MEDIA-KIT

UNITED MEDIA PLATFORM

BRAND «ROSSIYSKAYA GAZETA»:

«Rossiyskaya gazeta» Daily social and political newspaper «Rossiyskaya gazeta» - Nedelya Weekly issue «Rodina» Monthly historical magazine RG.RU Web portal «Rossiyskaya gazeta» supplements Special color thematic supplements

UNIQUE EDITIONS — UNIQUE AUDIENCE

More than 800 000 people read «Rossiyskaya gazeta» daily More than 17 000 000 people visit RG.ru monthly More 700 000 people use «Rossiyskaya gazeta» mobile devices More 970 000 people composed in official groups "Rossiyskaya Gazeta" in all the major social networks

Source: TNS Media, NRS Russia, may - october 2016; Google analytics december 2016.

THE REGIONAL NETWORK

THE REGIONAL NETWORK OF «ROSSIYSKAYA GAZETA» - 33 BRANCHES IN MAJOR CITIES OF RUSSIA ANS CIS

33 branches in Russia and CIS

RATING OF DAILY BUSINESS PRESS

DYNAMICS REFERENCES MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY — DECEMBER 2016

DURATION OF REFERENCE MATERIALS MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY — DECEMBER 2016

Source: TNS Media Intelligence, january — december 2016 года

Total references

Duration (min)

TV 523 1 269

Radio 4 648 3 652

According to results 2016 year, “Rossiyskaya gazeta" total january-december edition cited 6 074 times, and total duration of the material with the mention of 82 hours 1 minute.

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Rossiyskaya gazeta Kommersant Vedomosti Izvestiya

RATING OF DAILY BUSINESS PRESS

Edition Region Average issue readership may — october 2016

Rossiyskaya gazeta

Russia 809 500

Moscow 146 300

St. Petersburg 56 000

Kommersant

Russia 219 800

Moscow 108 900

St. Petersburg 37 300

Vedomosti

Russia 147 600

Moscow 89 600

St. Petersburg 9 100

RBK-daily

Russia 293 700

Moscow 135 100

St. Petersburg 14 800

ISSUE READERSHIP OF DAILY NEWSPAPERS

Source: TNS Media, NRS Russia, Moscow, St. Petersburg, may — october 2016

AUDIENCE: «ROSSIYSKAYA GAZETA»

executive

specialists

high and middle revenue

higher

education

active age (20-54)

«Rossiyskaya gazeta» - today is a modern multimedia platform that daily provides readers with the most recent, trustworthy and major information about regional, federal and world wide events.

Daily (except Saturdays and Sundays)

Volume: 16 - 24 pages Circulation: 160 000 copies – daily issue Distribution: 65% subscribers, 35% retail Color: for Moscow and Saint-Petersburg readers newspaper is represented in color Source: TNS Media, NRS Russia, may — october 2016

809 500 Russia

146 300 Moscow

56 000 St. Petersburg

55,9%

46,5%

56,6%

19,8%

16,4%

SOCIO-DEMOGRAPHIC PROFILE OF «ROSSIYSKAYA GAZETA» AUDIENCE

RUSSIA GENDER

EDUCATION REVENUE TARGET AUDIENCE

AGE

9 112 900 Semiannual audience

809 500 Audience of one issue

1 134 300 Loyal audience

452,1 Women

357,4 Men

376,5 Higher 340,1

Middle

ths.

ths.

pe

op

le

pe

op

le

ths.

peo

ple

Source: TNS, NRS-Russia, may — october 2016

112,8 High

16-24 years

85,4 ths.

25-34 years

130,6 35-44 years

137,5 45-54 years

126,7

160,5 Specialists

132,9 Executive

61,5 White collars

ths.

peo

ple

pe

op

le

pe

op

le

ths.

peo

ple

ths.

peo

ple

ths.

pe

op

le

ths. ths. ths.

ths.

AUDIENCE: «ROSSIYSKAYA GAZETA» - NEDELYA

executive

specialists

high and middle revenue

higher

education

active age (18-60)

«Rossiyskaya gazeta» - Nedelya weekly issue of "Rossiyskaya Gazeta"

Frequency: 1 per week (Thursday)

Format: А3 Federal circulation: 3 300 000 copies Moscow circulation: 140 000 copies Distribution: Russia /ad targeting option is available/ Color: Moscow and St.-Petersburg in color, regions – black-white Source: FOM, june 2016

4 873 585 Russia

78,1%

32,1%

70,1%

13,9%

7,3%

Major rubrics: • Topic of the week • Event of the week • Week of jurisdiction

• Finance • Through out the world • Education • Medicine • Healthcare • Your finance

• Real estate • Cars • Feed back • Authors rubric • Commerce • Moscow pages

• Movies • TV schedule • Garden and yard • Culture, sport • Weather • Crosswords

90% subscription

10% retail

Distribution

«RODINA» - MONTHLY HISTORICAL MAGAZINE

MONTHLY ILLUSTRATED HISTORICAL MAGAZINE

Founded in 1879 the magazine continues the tradition of its pre-revolutionary publications. In its present form it has been published since 1989. Since January 2014 the magazine is in a line of printed products of the Rossiyskaya gazeta. The decision to transform the magazine in its design and content is due to increasing interest of the Russians to the history of their country.

