDEX: 33
INDEX: 209INDEX: 173
INDEX: 62
60
CINEPLEX MAGAZINE ENGLISH (CONT’D)
Material requireMents Add an extra 1/8” around all sides for bleed ads. Keep critical copy, or creative important to show, ¼” away from all sides. Cineplex Magazine is computer-to-plate and only accepts PDF files with certified SWOP colour proofs. Cineplex Magazine will not be held accountable for colour variations without receiving SWOP colour proofs prior to the material deadline. Material that does not meet published specifications is subject to production charges. Fifth colours – 25% premium applies; full pages and spreads only.
Please contact your Cineplex Media sales rep for a full PDF specs kit for Cineplex Magazine. All Cineplex Media production specs can be found at www.cineplexmedia.com.
2012 Production Schedule: Cineplex MagazineMONTH AT DeSTiNATiON/DiSTribuTiON MATeriALSPACe
TheATre GlObe & MAil**
*Insert dates subject to change. **Toronto, Montreal, Ottawa, Calgary, Vancouver
Full Page 8” x 10.5” 8.25” x 10.75” 7.5” x 10”
1/2 Page (vertical) 4” x 10.5” 4.25” x 10.75” 3.5” x 10”
1/2 Page (horizontal) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10”
1/3 Page (vertical) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10”
1/4 Page 3.9” x 5.25” 4.15” x 5.5” 3.4” x 4.75”
DPS 16” x 10.5” 16.25” x 10.75 15.5” x 10”
1/2 DPS 16” x 5.25” 16.25” x 10.75” 15.5” x 4.75”
Cineplex Magazine rates 2012: National (700,000 Copies)
Mechanical requirements – Width x Height (inches)
AD SiZe TriM SiZe bLeeD SiZe TYPe SAFeTY
Full Page $14,000 $10,0002/3 Page $12,000 $8,0001/2 Page $10,000 $7,0001/3 Page $8,000 $6,0001/4 Page $7,000 $5,000
Cineplex Magazine rates 2012: Ontario Only (436,690 Copies)uNiT 1x 4x
Full Page $7,500 $6,0002/3 Page $6,000 $4,5001/2 Page $5,000 $3,5001/3 Page $4,000 $2,5001/4 Page $3,000 $1,500
Cineplex Magazine rates 2012: GTA Only (248,650 Copies)uNiT
All rates are in gross dollars
All rates are in gross dollars
All rates are in gross dollars
436,690 Copies in Ontario
248,650 Copies in GTA
1x 4x
January Dec 29, 2011 Jan 4, 2012 Nov 25, 2011 Nov 29, 2011
February Feb 2, 2012 Feb 7, 2012 Jan 6, 2012 Jan 10, 2012
March Mar 1, 2012 Mar 6, 2012 Feb 3, 2012 Feb 7, 2012
April Mar 30, 2012 Apr 3, 2012 Mar 2, 2012 Mar 6, 2012
May Apr 27, 2012 May 1, 2012 Mar 30, 2012 Apr 3, 2012
June May 25, 2012 Jun 5, 2012 Apr 27, 2012 May 1, 2012
July Jun 22, 2012 Jul 3, 2012 May 25, 2012 May 29, 2012
August Jul 23, 2012 Aug 7, 2012 Jun 27, 2012 Jun 29, 2012
September Aug 24, 2012 Sep 4, 2012 Jul 27, 2012 Jul 31, 2012
October Sep 21, 2012 Oct 2, 2012 Aug 24, 2012 Aug 28, 2012
November Oct 26, 2012 Nov 6, 2012 Sep 28, 2012 Oct 2, 2012
December Nov 23, 2012 Dec 4, 2012 Oct 26, 2012 Oct 30, 2012
January 2013 Dec 27, 2012 Jan 1, 2013 Nov 23, 2012 Nov 27, 2012
uNiT 1x 8x 12x4x Full Page $28,750 $25,875 $24,438 $23,0002/3 Page $24,725 $22,253 $21,016 $19,7801/2 Page $18,860 $16,974 $16,031 $15,0881/3 Page $13,225 $11,903 $11,241 $10,5801/4 Page $8,855 $7,970 $7,527 $7,084iFC $33,465 $30,119 $28,445 $26,772iFC Spread $58,650 $52,785 $49,853 $46,920ObC $39,675 $35,708 $33,724 $31,740ibC $32,545 $29,291 $27,663 $26,036DPS $48,300 $43,470 $41,055 $38,640
FUll PAGe $20,000
1/2 PAGe $11,900
1/4 PAGe $6,900
ObC $33,600
DPS $27,600
FUll PAGe $11,000
1/2 PAGe $6,500
1/4 PAGe $3,800
2012 Metropolitan Opera Guide rates: National (300,000 Copies)
2012 Metropolitan Opera Guide rates: GTA (166,130 Copies)
uNiT
uNiT
rATe
rATe
THE METROPOLITAN OPERA LIVE IN HD GUIDE
61
Since launching in 2006, the Metropolitan Opera Live in HD broadcasts at Cineplex Entertainment theatres have been an astounding success. And part of the opera goers’ experience is picking up a copy of this slick, high-end program which includes synopses and cast information for every production in the schedule, as well as lush, beautiful photographs of the opera world’s biggest stars. A total of 300,000 copies are distributed through the theatres and The Globe and Mail newspaper.
