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Media Kit 2017

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Page 1: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Media Kit 2017

Page 2: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Launched in June 2009

• Flying to more than 85 destinations in 43 countries

• A growing fleet of Next-Generation Boeing 737-800s

• Connecting Dubai to a population of over 2.5 billion people

• Now flying from Dubai International (DXB) and Dubai World Central (DWC)

Welcome to flydubai

Page 3: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Airline of the Year Inflight Regional Awards 2016 Dubai, UAE

• Best Low Cost Airline West Asia Future Travel Experience Awards Asia 2015 Singapore

• Best Low Cost Airline Middle East / Africa AirlineRating.com – Airline Excellence Awards 2014

Sydney, Australia

• Best Content Innovation Inflight Regional Awards 2014 Dubai, UAE

• Best Airline Inflight Entertainment and Connectivity (IFEC) Provider in the Middle East Inflight Regional Awards 2014 Dubai, UAE

flydubai awards

Page 4: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Bangkok

Dhaka Chittagong

KathmanduLucknow

Delhi

Multan

Ahmedabad

Mumbai

Karachi

Kabul

Hyderabad

Malé

Dubai

Juba

Port Sudan

Khartoum

Alexandria

BakuYerevanTbilisi

IstanbulSkopje

Sarajevo Bucharest Mineralnye VodyKrasnodar

Rostov-on-Don

Kiev

Samara

Kazan

Yekaterinburg

Odessa

Bishkek

Dushanbe

Moscow

ColomboMattala

KochiThiruvananthapuram

Almaty

Zagreb

Entebbe

Dar es SalaamZanzibar

Sofia

Belgrade

Prague

Bratislava

Djibouti

Hargeisa

Chennai

Addis Ababa

Faisalabad

Asmara

Astana

Quetta

Ashgabat

Sialkot

MuscatDubai

Salalah

Doha

Jeddah

Yanbu Riyadh

BahrainDammam

GassimHa’il

BasraKuwait

Tabuk

Beirut

Amman NajafBaghdad

Madinah Hofuf

Taif

MashhadTehran

Abha

Esfahan

Shiraz

Bandar Abbas

Ahwaz

Lar

Gizan

Jouf

Erbil

flydubai network

Route Map October 2016

Operational routesPlanned routes

Page 5: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• A fleet of 737-800s

• More than 100 Boeing aircraft to be delivered by end of 2023

• One of the youngest and most efficient fleets in the sky

• Suited to high frequency traffic within our geographic reach

Our fleet

Page 6: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• flydubai launched Business Class in 2013

• Offers a more relaxed and personal flying experience

• Complimentary inflight entertainment for business passengers

• 12 seats made in soft Italian leather with built-in lumbar support and generous recline

• 12.1 inch HD touchscreen TV

• Noise-cancelling headphones

• WiFi and Live TV available on a growing number of aircraft in the fleet

flydubai business

Page 7: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• 162 seats innovatively designed to maximise comfort

• 8.9 inch HD touchscreen TV

• Complimentary inflight entertainment for all passengers on flights under one hour

• On longer flights, economy passengers can access movies, TV, music and games for a small price

• WiFi and Live TV available on a growing number of aircraft in the fleet

flydubai economy

Page 8: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

What’s on

2000+ hours of movies, TV and music

680 music albumsmore than

290 movies

40+ e-reader newspapers available from

16 countries in 7 languages

NEWS

more than

130 hours of popular TV programmes

flydubai inflight entertainment

more than

100 hours of kid's entertainment

entertainment available in

12 languages

yesنعم

WiFi on board

5 Live TV Channels

Page 9: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Male Female

Passenger gender

32%

68%

Who’s flying with flydubai?

Passenger agePassenger nationality

GCC National Other Arab Asian Western Other

Under 25 26-34 35-44 45-54 55-64 65+

21%

16%

18%

27%

18%

27%

37%

22%

9%

3% 2%

Leisure Short Break Business Visit Friends/Family Education/Study Other

Purpose of travel

29%

21%

19%13%

15%

3%

Page 10: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Advertising opportunities

Page 11: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Pre-flight advertising opportunities

Page 12: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

E-ticket confirmation email

• 3 advertising opportunities

• Displayed to all passengers

Monday,  25  April  2016  12:13:12  Gulf  Standard  Time

Page  1  of  3

Subject: Booking  Receipt  #6NLYATDate: Tuesday,  12  January  2016  01:15:41  Gulf  Standard  TimeFrom: flydubai  Staff  TravelTo: Veena  Bala

Booking confirmation

Thank you for choosing flydubai. Your itinerary is below; please review yourjourney details carefully. All times shown are local.

