media kit 2017 - smt · evolvi...

Click here to load reader

Post on 15-Jul-2020




0 download

Embed Size (px)


  • Media Kit 2017

  • About SMT Today.A bit about the team, our experience and what to expect.

    We’ve enjoyed working with SMT Today for a few years now, and it’s been a

    wonderful experience. The publication sets itself apart from competitors with beautiful design aesthetics. Their team isn’t afraid to explore new marketing

    trends, which is hard to come by in the electronics manufacturing industry.”

    Davina McDonnell, Director of Marketing, Saline Lectronics, Inc.

    Our HistorySMT Today was born in 2013, showcasing at one of the electronics industry’s largest Trade Shows,

    Productronica in Munich, Germany. Since our creation, our company has grown to be a market leader

    in the Electronics Marketing World.

    Our TeamWe are a collective group of young, creative and strategic individuals, working as a team to market our

    clients’ ideas throughout the electronics industry.

    Our ProcessFrom pen to paper, paper to screen, we are creating a digital movement. Working in close connection

    with our clients, we understand the process, the formula and the solution, to creating successful

    marketing strategies.

  • Our Difference

    Our unique relationship with our partners, Etek and Evolvi is unparalleled.

    Since 2007, Etek have grown to become an established service provider to the

    European electronics industry. Evolvi specialise in Asset Management Services

    with a focus on delivering solutions to our customers’ surplus equipment challenges,

    by identifying options that align with the clients’ timeline and requirements.

    Both partners are integral to SMT Today, working with their partners, providing

    them with professional advertising and marketing campaigns.

    SMT Today have built Media Partner Relationships directly with Industry Leaders

    and Influencers.

    We pride ourselves in being different!

  • Printed Magazine.Distributing a premium product to people who matter.

    SMT Today is a 68 page Premium A Grade, bi-monthly publication.

    Launched in 2013, the magazine covers the full range of industry sectors with the

    electronics industry.

    We are the Media Partner of Choice within the Industry for both clients and

    Trade Organisations.

    We offer a wide array of technical articles partnered with high quality advertising,

    along with the latest innovative technology news.



    ROI Quality C


    Infl uential Readership

  • 6 issuesPrinted Per Year

    8,000+Copies Printed

    27,000+Monthly Digital


    Top Industry/Sectors/InterestAutomotive





    Embedded Systems

    SMT Manufacturing


    PCBs Technology


    Test, Measurement and



    Sensor Technology


    Industry 4.0


    Consumer Electronics

    Technology Innovations


  • Web AdvertisingWith over 45,000 unique visitors, make SMT Today your premium platform for digital


    Weekly e-NewslettersHot off the press, our weekly e-Newsletter is delivered to over 30,000 Active Subscribers.

    Be part of this advertising campaign!

    Bespoke Email MarketingA creative service dedicated to promoting your organisation. Give yourself the power of

    direct lead retrieval!

    Digital Marketing Services.Proven online lead generation.

  • 30,000+Subscribers

    45,000+Unique Website

    visitors per month

    200,000+Online Reach




    Targeted Regions



    10% + CTR above industry standard

    click through rate,

    with our bespoke

    email marketing


  • Video Production

    It all starts with an idea... Lights........Camera.......Action!

    We offer a range of video services from high end cinematic films to animated promotions.

    Our creative team understands the importance of cinematic visuals which allows us to push

    the boundaries of traditional marketing, resulting in increasingly successful campaigns.

    PR Services

    SMT Today also offers a unique approach to distributing your latest company updates and

    news through our exclusive partner channels.

    We understand the importance of the “right news” being seen and heard by the “right people”.

    Creative Solutions.Creative thinking inspires ideas, ideas inspire change.

    4.6k ULTRA HD

    Cinema Quality

    100,000+ online video


    Proven track record of lead generation

    Marketed across all SMT Today



    Email Marketing

    Social Media


    10% 19% 26% 25% 20%

    President / CEO Corporate Management

    Senior Management

    Production Management

    Process Engineers

  • Creative HubStay Connected with a growing industry network - a unique way to expand your reach!

    Utilising our Creative Design Services we can make this possible.

    Brochures Email Marketing (html)

    Design for Print

    Web Design Social Media






    ess Reach Your Target AudienceDrive New Business Gr


  • Print Advertising Specifications

    Digital Advertising Specifications

    Email Advertising Specifications

    Premium Full Page Slider

    Technical Data.Creativity comes from setting the spec’

    Artwork to be supplied in CMYK print ready PDF at 300dpi.

    Full page artwork to be supplied with 3mm, 0.15 inch bleed all round.

    Text content to be no less than 15mm, 0.6 inch from finished edge.

    Full page dimensions

    210 wide by 297mm high. | 8.26 inch wide by 11.7 inch high.

    Artwork to be supplied in RGB saved out in JPG or GIF at 72dpi.

    Full width banner dimensions 600 x 160px

    Side MPU dimensions 180 x 152px

    Artwork to be supplied in RGB saved out in JPG or GIF at 72dpi.

    Full width banner dimensions 1920 x 1080px

    Artwork to be supplied in RGB saved out in JPG or GIF at 72dpi.

    Square MPU dimensions 1280 x 1280px

    Full width banner dimensions 1920 x 240px

    Side MPU dimensions 1280 x 1080px.

    Template layouts are available on our website:

    Please send final artwork to [email protected]



    Wendy Tindle

    +44 (0)1292 834 009

    +44 (0)7894 523 440

    [email protected]

    Skype: wendy-smttoday

    Global Sales & Media

    Andrew Carpenter

    +44 (0)1292 834 009

    +44 (0)7535 645 205

    [email protected]

    Skype: smt-andrew

    1A Dow Road, Prestwick, Ayrshire, Scotland, KA9 2TU

    [email protected]

    Registration No: SC462033

    Contact us

    Key Dates & DeadlinesPlanning your media schedule? We’ve identified the key dates

    across the year to keep you on track.

    Jan/Feb 2017

    APEX IPC EXPOEditorial Deadline 9th January 2017

    Mar/April 2017

    NEPCON ChinaEditorial Deadline 20th March 2017

    May/Jun 2017

    SMT Hybrid Packaging NurembergEditorial Deadline 14th April 2017

    Jul/Aug 2017

    Semicon WestEditorial Deadline 1st June 2017

    Sep/Oct 2017

    SMTAi ChicagoEditorial Deadline 17th August 2017

    Nov/Dec 2017

    ProductronicaEditorial Deadline 16th October 2017

  • Like what you see?Contact us and let’s get started.