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M E D I A K I T

DUCKS UNLIMITED

MAGAZINE

[ L I F E S T Y L E ]

EDITORIAL MISSION • To educate, inform, entertain, and motivate DU members

• To promote DU’s conservation priorities and achievements

EDITORIAL FOCUS• Covers all aspects of waterfowl management, wetlands conservation, and waterfowl hunting

• Highlights DU programs, news, and accomplishments

FOR OUR READERS, DUCKS UNLIMITED IS MORE THAN A MAGAZINE; IT’S PART OF A LIFESTYLE

JOE SUBOLEFSKY

M A G A Z I N E[ O V E R V I E W ]

Source: AAM June 2019; GfK MRI Spring 2019 and 2017 Ducks Unlimited Custom Study

3.57MM*Total Audience

575,000Rate Base

2.6 millionTotal Audience

6xFrequency

90% Read 4 out of 4 issues

63 minReading each issue

93%Own a Home

97.5%Male

55Average Age

83%Married

$128,500Median HHI

$737,100Median Net Worth

60%Graduated College

or More

E S T A B L I S H E D I N 1 9 6 3

J A N / F E BHUNTING GUIDE

Ad Close Nov 1 Materials Nov 15

M A G A Z I N E [ 2 0 2 0 E D I T O R I A L C A L E N D A R ]

M A R / A P RHUNTING GUIDE

Ad Close Jan 2 Materials Jan 15

M A Y / J U N EHUNTING GUIDE

Ad Close Mar 2 Materials Mar 16

J A N / F E B M A R / A P R M A Y / J U N E

HUNTING THE FLYWAYSDON’T MIND THE WEATHER

CORE SKILLS FOR YOUR RETRIEVERMEMBER PHOTO CONTEST

J U L / A U GHUNTING GUIDE

Ad Close May 1 Materials May 15

S E P / N O VH U N T I N G G U I D E

Ad Close July 1 Materials July 15

D E C / J A NH U N T I N G G U I D E

Ad Close Sept 1 Materials Sept 15

TOP FINS & FEATHERS/HUNTING COMBOSULTIMATE WILD GAME DINNER

DU’S LEADING LADIES

FALL BREAK ON THE PRAIRIESSEVEN DEADLY CALLING SECRETS

HUNTING W/ MOBILE BLINDS

DUCK HUNTING BY RVWATERFOWLER’S GIFT GUIDE

DUCK CAMP COCKTAILS

J U LY / A U G S E P T / O C T N O V / D E C

LATE-SEASON ISSUE

NEW GEAR ISSUE OPENING DAY/HOW-TO ISSUE FALL HUNTING ISSUE

SPORTING TRAVEL ISSUE SPORTING DOG ISSUE

MONTANA CAST & BLASTTEN TACTICS FOR STALE DUCKS

1X 3X 6X

Full Page 37,390 35,530 33,625 2/3 Page 31,160 29,610 28,020 1/2 Page 23,370 22,205 21,015 1/3 Page 15,580 14,805 14,010 1/4 Page 11,685 11,105 10,510

Full Page 26,175 24,870 23,540 2/3 Page 21,815 20,725 19,620 1/2 Page 16,360 15,545 14,715 1/3 Page 10,905 10,365 9,810 1/4 Page 8,180 7,770 7,355

2nd 43,000 40,860 38,670 3rd 41,130 39,085 36,990 4th 44,870 42,640 40,350

M A G A Z I N E [ A D V E R T I S I N G R A T E S ]