If you want to get in touch with us you can call our Contact Centre on +971 600 5444 45, email us at [email protected] or find your nearest flydubai travel shop.If you’re travelling in Business Class you can email us [email protected].

Please note that flydubai’s fare rules and conditions of carriage apply to thisbooking.

Booking reference: 2LMSOR

Payment reference: 77023337

Your booking will be held until 01:13 on 13 January 2016 (Dubai Intl Airport Terminal 2)Total Payment Due: AED 1063.31

Please ensure that you pay for your bookingbefore the time specified or it will becancelled. You can pay online with a creditcard/debit card/voucher or via a paymentpoint.

Journey 1: Dubai Intl Airport Terminal 2 to Amman

Outbound: Dubai Intl Airport Terminal 2 Depart: 17 April 2016

Flight no. Departing Arriving Duration

FZ -147 flydubai

Dubai Intl Airport Terminal 2 07:00 17 April 2016

Amman 09:15 17 April 2016

3 Hours 15 Minutes

Passengers Fare type Taxes and fees Total

MR RAMI ROSAN Adult

ECONOMY Pay ToChange AED 340.00

Passenger Service Charge (Intl)(AE) AED 75.00 Passengers Security & SafetyService Fees(TP) AED 5.00

AED 420.00

Optional extras

Passengers Baggage Meal In-flightentertainment Seat Extras Total

MR RAMI ROSAN Adult

Handbaggage 7Kgplus 20 kgBaggageAllowance AED 50.00

ChickenTikkaKebab AED 50.00

Buy on board,if available

Unassigned NoInsurance

AED 100.00

Return: Amman Depart: 20 April 2016

Flight no. Departing Arriving Duration

FZ -5142 flydubai

Amman 15:50 20 April 2016

Al Maktoum International Airport 19:55 20 April 2016

3 Hours 5 Minutes

Passengers Fare type Taxes and fees Total

MS VEENA BALASUBRAMANIAN Adult

ECONOMY Pay ToChange AED 211.20

Passenger terminal usagefee(NH) AED 30.89 Advanced passengerinformation fee(ZR) AED 5.00 Embarkation Tax (International)(HQ) AED 154.44 Embarkation Tax (Internatinal)(HQ) AED 51.48 CUTE User Fee(D9)

AED 463.31

Monday,  25  April  2016  12:13:12  Gulf  Standard  Time

Page  1  of  3

Subject: Booking  Receipt  #6NLYATDate: Tuesday,  12  January  2016  01:15:41  Gulf  Standard  TimeFrom: flydubai  Staff  TravelTo: Veena  Bala

Booking confirmation

Thank you for choosing flydubai. Your itinerary is below; please review yourjourney details carefully. All times shown are local.

If you want to get in touch with us you can call our Contact Centre on +971 600 5444 45, email us at [email protected] or find your nearest flydubai travel shop.If you’re travelling in Business Class you can email us [email protected].

Please note that flydubai’s fare rules and conditions of carriage apply to thisbooking.

Booking reference: 2LMSOR

Payment reference: 77023337

Your booking will be held until 01:13 on 13 January 2016 (Dubai Intl Airport Terminal 2)Total Payment Due: AED 1063.31

Please ensure that you pay for your bookingbefore the time specified or it will becancelled. You can pay online with a creditcard/debit card/voucher or via a paymentpoint.

