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MEDIA KIT

DIGITAL

2018

1

INHALTSVERZEICHNIS

2

• VOGUE DIGITAL…………………………...……….…………………………….3

• ADVERTISING FORMATS …………………………...……………………….9

• DELIVERY OF ADVERTISING FORMATS……………...…………….38

• PRICES……………………………………………………………………..………....42

• EDITORIAL CALENDAR………………..………..…………………………..60

• CLIENT REFERENCES……………………...…………...……….....................63

CONTENT

VOGUE DIGITAL

3

4

Before i t ’s in Fashion,

IT’S ON VOGUE.deThe VOGUE brand has played a leading role in the

global fashion world for years – even digitally:

VOGUE.de presents a multifaceted world of topics

in an innovative and classy way, with daily updates

and the highest level of brand sophistication.

VOGUE.de features stories about the culture of

fashion and knows how to combine them

with great visuality, exclusivity, passion

and leading digital know-how.

THE DIGITAL WORLD OF VOGUE

5

VOGUE Newsletter

61.143 subscribers***

Source: *AGOF digital facts (08/17), **IVW (09/17)

***own measurement (01.10.2017)

VOGUE.de

monthly

530,000 unique users*

1.5 Mio. visits**

6.0 Mio. page impressions.**

VOGUE

Facebook

314,142 fans***

VOGUE Instagram

199,000 followers***

VOGUE Twitter

290,914 followers***

VOGUE Pinterest

12,541 followers***

Ediotrial Kooperation

with TheLabelFinder

Partner of 6

Fashion, Lifestyle

and Beauty Blogs

Website

BLOGNETZWERK

Partnersites

6

T H I S I S J A N E WAY N E . C O M

Fashion, Music & People.

S A N D R A S E M B U R G . C O M

The best street styles of

the fashion cities.

S P R U C E D . U S

Style, beauty, design.

Products that

make life even more

beautiful.

S T I L I N B E R L I N . D EThe zeitgeist of the capital, inspiring

places for food, fashion and art.

T H E N E W B L A C K . C O M

Portraits from the fashion industry, backstage

impressions, black-and-white photography.

K E R AT I L L . C O M

Illustrations from street

scenes to

Haute Couture.

VOGUE USERS ARE…

*Source: AGOF digital facts (08/17) 7

… 73% are WOMEN.

…YOUNG & ENERGETIC 66% are 20-49 years old.

… INDIVIDUAL55% see themselves as individualists.

… QUALITY-CONSCIOUS85% are willing to spend money on quality.

… WEALTHY41% have a household net income of € 3,000 and more.

… SOPHISTICATED & WELL-READ 52% users have got an A-level or univeristy degree.

NEW! The relaunch of VOGUE in Q4 2017 improves the ad performance

8

Advertising Formats

9

DISPLAY ADS

Standard Advertising Formats – Skyscraper

10

Technical specifications

Standard size 160x600 px

alternative 120x600 px

200x600 px

File size Max. 200kb

Fallback Required

Physcial delivery jpg/gif/HTML5*

Delivery

3rd Party Tagjpg/gif/HTML5*

Streaming

• Only 3rd party tag

• Polite loading max. 2 MB

• Soand and repetitions need

initiation through user

(onClick)

*HTML5 specifications see page 38

Skysc

raper

Skysc

raper

DISPLAY ADS

Standard Advertising Formats – Leaderboard

11




Fallback Required


Delivery

3rd Party Tagjpg/gif/HTML5*

Streaming





(onClick)


Leaderboard

DISPLAY ADS

Standard Advertising Formats – Medium Rectangle

12




Fallback Required


Delivery 3rd Party Tag jpg/gif/HTML5*

3rd-Party-Tag Streaming • Only 3rd party tag




(onClick)


Medium Rectangle

DISPLAY ADS

Standard Advertising Formats – Mobile Banner (6:1)

13


Standard size

alternative

320x50 px

300x50 px


Fallback Required







(onClick)


