media kit
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Media Kit
Paige Wagner | Auburn University
Dear Elle,
It has been the absolute pleasure to work with you. You have been nothing but informative, supportive
and extremely helpful. I am very excited to show you our 2014 Media Kit for Elle Danielle Photography
designed for magazines, newspapers and blogs.
Inside, you will find:
News Release- This is to promote your business to the Auburn area
News Release- Introducing “Ellements”
Company Backgrounder- A quick profile on Elle Danielle Photography
Elle Danielle Biography- A fun biography on you
Blog Post- An entertaining blog post that describes five PR tips for every photographer
Hope you enjoy your media kit.
Sincerely,
Paige Wagner
NEWS RELEASE Contact Information: Paige Wagner, PR Specialist Dec. 1, 2014 Office: (555)-555-5555 FOR IMMEDIATE RELEASE Email: [email protected]
DESTINATION WEDDING PHOTOGRAPHER EXPANDING SERVICES TO AUBURN AREA
AUBURN, Ala. – Professional destination wedding photographer, Elle Danielle is introducing her
photography services to the Auburn area. With five years of experience in the photography industry, Elle
Danielle Photography focuses specifically on local and destination weddings with additional experience
in lifestyle portraits.
The Alabama-based wedding photographer has had her work published in various magazines
and websites, including Birmingham Weddings and Celebrations, Munaluchi and Essence.com. Danielle
is excited to expand her services to Auburn’s local brides with hopes of capturing their special life
moments.
“I can’t wait to get to know the Auburn area. Connecting with my clients allows me to do much
more than take their pictures… it helps me capture their unique chemistry,” Danielle said.
Elle Danielle Photography delivers not only quality photos to her clients, but also takes the time
to deliver excellent customer service.
-more-
“My business is all about the customer service. I treat each client like they are my only client
because I am their only photographer,” Danielle said.
For additional information, wedding galleries and booking inquiries, please visit,
www.elledanielle.com.
###
For more Information please contact:
Elle Danielle, Elle Danielle Photography
(555)-555-555
Elle Danielle, an attorney turned photographer created Elle Danielle Photography in 2009 with the
purpose of capturing the genuine and special moments of individual lives through timeless images. Her
mission is to create a comfortable environment for couples and to allow their true emotions shine
through her lens to capture photos that will create a lasting impression.
NEWS RELEASE Contact Information: Paige Wagner, PR Specialist Dec. 1, 2014 Office: (555)-555-5555 FOR IMMEDIATE RELEASE Email: [email protected]
LOCAL PHOTOGRAPHER INTRODUCES CONSULTING SERVICE FOR CREATIVES
AUBURN, Ala. – Attorney-turned professional photographer, Elle Danielle, is introducing a
mentoring and consulting service called “Ellements” to help fellow creatives with the business side of
their services.
Ellements will provide public relations, marketing and contracting advice specifically for other
professionals in similar creative areas, such as photographers, stylists and artists.
“As a former attorney, I am prepared with the business skills to help mentor other professionals
in similar creative fields that are not as equipped, which is a common trend I have seen in this industry,”
Danielle said.
Danielle has been mentoring creative for the past year and has spoken at different conferences
by using her joint backgrounds in law and photography. Currently, Danielle is the owner of Elle Danielle
Photography, a business that focuses on wedding and lifestyle pictures.
“I am excited to expand my business to the consulting side, where I can share my
-more-
knowledge with people interested in growing their businesses,” Danielle said.
For additional information, galleries and booking inquiries, please visit www.elledanielle.com.
###
For more Information please contact:
Elle Danielle, Elle Danielle Photography
(555)-555-555
Elle Danielle, an attorney turned photographer created Elle Danielle Photography in 2009 with the
purpose of capturing the genuine and special moments of individual lives through timeless images. Her
mission is to create a comfortable environment for couples and to allow their true emotions shine
through her lens to capture photos that will create a lasting impression.
Elle Danielle | Company Backgrounder
Elle Danielle, an attorney-turned photographer and mom started Elle Danielle
Photography in 2009 with the mission to create a wedding experience as unique and genuine as
her clients’ stories, with images timeless enough to bring joy throughout their lives.
The Alabama-based photographer started out by having a simple love for capturing the
precious moments of her son, Greyson. Danielle’s admiration for being behind the lens quickly
escalated into a destination wedding photography and lifestyle portrait service. Her photos
have been published in national magazines and websites including, Munaluchi and
Essence.com.
Elle Danielle Photography separates itself from other photographic services through the
sincere connections Danielle makes with her clients. The mission is for the client to let their
guard down and to reveal their true emotion to the lens.
