MEDIA KIT 2016

YOUR 24/7 access to the world Of Fashion &

contemporary culture thROUgh an asian lens

the diGital news platForm Founded By style maVen and diGital

powerhouse miroslaVa duma is MaKing its DeBUt in asia.

BURO 24/7 is your trusted source for the latest fashion, beauty, entertainment and lifestyle news. Packed with fascinating profiles,

expert advice and up-to-the-minute reportage, Buro 24/7 is the leading authority on contemporary culture. Founded by Russian style icon

MIROSLAVA DUMA, the Buro 24/7 brand has expanded in just four years to EIGHT REGIONS: Croatia, Ukraine, Kazakhstan, Azerbaijan,

Middle East, Turkey, Australia and Asia.

WHO WE ARE

get cOnnecteD 24/7

australia

sinGapore

malaysia

aZerBaiJan

duBai

KaZaKhstan

moscow

uKraine

croatia

milan

paris

new yorK

london

IMV pREsIdEntMIcHAEl VOn scHlIppE

Buro 24/7 will strenghten IMV’s portfolio of titles – Robb Report (Singapore, Vietnam, Thailand and Malaysia), Barcode (Singapore and Ho Chi Minh City) as well as Citizen K Vietnam. While Robb Report caters to South East

Asia’s affluent male audience, Barcode to young trendsetters, and Citizen K to the fashion-conscious,Buro247.my is aimed at the dynamically growing fashion- and lifestyle-conscious readership.

With its international reach, the addition of Buro247.my to IMV marks a leap in Malaysia’s digital communication landscape. The new platform will cover topics on fashion, beauty, jewellery, gadgets, travel, wellness, food and

culture, creating a cohesive portfolio for our clients.

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BURO as paRt Of iMV

BURO 24/7 MalaYsiaeDitOR's nOte

Today’s audience is changing the way in which they consume information. With the rise of mobile technology, an increasing number of readers are accessing news through their phones or tablets while on the go. With this comes the related trend of the increase in the number of people using social platforms such as Instagram, Facebook and YouTube, trends unlikely to see a reverse.

Buro 24/7 Malaysia fills a niche in the market, by positioning itself as the first, purely digital platform in Malaysia with a dedicated editorial team reporting on the latest news and trends across the worlds of fashion, beauty, culture and lifestyle.

Our readers are trendsetters and fashion insiders; a group of well-travelled individuals with their fingers on the pulse of what’s hot, new and now. Want to know what’s trending? Read it first, on Buro 24/7 Malaysia.

editor-in-chiefBuro 24/7 Malaysia

Buro 24/7's readers are discerninG indiViduals

who are Fashionconscious and

well-traVelled.

From trendsetters to fashion insiders, the jet set elite and emerging

affluent, Buro 24/7 Malaysia reaches out to a diverse mix of local and

international readers.

Impeccably stylish, with their fingers on the pulse of fashion, our

readers purchase both high street and luxury goods, enjoy trying

out new bars and restaurants, and attending gallery openings and

music festivals.

The Buro 24/7 reader is highly sociable with a voracious appetite

for the latest news in fashion, beauty and contemporary culture. As such, they turn to buro247.my for trusted

quality editorial curated for both a male and female audience.

tARGEtAUdIEncE

65% 35%

AGE %

18 - 24 15%

25 - 34 48%

35 - 44 24%

45 - 54 10%

55 - aBoVe 3%

site tRaffic & DeMOgRaphic

PAGEVIEWS

97,000

UNIqUEVISITORS53,000

as oF 10th noVemBer 2015

WHAtBURO247.MYIs MAdE Of

fashiOn(30%)

BeaUtY (20%)

cUltURe (15%)

Watches & JeWelleRY

(15%)News

Buro LovesInsidersTrends

AccesoriesStreet Style

Men’s

NewsBuro Loves

InsidersTrendsMen’s

Grooming

NewsBuro Loves

InsidersArt & Design

Film & TVMusicEvents

NewsBuro Loves

InsidersTrendsMen's

social & VideoInstagram, Facebook, Twitter, video tutorials

eVentsLaunch party. Buro-styled shows

lifestYle (20%)

NewsBuro Loves

InsidersTravel

Food & Drink

TechnologyHealth & Fitness

Buro 24/7’s largest section offers a comprehensive edit of the latest trends and

news from the world of fashion communicated through exclusive photo shoots, interviews with world-renowned designers, decisive

reviews of all the major fashion shows, and authoritative opinions from industry insiders

and leading bloggers.