Mobile Banner

DISPLAY ADS

Standard Advertising Formats – Large Mobile Banner (4:1)

14


Standard size

alternative

300x100 px

320x100 px


Fallback Required







(onClick)


Mobile Banner

DISPLAY ADS

Premium Ad Package – Billboard Ad

15


Standard size

alternative

1000x250 px

970x250 px

940x250 px


Fallback Required







(onClick)


Billboard Ad

DISPLAY ADS

Premium Ad Package – Mobile Billboard Ad (2:1)

16




Fallback Required







(onClick)


Mobile Billboard Ad

DISPLAY ADS

Premium Ad Package – Halfpage Ad

17




Fallback Required







(onClick)


Halfpage Ad

DISPLAY ADS

High Impact Formats – Multidevice Takeover

08.11.2017 18

• The Multidevice Takeover is ideal to transport your advertising messages in the best possible way.

• Adress your target group on every device optimally.

• Take advantage of 100% share of voice when booking as an exclusive fixed placement.

Leaderboard

Half

page

AdMedium

Rectangle

Mobile 6:1

Billboard Ad

DISPLAY ADS

High Impact Formats – Custom High Impact responsive Billboard Ad

19


Production via Condé Nast

Required Material: pictures, videos (high res.), logos, CI, p.r.n.

campaign layouts.

Production costs 600 €

Alternative: Delivery as 3rd Party Tag via Celtra

Standard size Dynamic x 250 px

Fallback Required

Streaming





(onClick)

DISPLAY ADS

High Impact Formats – Scroller and Vertical Video

20

DISPLAY ADS

High Impact Formats – Scroller and Vertical Video

08.11.2017 21


Interscroller Miniscroller Vertical Video

Production via Condé Nast Production via Condé Nast Production via Condé Nast

Required Material: pictures, videos (high res.),

logos, CI, p.r.n. campaign layouts.





Video has to be shot vertically.

Production costs: 1,200 € Production costs: 750 € Production costs: 500 €

Alternative: Delivery as 3rd Party Tag via Celtra. Alternative: Delivery as 3rd Party Tag via Celtra. Alternative: Delivery as 3rd Party Tag via Celtra.

Link to technial specifications:

https://support.celtra.com/display/interscroller


https://support.celtra.com/display/universal-

miniscroller





VIDEO ADS

InRead

22

InRead

• The VOGUE.de lives from an abundance of articles.

• The highest reach within the website is on article.

• Do you have a spot and want to link the high ad recall of video with this reach?

• Then use InRead and place your video ad in the text (video length max. 30 sec.)

• Your video ads are placed in the article text between two paragraphs.

• The video opens and starts only when it is 50% in the visible area of the browser window.


Standard size Max. 1920x1080 px, min.

640x360 px (720px

recommended)

Seitenverhältnis 16:9 (4:3 nicht unterstützt)


Length 10-30 sec.

Physical delivery All video formats (mov, fla,

mpeg, mp4, etc.)

Codec All video codecs except

ProRes 4444, HDV 720p60,

Go2 Meeting 3&4, ER AAC

LD, REDCODE

Soand On

URL redirect (click command) + Trackers (optional) OR VAST

redirect (max. 5MB, if hosted by agency server)


VOGUE – CUSTOM SOLUTIONS

Microsites

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Microsite

• Communicate with a microsite the unique features and expertise of your brand.

• Create trust in your brand and profit from the authoritative image of VOGUE.

