media kit 2014

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Page 1: Media Kit 2014

columbus

Columbus Messenger Newspapers3500 Sullivant Avenue, Columbus, Ohio 43204

p 614.272.5422 f 614.272.0684

www.columbusmessenger.com

MEDIA KITJanuary 1, 2014

2014

We can print anything! Get your free quote today!Magazines • Brochures • Menus • Newsletters

Business Cards/Letterhead • Postcards • Posters…and much more!

Page 2: Media Kit 2014

CIRCULATION/DEMOGRAPHICS

S O U T H W E S T M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )

S O U T H E A S T M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )

W E S T S I D E M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )

E A S T S I D E M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )

M A D I S O N M E S S E N G E R ( w e e k l y, e v e r y S u n d a y )Madison County Zip Code Home Delivery

43140 7,62543143 1,59543153 32643162 2,828

Union County 43064 2,218Franklin County 43119 257

43209 135

Total Circulation 14,984

Franklin County Zip Code Home Delivery43207 1,08443232 4,58143125 4,07043110 7,88743068 2,158

Home Delivery 19,780Racks 1,000

Total Circulation 20,780

Franklin County Zip Code Home Delivery43123 19,16843140 132

Pickaway County43146 1,424

Home Delivery 20,724Racks 500Total Circulation 21,224

Franklin County Zip Code Home Delivery43204 5,20543223 5,39543228 7,02043119 5,691

Home Delivery 23,399Racks 1,500Total Circulation 24,899

Franklin County Zip Code Home Delivery43068 12,28243213 98843232 404

Home Delivery 13,674Racks 1,000Total Circulation 14,674

DemographicsMedian Age 35Median Income $66,111Own Home 78%Median Home Value $190,229

DemographicsMedian Age 37Median Income $59,792Own Home 71%Median Home Value $139,789

DemographicsMedian Age 35Median Income $45,310Own Home 60%Median Home Value $111,971

DemographicsMedian Age 39Median Income $72,500Own Home 76%Median Home Value $176,728

DemographicsMedian Age 38Median Income $68,734Own Home 74%Median Home Value $155,006

Page 3: Media Kit 2014

M E C H A N I C A L I N F O R M AT I O NALL DEADLINES 5 P.M. MONDAY

Column Width: 1.1875 inches (7 picas) Columns per page: 8 Page depth: 11.5”Column Measurements

1 column 1.1875 inches (7 picas)2 column 2.5 inches (15 picas)3 column 3.8125 inches (23 picas)4 column 5.1875 inches (31 picas)5 column 6.5 inches (39 picas)6 column 7.8125 inches (47 picas)7 column 9.1875 inches (55 picas)8 column 10.5 inches (63 picas)

Advertising SpecificationsThe minimum display advertising accepted is 4 column inches.Advertising 11 inches deep will be charged the full column depth of11.5 inches. A full page advertisement has 92 column inches. Alladvertising accepted ROP.Color is available depending upon pages.

Electronic SubmissionsPlease provide art or completed ad files in the following formats:

• PDF files compatible with Adobe Acrobat 5.0(If using Acrobat Distiller contact the production department for settings.)

• Quark 4.0 for Mac (Please include fonts & placed art.)• Text files: Microsoft Word (.doc files, we can not accept .docx

files.)• Line Art: 600 dpi at actual size - TIF, JPG, EPS, PDF• Photo/Image Art: 200 dpi at actual size - TIF, JPG, EPS, PDFNote: We can not accept Publisher files. If you have any questions please contact the Production Department.

Advertising ProofRequests for advertising proofs must be made 48 hours prior topublished deadlines. When a proof is requested, the advertiser assumesall responsibility for accuracy.

Advertising ErrorsExtreme care is exercised to prevent errors but when they do occur,the Columbus Messenger Company is not responsible for more thanone incorrect insertion and shall be responsible only then for theprice of the advertising space ordered. Adjustments for errors by thenewspaper must be limited to the actual space wherein the erroroccurred.

Advertising RatesThe newspaper reserves the right to revise rates with 30 days noticeto current advertisers and advertisers on contract.

ContractsFrequency contracts are available to local businesses which have retailoutlets in the central Ohio market. The contract must be with theretail outlet, not an agent. All three contracts, being the 4-week,the 13-week and the 26-week schedules have the option of weeklyor every other week insertion. A minimum of 4 column inchesmust be purchased weekly to maintain a contract.

All new advertisers, or any advertiser who has not advertised withinthe past six (6) months, must pre-pay the first six (6) weeks or six(6) insertions of advertising ordered, whichever is the longer periodof time. All advertising billed must be paid in full by the 10th ofthe month following.

Fr o n t Pa g e & We bMasthead Ad (full-color) $125.00/week/paperFront Page Banner (full-color) $125.00/week/paperWeb Site Ads Call for prices

*All ads are uploadedd to our web site. Prices include nominal web charge.

