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Media Kit 2017
smttoday.com
About SMT Today.A bit about the team, our experience and what to expect.
We’ve enjoyed working with SMT Today for a few years now, and it’s been a
wonderful experience. The publication sets itself apart from competitors with beautiful design aesthetics. Their team isn’t afraid to explore new marketing
trends, which is hard to come by in the electronics manufacturing industry.”
Davina McDonnell, Director of Marketing, Saline Lectronics, Inc.
Our HistorySMT Today was born in 2013, showcasing at one of the electronics industry’s largest Trade Shows,
Productronica in Munich, Germany. Since our creation, our company has grown to be a market leader
in the Electronics Marketing World.
Our TeamWe are a collective group of young, creative and strategic individuals, working as a team to market our
clients’ ideas throughout the electronics industry.
Our ProcessFrom pen to paper, paper to screen, we are creating a digital movement. Working in close connection
with our clients, we understand the process, the formula and the solution, to creating successful
marketing strategies.
Our Difference
Our unique relationship with our partners, Etek and Evolvi is unparalleled.
Since 2007, Etek have grown to become an established service provider to the
European electronics industry. Evolvi specialise in Asset Management Services
with a focus on delivering solutions to our customers’ surplus equipment challenges,
by identifying options that align with the clients’ timeline and requirements.
Both partners are integral to SMT Today, working with their partners, providing
them with professional advertising and marketing campaigns.
SMT Today have built Media Partner Relationships directly with Industry Leaders
and Influencers.
We pride ourselves in being different!
Printed Magazine.Distributing a premium product to people who matter.
SMT Today is a 68 page Premium A Grade, bi-monthly publication.
Launched in 2013, the magazine covers the full range of industry sectors with the
electronics industry.
We are the Media Partner of Choice within the Industry for both clients and
Trade Organisations.
We offer a wide array of technical articles partnered with high quality advertising,
along with the latest innovative technology news.
Valu
able
ROI Quality Content
Infl uential Readership
6 issuesPrinted Per Year
8,000+Copies Printed
27,000+Monthly Digital
Readers
Top Industry/Sectors/InterestAutomotive
Medical
Defence
Space
Aerospace
Embedded Systems
SMT Manufacturing
Design
PCBs Technology
Robotics
Test, Measurement and
Inspection
LED
Sensor Technology
Solar
Industry 4.0
Wearables
Consumer Electronics
Technology Innovations
Semiconductors
Web AdvertisingWith over 45,000 unique visitors, make SMT Today your premium platform for digital
advertising!
Weekly e-NewslettersHot off the press, our weekly e-Newsletter is delivered to over 30,000 Active Subscribers.
Be part of this advertising campaign!
Bespoke Email MarketingA creative service dedicated to promoting your organisation. Give yourself the power of
direct lead retrieval!
Digital Marketing Services.Proven online lead generation.
30,000+Subscribers
45,000+Unique Website
visitors per month
200,000+Online Reach
Asia
Europe
Americas
Targeted Regions
31%
45%24%
10% + CTR above industry standard
click through rate,
with our bespoke
email marketing
45%
Video Production
It all starts with an idea... Lights........Camera.......Action!
We offer a range of video services from high end cinematic films to animated promotions.
Our creative team understands the importance of cinematic visuals which allows us to push
the boundaries of traditional marketing, resulting in increasingly successful campaigns.
PR Services
SMT Today also offers a unique approach to distributing your latest company updates and
news through our exclusive partner channels.
We understand the importance of the “right news” being seen and heard by the “right people”.
Creative Solutions.Creative thinking inspires ideas, ideas inspire change.
4.6k ULTRA HD
Cinema Quality
100,000+ online video
views
Proven track record of lead generation
Marketed across all SMT Today
platforms
eNewsletter
Email Marketing
Social Media
Website
10% 19% 26% 25% 20%
President / CEO Corporate Management
Senior Management
Production Management
Process Engineers
Creative HubStay Connected with a growing industry network - a unique way to expand your reach!
Utilising our Creative Design Services we can make this possible.
Brochures Email Marketing (html)
Design for Print
Web Design Social Media
Incr
ease
Bra
nd
Awareness Reach Your Target AudienceDrive New Business Growth
Print Advertising Specifications
Digital Advertising Specifications
Email Advertising Specifications
Premium Full Page Slider
Technical Data.Creativity comes from setting the spec’
Artwork to be supplied in CMYK print ready PDF at 300dpi.
Full page artwork to be supplied with 3mm, 0.15 inch bleed all round.
Text content to be no less than 15mm, 0.6 inch from finished edge.
Full page dimensions
210 wide by 297mm high. | 8.26 inch wide by 11.7 inch high.
Artwork to be supplied in RGB saved out in JPG or GIF at 72dpi.
Full width banner dimensions 600 x 160px
Side MPU dimensions 180 x 152px
Artwork to be supplied in RGB saved out in JPG or GIF at 72dpi.
Full width banner dimensions 1920 x 1080px
Artwork to be supplied in RGB saved out in JPG or GIF at 72dpi.
Square MPU dimensions 1280 x 1280px
Full width banner dimensions 1920 x 240px
Side MPU dimensions 1280 x 1080px.
Template layouts are available on our website: smttoday.com/templates
Please send final artwork to [email protected]
smttoday.com
Editor
Wendy Tindle
+44 (0)1292 834 009
+44 (0)7894 523 440
Skype: wendy-smttoday
Global Sales & Media
Andrew Carpenter
+44 (0)1292 834 009
+44 (0)7535 645 205
Skype: smt-andrew
1A Dow Road, Prestwick, Ayrshire, Scotland, KA9 2TU
smttoday.com
Registration No: SC462033
Contact us
Key Dates & DeadlinesPlanning your media schedule? We’ve identified the key dates
across the year to keep you on track.
Jan/Feb 2017
APEX IPC EXPOEditorial Deadline 9th January 2017
Mar/April 2017
NEPCON ChinaEditorial Deadline 20th March 2017
May/Jun 2017
SMT Hybrid Packaging NurembergEditorial Deadline 14th April 2017
Jul/Aug 2017
Semicon WestEditorial Deadline 1st June 2017
Sep/Oct 2017
SMTAi ChicagoEditorial Deadline 17th August 2017
Nov/Dec 2017
ProductronicaEditorial Deadline 16th October 2017
Like what you see?Contact us and let’s get started.