Traffic Drivers linking to Mircosite

New

slet

ter

Inte

gra

tion

Co-branded Ad Bandle Facebook Ad

Medium

Rectangle


Microsites Small and Medium – Packages & Prices

24

Service Microsite S, Picture- or Video-Integration (delivered by client) Microsite M, Picture-Integration with Still shooting

Concept development via

Condé NastYes Yes

Possible input from client Input on the topic, photo-, text-, video material Input on the topic

Production/ purchase

via Condé Nast4 agency pictures (á max. 200 €), text, traffic driver Shooting (max. 5 motives), styling, text, traffic driver

Place of production / CN photo studio

Production period

shooting/video/ 8 hours

Usage rights Simple usage Simple usage

Specials Weekly standard reporting Still shooting, weekly commented reporting

Period 8 weeks 8 weeks

KPIs Unique page views , read-through-rate Unique page views , read-through-rate

Concept/ creation of proposal 5 working days 5 working days

Delivery deadline input client 15 working days 15 working days

Gross Media* 32,960 € 40,310 €

Plus production costs** 5,650 € 6,910 €

Traffic Driver Newsletter Integration, co-branded Ad Bundle, Facebook Ad Newsletter Integration, co-branded Ad Bundle, Facebook Ad

Guarantee:

Unique user on microsite2,000 2,750

* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback


Microsites Large and XLarge – Packages & Prices

25

Service Microsite L, Picture-Integration & Model-Shooting Microsite XL, Picture-Integration & Model-Shooting & Video


Condé NastYes Yes

Possible input from client Input on the topic Input on the topic

Production/ purchase

via Condé NastShooting (max. 5 motives), styling, text, traffic driver

Shooting (max. 5 motives), styling, video production (= 1 Making-of-

video to the shooting (3 min.) + teaser video (30 sec.), traffic driver

Place of productionCN photo studio or external (max. 1,000 € per day), without extra light

and sound

CN photo studio or external (max. 1,000 € per day), without extra light

and sound

Production period

shooting/video8 hours 8 hours


Specials Fashion / influencer (costs separate), hair / make up (max. 1,000 € / day), weekly commented reporting


KPIs Unique page views , read-through-rate Unique page views , read-through-rate, video views



Gross Media* 79,100 € 106,930 €


Traffic Driver Newsletter Integration, co-branded Ad Bundle, Facebook Ad Newsletter Integration, co-branded Ad Bundle, Facebook Ad

Guarantee:

Unique user on microsite4,000 5,500



Advertorials

26

• To communicate your brand with an editorial voice the content is shaped for the VOGUE

audience and inspires our users.

• Present your brand in a native way and profit from the reputation of VOGUE.

Advertorial Traffic Drivers linking to Advertorial

Traffic Drivers bei Custom Advertorials

Fac

ebook A

d

Co-branded Ad Bandle

Promotion teaser

Traffic Drivers bei Standard & Custom Advertorials

New

slet

ter

Inte

gra

tio

n

Skysc

rap

er


Standard Advertorial – Package & Price

27

Service Standard Advertorial with Slideshow, Video or Competition


Condé NastNo

Possible input from the client Content, pictures (1 opener, max. 5 article pictures), video or competition

Production / purchase

via Condé NastText, traffic driver

Place of production /

Production period /

Usage rights Simple usage

Specials weekly standard reporting

Period 4 weeks

KPIs Impressions, unique page views

Concept/ creation of proposal 5 working days

Delivery deadline input client 15 working days

Gross Media* 8,520 €

Plus production costs** 1.,460 €

Traffic Driver Promotion teaser, Newsletter Integration

Guarantee:

Traffic Driver Impressions170,000



Custom Advertorials Small and Medium – Packages & Prices

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Service Custom Advertorial S, slideshow w. agency pictures Custom Advertorial M , slideshow & Still shooting


Condé NastYes Yes

Possible input from the client Input on the topic Input on the topic


via Condé Nast4 agency pictures (á max. 200 €), text, traffic driver Shooting (max. 5 motives), styling, text, traffic driver

Place of production / CN photo-studio

Production period / 8 hours


Specials weekly standard reporting Still shooting, weekly commented reporting


KPIs Impressions, unique page views , read-through-rate Impressions, unique page views , read-through-rate



Gross Media* 24,270 € 29,810 €


Traffic DriverPromotion teaser, Newsletter Integration, co-branded Ad Bundle,

Facebook Ad

Promotion teaser, Newsletter Integration, co-branded Ad Bundle,

Facebook Ad

Guarantee:

Traffic Driver Impressions1,200.000 1,257.000



Custom Advertorials Large and XLarge – Packages & Prices

29

Service Custom Advertorial L, Slideshow & Model-Shooting Custom Advertorial XL, Slideshow & Model-Shooting & Video


Condé NastYes Yes

Possible input from the client Input on the topic Input on the topic


via Condé NastShooting (max. 5 motives), Styling, Text, traffic driver

Shooting (max. 5 motives), Styling, video production (= 1 making of

video of the shooting (3 min.) + teaser video (30 sec.)), traffic driver

Place of productionCN photo studio or external (max. 1,000 €/ day), without extra light and

sound

CN photo studio or external (max. 1,000 €/ day), without extra light and

sound

Production period 8 hours 8 hours


Specials Fashion/ Influencer (costs separate), Hair / Make-up (max. 1,000 € / Day), weekly commented reporting


KPIs Impressions, unique page views , read-through-rate Impressions, unique page views , read-through-rate, video views



Gross Media* 69,480 € 100,280 €


Traffic DriverPromotion teaser, Newsletter Integration, co-branded Ad Bundle,

Facebook Ad

Promotion teaser, Newsletter Integration, co-branded Ad Bundle,

Facebook Ad

Guarantee:

Traffic Driver Impressions1,913,000 2,227,000



Sponsoring of an editorial special

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Editorial Special Sponsoring Traffic Drivers linking to Themenspecial

• Support the values of your brand by being a partner of an entire website area.

• Possibility of individual or editorial topics (see editorial calendar on page 60 f.).

Promotion teaser

Newsletter Integration

Multidevice Takeover*

on overview page and

on articles (linking to

an ext. site possible)

* Formats for Multidevice Takeover see page 18

Co-branded Ad Bundle

Fac

ebook A

d


Editorial Special Sponsoring – Packages & Prices

* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 31

Service Editorial Special Sponsoring with Mulitdevice Takeover


Condé NastNo

Possible input from the client Input on the topic, Fireplace Ad


via Condé NastText, traffic driver

Usage rights Simple usage

Specials Weekly standard reporting

Period 4 weeks

Creation of proposal 5 working days


Gross Media* 22,800 €

Plus production costs** 1,000 €

Traffic Driver Promotion teaser, Newsletter Integration, co-branded Ad Bundle, Facebook Ad

Guarantee:

Traffic Driver Impressions380,000


Customized Newsletter & Newsletter Sponsoring

32

• Share your topics directly with newsletter subscribers via a Customized Newsletter,

especially designed for you.

• Raise awareness for your brand claim among subscribers as a sponsor of the editorial newsletter.

Customized Newsletter (customized) Sponsoring of the Editorial Newsletters


Customized Newsletter & Newsletter Sponsoring

Technical specifications Customized Newsletter Newsletter Sponsoring

Text material: Text sample, subject line, target links, (1 hyperlink/Teaser Area ) Standard size: 600x200 px

Picture / video material: Single motives in design of the specific title File size: max. 80 kb

ornaments and logos as video graphics, Delivery: physical

Image credits Tracking: ClickCommand

Formats: jpg, TIFF, BMP, PNG

If providing a ready-for-delivery

html Newsletter: max. size 500 kb

Width 680 px

Height (var.)-optional: 1,500 px

Max. size: Resolution 150 dpi

Tracking (optional): max. 1 ClickCommand/ externalal Link

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Service Customized Newsletter Newsletter Sponsoring


Condé NastNo No

Period Sent once to the subscribers Sent once to the subscribers

KPIs Submissions, opening rate, click-through-rate Submissions, opening rate, click-through-rate

Creation of proposal 1 working day 1 Werktag


Gross Media* 15,600 € 7,200 €

Plus production costs** 1,000 € 250 €


VOGUE – SOCIAL MEDIA

Facebook – 360°Picture Ad

34

Anzeige

Service Facebook 360° Picture Ad


Condé NastYes

Possible input

from clientInput on the topic


via Condé NastPhoto creation

Place of production CN-photo-studio or external (max. 1,000 € per Day)

Production period 4 hours

Specials Still shooting

Usage rights Full usage rights except for advertising

KPIs Impressions, views

Concept/ offer creation 3 working days


CPM* per Ad 13 €



Put your brand in the spotlight with a 360°

photo Ad and invite users to virtually discover

your brand in a new and exciting way.