ATTENDANCE EXPECTED TO BE CLOSE TO 400,000!Performances will be broadcast in 128 theatres across the country!
All rates are in gross dollars
All rates are in gross dollars
Live Performing
Arts
PurchAsed food from
restAurAnts
Art, Antiques& decorAtive
wAre
own vAcAtion home
trAveLLerAccommodAtion
PAckAgetrAveLhours
PurchAse ofAutomobiLes/
trucks
PurchAse ofAutomobiLeAccessories
ALcohoLic beverAges
ALcohoLPurchAsed
from stores
ALcohoLserved on
Licensed Premises
cLothing
category spend Past Year - index cineplex met broadcast Audience vs. Population
So
urc
e: S
cen
e M
em
ber
Met
Op
era
Aud
ience P
rofile
- S
ep
t. 16
, 20
10 -
Sep
t. 15, 2
011
Metropolitan Opera Satellite Audiences Skew 50+
Audience composition, metropolitan opera satellite broadcasts,
cineplex entertainment theatres
Source: Scene Member Met OperaAudience Profile - Sept. 16, 2010 - Sept. 15, 2011
15-24 25-34 35-49 50-64 +65
Metropolitan Opera SatelliteAudiences are 68% Female
Audience composition, metropolitan opera satellite broadcasts, cineplex entertainment theatres
For mechanical and material requirements, see
Cineplex Magazine section.
Cineplex’s Metropolitan Opera Audiences Have a Higher Than Average incidence of Purchase vs. Population
SpacE DEaDlINE: SEPTEMBER 6, 2012
MatERIal DEaDlINE: SEPTEMBER 10, 2012
154132
186 181144
160134
112136 130
147125
68%female
32%male
50%27%
12%8%
4%
62
LE MAGAZINE CINEPLEX FRENCH
IN EVERY ISSUE OF
LE MAGAZINE CINEPLEX
Le magazine Cineplex Readers are Evenly Split - Male/Female
MALE/FEMALE READER COMPOSITION BASE:
FRENCH CANADA
Vive la différence! Custom-tailored for the French-Canadian market, Le magazine Cineplex recognizes that, though moviegoers in la belle province are as keenly interested in Hollywood films and celebrities as the rest of the world, their first loyalty is to the vital, vibrant Quebecois film industry and star system. Published 11 times per year, with a circulation of 200,000, the magazine is distributed through Cineplex Entertainment and independent theatres, and Le Journal de Montréal newspaper, reaching 65% of Québec moviegoers.
*Le magazine Cineplex is CCAB accredited and a member of PMB.
Get to know the biggest stars from Hollywood and Quebec.
SNAPSThe best of the month’s candid celebrity pictures.
ALL DRESSED UPA glamorous page of red-carpet fashion.
IN THEATRESYour monthly movie schedule, with plot synopses and pictures.
IN BRIEFFun, short news stories from the movie world.
MADE IN QUEBECA look at la belle province’s flourishing movie industry.
CASTING CALLA rundown of who just signed onto which new movies.
MUSICNews on movie soundtracks, and singers making it to the big screen.
AT HOMEThe month’s hot DVD, Blu-ray and games.
Sponsor Le magazine Cineplex editorial secitions or include a custom advertorial. Speak to your Cineplex Media sales rep regarding rates and timelines.
FEATURES & INTERVIEWS
57%female
43%male
63
Le Magazine Cineplex Readership Skews 18-49 (70% of total readers)
Audience compositionBAse: FRencH cAnAdA
FoR mecHAnicAl And mAteRiAl RequiRements, see cineplex magazine section.
Source: pmb Spring 2011
Source: pmb Spring 2011
HouseHold income ReAdeR composition BAse: FRencH cAnAdA
A 12-17
HHI <$30K
HHI $30-50K
HHI $50-75K
HHI $75-100K
HHI $100K+
A 18-24
A 25-34
A 35-49
A 50-64
A 65+
76% of Le Magazine Cineplex Readers Have a HHI of 50K+