From fragrances and makeup to spa reviews and the latest scientific advancements in skincare, our team of trusted advisors and contributors will keep you updated on the

changing face of beauty and male grooming through informative reviews, how-to

tutorials, trend advice and personal columns.

Whether it’s a gallery opening in Europe, the review of a festival in America or the

latest live gig in Malaysia, our culture section will keep readers informed on the evolving

world of art and entertainment. This section includes celebrity profiles, interviews with

international and local talent, as well as features from experts in the fields of design,

theatre and music.

cOntextUal taRgeting

fAsHIOnNEWS / BURO LOVES / INSIDERS /

TRENDS / ACCESSORIES / STREET STYLE / MEN’S

BEAUtYNEWS / BURO LOVES / INSIDERS /

TRENDS / MEN’S GROOMING

cUltURENEWS / BURO LOVES / INSIDERS /

ART & DESIGN / FILM & TV /MUSIC / EVENTS

lIfEstYlENEWS / BURO LOVES / INSIDERS /

TRAVEL / FOOD & DRINK / TECHNOLOGY / HEALTH & FITNESS

Looking for a new restaurant? Travel recommendations for your next holiday? Or an up-to-date breakdown of the latest gadgets? Packed with need-to-know lifestyle advice,

this section provides an important resource for Malaysia’s national pastime (what are we going to eat?) and invaluable tips and reviews for the

technophile and wanderluster.

cOntextUal taRgeting

Catering to Malaysia's love affair for timepieces and beautiful adornments, this section

chronicles the latest developments in watch manufacturing and jewellery design; keeping

readers in the know with on-the-pulse product updates, designer interviews, trend reports and

trustworthy reviews from collectors and experts.

WAtcHEs & JEWEllERY

NEWS / BURO LOVES / INSIDERS / TRENDS / MEN’S

2016 eDitORial calenDaR

January

Resort 2016Health & Fitness

Men's Fashion Week

FeBruary

CNY & Valentine's DayCouture ReportLingerie Special

march

Fashion Month - AW16Collection Reports -

Fashion & BeautyStreet Style News

april

Trend Report - AW16#BossGirl - Workwear Special

may

Bridal Fashion & Beauty LooksCannes Film FestivalMothers' Day Special

June

Summer BeautyBeach Getaways

Swimwear Special

2016 eDitORial calenDaR

July

Buro AnniversaryBuro Travels to Penang - Art,

culture, fashion, lifestyle

auGust

KLFWRio Olympics 2016 - Focus on

Malaysian athletesMalaysia National Day

septemBer

Fashion Month - SS17Collection Reports -

Fashion & BeautyStreet Style News

octoBer

Beauty Special

noVemBer

Travel, Art & Design

decemBer

Party SeasonChristmas Gift Guide

The members of Buro 24/7’s young Malaysia audience are highly engaged users of social media, using each platform to amass knowledge and share content. Buro 24/7’s social

platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, Instagram and Twitter. Not only do these channels work to extend Buro 24/7’s reach and offer another access point for up-to-the-minute fashion,

culture, lifestyle, entertainment and beauty news, they also serve to underscore Buro 24/7’s reputation as a leading source for contemporary cultural news.

sOcialBuro247malaysia Buro247malaysia Buro247my

sinceJanuary 2016

13,100 Followers

9,550 likes

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indochine media Ventures (m) sdn Bhd (1103831-d) B-7-13A, Gateway Kiaramas, No. 1 jalan Desa Kiara, Mont Kiara, 50480 Kuala Lumpur.

T: +603 6211 4288 | F: +603 6211 0748

Buro 24/7 malaysia sales team

rachel chongDigital sales Director

Mobile: +6012 212 6217email: r.chong@buro247.my

richelle limaccount Manager

Mobile: +6012 235 5985email: r.lim@buro247.my