Frequence: 1 per month Print: full color Format: А4 Volume: 140 pages Circulation: 15 500 copies

AUDIENCE‘S INTEREST IN HISTORICAL THEMES IS GROWING

SEARCHES GROWTH IN THE INTERNET IN RUSSIA IN 2015

History textbook +33%

Source: Google Trends 2016

Russian history +30% History of

Russia +16%

SPECIAL THEMATIC SUPPLEMENTS

Special color thematic supplements to «Rossiyskaya gazeta»:

• Wide thematic spectrum: investments, ecology, industrial and manufacturing fields, regions, international cooperation, etc.

• Effective way of your business promotion

• Direct contact with target audience

• Publication of client-oriented supplements

Thematic and special supplements to «Rossiyskaya gazeta» represented in two formats:

• А2, newsprint, volume 4-8 pages

• В3, glossy coated paper, volume by 16 pages

WEB SITE RG.RU

AFFLUENT SOCIAL AND POLITICAL WEB SITE Comfortable and easy to use design that meet all the requirements of modern tendencies

More than 17 000 000 people visit Rg.ru monthly

More than 700 000 people use «Rossiyskaya gazeta» mobile supplements

Online translations of social and political, business, cultural and sports events

Unique photo archive of modern and contemporary history of Russian Federation

News and thematic video content from our own correspondents in Russian Federation and abroad

Source: Google analytics, december 2016

RG.RU WEB SITE TRAFFIC RANK

RG.RU WEB SITE TRAFFIC RANK IN RUSSIA AND ABROAD

56 500 000 total number of displays per month

17 160 000 unique visitors per month

5 250 000 unique visitors per week

1 000 000 unique visitors per days

Source: Google Analytics, december 2016 Source: TNS Web Index

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2000

4000

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10000

12000

Rg.ru Kommersant.ru Vedomosti.ru

SOCIO-DEMOGRAPHIC PROFILE OF RG.RU AUDIENCE

8 995 000 Monthly audience

3 256 000 Weekly audience

626 000 Daily audience

3,8 Women

5,2 Men

6,3 Higher 3,8

Middle

mln. people

Source: TNS Web Index, december 2016

4,2 High

18-24 years

0,8 mln.

25-34 years

2,1 35-44 years

1,9 45-54 years

1,9

Information concerning Russian Federation only

2,6 Specialists

1,9 Executive

1,5 White collars

mln. people

mln. people mln. people

mln. people

mln. people

mln. mln. mln.

mln. people mln. people

RUSSIA GENDER

EDUCATION REVENUE TARGET AUDIENCE

AGE

pe

op

le

pe

op

le

pe

op

le

MOBILE SUPPLEMENTS AND SOCIAL NETWORKS

ANDROID

IPHONE iOS

16 500 active users

10 500 active users

More than 225 000

More than 485 000

TWITTER 322 429 subscripts

970 817 TOTAL AMOUNT OF SUBSCRIPTS

«Rossiyskaya gazeta» is widely represented in most popular social networks in Russian Federation and abroad.

VKONTAKTE

GOOGLE PLUS

ODNOKLASSNIKI

FACEBOOK

79 444 subscripts

159 161 subscripts

265 924 subscripts

143 859 subscripts

installations

installations

MEDIA CENTER

Media Center of "Rossiyskaya gazeta" - the multifunction information platform actively operating since November 2005. Regular guests of the Media center: members of the Government of the Russian Federation, the State Duma deputies, Federation Council members, heads of Russian regions, leaders of state corporations, famous people of culture, arts, sports, business representatives.

► press conferences ► round tables ► expert councils ► business appointments ► film shows ► presentations ► forums ► «hot lines»

Events of the media center "RG" are accompanied by an active announcing on the main page of RG.RU, on the page of Media Center mc.rg.ru and in the "Rossiyskaya Gazeta" daily newspaper. Materials on the press event results is placed on the page of the Media Center mc.rg.ru and in the newspaper under the heading "Media Center." Implemented mandatory photo and video shooting Photo Service "RG", followed by placement on the website. Perhaps professional moderation press events leading journalists "RG". The compulsory photo and video shooting implemented by photo service of "RG" followed by placement on the website. The professional moderation of press events by leading journalists of "RG" is available.

The Media Center is connected to Wi-Fi, all rooms are equipped with sound-amplifying equipment, plasma TV and air conditioning.

LOOK FORWARD TO COLLABORATING!

THE MEDIA CENTER

ACTIVITIES:

Media Center of " Rossiyskaya gazeta" consists of four rooms:

cinema hall - the total area - 203 sq.m. 1 - 103 seats Blue hall - the total area - 59, 6 sq.m. - 40 seats White Hall - total area - 27.3 sq.m. - 18 seats lobby – the total area - 41, 3 sq.m.

THANK YOU FOR YOUR ATTENTION!

ADVERTISING DEPARTMENT: (499) 257 40 98 (499) 257 37 52 E-MAIL: REKLAMA@RG.RU