FebRuaRy: Awards Season - Quebec’s Jutras and Hollywood’s OscarsMaRcH: Spring Fashion PreviewMay: Summer Movie PreviewJune: Summer Fashion Preview auguSt: Back to SchoolOctObeR: Holiday Movie Preview, Fall Fashion PreviewnOveMbeR: Holiday Gift GuideDecember: Holiday Gift Guide
editoRiAl tHemes FoR 2012
2012 Production Schedule: Le magazine CineplexMONTH AT DeSTiNATiON/DiSTribuTiON MATeriALSPACe
TheaTre Le JournaL de monTreaL
*Insert dates subject to change
February Jan 31, 2012 Feb 4, 2012 Jan 6, 2012 Jan 10, 2012March Feb 28, 2012 Mar 3, 2012 Feb 3, 2012 Feb 7, 2012April mar 29, 2012 Mar 31, 2012 mar 2, 2012 Mar 6, 2012May may 1, 2012 May 5, 2012 apr 9, 2012 Apr 11, 2012June may 29, 2012 Jun 2, 2012 may 7, 2012 May 9, 2012July Jun 26, 2012 Jun 30, 2012 Jun 5, 2012 Jun 8, 2012August Jul 24, 2012 Jul 28, 2012 Jul 3, 2012 Jul 5, 2012September aug 28, 2012 Sep 1, 2012 aug 7, 2012 Aug 8, 2012October Sep 25, 2012 Oct 6, 2012 Sep 3, 2012 Sep 7, 2012November oct 31, 2012 Nov 3, 2012 oct 9, 2012 Oct 12, 2012December dec 3, 2012 Dec 8, 2012 nov 12, 2012 Nov 15, 2012
Le magazine Cineplex rates 2012:
All rates are in gross dollars
uNiT 1X 8X 12X4X Full page $10,747 $9,672 $9,135 $8,5972/3 page $9,137 $8,223 $7,766 $7,3091/2 page $6,986 $6,288 $5,938 $5,5891/3 page $4,836 $4,352 $4,110 $3,8691/4 page $3,310 $2,979 $2,813 $2,648iFC $12,679 $11,411 $10,777 $10,143iFC Spread $20,850 $18,765 $17,722 $16,680ObC $13,455 $12,110 $11,437 $10,764ibC $11,845 $10,661 $10,068 $9,476DPS $19,130 $17,217 $16,261 $15,304
12%14%
19%
18%
38%
12%
13%
20%16%
37%
2% INDEX: 9
INDEX: 9
INDEX: 374
INDEX: 128
INDEX: 56
INDEX: 50
64
LOCATIONS THEATRES • OFFICE • STADIUM
CIRCUITID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
NEwFOUNDLAND ET 26 Empire Studio 12 St. John’s 1 12 5 1 12 1 4 1 ET 22 Empire Cinemas Mount Pearl 1 6 1 1 1 Mt. Pearl Shopping CentreET 24 Millbrook Cinemas Corner Brook 1 2 1 1 TOTAL NEwFOUNDLAND 3 20 5 1 12 0 0 3 6 2 0 0
NOVA SCOTIA HALIFAX ET 30 Empire 17 Cinemas Bayers Lake Halifax 1 17 4 1 17 1 5 1 ET 43 Parklane 8 Cinemas Halifax 1 8 3 1 8 1 4 1 ET 18 Oxford (DPS Spring 2012) Halifax 1 1 1 1 ET 45 Empire 12 Dartmouth Crossing Dartmouth 1 12 6 1 12 1 3 1 ET 19 Empire Studio 7 Lower Sackville 1 7 2 1 7 1 2 1 TOTAL HALIFAX 5 45 15 5 45 0 0 4 14 4 0 0
NOVA SCOTIA BALANCE ET 14 Empire Studio 7 New Glasgow 1 7 2 1 7 1 1 1 ET 34 Empire Studio 5 (DPS Spring 2012) Yarmouth 1 5 1 5 1 2 1 ET 32 Empire 7 Cinemas (DPS Spring 2012) New Minas 1 7 2 1 7 1 1 1 ET 33 Empire Capitol Theatre Antigonish 1 1 ET 40 Empire Studio 7 (DPS Spring 2012) Truro 1 7 2 1 7 1 1 1 ET 4 Empire Studio 7 (DPS Spring 2012) Bridgewater 1 7 2 1 7 1 1 1 ET 16 Empire Drive-In westville 1 1 ET 41 Paramount Cinemas Amherst 1 3 ET 3 Empire Studio 10 Sydney 1 10 4 1 10 1 2 1 TOTAL NOVA SCOTIA BALANCE 9 48 12 6 43 0 0 6 8 6 0 0 TOTAL NOVA SCOTIA 14 93 27 11 88 0 0 10 22 10 0 0
PEI CHARLOTTETOwN ET 61 Empire Studio 8 Charlottetown 1 8 3 1 8 1 2 1 ET 60 Empire Studio 5 (DPS Spring 2012) Summerside 1 5 1 5 1 1 1 TOTAL PEI 2 13 3 2 13 0 0 2 3 2 0 0
NEw BRUNSwICK SAINT JOHN / MONCTON ET 10 Crystal Palace Cinemas Dieppe (Moncton) 1 8 1 8 1 2 ET 9 Empire 8 Trinity Drive Moncton 1 8 3 1 8 1 4 AF 601 Vogue Sackville (Moncton) 1 1 ET 7 Empire Studio 10 Saint John 1 10 4 1 10 1 1 1 ET 6 Empire 4 Cinemas (DPS Spring 2012) Rothesay (Saint John) 1 4 1 4 TOTAL SAINT JOHN / MONCTON 5 31 7 4 30 0 0 3 7 1 0 0