4-Color

B & W

Covers

CONTRACT AND COPY REGULATIONS Ducks Unlimited (Publisher) reserves the right to decline or reject any advertising for any reason, at any time, without liability, even though previously acknowledged or accepted. Cancellations are not accepted after closing date. Insertion orders for cover positions must be received one month before closing. Covers are non-cancelable. All verbal instructions regarding contracts or insertions must be confirmed in writing. Positioning of advertisement is at the discretion of the Publisher except where a request for a preferred position is acknowledged by Publisher in writing. Publisher assumes no responsibility for insertion of incorrect key numbers or incorrect advertisement. Publisher will not extend credits for advertising orders, contracts or space reservations that claim sequential liability. Any advertiser who does not complete a contracted schedule will be subject to a short rate. Publisher shall have the right to hold advertiser and its agency jointly and separately liable for monies due and payable to publisher for advertising that advertiser or its agent ordered and that was published. All advertisements are accepted and published by the publisher on the representation that the advertiser and/or advertising agency are properly authorized to publish the entire contents and subject matter thereof. It is understood that the advertiser and/or advertising agency will indemnify and hold the publisher harmless from and against any loss, expense or liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement and any other claims of suits that may arise out of the publication of such an advertisement. Publisher is not liable for delays in delivery and/or non-delivery in the event of act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of Publisher affecting production or delivery in any manner. No conditions other than those set forth in this rate card shall be binding on the Publisher unless agreed to, in writing, by Publisher. Conditions are subject to change without notice by Publisher.

ADDITIONAL RATE INFORMATION

BLEED: No charge.

SPECIAL POSITION: Add 10% (when available). Covers not included.

COLOR: Color prices are for standard CMYK process only.

INSERTS, REGIONAL ADS & SPLIT RUNS: Accepted only on a

limited basis. Insert cards must be accompanied by at least one full page

of advertising. Contact publisher for rates.

COMMISSION, PAYMENTS & CASH DISCOUNTS:

• 15 percent to recognized agencies

• Net payment due 30 days from publication date

• A finance charge of one and one-quarter percent (1.25%) per month

will be assessed to all past due invoices

• All new advertisers must supply payment with order,

pending credit approval

HUNTER PHOTO GUIDELINES: Photographs in ads should reflect

positively on the image of waterfowlers, should show respect for the

resource, and should conform to federal regulations regarding transporta-

tion, bag limits, and possession of migratory waterfowl. Ads with photo-

graphs showing harvested waterfowl must conform to the following: All

photos must show hunters with no more than their individual daily limits;

no photos showing multiple limits in a pile; no photos showing unattended

harvested waterfowl.

Effective January 2020 Guaranteed Rate Base: 575,000

M A G A Z I N E [ P R I N T S P E C I F I C A T I O N S ]

PRODUCTION CONTACT:STEPHEN VAGNONEPhone: 901-758-3778 Fax: 901-758-3870E-mail: [email protected]

ADDITIONAL MECHANICAL INFORMATION

SCREEN RULINGS: Output resolution of 2400 dpi, 150-line screen forall sizes of one-, two- and four-color adsMaximum density 280SWOP® standards apply for CMYK, no RGB color and no spot color.

DIGITAL SPECIFICATIONS:

• PDF/X-1a is the required file format for spreads, full pages, and partial ads.• All ads must be created in a single unit and built to the exact trim specified in this rate card.• Standard trim, bleed and center marks should be 1/2” outside trim.• Bleeds must extend at least 3/8” beyond the trim area and all live matter must be placed at least 1/2” to the inside of the trim line.• All high-resolution images and Type 1 fonts must be included when the file is trapped and saved.• Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images.• A preflight report should be supplied.• All other files will not be accepted.

ADDITIONAL CHARGES: Failure to supply Ducks Unlimited with proper materials creating additional work or changes will be billed at prevailing rates to the advertiser.

PRINTING: Web offset, perfect bound, three column format, jog to foot, 1/8” gutter allowance

PROOFS: We request two SWOP certified hard copy proofs at 100% size for all digital files. Ducks Unlimited will not be responsible for content or guarantee color without a color correct proof. A written release granting Ducks Unlimited permission to run the digital ad without an original proof should be sent to [email protected].

DIGITAL FILE TRANSFER METHODS:E-Mail: [email protected] (maximum file size 20MB)

Full Page spread

Full Page

2/3 Page

1/2 Page spread

1/2 Page vert.