E A S T S I D E M E S S E N G E ROpen Rate/Column Inch $14.10Local Rate/Column Inch $11.001/16 Page Local B&W $64.25*1/8 Page Local B&W $128.50*1/4 Page Local B&W $257.00*Call for multiple paper discounts and full page rates.

S O U T H E A S T M E S S E N G E ROpen Rate/Column Inch $14.20Local Rate/Column Inch $11.101/16 Page Local B&W $64.83*1/8 Page Local B&W $129.65*1/4 Page Local B&W $259.30*Call for multiple paper discounts and full page rates.

W E S T S I D E M E S S E N G E ROpen Rate/Column Inch $14.20Local Rate/Column Inch $11.101/16 Page Local B&W $64.83*1/8 Page Local B&W $129.65*1/4 Page Local B&W $259.30*Call for multiple paper discounts and full page rates.

S O U T H W E S T M E S S E N G E ROpen Rate/Column Inch $14.30Local Rate/Column Inch $11.201/16 Page Local B&W $65.40*1/8 Page Local B&W $130.80*1/4 Page Local B&W $261.60*Call for multiple paper discounts and full page rates.

R AT E S

M A D I S O N M E S S E N G E ROpen Rate/Column Inch $10.80Local Rate/Column Inch $7.901/16 Page Local B&W $51.32*1/8 Page Local B&W $102.63*1/4 Page Local B&W $205.25*Call for multiple paper discounts and full page rates.

Page 4: Media Kit 2014

2 0 1 4 S P E C I A L S E C T I O N SJ A N UA RYHealth & Fitness (e)Publication Date: Jan. 12Deadline: Jan. 6

Active Lifestyles (e)Publication Date: Jan. 26Deadline: Jan. 20

Wedding Bells (e)Publication Date: Jan. 26Deadline: Jan. 20

Winter Blast (e)Publication Date: Jan. 26Deadline: Jan. 20

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

F E B RUA RYMoney & Taxes (e)Publication Date: Feb. 9Deadline: Feb. 3

Valentine PagesPublication Date: Feb. 9Deadline: Feb. 3

Ask The Experts (e)Publication Date: Feb. 23Deadline: Feb. 17

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

M A RC HMature Living &Active Lifestyles (e)Publication Date: Mar. 9Deadline: Mar. 3

March Madness (e)Publication Date: Mar. 23Deadline: Mar. 17

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

APRILEasterPublication Date: Apr. 6Deadline: Mar. 31

Spring Fever (e)Publication Date: Apr. 6Deadline: Mar. 31

Spring Auto & Home (e)Publication Date: Apr. 20Deadline: Apr. 14

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

M AYMother’s DayPublication Date: May 4Deadline: Apr. 28

Active Lifestyles (e)Publication Date: May 4Deadline: Apr. 28

Summer Sizzler (e)Publication Date: May 18Deadline: May 12

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

J U N EFather’s DayPublication Date: Jun. 1Deadline: May 26

Summer Fun (e)Publication Date: Jun. 15Deadline: Jun. 9

Happy Birthday America (e)Publication Date: Jun. 29Deadline: Jun. 23

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

J U LYMature Living &Active Lifestyles (e)Publication Date: Jul. 13Deadline: Jul. 7

Back to School (e)Publication Date: Jul. 13Deadline: Jul. 7

Beat the Heat (e)Publication Date: Jul. 27Deadline: Jul. 21

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

N OV E M B E RElection 2014 (e)Publication Date: Nov. 2Deadline: Oct. 27

Mature Living &Active Lifestyles (e)Publication Date: Nov. 2Deadline: Oct. 27

Shop Small (e)Publication Date: Nov. 16Deadline: Nov. 10

(e) = Includes 200 word editorialwith an 1/8 page ad or larger!

D E C E M B E RHoliday Planner (e)Publication Date: Dec. 7Deadline: Dec. 1

Last Minute Gift Guide (e)Publication Date: Dec. 21Deadline: Dec. 15

Thank YouPublication Date: Dec. 21Deadline: Dec. 15

(e) = Includes 200 word editorialwith an 1/8 page ad or larger!

S E P T E M B E RActive Lifestyles (e)Publication Date: Sept. 7Deadline: Sept. 1

Fall Spectacular (e)Publication Date: Sept. 21Deadline: Sept. 15

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

O C TO B E RBreast Cancer Awareness (e)Publication Date: Oct. 5Deadline: Sept. 29

Fall Auto (e)Publication Date: Oct. 5Deadline: Sept. 29

Election 2014 (e)Publication Date: Oct. 19Deadline: Oct. 13

Fall Harvest (e)Publication Date: Oct. 19Deadline: Oct. 13

(e) = Includes 200 word editorial withan 1/8 page ad or larger!

AU G U S TBack to School 2 (e)Publication Date: Aug. 10Deadline: Aug. 4

High School FootballPublication Date: Aug. 10Deadline: Aug. 4

Health Living (e)Publication Date: Aug. 24Deadline: Aug. 18

(e) = Includes 200 word editorialwith an 1/8 page ad or larger!