NEw BRUNSwICK BALANCE AF 600 Apollo Bathurst 1 5 1 ET 12 Empire Studio 5 (DPS Spring 2012) Miramichi 1 5 2 1 5 1 1 1 ET 11 Empire 10 Cinemas Fredericton 1 10 4 1 10 1 1 1 AF 602 Atlantic woodstock 1 3 TOTAL NEw BRUNSwICK BALANCE 4 23 7 2 15 0 0 2 2 2 0 0 TOTAL NEw BRUNSwICK 9 54 14 6 45 0 0 5 9 3 0 0 TOTAL ATLANTIC REGION 28 180 49 20 158 0 0 20 40 17 0 0
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
65
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA) CE 9401 StarCite Montreal Montreal 1 17 4 1 17 1 10 1 CE 9406 Cinéma Banque Scotia Montreal* Montreal 1 12 6 1 13 1 19 1 CE 9172 Cineplex Odeon Quartier Latin Montreal 1 17 3 1 17 1 4 1 AMC 3702 Forum 22 Montreal 1 22 1 4 CE 9203 Boucherville Boucherville (Montreal) 1 10 2 1 10 CE 9112 Cine-parc Odeon (Drive-in) * Boucherville (Montreal) 1 2 CE 9185 Cineplex Odeon Brossard * Brossard (Montreal) 1 16 6 1 16 1 4 1 CE 9145 Cineplex Odeon Place LaSalle* La Salle 1 12 2 1 12 1 4 1 CE 9195 FP Carrefour Angrignon* La Salle 1 10 2 1 10 1 6 CE 9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 1 8 1 1 8 1 4 CE 9143 Cineplex Odeon St. Bruno St-Bruno (Montreal) 1 11 2 1 11 1 4 1 CE 9407 Colisee Kirkland* Kirkland 1 12 4 1 12 1 14 1 CE 9408 Colossus, Laval* Laval 1 18 6 1 18 1 12 1 TOTAL MONTREAL (GMA) 13 167 38 7 104 4 40 11 85 8 0 0 MONTREAL (BALANCE EXTENDED MARKET AREA - EMA) CE 9154 Cineplex Odeon Delson Delson 1 7 1 1 7 CE 9153 Cineplex Odeon Carrefour Dorion Dorion 1 8 1 1 8 CE 9190 St-Jean Cinecapitol Saint-Jean-Sur Richelieu 1 6 2 1 6 AF 104 Carnaval Chateauguay 1 6 1 QI Q1 St-Eustache* St-Eustache 1 16 4 QI Q2 Cinema 8 St-Hyacinthe 1 8 4 QI Q5 Cinema Beloeil Beloeil 1 10 6 QI Q3 Carrefour du Nord St-Jerome 1 9 6 TOTAL MONTREAL - BAL. EXTENDED MARKET AREA 8 70 25 0 0 3 21 0 0 0 0 0 TOTAL MONTREAL (EMA) 21 237 63 7 104 7 61 11 85 8 0 0 QUEBEC CITY CE 9181 Cineplex Odeon Beauport* Beauport (Quebec City) 1 16 4 1 16 1 4 1 CE 9266 Cineplex St. Nicolas (Drive-in) St-Nicholas (Quebec City) 1 2 CE 9177 Cineplex Odeon Ste-Foy Ste-Foy (Quebec City) 1 14 5 1 14 1 4 1 (Timed DPS by Jan 2012 & Bilingual) TOTAL QUEBEC CITY 3 32 9 2 30 0 0 2 8 2 0 0 BALANCE QUEBEC CE 9188 Galaxy Sherbrooke* Rock Forest (Sherbrooke) 1 12 3 1 12 1 2 1 QI Q8 Fleur dy Lys Cinema Trois Rivieres 1 9 2 1 AF 103 Le Carrefour Joliette (Montreal) 1 10 2 AF 100 RGFM Drummondville (Montreal) 1 6 2 AF 101 Capitol Drummondville (Montreal) 1 8 AF 102 St-Laurent Tracy (Montreal) 1 7 1 AF 154 Complex J Gagnon Alma 1 4 3 AF 150 Cine-Centre Baie Comeau 1 4 1 AF 152 Princesse Riviere-du-loup 1 4 1 AF 153 Paramount Rouyn-Noranda 1 5 1 AF 151 Cine-Centre Sept-Iles 1 3 1 AF 155 Capitol Val d’Or 1 5 3 QI Q4 Place Biermans Shawinigan 1 8 4 CE 9268 StarCite Hull* Gatineau 1 16 4 1 16 1 12 1 QI Q7 Gatineau 9* Gatineau 1 9 4 CE 9186 Galaxy Victoriaville Victoriaville 1 7 2 1 7 1 6 1 AF 156 Laurier Victoriaville 1 3 TOTAL BALANCE QUEBEC 17 120 34 0 0 3 35 3 20 4 0 0 TOTAL QUEBEC 41 389 106 9 134 10 96 16 113 14 0 0
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
*Bilingual locations
66
LOCATIONS THEATRES • OFFICE • STADIUM
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
*Brookfield Place = Bay Wellington Tower, TD Canada Trust Tower, Front Street Tower
