Media Kit

2

Australian Geographic has been the nation’s foremost geographical destination magazine for 30 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people. The brand supports conservation, adventure and community projects through its foundation, the Australian Geographic Society. It’s readers are loyal and over 85% are subscribers and have been for many years.

MAGAZINEA bi-monthly quality magazine that celebrates the very best of Australia’s nature, culture, people and places. The magazine is predominantly subscriber-based and many have subscribed from the first edition in 1986. The magazine is renowned for its photography, maps and stories that cover Australian rural life, natural history, adventure, science, culture, innovation and travel.

HERITAGEDick Smith formed Australian Geographic in 1986, and it has been going strong for 30 years. The brand has over 60 retail stores, documentaries, a digital platform and its own charity – the Australian Geographic Society, which financially supports adventure, conservation and scientific research.

EDITORIAL FEATURE SECTIONSEach month the following content provides multiple entry points for advertisers:• Geobuzz covers topics from Australian innovation, technology, nature, science and culture.• Extended features that cover destinations, natural history, geology, culture and history.• Wild Australia features essential wildlife highlights that can’t be missed.• Walkabout has travel, visit, listen, view, read and download sections.

Introduction

Image of Editor-in-Chief, Chrissie Goldrick

“At Australian Geographic, we’re passionate about sharing the very best of Australia, and we’re committed to seeking out fresh and original stories and bringing them to our subscribers through the highest standards of writing, photography, illustration and cartography.”

PAGE VIEWS 626,000

UNIQUE AUDIENCE368,000

TOTAL APP DOWNLOADS23,147

AVERAGE TIME ON AG PER PERSON1.25HRS

Australian Geographic ADVENTURES ran in 2015 as a ten-part television series. It was aired on Channel Nine and WIN TV, expanding the reach of this iconic brand. The half hour episodes were hosted by David Reyne and Caroline Pemberton; as they trekked, cycled and drove around Australia. In 2016 it was aired in China to an audience of over 20 million.

Founded by explorer and aviator Dick Smith in 1985, the AGS is a not-for-profit that provides funds to conservationists,

researchers and adventurers. RETAIL STORES Australian Geographic shops are in over 50 locations around Australia promoting magazine subscription sales and also various AG

related products. EVENTS Society lectures, scientific expeditions, AG Nature Photographer of the Year and annual gala awards.

• An average of 2 hours is spent by each person reading the magazine (Australian Geographic Reader Survey 2015, n=525).

• Readers are cashed up and have an average of $366,590 in savings and investments.*

• Male 55% Female 45%*• Australian Geographic reaches 152,000

readers aged under 35 years old, representing 27% of the total readership.*

Source: Nielsen DRM, November 16

Source: Bauer Media October 16

READERSHIP 591,000*

FREQUENCY BI-MONTHLY

WEEKLY TV TRAVEL SHOW

AG SOCIETY

Source: Readership – Roy Morgan Decmeber 16

INSTAGRAM51,600

TWITTER11,700

FACEBOOK405,519

Updated as at 8th December 16

The AG journal captures the essence and spirit of Australia and abroad

through its meticulously crafted and beautifully presented stories, maps

and photography.

4

THE READER• Australian Geographic readers are mature, own their own homes, are

well-educated and keen travellers.

• Readers are an average of 51 years of age and the magazine has a large audience from both genders.**

• Australian Geographic reaches 152,000 readers aged under 35 years old, representing 27% of the total readership.**

• 1 in 5 readers are of AB Quintile.**

• Almost 7 in 10 (69%) readers are the main income earners in their house-holds.**

• AG subscribers are loyal with majority being long-term subscribers (2+ yrs) (Australian Geographic Reader Survey 2015, n = 525)

• Australian Geographic reaches a large number of Australians who are inspired to travel and are involved with the brand.

• Readers spend money on their passion and impulse items, as well as big ticket items to set them up for later on in life.

