media kit 2018/2019 - diver magazinemedia kit 2018/2019 averaging 25,000 readers per issue over 52%...

8
The longest-established scuba diving magazine in North America Media Kit 2018/2019

Upload: others

Post on 28-Jun-2020

6 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

The longest-established scuba diving magazine in North America

Media Kit 2018/2019

Page 2: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format has more pages, making these are our biggest issues ever! Established in 1974. Experience counts, earns respect, and proves our passion for success Digital edition available through Magzter - online, iOS, and Android devices Hugely respected in the dive industry with an advisory board including: Sylvia Earle, James Cameron, Jean-Michel Cousteau, David Doubilet, Michael AW, and Stan Waterman

70% of readers share their copies with three other divers Nearly all keep their copies indefinitely for repeated reference Nearly 70% told us DIVER influences their travel plans Over 80% say they have acted directly on advertising in DIVER More than 70% dive year-round Increasingly popular and growing online website New quarterly format offers increased advert exposure time The USD to CAD dollar exchange rate makes this the best time ever to buy an ad!

All prices in CAD plus applicable taxes

The longest-established scuba diving magazine in North America

Volume 43 Number 5

$5.95

Sunken swag: treasures of Atocha & Margarita

whales & dolphins sink or swim holy sharks southern right whales

Travel:

The ForgoTTen

Islands oF

IndonesIa

below

budapest

Dive time!

PM40063683

9

05669

8 70424

02

JAN/FEB80% 1.5 BWR PD

9

05669

8 70424

03

MAR80% 1.5 BWR PD

9

05669

8 70424

05

APR/MAY80% 1.5 BWR PD

9

05669

8 70424

06

JUNE80% 1.5 BWR PD

9

05669

8 70424

08

JULY/AUG80% 1.5 BWR PD

9

05669

8 70424

09

SEPT80% 1.5 BWR PD

9

05669

8 70424

12

DEC80% 1.5 BWR PD

9

05669

8 70424

02

JAN/FEB80% 1.5 BWR PD

9

05669

8 70424

03

MAR80% 1.5 BWR PD

9

05669

8 70424

05

APR/MAY80% 1.5 BWR PD

9

05669

8 70424

06

JUNE80% 1.5 BWR PD

9

05669

8 70424

08

JULY/AUG80% 1.5 BWR PD

9

05669

8 70424

09

SEPT80% 1.5 BWR PD

9

05669

8 70424

12

DEC80% 1.5 BWR PD

+

e x p l o r i n g e u r o p e ’ s b e s t k e p t s e c r e t

newssafety

interview

freediving

big picture

dive medicine

The longest-established scuba diving magazine in North America Volume 43 Number 3$5.95

A closer look at the incredible Dumaguete, Philippines

+NEWSINTERVIEWBIG PICTUREDIVE MEDICINEFUTURE OCEANS

PAINTED PILLARS JUTLAND’S EPIC SHUPWRECKS TRUK LAGOON NEW ENGLAND NEW GEAR!

BEHIND THE LENS

AGH5 REVIEWMAKING A HOUSING

CHARGING FOR VIDEOPRESENTING YOUR PHOTOSPHOTOGRAPHING WRECKS

PM40063683

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

The longest-established scuba diving magazine in North America

Volume 43 Number 1

$5.95

DECOMPRESSION SICKNESS IN FREEDIVING

+NEWSINTERVIEWBIG PICTURE

DIVE MEDICINEPHOTOGRAPHY

PRO VIDEO TIPS EMERGENCY O2 ASK JILL VIDEO FAQ UNDERWATER ARCHAEOLOGY

Inside:ORCA ODYSSEYSEA OF CHANGE

BEHIND SHEARWATERCAPE TOWN SHARK DIVE

The winter blues you’ve been looking forCOZUMEL

9

056698 70424

02

JAN/FEB

80% 1.5 BWR PD

9

056698 70424

03

MAR

80% 1.5 BWR PD

9

056698 70424

05

APR/MAY

80% 1.5 BWR PD

9

056698 70424

06

JUNE

80% 1.5 BWR PD

9

056698 70424

08

JULY/AUG

80% 1.5 BWR PD

9

056698 70424

09

SEPT

80% 1.5 BWR PD

9

056698 70424

12

DEC

80% 1.5 BWR PD

PM40063683

INNOVATION!