1/2 Page horiz.

1/3 Page vert.

1/3 Page horiz.

1/4 Page vert.

1/4 Page horiz.

16.625” x 11”

8.875” x 11”

5.50” x 11”

16.625” x 5.25”

5.50” x 8.125”

8.375” x 5.50”

2.75” x 11”

5.50” x 5.50”

4.50” x 5.50”

8.50” x 2.875”

15” x 9.75”

7” x 9.75”

4.625” x 9.75”

15” x 4.75”

4.625” x 7.375”

7” x 4.75”

2.125” x 9.75”

4.625” x 4.75”

3.375” x 4.625”

7” x 2”

AD SIZE BLEED LIVE AREA TRIM

16.25” x 10.50”

8.125” x 10.50”

5.25” x 10.50”

16.25” x 5.125”

5.25” x 7.8125”

8.125” x 5.1875”

2.50” x 10.50”

5.25” x 5.1875”

4” x 5.33”

8.125” x 2.50”

Publisher's Statement6 months ended June 30, 2019, Subject to Audit

Annual Frequency: 6 times/year

Field Served: DUCKS UNLIMITED is a magazine for active outdoor sportsmen and conservationists. The magazine is published bi-

monthly to report on the organization's progress in wetlands conservation as well as to present features on

waterfowling, photography, cooking, game guns, sporting dogs and outdoor "how-to" tips.

Published by Ducks Unlimited

EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATIONTotal

Paid & VerifiedSubscriptions

Single CopySales

Total Circulation

Rate Base

Variance to Rate Base

631,794 631,794 575,000 56,794

TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions

TotalPaid & VerifiedSubscriptions

Single Copy Sales

TotalPaid & Verified

Circulation - Print

Total Paid & Verified

Circulation - Digital Issue

Total Paid & Verified

Circulation

Issue

Print

DigitalIssue

TotalPaid

Subscriptions

Print

DigitalIssue

TotalVerified

Subscriptions

Print

DigitalIssue

TotalSingle Copy

SalesJan/Feb 646,117 70 646,187 646,187 646,117 70 646,187

Mar/Apr 628,580 68 628,648 628,648 628,580 68 628,648

May/Jun 620,466 82 620,548 620,548 620,466 82 620,548

Average 631,721 73 631,794 631,794 631,721 73 631,794

SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION

PrintDigitalIssue Total % of Circulation

Paid SubscriptionsAssociation: Nondeductible 631,721 73 631,794 100.0

Total Paid Subscriptions 631,721 73 631,794 100.0

Verified SubscriptionsTotal Paid & Verified Subscriptions 631,721 73 631,794 100.0

Single Copy SalesTotal Paid & Verified Circulation 631,721 73 631,794 100.0

VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Audit Period

Ended

Rate Base

Audit Report Publisher’sStatements

Difference Percentageof Difference

12/31/2018 575,000 626,059 626,059

12/31/2017 575,000 608,597 608,597

12/31/2016 575,000 613,630 613,630

Visit auditedmedia.com Media Intelligence Center for audit reports

PRICES

Suggested Retail Prices (1)

Average Price(2)

Net Gross

(Optional) Average Single Copy N/A

Subscription $1.26

Average Subscription Price Annualized (3) $34.98

Average Subscription Price per Copy $5.83

(1) For statement period

(2) Represents subscriptions for the 12 month period ended December 31, 2018

(3) Based on the following issue per year frequency: 6

ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTERCirculation by Regional, Metro & Demographic Editions

Geographic Data

Analysis of New & Renewal Paid Individual Subscriptions

Trend Analysis

RATE BASERate base shown in Executive Summary is for paid and verified circulation.

