media kit 2021 - yaffa
TRANSCRIPT
Delivering an audience of engaged and passionate woodworkers
LINDA NATHAN, LEAF CARVING
M E D I A K I T 2 02 1
From the editorIf there’s ever been a year to look forward to – it’s 2021! The pandemic has wreaked havoc worldwide and turned our lives upside down, and yet for many there’s never been a better time to be a woodworker.
While we’ve seen that many businesses have been hit hard, some woodworking suppliers have noted a surge in demand. We’re also witnessing a heightened interest in woodworking as evidenced in our increased website traffic and social media reach (now in excess of 340,000).
The launch of Australian Wood Review’s Maker of the Year awards in 2020 has brought us even closer to the woodworking community. We are absolutely thrilled with the response – you can now see an amazing 306 examples of finely crafted woodwork on our website and social pages.
In 2021 the digital and print pages of Australian Wood Review will continue to celebrate the medium that binds us, and the diversity of those that are drawn to it. As we adapt to an ever-changing ‘new normal’, we invite you to join our community and journey with us.
Linda Nathan, Editor Australian Wood Review
95% are male
69% are aged over
55 years
92% have their own
workshop
72% have read the
mag for 4+ years
85% regularly visit the website
73% subscribe to the
enewsletter
87% plan to buy timber
in the next year
72% plan to buy power
tools in the next year
86% plan to buy hand
tools in the next year
Our audience, your customerAustralian Wood Review attracts a diverse audience from all areas
of the woodworking and woodcraft communities, from students to
professionals.
Our research tells us that Australian Wood Review is read cover-to-
cover and retained permanently. Our readers pay good money for their
copy and are dedicated, engaged and proven to be influencers in the
woodworking fraternity.
Annual Competition
MAKER OF THE YEAR AWARDS 2021: Australia and New Zealand’s only awards program for professional, amateur and student woodworkers.
$11.95 / NZ $15.00 (incl GST)PRINT POST APPROVED 100010918
• WOODRIVER DADO SET • WALRUS OIL • HAFCO BP310 BANDSAW • PANTOROUTER
• MODERN SIDEBOARD
• WHEN TO SHARPEN
• SIMPLE BIRD CARVING
• TURNING BRANCH BOXES
• SQUARE BY HAND
TESTED
HOW TO
ROLF BARFOEDThe Business of Wood
MAKING THE LOCKDOWN CABINET
LAST
CHANCE
TO ENTERSEE PAGE 24
MAKER OF THE
YEAR AWARDS
108
COVER.indd 1 29/7/20 10:38 am
Website
PAGE VIEWS: 58,099MONTHLY UNIQUE VISITORS: 22,206
woodreview.com.auGoogle Analytics Average Dec 2020
Magazine
READERSHIP: 22,500Published quarterly
Publisher’s Statement Dec 2020
Social
FACEBOOK: 21,951+INSTAGRAM: 311,000+YOUTUBE: 7,300+As of Dec 2020
Newsletter
SUBSCRIBERS: 6,041Sent fortnightly
As of Dec 2020
Our portfolio
Maker of the Year AwardsOur annual Maker of the Year Awards recognise and reward exceptional
woodworkers. The competition is open to professionals, amateurs and
students and offers cash and product prizes.
Open from February to September awards are made for Overall Maker
of the Year as well as category winners and runners up.
Maker of the Year is heavily promoted throughout the year in print,
online and in social media and the best works are showcased in the
December issue of Australian Wood Review.
ADAM WEBB, CAPTAIN’S CHAIR
Reach your target audienceAustralian Wood Review is a lifestyle brand targeted at people who love woodworking, with quality content and coverage across multiple platforms.
More than a magazine, Australian Wood Review offers multiple touch points to reach and engage with your target audience.
Print advertising
Digital advertising
eNewsletter & EDMs
Competition sponsorship
Social media
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C A R B AT E C . C O M . A U
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32 Australian Wood Review
We asked you to enter your best work and you certainly did! For our inaugural Maker of
the Year awards we received a massive 306 entries – beautiful examples of woodworking that ranged from all manner of furniture, lighting, cabinetry, hand tools, musical instruments, boxes and vessels to sculptural works. Some are exquisitely refined and superb examples of the craft; some are wildly expressive and their beauty tells a story that is not just about technique. And some celebrate tradition, while others take a new road.
Award winners were determined by a panel of experts whose formal qualifications span the disciplines of engineering, architecture, design and education as well as trade skills. We thank them for applying their experience and the sensitivities that these professional makers have to the heartfelt work of others.
There were four categories which makers could elect to enter their work in: Furniture, Bowls & Boxes, Art & Accessories and Student. Entry was via our website where entry criterion and other information may be found.
Our sponsors are the enablers that make community initiatives such as this possible. Maker of the Year was presented by 3M Australia, a company known for its innovations and far reaching, research-driven products. Our sponsors are woodworking industry giants: Carbatec, Felder Group Australia, Hare & Forbes Machineryhouse and Whittle Waxes. These are companies that strive to provide top quality products and services, who support our community and who deserve our support in return.
In the following pages you can see the winning entries for Maker of the Year 2020 along with some
Maker of the Year 2020Presenting our winners, runners-up
and selected entries.
FEATURE
of the finalists. To see all the entries head to www.woodreview.com.au/moty and click on a category icon to view an incredible range of work. Where else in fact can you view such a diverse collection of current work by Australian and New Zealand makers?
A big thank you to all who entered – stay tuned for details of MOTY 2021 which will be released in our March issue next year!