ONTARIO TORONTO (GTA) CE 7400 SilverCity Yonge-Eglinton Toronto 1 9 4 1 9 1 11 1 RIO RioCan Yonge Eglinton Centre Toronto 1 17 1 CE 7402 Scotiabank Theatre, Toronto Toronto 1 13 6 1 14 1 14 1 CE 7403 Canada Square Toronto 1 8 1 5 CE 7406 SilverCity Yorkdale Toronto 1 10 5 1 10 1 11 1 ET 74 Empire Theatres Toronto 1 10 4 1 10 1 8 1 @Empress WalkAL 7293 The Beach Cinemas Toronto 1 6 2 1 6 1 4 CE 7295 Cumberland Toronto 1 4 1 4 1 3 CE 7260 Cineplex Odeon Queensway Toronto 1 18 5 1 18 1 6 1 CE 7199 Cineplex Odeon Varsity Toronto 1 8 3 1 8 1 4 1 CE 7246 Cineplex Odeon Sheppard Centre Toronto 1 10 3 1 10 1 4 1 CE 7115 SilverCity Fairview Mall Toronto 1 9 4 1 9 1 5 1 AMC 3712 Yonge & Dundas 24 Toronto 1 24 1 14 ON Brookfield Place* Toronto 1 ON First Canadian Place Toronto 1 ON TSX Exchange Tower Toronto 1 ON Hudson’s Bay Centre Toronto 1 ON HSBC Building Toronto 1 ON Queen Street East Toronto 1 ON 151 Yonge Street Toronto 1 ON Lombard Building Toronto 1 ON Bay Adelaide Centre Toronto 1 ON Queens Quay Terminal Toronto 1 CE 7404 Coliseum, Scarborough Toronto (Scarb) 1 12 5 1 12 1 12 1 CE 7253 Cineplex Odeon Eglinton Town Centre Toronto (Scarb) 1 16 4 1 16 1 4 1 CE 7240 Cineplex Odeon Morningside Toronto (Scarb) 1 11 3 1 11 1 4 1 AF 200 Albion Toronto 1 2 AF 201 Woodside Toronto 1 3 AMC 3709 Kennedy Commons 20 Toronto (Scarb) 1 20 1 3 AMC 3705 Courtney Park 16 Mississauga 1 16 1 3 CE 7417 SilverCity Mississauga Mississauga 1 10 4 1 10 1 11 1 CE 7420 Coliseum Mississauga (IMAX) Mississauga 1 12 4 1 13 1 18 1 ET 91 Empire Studio 10 at Square One Mississauga 1 10 3 1 10 1 4 1 CE 7408 Colossus Vaughan (IMAX) woodbridge 1 18 6 1 19 1 19 1 CE 7410 FP Pickering 8 Pickering 1 8 1 1 8 CE 7244 Cineplex Odeon First Markham Place Markham 1 10 2 1 10 1 4 1 ET 90 Empire Elgin Mills 10 Cinemas Richmond Hill 1 10 2 1 10 1 4 1 CE 7405 SilverCity Richmond Hill Richmond Hill 1 14 5 1 14 1 13 1 CE 7407 SilverCity Newmarket Newmarket 1 13 4 1 13 1 16 1 CE 7284 Cineplex Odeon Aurora Aurora 1 10 3 1 10 1 17 1 TOTAL TORONTO GREATER AREA (GTA) 29 324 82 20 236 3 24 27 232 20 11 0 TORONTO (BALANCE EMA) CE 7270 Galaxy Orangeville Orangeville 1 7 2 1 7 1 4 1 AF 202 Bayfield 7 Barrie 1 7 2 AF 205 Gem Keswick 1 4 CE 7249 Galaxy Barrie Barrie 1 12 4 1 12 1 4 1 CE 7274 Galaxy Orillia Orillia 1 6 2 1 6 1 4 1
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
67
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
TORONTO (BALANCE EMA) CON’T CE 7411 SilverCity Brampton Brampton 1 16 5 1 16 1 11 1 CE 7250 Orion Gate Grande Cineplex Odeon Brampton 1 10 2 1 10 1 4 1 ET 98 Empire 7 Cinemas Bolton 1 7 2 1 7 1 2 1 CE 7272 Galaxy Guelph Guelph 1 10 3 1 10 1 14 1 CE 7269 Galaxy Cambridge Cambridge 1 9 3 1 9 1 4 1 CE 7415 SilverCity Ancaster Ancaster 1 10 3 1 10 1 13 1 CE 7290 SilverCity Hamilton Hamilton 1 10 4 1 10 1 8 1 ET 92 Jackson Square 6 Cinemas Hamilton 1 6 2 1 6 1 5 AF 51 Starlite Drive-In Hamilton 1 3 AF 208 Westdale Hamilton 1 1 CE 7413 SilverCity Burlington Burlington 1 12 3 1 12 1 12 1 CE 7285 Galaxy Milton Milton 1 8 3 1 8 1 4 1 CE 7273 SilverCity Oakville Oakville 1 9 3 1 12 1 4 1 AF 50 The 5 Drive-In Oakville 1 3 AMC 3706 Winston Churchill 24 Oakville 1 24 1 4 AF 203 Frederick Kitchener 1 2 ET 94 Empire Studio 12 Gateway Park Kitchener 1 12 4 1 12 1 8 1 CE 7268 Galaxy Waterloo waterloo 1 10 3 1 10 1 4 1 ET 65 Empire Waterloo waterloo 1 10 5 1 10 1 4 1 ET 96 Empire Studio 8@Pen Centre St. Catharines 1 8 5 1 8 1 12 1 CE 7256 Cineplex Odeon Niagara Square Niagara Falls 1 10 3 1 10 1 4 1 CE 7206 Cineplex Odeon Seaway Mall welland 1 7 CE 7241 Cineplex Odeon Clarington Place Bowmanville 1 11 2 1 11 1 CE 7263 Galaxy Peterborough Peterborough 1 11 3 1 11 1 4 1 CE 7409 Famous Players Belleville 8 Belleville 1 8 3 1 8 1 4 1 CE 7248 Cineplex Odeon Ajax Ajax 1 10 2 1 10 1 4 1 CE 7289 Cineplex Odeon Oshawa Oshawa 1 10 3 1 10 1 12 1 OC 101 Century Theatres Lindsay 1 3 OC 102 Northumberland Theatres Cobourg 1 3 AMC 3710 Whitby 24 whitby 1 24 1 4 AMC 3704 Interchange 30 Concord 1 13 1 4 TOTAL TORONTO (BALANCE EMA) 36 326 76 24 235 0 0 26 161 23 0 0 TOTAL TORONTO EXTENDED MARKET AREA (EMA) 65 650 158 44 471 3 24 53 393 43 11 0