48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com

Copyright © 2019 All rights reserved. 04-0248-0

M A G A Z I N E [ C I R C U L A T I O N B Y S T A T E ]

STATE CIRCAlaska 3,904

Alabama 8,149

Arkansas 24,220

Arizona 2,791

California 25,097

Colorado 11,303

Connecticut 2,621

D.C. 214

Delaware 6,626

Florida 14,414

Georgia 17,192

Hawaii 245

Iowa 15,176

Idaho 6,838

Illinois 27,719

Indiana 13,247

Kansas 14,528

Kentucky 6,580

STATE CIRCLouisiana 20,513

Massachusetts 4,145

Maryland 14,544

Maine 1,884

Michigan 29,715

Minnesota 36,874

Missouri 16,915

Mississippi 8,511

Montana 7,283

North Carolina 26,404

North Dakota 3,588

Nebraska 13,167

New Hampshire 1,369

New Jersey 5,234

New Mexico 1,034

Nevada 4,444

New York 18,007

Ohio 16,147

STATE CIRCOklahoma 8,686

Oregon 7,308

Pennsylvania 15,699

Rhode Island 770

South Carolina 17,256

South Dakota 6,156

Tennessee 13,647

Texas 49,605

Utah 4,650

Virginia 15,618

Vermont 1,212

Washington 10,956

Wisconsin 32,371

West Virginia 1,290

Wyoming 3,872

Other* 728

Source: AAM Publisher’s Statement, June 30, 2019 * Foreign and Military

DIGITAL

[ C O N N E C T E D ]

Our multi-platform brand provides digital marketing solutions to reach our unique audience anytime, anywhere.

RUN-OF-SITE

E-NEWSLETTERS

TIP-OF-THE-WEEK

SPONSORED CONTENT

SEASONAL SECTION SPONSORSHIPS

SOCIAL POSTS

APP INTEGRATION

SHARP-EYEIMAGES.COM

D I G I T A L[ O V E R V I E W ]

WWW.DUCKS.ORG

5.5MM+ average monthly page views

5.35pages per visit

E-MAIL

15%average open rates

20%average click through rates

SOCIAL

121K+ Twitter followers

652K+ Instagram followers

543K+ average monthly active users

700K+opt-in e-mail subscribers

1.1MM+ Facebook fans

APP

3MM+ sessions

35MM+ screen views

454K+downloads

Source: Critical Impact Google Analytics Aug. 2018 thru Jan. 2019

ROBUST, GROWING, AND RANKED #1 AMONG DUCK HUNTING SITES

D I G I T A L[ R U N - O F - S I T E ]

OVERVIEW

Ducks.org is the online authority for

waterfowl hunting and wetlands conservation

resources. The site delivers nearly 50 million

pageviews annually, and features the latest

duck hunting tips and tactics, waterfowl

migration reports, conservation news,

streaming videos, a member-submitted photo

gallery, and more — making it a leading

resource to the outdoor industry! Beyond

traditional ad placements, ducks.org offers

a variety of options for marketers to target

passionate, brand-loyal purchasers.

AD UNITS*

DESKTOP: 728x90 and 300x250

TABLET: 728x90 and 300x250

MOBILE: 300x250 and 320x50

728x90

300x250

DESKTOP

TABLET

MOBILE

* Additional sizes may be available upon request.

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

728x90

300x250

320x50

728x90

D I G I T A L[ M O N T H LY E - N E W S L E T T E R ]

OVERVIEWThe comprehensive monthly e-newsletter covers waterfowl hunting tips and tactics, habitat and hunting reports, national and regional news, conservation projects, wild game recipes, and more.

• 700K+ opt-in subscribers

SPONSORSHIP DETAILS• Sent first week of each month

• 100% SOV

• Sponsored Content within e-newsletter

(50-100 words, image and URL Link provided by client)

• 300x250 supplied ad unit

• URL link to preferred site

• Publisher supplied analytics


300x250

D I G I T A L[ W A T E R F O W L I N G P U L S E ]

SPONSORSHIP DETAILS• 100% SOV of individual email

• Article takeover for 1 month

• 300x250, 728x90, and 320x50 supplied ad units


• 700k+ opt in subscribers

• Open rate of approximately 25%

SOCIAL MEDIA INTEGRATION • Branded “brought to you by” treatment in

Facebook promotion

• Two Twitter mentions promoting content

300x250

728x90

OVERVIEWA bi-weekly themed email is designed for avid waterfowl hunters, providing updated information on duck and goose hunting tips, tactics, and gear. Sponsorship opportunity includes a corresponding article takeover for two weeks.