“Connecting with my clients allows me to do more than take their picture... it helps me
capture the chemistry between a wife and her husband, a child's personality, the love of family.
My goal is to document the moments that matter to you most, in the most genuine and
beautiful way,” said Danielle.
Not only does Elle Danielle Photography deliver quality photos to her clients, but her
business is centered on exceptional customer service.
“My business is all about the client. I treat each client like they are my only one because
I am their only photographer,” Danielle said.
The business has recently introduced “Ellements,” a consulting and mentoring service to
fellow creatives. Ellements focuses specifically on giving other photographers, artists and
stylists business advice, including public relations, marketing and contract help.
“I’ve noticed a huge trend where many creative professionals are unsure of how to
handle the business side of things, and I want to use my background as a former attorney to
help them,” Danielle said.
Danielle has coupled her backgrounds in law and photography to deliver speeches at l
conferences recently for Munaluchi in Tampa, Florida and is excited for the future in her new
business venture.
Elle Danielle | Biography
It’s not exactly a common thing to hear about an attorney leaving their job to become a
professional photographer, but for Elle Danielle, that’s exactly what she did. Danielle graduated
from Cumberland School of Law in 2008 with a mission to make the world a better place by
helping families as a practicing attorney.
After becoming a mother, she took up photography as a hobby and a chance to unwind
from the stressful world of law, where being behind the lens gave her the warm and fuzzy
feelings being an attorney didn’t.
When her law firm lost their federal grant, she took that opportunity to embody
photography like never before and started her own photography business.
Today, Danielle is still making the world a better place, just not through practicing law,
but as a professional photographer at her own business, Elle Danielle Photography.
As a professional photographer, her vision is simple: to create a wedding experience as
unique and genuine as her clients’ stories, with images timeless enough to bring joy throughout
their lives.
Besides delivering quality images to her clients, Danielle specifically focuses on providing
superior customer service by getting to know her clients on a personal level.
“I treat each client like they are my only client because I am their only photographer,”
Danielle said.
Recently, Danielle has launched “Ellements,” a new business venture that offers
consulting and mentoring advice in public relations, marketing and contract help specifically for
fellow creatives.
When she’s not behind the lens or mentoring other artists, you can find Danielle
hanging out with her son, Greyson. Chances are, you’ll find them at any local food truck in
Auburn eating their favorite food, tacos or binge watching shows on Netflix.
Five PR Tips for Photographers | Elle Danielle
Everyone could use a little PR advice for their business. Here are my top five tricks to create a
successful business plan specifically for photographers:
1. Social Media is Your Best Friend | The biggest piece of advice I can give to anyone,
would be to not shy away from the world of social media. Social media is a constant and
integral part of today’s society, and the best part of it all, is it’s free!
Not only is social media a way to go directly to your potential clients, but it is also a
great platform to brand yourself as a professional photographer.
My top three social media platforms for photographers are Instagram, Facebook and
Twitter. Each of these different platforms has millions of daily users and are all capable
of posting pictures.
What better way to post your professional photos online for the world to see? Also,
being social is a great way to stay current with potential clientele.
2. Show Your True Colors | Having a warm and inviting personality as a photographer is a
must. Who would want to hire a photographer that they feel cold and awkward around?
For capturing special moments, people want to let their genuine emotions be seen by
feeling relaxed when dealing with a photographer.
Some great ways to show your fun and quirky side are to share them through social
media. Showcase your love of tacos, Netflix binges or chocolate to your followers.
Sharing interests, in the long run, will create personal connections with consumers.
3. Create a Website | Every business needs a website that you can direct clients to. Your
website’s mission should be twofold:
a. To tell people about yourself and your business. This is another great
opportunity to let your personality shine.
b. To have all important material, including contact information, pricing (if you so
choose), a portfolio and blog.
Your website will act as the main hub for everything important about your business
that you need to share with people.
4. Establish Your Identity | This goes hand in hand with branding your name. What do you
want to be known for? Is there a certain style that you want potential clients to
associate you with? Whatever it is, just know that everything you post on social media,
whether it’s your own personal account or professional, is reflected in your identity.
Always be sure to post positive things that will help boost your reputation.
5. Blog Your Heart Out | Creating a blog, whether it’s on your own website or a separate
webpage is very important when people are searching for you. Look at it this way, the
more ways you can reach out to people, or share information about your business is a
way to increase your SEO, so people can find you, thus creating more business.
If you do decide to have a blog, keeping it current is key. Nothing is worse than looking
at blog that hasn’t been updated for months or even years!
Moreover, your blog will also serve as another way to connect with your audience by
posting your photos. For example, share a great experience you had at a photoshoot or
wedding. Taking the time to talk about your clients individually will impress potential
clientele.