Age Range: 68% age 40+**67% live in capital cities**33% live in country areas**55% Men 45% Women** Mass market with readership of 591,000**

Source: **Roy Morgan December 16

Sources: *ABC Audit June 16

** Roy Morgan December 16

Research

55% MALE

45% FEMALE

Australian Geographic is seen as the ultimate reference guide to Australia. The magazine has the qualities that AG audience very much desire: Australian, informative, educational, interesting and visually appealing.

• Over 7 in 10 (72%) readers intend to travel in the next 12 months.*

• 65% of readers usually book and arrange all their holiday travel details themselves.*

• Over 4 in 5 (82%) readers like to take holidays within Australia.*

• Over 4 in 10 (44%) Australian Geographic subscribers visited a destination/took a holiday inspired by the magazine. (Australian Geographic Reader Survey 2015, n = 525)

MAGAZINE - GENERAL INTERESTNational Geographic (USA)

Australian GeographicReader’s Digest Australia

New Scientist

RM Williams Outback

Australian Traveller*Source: Roy Morgan December 16

5

Research

READERS PER ISSUE1,087,000

591,000493,000

375,000

222,000

80,000

6

WEBSITEThe Australian Geographic website was relaunched in December 2013. With cutting-edge technology, it was designed from the ground up to be dynamically responsive to different types of devices. From smart phones and tablets to the desktop, the website is presented for optimal viewing performance.

The Australian Geographic website provides a comprehensive mix of news, blogs, features, photo galleries, videos and competitions to 368,000+* unique audience each month. The fully responsive site attracts a 626,000+* unique audience per month and has exclusive content available only to subscribers, including the entire digital magazine archive, videos and interactive maps. Weekly newsletters go out to a database of 37,753 users.We have four options for online advertising:• Section sponsorship - website section sponsorship also available from $3,000.• Run of site advertising - available from $2,000.• e-Newsletter - $3,339 for an mrec on our Editorial e-newsletter

to a subscriber database of more than 39,492.• Solus eDM - $6,852 + GST for a solus eDM to our subscriber database of more

than 28,609.

WEB TRAFFIC STATS:www.australiangeographic.com.auUnique Audience: 368,000*Total Sessions: 455,000*Page Views: 626,000*E-newsletter Database: 37,753 (Bauer Media)Source: Nielsen DRM, Nov 2016*

Source: Nielsen DRM, Nov 2016

Online

DIGITALThe interactive iPad edition brings the print magazine to life with additional photo galleries, zoomable maps, animations and videos. The tablet screen enhances the stunning photography and allows users to immerse themselves in the multimedia content. iTunes, Google Play, Zinio, NOOK.

SOCIAL MEDIAAustralian Geographic has a highly engaged, loyal and vibrant social media community, particularly on Facebook, with 397,210 likes. The brand is also active on Twitter (11,500 followers), Google+, Flickr, Instagram and YouTube.

7

(As of 08/12/16)

Social

51,600FOLLOWERS

1,084FOLLOWERS

11,700FOLLOWERS

405,519LIKES

8

AUSTRALIAN GEOGRAPHIC SOCIETY AWARDSEvery year the Australian Geographic Society honours Australia’s brightest and best adventurers and conservationists. Past winners have included Bob Brown, Bindi Irwin, Jessica Watson, Tim Jarvis and Cas and Jonesy. Sponsorship of individual awards are available.

SOCIETY EXPEDITIONSThe Australian Geographic Society partners with selected travel companies to promote unique destinations in Australia and across the world to our members. The expeditions usually include an expert in the Australian Geographic family who will contribute to the expedition and host the group with the travel partner. Opportunities exist to partner with the Society in 2016 and beyond for these expeditions. Brand licensing opportunities are available.

AUSTRALIAN GEOGRAPHIC NATURE PHOTOGRAPHER OF THE YEAR COMPETITIONAustralian Geographic is a pillar of excellence in photography. Australian Geographic partners with the South Australian Museum to present the Australian Geographic Nature Photographer of the Year competition. The photo competition has grown steadily since it began 10 years ago, and the new partnership has seen it attract a much larger audience. 2016 now sees 2171 entries.