PULSE ARTICLE


SPONSORSHIP DETAILS:• 100% SOV in dedicated e-blast

• Distributed to 700k+ opt-in email subscribers

• Sponsorship recognition on dedicated webpage

• One month article takeover

• Deployed mid-August*

Supplied Ad Units:

300x250

728x90

320x50

D I G I T A L[ WATERFOWL POPULATION SURVEY E-BLAST ]

OVERVIEW The Waterfowl Population Survey is the most anticipated annual report for waterfowlers. Spring surveys provide the scientific basis

for many management programs across the continent, including hunting season dates and bag limits for hunters. Sponsorship includes a

corresponding article takeover for 1 month.

* Timing subject to release of report by USFWS.

300x250

LOGO


728x90

D I G I T A L[ T I P - O F - T H E - W E E K ]

T IP-OF-THE-WEEKSponsor four weekly tips per month to align your brand with Ducks Unlimited.

OVERVIEW• Homepage interstitial ad unit

• Tips created/approved by DU editors

SPONSORSHIP DETAILS • 100% SOV in interstitial ad

• 300x250 supplied ad unit


• “Brought to you by” logo treatment

• One tip per week – up to 4 per month

LOGO

300x250


D I G I T A L[ W F 3 6 0 S P O N S O R S H I P ]

SPONSORSHIP RECOGNITION• 2MM run of section display banners – guaranteed

• 300x250, 728x90, 320x50 supplied ad units

• Editorial coverage in New Gear section

• Sponsor logo recognition in WF360 section header

• Two full-page promotional ads in Ducks Unlimited magazine

• Sponsor Regognition in Monthly e-newsletters (September through January)

• Two dedicated e-blasts throughout the program.

• WF360 press release

OVERVIEW From September through January — peak waterfowling season — Ducks Unlimited

transforms the Hunting section of its website to WF360. The section is redesigned and

features our Migration Map, recipes, calling tips, migration alerts, decoy strategies, and much

more.728x90

SOCIAL MEDIA INTEGRATION • Three branded Facebook posts between September and January

• Multiple individual tweets/mentions and program wide

• Brand alignment within DU’s Social Media channels: Twitter and Instagram


728x90

D I G I T A L[ M I G R A T I O N M A P ]

OVERVIEWThe Waterfowl Migration Map is an

interactive application that allows visitors

across North America to report on

waterfowl concentrations and hunting

reports in their area. Additional reports

are submitted by DU biologists, wildlife

agencies, and other waterfowl experts.

The map has nearly 50 million views per season, providing you with maximum

reach of your target audience.

• AVAILABLE AD UNITS:

300x250

728x90

320x50

MIGRATION MAP & APP

Position your brand in the most popular section of ducks.org with this targeted opportunity.

728x90


300x250

D I G I T A L[ M I G R A T I O N A L E R T S ]

OVERVIEW• Covers four unique Flyways• 20K-30K opt-in subscribers per Flyway• 8-10 emails per month

SPONSORSHIP DETAILS• 100% SOV of each alert• One 300x250 banner ad in opt-in emails• Article take-over on content page• Each Alert is posted to DU’s high-traffic Migration Map

SOCIAL MEDIA INTEGRATION • All Migration Alerts receive social promotion• Geo-targeted Facebook posts• Twitter promotions

300x250

300x250

MIGRATION ALERTS

DU’s Migration Alert program is the most timely, credible source of waterfowl migration, hunting, and habitat information available online. Written by professional freelance contributors and DU staff, these reports provide the latest migration and hunting news from waterfowl biologists, refuge managers, and expert waterfowlers from across the United States. Delivered via email subscription, the Migration Alerts include a social media component that reaches a large segment of DU’s audience.