Print Edition Mobile Edition Online Edition

Over 44 years of dive publishing

Page 3: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

New ideasOld school quality

We publish thought-provoking, passionate, and original content.

We’re not afraid to print articles of substance, we’re not against strong opinions, and we won’t tell you how to improve your buoyancy.

We have an incredible group of contributors, and we can’t wait to share their knowledge every issue.

Dive NewsDiver Interview

Dive FactsDive Gear

Underwater PhotographyUnderwater Video

Dive Safety

Cave DivingTech DivingDive Travel

Tech Diving HistoryFreediving

Kids and DivingInterviews

How It’s MadeBehind the Brand

Dive TravellerExploratory DivingAdventure Diving

Pro TipsBig Picture Photography

In each issue:

Jill Heinerth - Underwater Video columnist and regular feature writerJean-Michel Cousteau - Conservation columnist

Michael Menduno - Tech Diving History columnist and regular feature writerSteve Lewis - Tech Diving columnist

Michel Gilbert & Danielle Alary - Underwater Photography columnists and regular feature writers Kirk Krack - Freediving columnist

Divers Alert Network - Safety diving columnistMargo and Tom Peyton - Kids in diving columnist

Natalie Gibb - Cave Diving columnist

Page 4: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

The longest-established scuba diving magazine in North America Volume 43 Number 1$5.95

DECOMPRESSION SICKNESS IN FREEDIVING

+NEWS

INTERVIEWBIG PICTURE

DIVE MEDICINEPHOTOGRAPHY

PRO VIDEO TIPS EMERGENCY O2 ASK JILL VIDEO FAQ UNDERWATER ARCHAEOLOGY

Inside:

ORCA ODYSSEYSEA OF CHANGE BEHIND SHEARWATERCAPE TOWN SHARK DIVE

The winter blues you’ve been looking for

COZUMEL

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

PM40063683

INNOVATION!

The longest-established scuba diving magazine in North America Volume 42 Number 8$5.95

CORDELL BANK / RECOVERING FROM IRMA / TANK SAFETY

+

DIGITAL PRESERVATIONAUGMENTED REALITY3D PRINTING

NEWEST GEAR!

HUMPBACK WHALES CHOOSING THE RIGHT LENS CROCODILE! BUDGETING VIDEO

TECHNOLOGY IN DIVING

N AT E V S T H E K I T T I W A K EC O N T I N U O U S L I G H T I N GT R E A S U R E S O F C O C O S

PM40063683

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

The longest-established scuba diving magazine in North America Volume 42 Number 6$5.95

MARINE SANTUARY 101: AMERICA’S DIVING RICHES

+NEWS

INTERVIEWBIG PICTURE

DIVE MEDICINEPHOTOGRAPHY

CAN THIS MAN SAVETHE DIVING INDUSTRY?

THE KRAKEN!

W H Y Y O U S H O U L D K N O W A B O U T R A I D ’ S

P A U L T O O M E R

PM40063683

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

VOLUNTEER DIVERS SHIPWRECKS OF CUBA TOBERMORY REVISITED

The longest-established scuba diving magazine in North America Volume 42 Number 6$5.95

MARINE SANTUARY 101: AMERICA’S DIVING RICHES

+NEWS

INTERVIEWBIG PICTURE

DIVE MEDICINEPHOTOGRAPHY

CAN THIS MAN SAVETHE DIVING INDUSTRY?

THE KRAKEN!

W H Y Y O U S H O U L D K N O W A B O U T R A I D ’ S

P A U L T O O M E R

PM40063683

90 56698 70424

06

VOLUNTEER DIVERS SHIPWRECKS OF CUBA TOBERMORY REVISITED

The longest-established scuba diving magazine in North America

THE KRAKEN!

