media kit 2016 - adventure travel blog & luxury …...the top tier of most influential travel...
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MEDIA KIT
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Who is Ordinary Traveler? !
Ordinary Traveler is a travel website developed and run by two professional photographers with a passion for adventure, photography, and travel. Over the last five years, Ordinary Traveler has grown to become one of the top adventure and luxury travel blogs in the world. Our website caters to an affluent and engaged audience of everyday people who want to get the most out of their vacation time. Our readers actually plan and purchase the trips seen on Ordinary Traveler, in addition to continually sharing our content across all of the top social media platforms.
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Monthly Uniques: 135,000+ !!
Monthly Page views: 197,000 !
Social Media Followers: 850,000+
Monthly Pinterest Reach: 2 Million
Ordinary Traveler’s readers consist of men and women mostly between the ages of 21 to 45. Our readers are interested in international and domestic travel, trip planning, couples travel, surf destinations, adventure stories, travel gear and useful travel tips.
Global Traffic: USA, UK, Europe, Canada, Australia, Japan, Argentina, and India
Education: High percentage have college degrees.
Household: Average income $150,000/yr
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“Christy was a wonderful asset to our trip, bringing a very positive and “can do” attitude. She produced great content on her various social channels and shared a beautiful perspective of the destination through her blogs and photography.” !
Caitlin Johnson, Turner PR
Riviera Maya Tourism Board !Christy worked with the Riviera Maya Tourism Board on a 5-day press trip. We produced five posts for the trip -- all of which were popular with our readers and gained a high number of social media shares. Several readers informed us they booked tours based on the recommendations from these posts.
The Results:
15,084 total page views
Example: 8 Reasons to Visit Mexico’s Riviera Maya
5946 combined social media shares on blog posts
Over 2 million combined impressions on social media
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"We love working with Christy whether it be for a trip giveaway or having her visit one of our client properties to review. Ordinary Traveler has a look and feel that appeals to our clients with high quality imagery and an engaged community of readers. When it comes to working with travel blogs, those are two of the major things we look for.” !
Lisa Schwartz, Diamond Public Relations
San Juan Marriott Resort !Christy worked with the San Juan Marriott Resort and Diamond PR on a 4-day press trip to Puerto Rico. We produced three posts -- one of which was picked up by National Geographic Traveler on their weekly round-up.
The Results:
8734 total page views
1 post was picked up by National Geographic Traveler
1860 combined social media shares on blog posts
Example: Photogenic Puerto Rico
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Facebook Fan Page: 7,600+
Twitter: 20,100+
You Tube Views: 50,000+
Pinterest Board Followers: 850,000+ on our Travel Boards
Google+ Followers: 3,320+
Instagram Followers: 25,000+
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Our readers purchase tours and book entire trips based on our recommendations.
Kevin Stacy “Thanks for the response and all of your replies to others who had asked questions. It helped me decide if I should
take the surfing lessons or not. Based on your reviews, Ali's Surf Camp is where I am staying.”
Kelly Johnson “Ordinary Traveler’s blog post was the reason I added a
day in Paris to my Europe itinerary. Thank you!”
Jenna Smith “Thanks for the great info. I just booked a reservation at
Kirk Creek for the end of April due to your write up.”
Larry Wilder Walks of Italy Cooking Class & Winery Tour
We met Larry on a train in Italy and er our recommendation of a winery tour with Walks of Italy. He immediately booked a tour for 6 people and emailed us
later to thank us and to tell us that it was the highlight of their trip.
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Ordinary Traveler is consistently ranked among the top travel blogs by numerous online sources.
• Named One of the Top 10 Adventure Blogs
• Twitter’s 40 Most Influential Travel Bloggers
• Co-Host of Pinterest’s #Pinspiration Chat
• Ten Travel Blogger’s to Watch in 2013
• Published in National Geographic Traveler Magazine 2011 Geographic Traveler, April 2011
• Top 15 Travel Blogs in 2014 • • Please visit our “Work With Us” page for
more information about recognition & partners.
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We are Professionals. Every company we have worked with has been thrilled with our coverage. We deliver quality posts, professional photographs and engaging social media updates in a timely manner.
Influence.
We also offer our readers a chance to ask for our travel recommendations via our Facebook page. We often recommend destinations we have previously visited and hotels/tour companies whom we have worked with in the past.
Audience. Ordinary Traveler reaches an average of 135,000 visitors every month and garners consistently high social media shares on every post. We rank in the top tier of most influential travel bloggers on Pinterest, where we have over 850,000 followers on our travel boards. Our Facebook, Twitter and Instagram followers are also highly engaged, with a combined following of over 50,000 people.
SEO. We consistently rank on the first page of Google for many targeted travel terms. A review or destination write-up on our site often leads to perpetual traffic and bookings for the brands/DMOs we work with.
A Few of Our Previous Partners & Clients Include: St. Regis • Enterprise Rent-A-Car • American Express • Air Berlin • Riviera Maya Tourism Board • Maui Visitors Bureau • Lanai Visitors Bureau Visit Scotland • San Juan Marriott • The Lot Valley Tourism Board - France Bonaire Tourism Board • TripAdvisor • Four Seasons Hotels & Resorts!Contact us at [email protected]
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