OVERVIEWThis exclusive opportunity allows you to publish your brand’s content on the Ducks Unlimited website. Promotion includes section homepage Ad takeover.

ARTICLE DETAILS• 600- to 800-word article (subject to editorial approval)

• Maximum of two hyperlinks within article

• One image/video

• DU editorial disclosure on article page

• Supplied Ad units: 300x250, 728x90, 320x50

• Promoted on Social Media

• Article takeover for 1 month

SOCIAL MEDIA INTEGRATION• One branded Facebook post

• Two Twitter mentions with branded content

D I G I T A L[ S P O N S O R E D C O N T E N T ]


728x90

D I G I T A L[ C U S T O M S O C I A L P R O G R A M S ]

OVERVIEWDU’s social media platforms offer a wide range of brand recognition and partnership opportunities. Contact your sales representative for more details on how to create a unique social media partnership specific to your brand.

Facebook• Co-branded sponsored posts with corresponding DU content• “Brought to you by” recognition• Boosted posts

Twitter• Co-branded sponsored posts with corresponding DU content• “Brought to you by” recognition

Instagram• Sponsored posts• Client-provided 1080x1080 image and copy• Subject to editorial approval• Instagram stories• Brand alignment

Al ign your brand with DU’s socia l media fans and fo l lowers through co-branded

FACEBOOK TWITTER

INSTAGRAM


D I G I T A L[ A D V E R T I S I N G S P E C S ]

Desktop/Tablet Ad Units

DimensionsAccepted Filetypes

Additional Notes: See banner ad policy below

Maximum Size or Length

Loop/Time Download (if applicable) Border Rich Media Types Accepted

Audio Accepted Third Party Serving

In-Content Rectangle 300x250, *300x600 non-expandable (*300x600 is conditional/on approval basis, for desktops only.)

Leaderboard/Super Leaderboards, Anchors

*970x90 *970x66, *970x250, 728x90 (Pushdown/expandable 970x66 and 970x90 available for top leaderboard positions on desktop devices only. *970-width ads are not available in the Migration Map and Photo Gallery sections of Ducks.org. (See

additional information below)

HTML E-Mail Newsletter

DimensionsAccepted Filetypes





Graphic plus clickthru URL

300x250 top or 728x90 anchor .jpg or .gif, or simple thirdparty redirects (no animation, no javascript, no IFRAMES).

100K

We recommend your ad include borders if it

has a white or light background.

No 3rd Party serving is not available for newsletters.

Mobile Ad Units DimensionsAccepted Filetypes





Smartphone & APP Leaderboards and

Anchors320x50 (non-expandable) 50K

Smartphone Rectangle 300x250 (non-expandable) 100K

Tip of the Week DimensionsAccepted Filetypes



BANNER POLICY

Rectangle plus clickthru URL 300x250 (non-expandable)

Preferred format: best practice would be dependent on nature of the images in the

banner (photos vs line art, etc.), but we accept .png, .jpg, .gif, etc. 3rd Party 1x1 Tracking Pixel and Click Tracker can be

implemented but no image tags accepted.

100KIMPORTANT: THIRD

PARTY TAGS, BILLING AND LOGINS

Logo

POLITE RICH MEDIA, AUDIO BANNER POLICY &

PUSHDOWN BANNER INFORMATION

Copy

Headline: Words: 2-6

Character Count (with spaces): 20-25 characters recommended; maximun 28 Body Copy:

Words: 45-65, 1-2 paragraphs Character Count (with spaces): 250-325 recommended; Maximun

350Additional Information:

Avoid use of bullets or numbered lists as they reduce the word/character count due to formatting.