Instagram – Story Integration

35

This

could be

your ad!

Service Instagram Story Integration

Concept development via Condé

NastYes

Possible input



via Condé NastPhoto creation

Place of production CN-photo-studio or external (max. 1,000 € je Day)

Production period 4 hours



KPIs Impressions

Concept / offer creation 3 working days

Delivery deadline

Client input5 working days

Gross Media* per Story 5,802 €



Take advantage of the highly engaging

Instagram Stories and use the advertising

coverage between editorial Stories.

The first Story is excluded from ad placement.

#Anzeige


Facebook – Photo or Link Ad

36

Service Facebook Photo or Link Ad


Condé NastYes

Possible input



via Condé NastStill motive, styling, text

Place of production CN-photo-studio

Production period 1 hour



KPIsWith photo Ad: impressions, views

With link Ads: impressions, website clicks, click rate

Concept/ offer creation 3 working days

Delivery deadline


CPMa* per Ad 13 €

Plus productions costs** 690 €


With a Facebook photo or link Ad (externalal

linking possible), you will reach the best

possible native brand staging with the Look &

Feel of VOGUE.


Instagram – Photo or Link Ad

37

Service Instagram Photo or Link Ad


Condé NastYes

Possible input



via Condé NastStill motive, styling, text

Place of production CN-photo-studio

Production period 1 hour



KPIs Impressions, website clicks und click rate only with boost

Concept / Offer creation 3 working days

Delivery deadline


CPM* per Ad 18 €

Plus production costs** 690 €


Present your brand in a native way via an

Instagram Ad with the Look & Feel of

VOGUE.

DELIVERY OF ADVERTISING FORMATS

38

Technical specs / HTML 5 Advertising material

39

HTML File The executing HTML5 Advertising material should be run within one single .html file.

None of the delivered .html files should be named index.html.

File hierarchy and folder

structure

The layer and folder structure should contain a maximum of one layer (scripts, images)

File number und code

compression

In order to minimize server requests, the number of individual elemens should be kept as low as possible.

Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or javascript animations

should be selected with regards to the CPU and GPU utilization.

Browser compatibility and

Fallback

Since not all desired feautres or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of

support by browsers that lead to non-representable advertisements. The advertisment materials are to be tested on all browsers by the

agency. Condé Nast reserves the right to exclude specific browser version from delivery of advertising material.

Frameworks, Libraries and

Namespaces

HTML5 advertising material are played on the websites within a frame in order to avoid complications with functionalities of the

website Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included.

Bei Nutzung globaler Javascript Variablen sollten diese in einem eigenen Namespace laufen oder alternativ klar benannt werden.

Ebenso sind Bezeichnungen für die Vergabe von HTML IDs sowie ID-, Class- und Type Selektoren in CSS eindeutig zu wählen.

Guidelines Please find guidelines of the IAB regarding HTML5 advertising material accessing the following link:

Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all

elements of the advertising material, excluding externalally added Libraries or Fonts. The Zip-Archive must be a .html document (not

index.html) and all included scripts and elements have to be linked relatively. In case of externalal hosting, absolute links must be used.

Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file number must be

applied.

http://www.iab.net/html5

http://www.iab.net/media/file/HTML5DAv101.pdf

Technical Specs/ Advertising formats with sound (Polite Banner)

• Promotional tools with inital sounds are not permitted.