OTTAwA CE 7247 Cineplex Odeon South Keys Ottawa 1 12 3 1 12 1 4 1 CE 7286 Cineplex Odeon Barrhaven Barrhaven (Ottawa) 1 7 2 1 7 1 4 1 ET 89 Empire 7 Cinemas Ottawa 1 7 2 1 7 1 4 1 ET 76 Rideau Centre Cinemas Ottawa 1 3 2 1 3 1 1 1 ET 64 Empire Orleans Orleans 1 10 5 1 10 1 2 1 CE 7424 Coliseum Ottawa Ottawa 1 12 4 1 12 1 10 1 CE 7428 SilverCity Gloucester Gloucester (Ottawa) 1 16 5 1 16 1 12 1 AMC 3703 Kanata Kanata (Ottawa) 1 24 1 4 SS Bell Sensplex Ottawa 1SS Scotiabank Place Ottawa 1ON Place De Ville I & II Ottawa 1 TOTAL OTTAwA 8 91 23 7 67 0 0 8 41 7 1 2
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
68
LOCATIONS THEATRES • OFFICE • STADIUM
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
ONTARIO BALANCE
CE 7291 Galaxy Brantford Brantford 1 8 3 1 8 1 6 1
CE 7283 Galaxy Brockville Brockville 1 6 1 1 6 1 4 1
CE 7262 Galaxy Cornwall Cornwall 1 7 2 1 7 1 6 1
AF 261 Port Theatre Cornwall 1 1
CE 7271 Galaxy Midland Midland 1 7 1 1 7 1 4 1
CE 7265 Galaxy North Bay Mall North Bay 1 7 2 1 7 1 4 1
CE 7264 Galaxy Owen Sound Owen Sound 1 7 2 1 7 1 4 1
CE 7266 Galaxy Sault Ste. Marie Sault Ste. Marie 1 12 2 1 12 1 4 1
CE 7267 Galaxy St. Thomas St. Thomas 1 6 1 1 6 1 5 1
CE 7257 Cineplex Odeon Devonshire Mall windsor 1 12 3 1 12 1 4 1
AF 254 Palace windsor 1 4
AF 255 Lakeshore Cinemas windsor 1 10 1
CE 7431 SilverCity Windsor windsor 1 12 4 1 12 1 8 1
CE 7422 SilverCity London London 1 12 4 1 12 1 8 1
CE 7112 Cineplex Odeon Westmount London 1 11 3 1 11 1 4 1
ET 95 Wellington 8 Cinemas London 1 8 4 1 8 1 4
AF 262 Hyland London 1 1
AF 52 Mustang Drive-In London 1 2
AF 252 Broadway Tillsonburg 1 3
CE 7427 Lambton 9 Cinemas Sarnia 1 9 2 1 9 1 4 1
CE 7429 SilverCity Sudbury Sudbury 1 12 3 1 12 1 14 1
CE 7430 SilverCity Thunder Bay Thunder Bay 1 12 3 1 12 1 10 1
CE 7259 Cineplex Odeon Gardiners Road Kingston 1 10 3 1 10 1 4 1
ET 93 Capitol 7 Cinemas Kingston 1 7 5 1 7 1 4
CE 7297 Galaxy Chatham (Opening Dec 2011) Chatham 1 7 1 7
CE 7288 Galaxy Collingwood Collingwood 1 7 2 1 7 1 4 1
AF 253 Cinema 6 Timmins 1 6
AF 256 Centre Trenton 1 3 2
AF 257 Gallery woodstock 1 7
TOTAL BALANCE ONTARIO 29 216 53 17 157 2 15 20 112 17 0 0
TOTAL ONTARIO 102 957 234 68 695 5 39 81 546 67 12 2
MANITOBA
CE 2401 SilverCity Polo Park winnipeg 1 14 4 1 14 1 9 1
CE 2402 SilverCity St. Vital winnipeg 1 10 3 1 10 1 8 1
CE 2403 Kildonan Place 6 winnipeg 1 6 1 4
CE 2111 Cinema City McGillivray winnipeg 1 12 2 1 12 1
CE 2112 Cinema City Northgate winnipeg 1 8 1 8
ET 84 Empire Grant Park 8 Cinemas winnipeg 1 8 2 1 8 1 4 1
ET 63 Empire Capitol winnipeg (Brandon) 1 9 3 1 9 1 2 1
ET 62 Empire Southland (DPS Spring 2012) winnipeg (Winkler) 1 5 1 5 1 1
LM L045 Towne winnipeg 1 8 1 8
LM L046 Globe winnipeg 1 3 1 3
LM L042 Garry winnipeg (Selkirk) 1 1 1 1
TOTAL MANITOBA 11 84 14 6 58 4 20 6 28 5 0 0
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
69
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
SASKATCHEwAN
CE 4109 Cineplex Odeon Centre Saskatoon 1 7 1
CE 4403 Galaxy Saskatoon Saskatoon 1 12 5 1 12 1 13 1