CHANGES, CANCELLATIONS &

REJECTION OF CREATIVE

Preferred format: transparent PNG-24. Other format options: transparent PNG-8 or transparent .gif. Please note that the

logo will appear against a WHITE, rectangular background. If a transparent logo cannot be provided for any reason, then we'd

ask to please supply logo against a white background.

Word Document

Audio, Expansion and Pushdown banners must be polite and user-initiated on mouse click. Expandable and pushdown banners must contain a clearly visible close/collapse element. Mute button required for all audio/video content in banners. Please note that Ducks Unlimited DFP ad tags are ASYNCHRONOUS and that pushdown creatives must be in compliance with friendly frames to function properly on this website. For more, please refer to IAB Best Practices for Rich Media in ASYNC environments PDF: http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf

For any campaign or ad unit whose performance and subsequent invoicing is dependent upon third-party data, it is required that a working reporting login be provided to enable us to access third-party performance throughout the campaign. The third-party login should be made available prior to, or by the day of, the campaign launch. Failure to provide a working login can result in the campaign being delayed or paused until one is received.

All Ducks Unlimited website banner placements may not at any point during the campaign have additional creative that extends beyond the designated banner area unless pre-approved and specified in the IO. This includes but is not limited to expandables, rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should spawn a new browser window when clicked upon.

All creative materials are requested to be received at least 7 business days prior to the launch of the campaign. If creative is delayed, we cannot guarantee the start date for late creative and reserve the right to extend the campaign end date by same number of days creative was delayed. All creative is subject to approval by publisher and reserves the right to reject any creative that does not follow our published specifications.

3rd Party Tags, .jpg, .png, .gif accepted. Rich media/HTML5 is only accepted if

provided via 3rd party ad tags. Expandable and pushdown ads permitted

only on TOP positions.

3 loops of animation or 30 seconds max. If ad contains

in-banner video, longer playtimes are acceptable

provided polite specifications are met.

100K Max. Framerate 18 fps

recommended, up to 24 fps accepted

for in-banner video.

3rd Party Tags, .jpg, .png, .gif accepted. Rich media/HTML5 is only accepted if

provided via 3rd party ad tags. Expandable ads NOT permitted on the

mobile site.

Yes - for the purposes of generating tags with pre-

embedded macros, please note that Ducks Unlimited uses DFP

asynchronous tags for adserving.

User Enabled Audio Streams

Only - see polite specifications

below.

HTML5/Rich Media are accepted if they otherwise meet

specifications, but are only accepted if

provided in the form of 3rd party ad tags.

Initial download 50k max; subsequent download

200K max for third-party hosted ads.

Yes - for the purposes of generating tags with pre-

embedded macros, please note that Ducks Unlimited uses DFP

asynchronous tags for adserving.





SUBMIT CREATIVE ASSETS TO: ZEINA ALWAFAIEmail: [email protected] 7 days prior to campaign launch

DUTV

[ P A S S I O N A T E ]

DUCKS UNLIMITED TV is one of the most effective tools for reaching a core audience of people who are passionate about waterfowl hunting and the outdoors. New episodes appear on The Pursuit Channel while new and previous episodes can be viewed on www.ducks.org. Full integration of DU TV content with DU’s print and digital media brings sponsors maximum exposure among DU members and fans.

D U T V[ O V E R V I E W ]

HIGHLIGHTS:

• More than two decades of waterfowling broadcast experience

• Breathtaking hunting action from across North America

• Hunting tips, tactics, and the conservation information viewers want

• Dynamic hosts appeal to a broad demographic

• Extensive promotion in DU publications and social media

• Available everywhere, from TV to desktop to mobile

DUCKS UNLIMITED TV brings you the best waterfowling action, tips and tactics, and

conservation news on the air. DU TV airs four times a week July through December on The

Pursuit Channel. All episodes, plus past seasons and bonus material, are also available on DU’s

website, the online authority for waterfowling in North America.