• Exceptions are Streaming promotional tools, which initially are adjusted to mute mode and activated in case of a

click on the speaker pictogramme. The maximum duration is 30 seconds. We recommend a well-visible audio bar

with the commands ‘Volume‘, ‘Start‘ and “Stop“ are recommended. Sound should not be initiated via MouseOver.

Custom Solutions

• In case there are advertisements that do not comply with our specifications, please ask for your special request in

our account team. We are happy to plan your campaign individually and discuss with you what can be realized.

40

Contact and deadlines material delivery

41

The delivery and booking deadlines area as followed:

5 working days for:

• Display ads

• Video ads

• Social media products

• Newsletter sponsoring

15 working days for:

• all Custom Solutions Packages Standard, S, M

• Customized Newsletter

25 working days for:

• all Custom Solutions Packages L, XL

• Editorial Special Sponsorings

Please submit display and video ad material via email to:

[email protected]

Please Custom Solution and Social material via email to:

[email protected]

including the following information:

• Client name and point of contact

• Period

• Placement

• Promotional tools

• Target URL

PRICES

42

PRICES 2018 – DISPLAY ADS

Exclusive fixed placements – 100% SoV-Guarantee

43

Site /

MediumPlacement Ad Type Devices Item

Gross price

(€)*Comment

VOGUE HomeMultidevice

TakeoverMultiscreen Fixed price 1,524

Exclusive fixed placement (100% SoV)

Exemplary period: 1 Day

Guarantee: 6,046 AIs/Day

VOGUE BeautyMultidevice




Guarantee: 23,.273 AIs/Day

VOGUE Fashion ShowsMultidevice





VOGUE ModeMultidevice





VOGUE HoroskopeMultidevice





* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR


Fixed placements, not exclusive

44

Site /


Gross price

(€)*Comment

VOGUE HomeCustom

High ImpactMultiscreen Fixed price 907



Plus 600 € Production costs**

VOGUE BeautyCustom

High ImpactMultiscreen Fixed price 3,491




VOGUE Fashion ShowsCustom





VOGUE ModeCustom





VOGUE HoroskopeCustom








45

Site /


Gross price

(€)*Comment

VOGUE Home Interscroller Tablet, Mobile Fixed price 573



Plus 1,200 € Production costs**

VOGUE Beauty Interscroller Tablet, Mobile Fixed price 1,550




VOGUE Fashion Shows Interscroller Tablet, Mobile Fixed price 464




VOGUE Mode Interscroller Tablet, Mobile Fixed price 2,689




VOGUE Horoskope Interscroller Tablet, Mobile Fixed price 2,541







46

Site /


Gross price

(€)*Comment

VOGUE Home Miniscroller Multiscreen Fixed price 786




VOGUE Beauty Miniscroller Multiscreen Fixed price 3,025




VOGUE Fashion Shows Miniscroller Multiscreen Fixed price 1,780




VOGUE Mode Miniscroller Multiscreen Fixed price 6,164




VOGUE Horoskope Miniscroller Multiscreen Fixed price 5,019







47

Site /


Gross price

(€)*Comment

VOGUE HomeVertical

VideoMultiscreen Fixed price 877




VOGUE BeautyVertical

VideoMultiscreen Fixed price 3,375




VOGUE Fashion ShowsVertical





VOGUE ModeVertical





VOGUE HoroskopeVertical








48

Site /


Gross price

(€)*Comment

VOGUE Home Billboard Ad Desktop Fixed price 345Exemplary period: 1 Day

Guarantee: 2.462 AIs/Day

VOGUE Beauty Billboard Ad Desktop Fixed price 1,902Exemplary period: 1 Day


VOGUE Fashion Shows Billboard Ad Desktop Fixed price 1,511Exemplary period: 1 Day