Australian Geographic subscribers automatically become members of the Australian Geographic Society, the magazine’s not-for-profit arm, which proudly supports scientific research, adventure, wilderness and wildlife protection and community projects.

Advertising in the magazine or taking part in sponsorship initiatives below, contributes to the Australian Geographic Society initiatives.

Contact: Rebecca Cotton - Australian Geographic Society Administrator ph. 02 9263 9828, or e. RCotton@bauer-media.com.au

Australian Geographic Society

RATECARD CASUAL LEVEL 2 LEVEL 3

FOUR COLOUR

Full Page 13,421 12,741 12,073

Double Page Spread (DPS) 26,060

Half Page 6,886

COVERS

Inside Front Cover 32,208

Outside Back Cover 16,105

Inside Back Cover 15,434

COVERS ADD 20%, REQUESTED POSITIONS ADD 15%

BOUND AND LOOSE INSERTS2PP 4PP 8PP 12PP 16PP

Cost Per ‘000

Min. Print Run 175 263 368 478 573

INSERTS

Minimum Specs – 148mm x 105mm

Maximum Specs – 238mm x 170mm

9

Above costs exclusive of GST

Advertising

10

SPECIFICATIONS

Bleed (h x w) Trim (h x w) Type (h x w)

Full page 5 mm 278 x 210mm 248 x 178mm

Double Page Spread (DPS) 248 x 393 mm 278 x 420mm 283 x 425mm

Half Page Horizontal 5mm 136 x 210mm 122 x 178mm

Third Page Vertical 5mm 278 x 66mm 254 x 54mm

Deadlines and Specifications

DEADLINES

ISSUE 135 136 137 138 139 140 141COVER DATE NOV/DEC 16 JAN/FEB 17 MAR/APR 17 MAY/JUN 17 JUL/AUG 17 SEP/OCT 17 NOV/DEC 17

Booking Deadline 3 Oct 16 28 Nov 16 30 Jan 17 3 Apr 17 29 May 17 31 Jul 17 2 Oct 17

Material Deadline 6 Oct 16 1 Dec 16 2 Feb 17 6 Apr 17 1 Jun 17 3 Aug 17 5 Oct 17

On Sale 3 Nov 16 29 Dec 16 2 Mar 17 4 May 17 29 Jun 17 31 Aug 17 2 Nov 17

11

Bauer Media only accepts digital advertising files via digital advertising delivery services that comply with Bauer Media’s technical specifications and that appropriately interface with Bauer Media’s advertising bookings system. Such services include Quickcut, Bauer Ads (selected publications only) and Adsend. Digital advertising files will not be accepted on disk, via email or by any content delivery system that does not comply with Bauer Media’s technical specifications and that does not appropriately interface with Bauer Media’s advertising booking system.

QUICKCUTQuickcut is a service provider for electronic delivery of digital advertising files and has proven to be an efficient method of receiving and tracking digital advertising files at Bauer Media. As Quickcut provides the facility to check your file for errors before it arrives, it is a preferred provider to Bauer Media.

For more information regarding Quickcut’s services please contact Quickcut on: +61 2 9467 7500 (reception) or +61 2 9467 7602 (fax)1300 768 988 (Tech Support) Via the Web - http://visit.adstream.com.au/au/print

ADSENDAdsend is a web-based delivery system that offers PDF validation that won’t allow the digital advertising file to be sent until it’s fixed, by you or by the system itself.

For more information please contact Bauer Media specifications please visit bauer-media.com.au/services/productionProduction controller contacts:

Supplying Advertising

Dominic Royph. 02 9282 8691e. droy@bauer-media.com.au

Chris Clearph. 02 9338 6175e. cclear@bauer-media.com.au

For further information contact Isabella Severino - Brand Manager, ph. 02 8116 9389, e. Iseverino@bauer-media.com.au