MOTY 2020 feature.indd 32 16/11/20 11:31 am
Published quarterly, Australian Wood Review is filled with beautiful photos, step-by-step guides, outstanding furniture and decorative
projects, as well as the latest product tests and reviews.
Woodreview.com.au delivers the latest news, how-to
tutorials, videos, a student section, course and club
information and much more.
visit website
The free eNewsletter is sent fortnightly to over 6,000
subscribers. Limited and exclusive direct email sends to the database
are available on request.
subscribe to enews
Branding opportunities are available to put your products in front of engaged and active
woodworkers who take part in our Maker of the Year competition.
view Maker of the Year
Our social media channels are aimed at people who are
passionate about woodworking. We have over 340,000 followers across Facebook and Instagram.
view Instagram
Editorial Calendar
MAR #110
SEP #112
JUN #111
DEC #113
Traditional finishes and making your own
Choosing machinery matching your needs
Green woodworking
New generation cordless tools
Using veneered plywood joinery techniques and tips
Bandsaw blade guideMaker of the Year 2021
winning and selected entries
106
$11.95 / NZ $15.00 (incl GST)PRINT POST APPROVED 100010918
• NOVA BENCHTOP DRILL PRESS
• LAGUNA REVO 12/16 MIDI-LATHE
• ARBORTECH MINI PRO SHAPER
• CABINET ON STAND• MAKE A SCRAPER PLANE• FINISHING TECHNIQUES• SHAVEHORSE
Build a Rustic Chair
TESTED
HOW TO
DARREN FRYDetails of Design
STICK BY STICK
NEW!
MAKER OF THE YEAR
AWARDS
ENTER N0W
SEE PAGE 18
Cover.indd 1 12/02/20 3:53 PM
107
$11.95 / NZ $15.00 (incl GST)PRINT POST APPROVED 100010918
HEIRLOOM CHESTVENEERED TEA TRAY
WOVEN WOOD BENCH SHAVEHORSE EXTRAS
HOW-TO
OPEN STUDIO
DECORATIVE SURFACES
Learning in New Zealand
Tim Coleman’s Techniques
MAKER OF THE
YEAR AWARDS
ENTER NOW!
• HAFCO ST254 TABLESAW • NOVA ORION DVR LATHE• WHITTLE EVOLUTION STAIN • WIKUS BANDSAW BLADE
TESTED
SEE PAGE 12
Cover 107.indd 1 11/5/20 2:21 pm
$11.95 / NZ $15.00 (incl GST)PRINT POST APPROVED 100010918
• WOODRIVER DADO SET • WALRUS OIL • HAFCO BP310 BANDSAW • PANTOROUTER
• MODERN SIDEBOARD
• WHEN TO SHARPEN
• SIMPLE BIRD CARVING
• TURNING BRANCH BOXES
• SQUARE BY HAND
TESTED
HOW TO
ROLF BARFOEDThe Business of Wood
MAKING THE LOCKDOWN CABINET
LAST
CHANCE
TO ENTERSEE PAGE 24
MAKER OF THE
YEAR AWARDS
108
COVER.indd 1 29/7/20 10:38 am
• TOOLS THAT TALK• ACER-FERROUS SECTOR• DEWALT & MILWAUKEE TRIMMERS
• WALL CABINET• COMBINING FINISHES• TURNED LIDDED BOX• GREEN WOOD VESSELS• WORKSHOP SET-UPS
Carving Möbius Forms
TESTED
HOW-TO
BY HAND TOOLS ALONEIsrael Martin Wall Cabinet
MAGIC OR MADNESS
$11.95 / NZ $15.00 (incl GST)PRINT POST APPROVED 100010918
MAKER OF THE
YEAR AWARDS
WINNERS, RUNNERS-UP
AND SHORTLISTED ENTRIES109
cover.indd 1 2/11/20 4:42 pm
Rate card and material specifi cations
UPDATED: 16 DEC 2020
BILLBOARD*
MREC
SREC
EXT. LEADERBOARD
LEADERBOARD
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BANNER
MEDIUM BANNER
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ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS
DeadlinesIssue Booking Material Publication
Mar 12 Jan 2021 19 Jan 2021 22 Feb 2021
Jun 7 Apr 2021 14 Apr 2021 21 May 2021
Sep 9 Jul 2021 16 Jul 2021 21 Aug 2021
Dec 8 Oct 2021 15 Oct 2021 20 Nov 2021
Website RatesSection Size Weekly Monthly
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Billboard* $950 N/A
Extended Leaderboard N/A $1400
Leaderboard N/A $990
MREC N/A $720
SREC N/A $350
Run of site
Background Skin* $1100 N/A
Video $1350 N/A
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Material Specifi cationsSize Width Height
Background Skin* 1920 1200
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Billboard* 960 250
Extended Leaderboard 960 90
Leaderboard 728 90
MREC 300 250
SREC 300 100
Video 16:9 aspect ratio
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Jodie Reid, National Advertising Manager
P: 02 9213 8261 [email protected]
Linda Nathan, Editor
M: 0434 625 550 [email protected]
John Viskovich, Advertising Production
P: 02 9213 8215 [email protected]
James Ostinga, Publisher
P: 02 9213 8248 [email protected]
Contact
Jodie Reid, National Advertising Manager
T: 02 9213 8261 M: 0416 327 751 E: [email protected]
Linda Nathan, Editor
James Ostinga, Publisher
T: 02 9213 8348 E: [email protected]
PHOTO: VASKO SOTIROV