media kit · “los corridos perrones” (m-f) 6pm-7pm sat. & sun. 5pm-7pm both humorous and...
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MEDIA KIT
Phone: (805)385-5656
Fax: (805)385-5690
La “M” 107.3 FM
La “M” 107.3 FM
STATION PROFILE
Call Letters: KURQ-FM
Name: La “M”...
Slogan: “Aqui Se Escucha La “M” 107.3FM Todos Los Dias
Frequency: 107.3 FM
Power: 50,000 watt station at 492 feet
Coverage: Entire Central Coast
Hispanic Population: *161,898
Format: Regional Mexican
Target Audience: Primary 25-54 Secondary 18-49
La “M” 107.3 FM
Who is La “M” 107.3 FM: The first and only Hispanic radio station
in San Luis Obispo, CA with “Live” on-air Dj’s throughout day and night
and not a syndicated station like many others.
The Voices of La “M” 107.3 FM
La “M” 107.3 FM
ON-AIR PERSONALITIES
“El Nuevo Show de La ‘M’ por las Mañanas”
con Pepelucas, Camarena y Solovino
6am -11am Monday through Saturday There’s no better way to wake up than with Pepelucas and Camarena. Their silly comical delivery and charisma will start your morning off with laughter!
Salvador “Chava” Vaca 11am - 3pm Monday through Saturday “Chava” takes the listeners ‘back in time’ with their favorite songs from the 70’s, 80’s and 90’s.
Gerardo “Gera” Ceja 3pm - 7pm Monday through Friday Gerardo’s unforgettable style and delivery keeps the listeners attentive and wanting more. He reminds our listeners of where they come from bringing them back to Mexico during his show.
Nancy
Samaniego 7pm – 12am Monday through Saturday
Nancy plays all your favorite romantic songs her unique, sensual voice keeps the telephones
ringing the entire time she’s on air.
La “M” 107.3 FM
WEEKEND LINE-UP
Jozie Preciado 3pm-5pm Sat. & 5pm-7pm Sun. Jozie gets you through your afternoon with a variety of your favorite music, her sweet voice and full of energy.
Nancy Samaniego
7pm – 12am Saturday Nancy plays all your favorite music that has you
on your feet dancing the night away.
Samuel
“El Sammy” Garcia 10am – 1pm Sunday
(Special Programming-Musica y Costumbres
de mi Pueblo) Sammy’s voice narrates the traditions of the towns in Mexico and while airing this particular music, it takes the listeners back to the past to relive their memories while giving the younger generation appreciation of music from the past.
La “M” 107.3 FM
FEATURED PROGRAMS
“Radio Novela” (M-F) 5am-6:00am A daily show jam-packed with drama and action.
“El Show de La ‘M’”(M-F) 6am-11am (Saturday) 6am-11am The best way to wake up in the morning is with El Show de La “M”! Classic live radio
with happy wholesome repartee, humor and gossip, along with news, show business reports, Interviews, prizes and surprises!
“Las Movidas de La M” (M-F) 9am-11am & (Sat) 10pm-12mid “Las Movidas de La M” 2 hours of your favorite songs to dance to.
“Las Viejas del Recuerdo” (M-F) 11am-1pm La “M” takes our listeners back in time to their favorites from the 70’s, 80’s & 90’s.
“La Hora Del Palenque” (M-F) 3pm-4pm Battle of the songs; listeners call in and vote on which song to play.
Regional Music Request (M-F) 4pm-5pm Favorites from the regions where our listeners grew up in Mexico.
“La Hora del Desmadre” (M-F) 5pm-6pm Transitioning to hip newer music of the day and younger demos.
“Los Corridos Perrones” (M-F) 6pm-7pm Sat. & Sun. 5pm-7pm Both humorous and meaningful folkloric music about historical events and icons, heroes and
famous horses that live in the hearts of our core audience the Mexican people.
“Las 7 Canciones Más Solicitadas del Día”(M-F) 8pm-8:20pm La “M” plays the top (7) songs requested throughout the day.
La “M” 107.3 FM
HOW TO KILL YOUR BUSINESS IN 10 EASY STEPS
1. Don’t Advertise. Just pretend everybody knows what you have to offer.
2. Don’t Advertise. Just assume everybody knows what you sell.
3. Don’t Advertise. Forget that there are new potential customers who would do
business with you if they were urged to do so.
4. Don’t Advertise. Tell yourself it costs too much to advertise and that you don’t get
enough out of it.
5. Don’t Advertise. Be sure not to provide an adequate advertising budget for business.
6. Don’t Advertise. Tell yourself you just don’t have time to spend thinking about
promoting your business.
7. Don’t Advertise. Convince yourself that you have been in business so long that
customers will automatically come to you.
8. Don’t Advertise. Forget that you have competition trying to attract your customers
away from you.
9. Don’t Advertise. Overlook the fact that advertising is an investment in selling - not
an expense.
10. Don’t Advertise. Forget that you have to keep reminding your established
customers that you appreciate their business
La “M” 107.3 FM
WHY ADVERTISE IN SPANISH RADIO?
1. The Hispanic market offers the only growing target market and one with larger
and younger families.
2. Hispanics are ideal for word-of-mouth advertising because of their cohesive,
inter-dependent, multi-generational household.
