Printed Monthly, Digital Daily – Naperville, IL

MEDIA KIT 2017

Positively Naperville | 630.806.4188 | ideas@positivelynaperville.com

We’re local and independent.

Positively Naperville is a complimentary community newspaper printed monthly in Naperville, IL. PN has an evolving daily digital presence at www.positivelynaperville.com.

The publication covers events, local businesses, non-profits, politics and all the happenings in the greater community – defined by the six area high schools. (Naperville North & Central, Waubonsie, Metea, Neuqua and Benet.)

We are hyperlocal and have fostered an understanding of the local market. PN has spent years kindling relationships with the community and its leaders. Every month more than 20 columnists bring their localized perspectives to our pages, too. PN can assist with connecting your business with the right people and organizations.

Since our inception, this initiative has been supported by a great group of readers, independent businesses and service clubs, organically growing four pages at a time since our first printed issue in September 2001.

Promoting a preview of community events, the arts and locally-owned enterprise is still our primary passion.

Positively Naperville?

Reach out630.806.4188ideas@positivelynaperville.comwww.positivelynaperville.com

PO Box 219 931 W. 75th Street, Suite #137/219 Naperville, IL 60565-7202

What is

CirculationMonthly – 25,000 copies of PN are printed the first week of every month. PN is delivered to 15,000 households by an independent delivery service. Another 10,000 copies are distributed via a hundred local retailers, coffee shops, restaurants, train stations, hotels, bookstores and newsstands.

Let’s Catch the Advertising Spirit PN believes print media will endure, complimented by digital ads and social media. PN stays around longer on kitchen counters, coffee tables, and office waiting rooms as a preview for what’s to come. PN offers traditional display rates, but most of our advertisers subscribe to a yearly sponsorship paid annually, bi-annually or quarterly to achieve top-of-the-mind marketing goals.

Monthly presence and daily-digital-presence will help make your business a Naperville household name. Sponsorship lets your business tell a story. This strategy leads to repeat and loyal customers. Pull, not Push!

Full Sponsorship includes a 5 x 4 inch ad monthly. It also includes featured stories about your business within the Naperville Community.

Sponsorship is a complete media package. PN mentions and links your business via its web and social media pages.

Non-profits in good standing are eligible for a 40% discount.

Visit PN Onlinewww.positivelynaperville.com www.events.positivelynaperville.comwww.facebook.com/positivelynaperville01Twitter: @pndaily

Key Naperville DemographicsEstimated Population – 144,864 (2013)

Households, 2009-2013 – 49,483

Median household income, 2009-2013 $108,302

Bachelor’s degree or higher, percent of persons age 25+, 2009-2013 – 65.9%

Female Population – 51.4%

Population, percent change - April 1, 2010 to July 1, 2013 – 2.0%

Persons under 18 years (2010) – 28.7%

Persons 65 years and over (2010) – 8.7%

Median value of owner-occupied housing units, 2009-2013 – $377,400

Source: quickfacts.census.gov

# Insertions 1x 2x 3x 6x 12x - Sponsorship

Full Page 10 (wide) x 12 (tall) $2,500 $4,500 $6,000 $10,800 $18,000

1/2 Page Vertical 5 x 12Horizontal 10 x 6

$1,500 $2,800 $4,000 $6,300 $11,500

1/4 Page - 5 x 6Bottom Horizontal 10 x 3

$1,000 $1,900 $2,700 $5,000 $9,200

5 x 4 $750 $1,450 $2,100 $3,800 $7,200

4 x 3 $450 $850 $1,250 $2,300 $4,400*

4 x 2 (business card style ad) $300 $575 $800 $1,200 $2,000*

Monthly print circulation is 25,000 copies. Non-profits in good standing are eligible for a 40% discount. Ask about Chamber of Commerce and IndieBound Rates. Rates subject to change without notice. *Junior Sponsorship.

All specs in inches / All ads are color / Add 10% for premium placement (P3, Back Page, etc.) Custom sizes upon request. Submit high resolution ads to tim@positivelynaperville.com in PDF or comp format, 300 DPI CMYK. Designs services available $50/ad. July 2017a.

Print Advertising 2017Monthly Rates

Submission Procedures & Notes• To guarantee placement, ads should be reserved by the

15th for the upcoming monthly issue. Late submission/placement requests are handled on a case-by-case basis.

• Large files can be submitted via DropBox or FTP.• Keep in mind when designing ads, this is a newspaper

format. Glossy/slick style ads with many colors sometimes don’t print well on newsprint. The best types of ads have a good font size and solid cohesive color schemes. Images should be not be lower than 240 DPI.

• Most smart phone and tablet photos will not look good unless you are an advanced user.

• Compensate for “dot bleed.” Images and graphics should be lightened ten to twenty percent. Reverse and color text should not be smaller than 10 pt.

• Send PN your brief press releases.• Have an event? Submit them at

www.positivelynaperville.com.• Graphic design is available for $50 per ad.• PN reserves the right to edit ads for content and

formatting; and place stoppage of ads without notification.

• Payment must be received in full for one time open rate ads at time of placement. Payment must be received prior to first ad insertion for new sponsors and advertisers. Make checks payable to Positively Naperville.

• Multiple insertions and sponsorships may be paid annually, quarterly. Let PN know what works best for your cash flow.

• Any Questions? We welcome your inquiries and your business.

Digital AdvertisingPN offers digital banner advertising at www.positivelynaperville.com. Our ad network is completely localized and we control all the ads that are placed.Digital advertising is available only to print advertisers and sponsors.Our current digital rates are $50 per 5,000 impressions with a minimum buy of 20,000 impressions.The three sizes we offer are 728 x 90 px which is above the fold in the header, 300 x 250 px in the right side bar and 300 x 600 px on the front page. We’ve found the best approach is a campaign that utilizes all three sizes with a little different message in each one. Design services are available for $50.Banner ads may be submitted in .png, .jpg, embed code, etc., 72 DPI with a link.Check out current digital ads at www.positivelynaperville.com.

Contact PN630.806.4188ideas@positivelynaperville.comwww.positivelynaperville.com

Mailing Address:PO Box 219 931 W. 75th Street, Suite #137/219 Naperville, IL 60565-7202

July 2017a

POSITIVELYNAPERVILLE.COMMonth 2015 N.E.W.S. PAGE xx

Full Page10 wide x 12 tall(Back Page is 10 wide by 10 tall)

Half Page Vertical 5 wide x 12 tall4 wide x 2 tall

(Business Card Style)

Quarter Page Bottom Horizontal 3 x 10

POSITIVELYNAPERVILLE.COMMonth 2015 N.E.W.S. PAGE xx

Half Page Horizontal 10 wide x 6 tall

Quarter Page 5 wide x 6 tall

5 wide x 4 tall

4 wide x 3 tall All sizes in inches.Submit artwork to tim@positivelynaperville.comin PDF of comp. format - 300 DPI CMYK.Custom ad sizes upon request.PN reserves the right to edit ads for content and formatting; and place stoppage of ads without notification.

Graphic is not actual size