CE 4114 Galaxy Regina Regina 1 10 3 1 10 1 14 1
CE 4108 Cineplex Odeon Southland Mall Regina 1 10 2 1 10 1
CE 4113 Galaxy Moosejaw Moose Jaw 1 6 1 1 6 1 4 1
CE 4112 Galaxy Prince Albert Prince Albert 1 6 2 1 6 1 4 1
AF 350 Twin Swift Current 1 2 1
LM L041 Soo weyburn 1 1
LM L040 Tower Yorkton 1 1
TOTAL SASKATCHEwAN 9 55 15 2 22 3 22 4 35 5 0 0
ALBERTA
CALGARY
CE 3134 Cineplex Odeon Eau Claire Market Calgary 1 6 1 1 4 1
CE 3138 Cineplex Odeon Crowfoot Crossing Calgary 1 12 3 1 12 1 4 1
CE 3142 Cineplex Odeon Sunridge Spectrum Calgary 1 14 5 1 14 1 4 1
CE 3401 Scotiabank Theatre Chinook (IMAX) Calgary 1 16 7 1 17 1 8 1
CE 3409 Cineplex Odeon Westhills Calgary 1 10 4 1 10 1 8 1
CE 3150 SilverCity Cross Iron Mills (DPS Spring 2012) Calgary 1 7 4 1 7 1
AF 400 MovieDome Calgary 1 9
ET 79 Empire Studio 10 MacLeod Trail Calgary 1 10 6 1 10 1 8 1
ET 80 Empire Studio 16 Country Hills Calgary 1 16 4 1 16 1 10 1
LM L050 Globe Calgary 1 2 1 2
SS Pengrowth Saddledome Calgary 1
ON Bankers Hall Calgary 1
ON Fifth Avenue Place Calgary 1
ON Altius Centre Calgary 1
ON Suncor Energy Centre Calgary 1
ON Bankers Court Calgary 1
LM L022 Roxy Calgary (Airdrie) 1 2 1 2
LM LB01 Lux Banff 1 4 1 4
TOTAL CALGARY 12 108 34 7 86 3 8 7 46 8 5 1
EDMONTON
CE 3143 Cineplex Odeon North Edmonton Cinemas Edmonton 1 14 5 1 14 1 4 1
CE 3144 Cineplex Odeon South Edmonton Edmonton 1 16 5 1 16 1 5 1
CE 3146 Galaxy Sherwood Park Sherwood Park 1 10 3 1 10 1 4 1
CE 3403 Scotiabank Theatre, Edmonton Edmonton 1 12 5 1 13 1 9 1
CE 3147 Movies 12 Edmonton 1 12 2 1 12 1
CE 3149 Windermere (Opening March 2012) Edmonton 1 8 1 8 1 8 1
ET 78 Empire Clareview 10 Cinemas Edmonton 1 10 3 1 10 1
ET 77 Empire City Centre 9 Cinemas Edmonton 1 9 4 1 9 1 4 1
SS Rexall Place Edmonton 1
ON Enbridge Tower Edmonton 1
ON Canadian Western Bank Place Edmonton 1
LM L054 Cardium Drayton Valley 1 3 1 3
TOTAL EDMONTON 9 94 27 8 92 1 3 6 34 8 2 1
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
70
LOCATIONS THEATRES • OFFICE • STADIUM
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUM
LOCATION MARKET
BALANCE ALBERTA CE 3140 Galaxy Medicine Hat Medicine Hat 1 10 2 1 10 1 5 1
AF 454 Movie Mill Lethbridge 1 7 1
CE 3101 Galaxy Lethbridge Lethbridge 1 10 3 1 10 1 5 1
CE 3132 Galaxy Red Deer 1 10 4 1 10 1 4 1
LM L064 Sylvan Lake Red Deer 1 3 1 3
AF 455 Carnival Red Deer 1 8
AF 453 Park High Park 1 1 1
AF 456 Fox Pincher Creek 1 2
LM L009 Jewel Stettler 1 1
CE 3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie 1 10 3 1 10 1 1 1
FA H11 Park Theatre High Prairie 1 1 1 1 1
FA H12 Reel To Reel Cinemas Lacombe 1 2
LM L005 Jan Grand Prairie 1 3 1 1 3
LM L012 Lyric Grand Prairie 1 3 1 3
LM L020 Oasis Brooks 1 1
LM L014 Nova Edson 1 1
LM L055 Landmark 6 Fort McMurray 1 6 2 1 6
TOTAL BALANCE ALBERTA 17 79 18 2 20 7 36 4 15 4 0 0
TOTAL ALBERTA 38 281 79 17 198 11 47 17 95 20 7 2
BRITISH COLUMBIA
VANCOUVER (EMA)
CE 1422 Scotiabank Theatre, Vancouver Vancouver 1 9 5 1 9 1 15 1
CE 1103 Cineplex Odeon Park & Tilford N. Vancouver 1 6 3 1 6 1 4
CE 1147 CPX International Village Cinemas Vancouver 1 12 3 1 12 1
FES Fes 1 Fifth Avenue Theatre Vancouver 1 5 1 5
FES Fes 3 Ridge Theatre Vancouver 1 1 1 1
FES Fes 2 Park Theatre Vancouver 1 1 1 1 1
ET 85 Empire Esplanade 6 Cinemas N. Vancouver 1 6 3 1 6 1 4
ET 82 Empire Granville 7 Cinemas Vancouver 1 7 1 4 1
ET 83 Empire Oakridge Cinemas Vancouver 1 3 2 1 3 1 4 1
AF 507 Denman Vancouver 1 1