The longest-established scuba diving magazine in North America Volume 42 Number 5$5.95

DIVING A WORLD HERITAGE SITE: BELIZE’S BARRIER REEF

TRIP MEDICAL PLANNING VIDEO STABILIZATION TIPS CREATING SAFETY CULTURE

+NEWSINTERVIEWBIG PICTUREPHOTOGRAPHY

LATEST GEAR

Inside:

INDONESIA’S KOMODO NATIONAL PARK

SHOOTING BORNEO FROM BELOW

THE DARK SIDE OF SCUBA FORUMS

A C C E P T I N G F A L L I B I L I T Y

HUMAN FACTORS IN DIVING

PM40063683

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

90 56698 70424

02

JAN/FEB

80% 1.5 BWR PD

90 56698 70424

03

MAR

80% 1.5 BWR PD

90 56698 70424

05

APR/MAY

80% 1.5 BWR PD

90 56698 70424

06

JUNE

80% 1.5 BWR PD

90 56698 70424

08

JULY/AUG

80% 1.5 BWR PD

90 56698 70424

09

SEPT

80% 1.5 BWR PD

90 56698 70424

12

DEC

80% 1.5 BWR PD

The longest-established scuba diving magazine in North America Volume 42 Number 5$5.95

DIVING A WORLD HERITAGE SITE: BELIZE’S BARRIER REEF

TRIP MEDICAL PLANNING VIDEO STABILIZATION TIPS CREATING SAFETY CULTURE

+NEWSINTERVIEWBIG PICTUREPHOTOGRAPHY

LATEST GEAR

Inside:

INDONESIA’S KOMODO NATIONAL PARK

SHOOTING BORNEO FROM BELOW

THE DARK SIDE OF SCUBA FORUMS

A C C E P T I N G F A L L I B I L I T Y

HUMAN FACTORS IN DIVING

PM40063683

90 56698 70424

05

PM40

0636

83

0 9

5669870424

07

0 9

5669870424

07

The longest-established scuba diving magazine in North America Volume 40 Number 7$5.95

INSIDE:

blue sharks shooting panoramas smartphone photos

Manatee MeMories topside tips for underwater video diving with parkinson’s

By

Jill HeinertH

SexiSm alive and well in scuba diving!

latest gear

Plus:

cambodia’s

bomb disposal

tobermory

on the rocks

bc wreck

turns 100

PM40

0636

83

90

56698

70424

02

JAN

/FEB

80%

1.5

BW

R P

D

90

56698

70424

03

MAR

80%

1.5

BW

R P

D

90

56698

70424

05

APR

/MAY

80%

1.5

BW

R P

D

90

56698

70424

06

JUN

E

80%

1.5

BW

R P

D

90

56698

70424

08

JULY

/AU

G

80%

1.5

BW

R P

D

90

56698

70424

09

SEPT

80%

1.5

BW

R P

D

90

56698

70424

12

DEC

80%

1.5

BW

R P

D

90

56698

70424

02

JAN

/FEB

80%

1.5

BW

R P

D

90

56698

70424

03

MAR

80%

1.5

BW

R P

D

90

56698

70424

05

APR

/MAY

80%

1.5

BW

R P

D

90

56698

70424

06

JUN

E

80%

1.5

BW

R P

D

90

56698

70424

08

JULY

/AU

G

80%

1.5

BW

R P

D

90

56698

70424

09

SEPT

80%

1.5

BW

R P

D

90

56698

70424

12

DEC

80%

1.5

BW

R P

D

The longest-established scuba diving magazine in North America Volume 40 Number 8$5.95

PLUS:

DIVING ALMANAC THE KEY TO GREAT VIDEO EREBUS UNCOVERED

FULL FRAME OR APS-C? CONCUSSIONS AND DIVING CLIMATE DOCUMENTARY IMAX UNDERWATER GEAR STOP

Inside:

WRECKS OF

MALIN HEAD

MAPPING THE

USS ARIZONA

50STATES

DIVING AMERICA’S

ACCESSORIZE

YOUR GOPRO

PM40

0636

83

90

56698

70424

02

JAN

/FEB

80%

1.5

BW

R P

D

90

56698

70424

03

MAR

80%

1.5

BW

R P

D

90

56698

70424

05

APR

/MAY

80%

1.5

BW

R P

D

90

56698

70424

06

JUN

E

80%

1.5

BW

R P

D

90

56698

70424

08

JULY

/AU

G

80%

1.5

BW

R P

D

90

56698

70424

09

SEPT

80%

1.5

BW

R P

D

90

56698

70424

12

DEC

80%

1.5

BW

R P

D

90

56698

70424

02

JAN

/FEB

80%

1.5

BW

R P

D

90

56698

70424

03

MAR

80%

1.5

BW

R P

D

90

56698

70424

05

APR

/MAY

80%

1.5

BW

R P

D

90

56698

70424

06

JUN

E

80%

1.5

BW

R P

D

90

56698

70424

08

JULY

/AU

G

80%

1.5

BW

R P

D

90

56698

70424

09

SEPT

80%

1.5

BW

R P

D

90

56698

70424

12

DEC

80%

1.5

BW

R P

D

The longest-established scuba diving magazine in North America Volume 40 Number 2$5.95