Journey 1: Dubai Intl Airport Terminal 2 to Amman

Outbound: Dubai Intl Airport Terminal 2 Depart: 17 April 2016

Flight no. Departing Arriving Duration

FZ -147 flydubai

Dubai Intl Airport Terminal 2 07:00 17 April 2016

Amman 09:15 17 April 2016

3 Hours 15 Minutes

Passengers Fare type Taxes and fees Total

MR RAMI ROSAN Adult

ECONOMY Pay ToChange AED 340.00

Passenger Service Charge (Intl)(AE) AED 75.00 Passengers Security & SafetyService Fees(TP) AED 5.00

AED 420.00

Optional extras

Passengers Baggage Meal In-flightentertainment Seat Extras Total

MR RAMI ROSAN Adult

Handbaggage 7Kgplus 20 kgBaggageAllowance AED 50.00

ChickenTikkaKebab AED 50.00

Buy on board,if available

Unassigned NoInsurance

AED 100.00

Return: Amman Depart: 20 April 2016

Flight no. Departing Arriving Duration

FZ -5142 flydubai

Amman 15:50 20 April 2016

Al Maktoum International Airport 19:55 20 April 2016

3 Hours 5 Minutes

Passengers Fare type Taxes and fees Total

MS VEENA BALASUBRAMANIAN Adult

ECONOMY Pay ToChange AED 211.20

Passenger terminal usagefee(NH) AED 30.89 Advanced passengerinformation fee(ZR) AED 5.00 Embarkation Tax (International)(HQ) AED 154.44 Embarkation Tax (Internatinal)(HQ) AED 51.48 CUTE User Fee(D9)

AED 463.31

Page  2  of  3

AED 10.30

Optional extras

Passengers Baggage Meal In-flightentertainment Seat Extras Total

MS VEENA BALASUBRAMANIANAdult

Handbaggage7Kg plus 20 kgBaggageAllowance AED 50.00

Snacks andrefreshmentsto buy onboard

InflightEntertainmentPremium Pack AED 30.00

Unassigned NoInsurance

AED 80.00

Check in • Find out everything you need to know about checking in for a flydubai flight, including what documents you’ll need and how to

check in online (where applicable).• Check-in for your flight opens 3 hours before departure and closes 60 minutes before departure. If you don’t check in on time,

you won’t be able to travel.• Children up to the age of 12 years can fly with us only if they are accompanied by an adult travelling on the same booking.

Manage booking • You can use the manage booking section on flydubai.com to make changes to your itinerary or cancel your flight(s). Please

check the fare rules applicable to your booking to see the charges for changing or cancelling your flight(s).• If your booking was made through a Travel Agent, please contact them directly to make changes to your booking.

• If you're booked as part of a group, please check with the group organiser for details on the fare rules, as they may differ fromthose listed on flydubai.com.

Baggage allowance Find out how much baggage you can take and learn about flydubai's baggage policies.

Credit card payments • If you paid for your booking online or via our call centre using a credit card, you’ll be asked to present the same credit card at

check in.• If your booking was paid for with someone else's credit card, we'll need to see a photocopy of the front of the card and a

photocopy of the cardholder's passport.• If you are unable to present these documents, you won't be allowed to travel and we won't be able to offer you a refund.

• A credit card can't be used to pay on behalf of someone else travelling to or from Bangladesh, Ethiopia, Nepal, Pakistan, SriLanka, Sudan and South Sudan.

Advanced Passenger Information Save time at the airport by completing your Advanced Passenger Information online in the manage booking section offlydubai.com. If you made your booking through a Travel Agent, please contact them directly to complete this information.

Umrah flights Passengers travelling to/from Jeddah, Madinah, Yanbu and Taif, please visit the following link to read an important notice: http://www.flydubai.com/en/operational-updates/

Transferring between Al Maktoum International (DWC) and Dubai International (DXB) and vice versa If your travel itinerary requires a transfer between the airports in Dubai, you’ll need to enter the UAE (clearing customs andimmigration) and collect your checked baggage. Please check whether you need a visa to enter the UAE and ensure you havesufficient time to travel to your departure airport.

Page  3  of  3

Transferring between Al Maktoum International (DWC) and Dubai International (DXB) and vice versa If your travel itinerary requires a transfer between the airports in Dubai, you’ll need to enter the UAE (clearing customs andimmigration) and collect your checked baggage. Please check whether you need a visa to enter the UAE and ensure you havesufficient time to travel to your departure airport.

Book another flight Information before you fly Home

YOUR ADVERT APPEARS HERE

YOUR ADVERT APPEARS HERE

YOUR ADVERT APPEARS HERE

Page 13: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Online check-in boarding pass

• Used for online check-in

• Exclusive sponsorship

DEPARTING FROM

ARRIVING IN

Boarding Pass

At the airport - Dubai

Notification

Dangerous goodsYour baggage must not containthe following goods.