ON Royal Centre Vancouver 1
RCW RC1 Village 8 Cinema whistler 1 8
RCW RC2 Garibaldi 5 Cinemas Squamish 1 5
CE 1141 Galaxy Rutherford Mall Nanaimo 1 8 3 1 8 1 4 1
LM L030 Avalon Nanaimo 1 8 3 1 8
ET 86 Empire Studio 12 Guildford Surrey 1 12 4 1 12 1 11 1
CE 1136 Cineplex Odeon Strawberry Hill Surrey 1 12 3 1 12 1 4 1
LM L023 Towne Cinema Center Abbotsford 1 9 1 1 9 1 2
CE 1142 Cineplex Odeon Meadowtown Cinemas Pitt Meadows 1 10 3 1 10 1 4 1
AF 505 Hollywood 3 Pitt Meadows 1 3
CE 1412 SilverCity Coquitlam Coquitlam 1 15 5 1 20 1 16 1
CE 1409 SilverCity Riverport (IMAX) Richmond 1 18 4 1 19 1 13 1
AF 506 Dolphin Burnaby 1 2
CE 1406 Station Square Burnaby 1 7 1 4
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
71
CIRCUIT ID#
FULL MOTION
LOC LOC LOC LOC LOC LOC LOCSCRS SCRS SCRS BKLTS3D SCRS
DSL/HD DIG/DCPTIMED P-S
DVD DIGITALLOOPED P-S
4X6BACKLITS
DIGITAL SIGNAGE
CINEMA LOBBY
DIGITAL SIGNAGE
OFFICE LOBBY
DIGITAL SIGNAGE
SPORTS STADIUMLOCATION MARKET
CE 1408 SilverCity Metropolis Burnaby 1 10 5 1 10 1 11 1
CE 1405 Colossus Langley (IMAX) Langley 1 18 5 1 19 1 11 1
CE 1407 SilverCity Mission - Mission Mission 1 12 3 1 12 1 6 1
CE 1144 Galaxy Chilliwack* Chilliwack 1 8 4 1 8 1 3 1
AF 500 Cottonwood 4 Chilliwack 1 4
AF 501 Caprice 4 white Rock 1 4
AF 502 Rialto Twin white Rock 1 2
AF 504 Hollywood 3 Delta 1 3
CE 1146 Cineplex Odeon Westshore Langford 1 7 4 1 7 1 3 1
ET 87 Capitol 6 Cinemas Victoria 1 6 2 1 6
ET 97 Empire University 4 Cinemas Victoria 1 4 2 1 4 1 4
CE 1129 Cineplex Odeon Victoria 1 7 2 1 7 1 4 1
CE 1417 SilverCity Victoria Victoria 1 10 4 1 10 1 9 1
AF 503 Caprice 3 Victoria 1 3
TOTAL VANCOUVER (EMA) 37 266 74 19 188 6 36 21 140 17 1 0
BALANCE BC / YUKON
CE 1410 Orchard Plaza 5 - Kelowna Kelowna 1 5 2 1 4 1
LM L036 Grand 10 Kelowna 1 10 4 1 10 1 4
LM L035 Paramount Kelowna 1 3 1 3
LM L037 Capitol Kelowna (Westbank) 1 5 2 1 5
LM L028 Rialto Courtenay 1 4 2 1 4
LM L039 Showcase Campbell River 1 5 1 5
LM L006 Paramount Port Alberni 1 1 1
CE 1137 Cineplex Odeon Aberdeen Mall Kamloops 1 8 3 1 8 1
LM L033 Paramount Kamloops 1 2 1 2
FA H1 South Cariboo Theatre 100 Mile House 1 1 1 1
FA H2 Beacon Theatre Burns Lake 1 1 1 1 1
FA H3 Golden Cinema Golden 1 1 1 1 1
FA H4 Carib Theatres Quesnal 1 2 2 1 2
FA H5 Salmar Theatres Salmon Arm 1 5 3 1 5 1 2
FA H6 Tillicum Twin Theatres Terrace 1 2 2 1 2
FA H7 Royal Theatres Trail 1 1 1 1 1
FA H8 Paradise Cinemas williams Lake 1 4 4 1 4 1 2
FA H9 Gem Theatre Grand Forks 1 1 1 1 1
FA H10 Star Cinemas Sidney 1 2 1
AF 521 Caprice Twin Duncan 1 2
AF 550 Capitol Yellowknife 1 3
AF 522 Towne Vernon 1 1
CE 1413 FP 7, Vernon Vernon 1 7 2 1 4 1
CE 1414 FP Prince Rupert Prince Rupert 1 3
CE 1415 Parkwood Mall, FP 6 Prince George 1 6 2 1 4 1
LM L052 Columbia Cranbrook 1 5 1 5
LM L053 Aurora Fort St. John 1 5 2 1 5
LM L021 Center Cinema Dawson Creek 1 1
LM L013 Penmar Pentiction 1 4 1 4
LM L026 Yukon whitehorse 1 2
LM L027 Quanlin whitehorse 1 2
BALANCE BC 31 104 36 0 0 19 69 6 20 4 0 0
TOTAL BC 68 370 110 19 188 25 105 27 160 21 1 0
TOTAL NATIONAL 297 2,316 607 141 1,453 58 329 171 1,017 149 20 4
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office Network RIO = RioCan Centre RCw = Resort Cinemas of Whistler FA = Film Ads
TORONTO416-539-8800
MONTREAL514-868-0005
OTTAWA613-440-1358
CALGARY403-264-4420
EDMONTON780-418-7734
VANCOUVER604-689-3068
Mailing address Cineplex Media, 102 Atlantic Avenue, Toronto, ON, M6K 1X9