3. Hispanics are new to your product, service and brand.
4. Hispanics are not a syndical target because of not having been bombarded,
saturated with the s.o.s messages.
5. Hispanic households boast median household incomes
6. Hispanics are very active consumers of groceries, family, clothing and cars, as
well as other day-to-day necessities.
7. The multi-generational, multi-income Hispanic household has and spends the
money needed for necessities.
8. Hispanics largely ignored by Anglo advertisers, cleave to those who reach out
to them, with an uncommon loyalty.
9. Hispanics do not complain about products and services bought.
10. Hispanics make advertising to them an ’investment’. Loyal customers are your
result.
11. Advertising to Hispanics in the language of their birth, parentage, home setting,
love making and everyday gossip, endears them to you as a welcoming Anglo
business in their neighborhoods.
La “M” 107.3 FM
PLAY LIST
BANDAS GROUPS SOLO ARTIST Alejandro Fernández
Antonio Aguilar Banda Carnaval Banda Cuisillos
Banda El Recodo Banda La Costeña
Banda Los Recoditos Banda Machos Banda Maguey
Banda MS Banda Pachuco Banda San Juan Chalino Sánchez Cornelio Reyna
El Coyote y Su Banda Ezequiel Peña Fidel Rueda
Gerardo Ortiz Gerardo Reyes Joan Sebastian
José Alfredo Jiménez Julio Preciado Julion Alvarez
La Adictiva Banda San Jose de Messillas
La Arrolladora Banda El Limon Las Jilguerillas
Lorenzo del Monte Los Alegres de Teran
Luis Coronel Pancho Barraza
Pepe Aguilar Polo Urias Regulo Caro
Vicente Fernández
Ariel Camacho y Los Plebes del Rancho
Bronco Bukis
Calibre-50 Caminantes
Exterminador Grupo Indio
Grupo Laberinto Grupo Mojado
Horóscopos de Durango Liberación Humildes
Huracanes Del Norte Industria Del Amor K-Paz de la Sierra
Los Alegres del Barranco Los Bondadosos
Los Bríos Los Freddy’s Los Mismos Los Muecas
Los Solitarios Los Terrícolas Los Tucanes
Montés de Durango Originales De San Juan
Ramón Ayala Relámpagos Del Norte
Rieleros Del Norte Temerarios
Tigres Del Norte Yonic’s
Ana Gabriel Beatriz Adriana
Camilo Sexto Chelo
Javier Solís Juan Gabriel La “Chiquis” Lucha Villa Luis Miguel
Marco Antonio Solís Mercedes Castro
Pedro Infante Rigo Tovar
Rocío Durcal Selena
Yolanda Del Rio
La “M” 107.3 FM
STATION INFO
La “M” 107.3FM 50,000 watt station at 492 feet with a clear
FM signal which covers the entire Central Coast and beyond for
maximum reach to the Hispanic market.
La “M” 107.3FM management team is comprised of
experienced radio personnel who are knowledgeable in what the
Hispanic community wants and needs in a radio station, thus
delivering what you the advertiser needs to drive sales.
The State of California: According to the 2013 U.S. Census
update figures, Hispanics make up 39% percent of California’s
population, which reflects a growth of 42.6% percent.
La “M” 107.3 FM
REACH THE LARGEST AND FASTEST GROWING
HISPANIC MARKETS IN THE COUNTRY! CITY POPULATION HISPANIC HISPANIC %
Arroyo Grande 17,252 2,707 15%
Atascadero 28,310 4,429 15%
Avila Beach 1,627 111 6%
Buelton 4,828 1,451 30%
Cambria 6,032 1,187 19%
Cayucos 2,592 207 7%
Grover Beach 13,156 3,840 29%
Guadalupe 7,080 6,103 86%
King City 12,874 11,266 87%
Lockwood 379 100 26%
Lompoc 42,434 21,557 50%
Los Alamos 1,890 773 40%
Los Olivos 1,132 125 11%
Los Osos 14,276 1,977 13%
Mission Hills 3,576 1,137 31%
Morro Bay 10,234 1,526 14%
New Cuyema 517 234 45%
Oceano 7,286 3,484 47%
Orcutt 28,905 6,870 23%
Paso Robles 29,793 10,275 34%
Pismo Beach 7,655 715 9%
San Ardo 517 363 70%
San Lucas 269 224 83%
San Luis Obispo 45,119 6,626 14%
San Simeon 462 258 55%
Santa Margarita 1,259 206 16%
Santa Maria 99,553 70,114 70%
Santa Ynez 4,418 639 14%
Shandon 1,295 693 53%
Solvang 5,245 1,530 29%
Templeton 7,674 1,171 15%
Whitley Gardens 285 0 0%
Totals 407,924 161,898 33%
*Source U.S. Census Est. 2013
La “M” 107.3 FM
HISPANICS: COUNTRY OF ORIGIN IN THE U.S.
Mexican
20.6 Million
Other Hispanic
Origin 6.1 Million
Puerto Rican
3.4 Million
Central American
1.7 Million
South American
1.4 Million
Cuban
1.2 Million
Dominican
765 K
Spaniard
100 K
La M 107.3 FM frequency reaches the entire Central Coast from King City to Lompoc, with one of the
strongest signals in the market!