Plus:

Cayman ChiC caving with a difference Channel islands

Lost Dhow

treasure trove

shark tagging

technoLogy

Diving

the DiviDe

sockeye rush Betty rememBered freediving and dcs photo practice memory cards

mayan underworld

latest gear

Inside:

90

56698

70424

02

JAN

/FEB

80%

1.5

BW

R P

D

90

56698

70424

03

MAR

80%

1.5

BW

R P

D

90

56698

70424

05

APR

/MAY

80%

1.5

BW

R P

D

90

56698

70424

06

JUN

E

80%

1.5

BW

R P

D

90

56698

70424

08

JULY

/AU

G

80%

1.5

BW

R P

D

90

56698

70424

09

SEPT

80%

1.5

BW

R P

D

90

56698

70424

12

DEC

80%

1.5

BW

R P

D

90

56698

70424

02

JAN

/FEB

80%

1.5

BW

R P

D

90

56698

70424

03

MAR

80%

1.5

BW

R P

D

90

56698

70424

05

APR

/MAY

80%

1.5

BW

R P

D

90

56698

70424

06

JUN

E

80%

1.5

BW

R P

D

90

56698

70424

08

JULY

/AU

G

80%

1.5

BW

R P

D

90

56698

70424

09

SEPT

80%

1.5

BW

R P

D

90

56698

70424

12

DEC

80%

1.5

BW

R P

D

The longest-established scuba diving magazine in North America Volume 39 Number 5$5.95

GearinG Up For The FUTUreOceanaut

Plus:

ElEctric rEEfs fish cognition Mission 31 ViVid-Pix

SCUBA GeAr retroSpeCtive

gear stop

orda Cave A rUSSiAn

re volUtion

aUsTralia JUliAn roCkS

pit Stop

Page 5: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

Magazine rates One issue Four issues

Full Page $2000 $6000

Outside Back Cover $3000 $9000

Inside Back Cover $2500 $7500

Half Page $1000 $3000

Quarter Page $500 $1500

2/3 Page $800 $2400

1/3 Page $600 $1800

Double page footer $1200 $3600

Full Page Half Page Quarter Page

Double page footer 1/3 page 2/3 page

All prices in CAD (and include digital edition)(US advertisers - you save $$ with the currency exchange!)

Advertising Rates

AMAzING VALUE ALL yEAr!

Prices + applicable taxes

Page 6: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

Advertising Schedules

Issue Advert Deadline Ship

Fall 2018 September 12, 2018 October 4, 2018

Winter 2018/2019 November 28, 2018 December 20, 2018

Spring 2019 February 28, 2019 March 21, 2019

Summer 2019 May 30, 2019 June 21, 2019

Multiple adverts can be submitted at once if preferred. Dates subject to change.

DIVER is published four times per year: spring, summer, fall, and winter. Making it easy for you to target your advertisements seasonally.

Have something else in mind? Contact [email protected] to discuss your ideas. We’ll be happy to help!

Social media may give you quantity - but we give you a quality, focused audience. Our readers are dedicated divers, with

money to spend and bucket lists to fulfill!

Page 7: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

AD TyPE DIMENSIONS SIzE (KB) MONTHLy rATE ANNUAL rATELeaderboard 728 x 90 pixels 40 KB $150 $1500MPU 300 x 250 pixels 40 KB $100 $1000Skyscraper 160 x 600 pixels 40 KB $100 $1000

Leaderboard MPU Skyscraper

File Size: All ads, regardless of shape, 40 kilobytes or lessFile Types: .jpg or .gif

GIF animation length: 15 seconds maximumInclude: The URL to which you wish click-throughs to go

Web Advertising

Page 8: Media Kit 2018/2019 - DIVER magazineMedia Kit 2018/2019 Averaging 25,000 readers per issue Over 52% of our readership is in the USA, 46% Canada, 2% international New quarterly format

Steeped in history, passion and experience.

Contact:[email protected]