media kit 2016 - institutional asset manager€¦ · media kit 2016 contact oliver bradley e...
TRANSCRIPT
MEDIA KIT 2016
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
digital news publishing
WHO WE ARE
Founded in 2002, GFM Ltd is the
most targeted digital news publisher
serving institutional investors/wealth
managers and their investment
managers/advisers across all asset
classes.
Seven daily global newswires and real-time news-driven web sites covering:
Institutional investors/pension funds and their managedfunds/investment managers
Hedge funds and institutional investors
Property funds and institutional investors
Private client/wealth managers, family offices, trusteesand their investment advisers
Exchange traded funds and institutional investors
Compendium of investment ideas, skill and talentacross all asset classes
Private equity funds and institutional investors
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
active newsletter readers43,000reaching
view site see stats
view site see stats
view site see stats
view site see stats
view site see stats
view site see stats
view site see stats
SUBSCRIBER TYPE POSITION IN COMPANY LOCATION
Readers and subscribersOUR REACH
120,000reaching
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
monthly unique visitors
Senior executives dominate our
readership across all of our
publications, with 80% including
Partners, C-suite, Directors and
managers. Subscriber base is split
between the US and UK with Europe
(ex-UK) accounting for another 14% of
the registered countries
READERS
Director
Partner
CEO
CIO
COO
Chair
Legal counsel
CTO
CMO
CCO
CFO
CRO
Manager
18%
12%
10%
8%
8%
8%
8%
7%
7%
4%
4%
4%
3%
USA
UK
India
Hong Kong
Singapore
Canada
Germany
France
Switzerland
Ireland
61%
12%
32%
17%
21%
2%
7%
12%
18%
2%
6%
4%
3%
1%
2%
26,240
5,160
13,760
7,320
9,020
860
3,000
5,160
7,740
860
2,580
1,720
1,290
430
860
Buy Side:
Advisors
Asset Managers
Institutional Investors
Service side:
Legal
Trading & Technology
Custodian, Fund Service, Acctnt
Other:
Academia
Broker
Cap Intro
HR
PR/Press
Sales
38.05%
28.43%
3.88%
2.69%
2.38%
2.30%
2.24%
2.05%
1.86%
1.68%
Fund breakdownOUR REACH
We are read by institutional investors
and their asset managers. Over two
thirds of our readers are buy side
industry professionals. More than 1,200
pension and investment funds have
decision makers who read our titles,
with over 35% having an AUM of more
than $1 billion.
FUND TYPE ASSETS UNDER MANAGEMENT
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
of the world’s top 100 largest funds.UPTO 90%Our output can reach:
SUBSCRIBER TYPE
15%
14%
7%
7%
10%
8%
8%
13%
6%
13%
Start-up
Up to USD25 million
USD25 million to USD50 million
USD50 million to USD100 million
USD100 million to USD250 million
USD250 million to USD500 million
USD500 million to USD1 billion
USD1 billion to USD5 billion
USD5 billion to USD10 billion
Over USD10 billion
Institutional Investors - 7,480
Charity
Corporate Treasurer
Government/Local Authority
Insurance
Pension (incl. consultants)
Sovereign
Trustee
Advisors - 5,280
Discretionary Broker
Family Officer
IFA
Private Bank
RIA
Wealth Advisor
Wire Houses
17%
2%
7%
5%
7%
69%
3%
7%
12%
10%
9%
40%
9%
9%
15%
7%
Asset managers - 14,080
CTA
ETF
Fixed income
Fund of funds
Hedge
Pension
Private equity
Property
Sovereign
Traditional
32%
6%
5%
6%
3%
38%
5%
13%
9%
3%
12%
Also, GFM is able to reach decision makers within asset management start-ups, where 20% funds
registered are start-ups or in their very early stage.
OUR OFFER
monthly advertising impressions
generating
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
• Targeted content channels – where a client can own a topic
prominently featured on our home page where we contribute and
distribute regular news and features with full analytics provided back
to clients.
• Placed features and articles – our editors write articles or features at
your direction which we promote as news stories across our titles and
further distribute over our newsletters and syndicated news partners
(Lexis Nexis, Dow Jones & Thomson Reuters)
• Bespoke special reports & research – our editors will produce
bespoke reports and or research according to client needs. We write
and distribute these across the entire GFM subscriber base and feature
them prominently on our home pages and newsletters
• Lead generation – we pass on reader contact information to clients by
using targeted email invitations and or placed articles which are “gated”
• Seminars & events – arrange bespoke seminars and events for clients
• Content hub – company profiling, feature writing and search engine
optimisation, press release creation and distribution
Targeted content solutions
1,000,000
Full page A4 colour ad and production of one article: £4,950
Rates:
OUR OFFER
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
GFM produces over 30 scheduled reports per annum. Clients can participate in
these reports using either editorial or advertising, or both. Clients can provide
their own content or engage a GFM editor to ghost write content on their behalf.
These reports are distributed as follows:
Special Reports
45REPORTS • Across the entire GFM subscriber base by stand-alone email
• Prominently featured on corresponding home pages for at least a month
in order to reach all readers
• Across all news syndication partners: Lexis Nexis, Dow Jones,
Thomson Reuters
• Archived for life on our web sites
• Clients are awarded full copyright on their content
producing over
every year
Ads supported:
468x60
(newsletters only – must be
supplied as a .gif)
120x600
(newsletters only – must be
supplied as a .gif)
160x600
Tower/ Skyscraper (site only)
970x250
“billboard’(site only)
300x600
“half page’(site only)
Display advertising
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
Website – GFM takes all forms of rich media creative with full geo-
targeted capabilities including the ability to contextually advertise
14PERCENT
OUR OFFER
Leader Boards, MPU’s and SkyscrapersBillboards and Half-Pages Stand-alone emails
£65£80
POA
For full details of technical specifications for ad submission, please refer to the Ad guidelines section of our website.
www.globalfundmedia.com/mechanicalSpec.html
Rates:
CPM – cost per thousand impressions for tactical banner advertising:
average newsletter open rateNewsletters – an excellent and cost-effective way of brand building.
Our daily newsletters are available for take-over and sponsorship by
individual clients.
Stand-alone emails – dedicated emails distributed to either our entire
audience or targeted by reader type and geography. We can distribute
your content eg: thought leadership; white papers; and events.
REACH
Contact Oliver Bradley E [email protected] M +44 (0)7771 992184 www.globalfundmedia.com
digital news publishing Contact: Oliver Bradley [email protected] +44 (0)7771 992184www.globalfundmedia.com
US