D U T V[ S T A T I S T I C S ]

30 MILLION NIELSEN AUDITED

HOMES

Have The Pursuit Channel Available*

*The Pursuit Channel is available to all Dish and Direct TV subscribers.

2.06 MILLION HOUSEHOLDS

Reached on The Pursuit Channel in the 2017 Season

2.8 MILLION VIEWS ONLINE

During the 2017 Season*

104 AIRINGS

During the Third and

Fourth Quarters*

*Bonus airing in the first and second quarters.*Includes total views of footage from the 2016 season

on ducks.org and DU’s social media properties (Facebook, Instagram, YouTube, and Twitter).

D U T V[ S P O N S O R S H I P O P P O R T U N I T I E S ]

S P O N S O R S H I P P A C K A G E S M A Y I N C L U D E :

• 15- or 30-second commercial spots

• In-show billboards with voice-over

• Vignette sponsorship

• Product integration

• Sponsor recognition in marketing and promotion

• Online sponsorship (pre-roll and banner ads)

OPPORTUNITIES

[ P A R T N E R S H I P ]

Ducks Unlimited has been a durable, high-quality brand, offering unparalleled opportunities to outdoor enthusiasts for over 80 years! DU continues to find unique, dynamic, and meaningful touch points for companies to connect their brand’s message to the most avid, high-quality, and elusive buyers in the outdoor marketplace.

O P P O R T U N I T I E S[ C O R P O R A T E P A R T N E R S P R O G R A M ]

DUCKS UNLIMITED has a rich history in the development and management of national sponsorship programs, product licensing, affinity marketing, national promotions, and retail relations. Today, Ducks Unlimited enjoys a robust portfolio of partnerships in a variety of different product categories and industries. Many of the Ducks Unlimited corporate partnerships have been active for 5, 10, and even 25 years because they are effective for corporate partners and in raising vital funds for habitat conservation. This compelling factor motivates consumers to switch brands to those that support DU.

Case studies of DU partnerships reflect successful programs that are affordable and provide a good return on investment.

Nearly all Ducks Unlimited members say they would be more likely to purchase products from companies that directly support DU over one that does not, and 87% would be willing to pay a slightly higher price for the product.

No partnership is alike. Each is designed and tailored based on partner business objectives and DU’s promotional, brand, and fundraising goals. Ducks Unlimited creates easy one-stop programs that integrate cause marketing strategies, advertising, cross-promotions with other companies, event marketing, digital platforms, and PR activities.

Source: 2017 MRI Custom Study

For more information on partnering with Ducks Unlimited,

please contact:

Jim Alexander Senior Director of Corporate Relations

[email protected]

Jeremy SmithDirector of Corporate Relations

[email protected]

OUR PROUD PARTNERS:

O P P O R T U N I T I E S[ D U C K S U N L I M I T E D E V E N T S ]

Events conducted annually: • Dinners and Banquets

• Waterfowl Hunter Parties

• Youth Events

• Ladies Events

• Shooting Events

• Collegiate and High School

• Sportsmen’s Nights Out

• National Convention

• Regional Firearms Raffles

Opportunities for your Brand:• Enhanced audience exposure through event signage

• Emcee recognition over the course of the event

• Product introduction to a direct market

• Literature distribution

• Brand placement on event tickets and other promotional material

F U N D R A I S I N G C H A P T E R S

With over 4,000 events conducted each year generating more than a half million members in all 50 states, Ducks Unlimited can cost effectively deliver your product directly to its readers through our event fundraising system. Many DU supporters attend these events with the specific goal of seeing, buying, or winning new gear — an ideal environment for product market introduction or heightened brand awareness.

These opportunities are exclusive to Ducks Unlimited’s most ardent advertisers. Contact Tad Turner at [email protected] learn how you can supplement and strengthen your overall brand presence by joining forces with DU’s event system.

One Waterfowl Way | Memphis, TN 38120Phone 901.758.3825 | Fax 901.758.3870

www.ducks.org

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