You must arrive at the gate on time. If you are late you will not be allowed totravel and your baggage will be offloaded.

Compressed gas | Radioactivematerial | Flammable liquids |Poisonous substances |Flammable solids | Infectioussubstances | Oxidising materials| Corrosives | Explosives andfirearms

FLIGHT NUMBER

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CABIN CLASS

SEQ No.

SEQ No.

If you have bags to check in, please drop them at the FastBag Drop desk no later than 60 minutes before departure.

You can arrive at the airport up to 3 hours before yourflight. If you are only carrying hand baggage, you canproceed via security and immigration to the departuregate where your documents will be checked.

Please make sure you clear immigration and go throughairport security no later than 60 minutes before departure.

Please arrive at the boarding gate no later than 30 minutes before departure.

PASSENGER PASSENGER

DATE

FLIGHT NUMBER

BOOKING REFERENCE

GATE

ZONE

BOARDING TIME

DEPARTURE TIME

SEAT

SPECIAL REQUESTS

SEQ No.

SEQ No.

DATE

DEPARTURE TIMEBOARDING TIME

GATE

BOOKING REF SPECIAL REQUESTS

ZONE SEAT

Bag drop60 minutes

Document check60 minutes

Security60 minutes

Boarding30 minutes

SEQ No.

Terminal 2 (DXB)

KHALIDLOTFI MR

KHALIDLOTFI MR

18 Oct 2015

FZ 069ECONOMY

Dubai

Sheikh Saad - Terminal R (KWI)Kuwait

FZ 069 18 Oct 2015

23:20 00:05

F7

NLTR2F

NLTR2F

F7

A

23:20

0021

002100210021

00:05

07C ECONOMY

07C

0021

A

YOUR ADVERT

APPEARS HERE

Page 14: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Airport boarding pass

• Used at airport check-in

• Exclusive sponsorship

• Destination specific

YOUR ADVERT APPEARS HERE

Front

Back

Page 15: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Onboard IFE advertisingopportunities

Page 16: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• 15 seconds TVC

• Played simultaneously on all screens

• Audio through the aircraft PA system

• Played on departure after safety video

• Destination specific

TVC video on departure

Page 17: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Exclusive sponsorship of the IFE payment page

• Visible to all passengers

Payment page

YOUR ADVERT APPEARS HERE

Page 18: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• 15 seconds TVC

• Played before each movie or each TV episode

• Video cannot be skipped

Pre-roll video

Page 19: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Displayed on the map frame

• For 15 seconds every 100 seconds while passengers view the map

• 11 minutes of exposure per passenger

Full screen static ad

Page 20: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Static image displayed for 20 seconds

• Appears on every screen that is not in use

• Acts similar to a rotating screensaver

Idle screen

YOUR ADVERT APPEARS HERE

Page 21: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Onboard WiFi Portal advertising opportunities

Page 22: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• WiFi connectivity launched in May 2016

• Rolling out across the fleet

• Currently, 708,750 connected seats per month

• 1.4 million connected seats per month by December 2016

• Advertising displayed to all passengers who access the WiFi portal

• Opportunity to target passengers as per travel class

WiFi Portal

Page 23: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Large carousel ad opportunity

• Displayed to all passengers who access the WiFi portal

• Up to a maximum of 4 different brand ads

Homepage slider adYOUR ADVERT

APPEARS HERE

Page 24: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

• Sponsorship of Messaging, WiFi or Live TV

• Featured tile statistic ad / 30 seconds video on the homepage

• Displayed to all passengers who access the WiFi portal

• One brand sponsorship per service

Homepage sponsorship tile

YOUR ADVERT APPEARS HERE

Page 25: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

Banner ad

• Advertising opportunity for header or footer banner ads

• Displayed to all passengers who access the WiFi portal

• Up to a maximum of 4 different brand ads

YOUR ADVERT APPEARS HERE

Page 26: Media Kit 2017...• Launched in June 2009 • Flying to more than 85 destinations in 43 countries • A growing fleet of Next-Generation Boeing 737-800s • Connecting Dubai to a

TV programme guide skyscrapper ad

YOUR ADVERT

APPEARS HERE

• Displayed in TV programme guide

• Exclusive sponsorship