VOGUE Mode Billboard Ad Desktop Fixed price 4,285Exemplary period: 1 Day


VOGUE Horoskope Billboard Ad Desktop Fixed price 3,182Exemplary period: 1 Day





49

Site /


Gross price

(€)*Comment

VOGUE Home Halfpage Ad Multiscreen Fixed price 786Exemplary period: 1 Day


VOGUE Beauty Halfpage Ad Multiscreen Fixed price 3,025Exemplary period: 1 Day


VOGUE Fashion Shows Halfpage Ad Multiscreen Fixed price 1,780Exemplary period: 1 Day


VOGUE Mode Halfpage Ad Multiscreen Fixed price 6,164Exemplary period: 1 Day


VOGUE Horoskope Halfpage Ad Multiscreen Fixed price 5,019Exemplary period: 1 Day





50

Site /


Gross price

(€)*Comment

VOGUE Home

Mobile

Billboard Ad

(2:1)

Mobile Fixed price 358Exemplary period: 1 Day


VOGUE Beauty

Mobile

Billboard Ad

(2:1)



VOGUE Fashion Shows

Mobile

Billboard Ad

(2:1)



VOGUE Mode

Mobile

Billboard Ad

(2:1)

Mobile Fixed price 1,681Exemplary period: 1 Day


VOGUE Horoskope

Mobile

Billboard Ad

(2:1)

Mobile Fixed price 1,588Exemplary period: 1 Day




Rotations

51

Site /


Gross price

(€)*Comment

VOGUE Run of Site Interscroller Tablet, Mobile CPM 130 Plus 1,200 € Production costs**

VOGUE Run of SiteCustom

High ImpactMultiscreen CPM 120 Plus 600 € Production costs**

VOGUE Run of SiteVertical

VideoTablet, Mobile CPM 115 Plus 500 € Production costs**

VOGUE Run of Site Miniscroller Multiscreen CPM 100 Plus 750 € Production costs**

VOGUE YouTube Channel PreRoll Multiscreen CPM 110

VOGUE Run of Site InRead Multiscreen CPM 110

VOGUE Run of Site Billboard Ad Desktop CPM 110

VOGUE Run of Site Halfpage Ad Multiscreen CPM 100

VOGUE Run of SiteMedium

RectangleMultiscreen CPM 80

VOGUE Run of Site Skyscraper Multiscreen CPM 70

VOGUE Run of Site

Leaderboard

(Leader-

board)

Desktop, Tablet CPM 70

VOGUE Run of Site Ad Bandle Multiscreen CPM 60



Rotations

52

Site /


Gross price

(€)*Comment

VOGUE Run of SiteMobile

Billboard AdMobile CPM 90

VOGUE Run of Site

Large

Mobile

Banner (4:1)

Mobile CPM 80

VOGUE Run of SiteMobile

Banner (6:1)Mobile CPM 70

VOGUE Run of Site

Billboard Ad

& Mobile

Billboard Ad

(2:1)

Multiscreen CPM 80 Delivery of 2 ad formats required



Rotations

53

Site /


Gross price

(€)*Comment

VOGUEVOGUE +

PartnerblogsBillboard Ad Desktop CPM 90

VOGUEVOGUE +

PartnerblogsHalfpage Ad Multiscreen CPM 80

VOGUEVOGUE +

Partnerblogs

Medium


VOGUEVOGUE +

PartnerblogsSkyscraper Multiscreen CPM 50

VOGUEVOGUE +

PartnerblogsLeaderboard Desktop, Tablet CPM 50

VOGUEVOGUE +

PartnerblogsAd Bandle Multiscreen CPM 40



Rotations

54

Site /


Gross price

(€)*Comment

VOGUE Partnerblogs Billboard Ad Desktop CPM 80

VOGUE Partnerblogs Halfpage Ad Multiscreen CPM 70

VOGUE PartnerblogsMedium


VOGUE Partnerblogs Skyscraper Multiscreen CPM 40

VOGUE Partnerblogs Leaderboard Desktop, Tablet CPM 40

VOGUE Partnerblogs Ad Bandle Multiscreen CPM 30



Rotations

55

Site /


Gross price

(€)*Comment

Condé Nast

VerlagRun of Network inRead Multiscreen 75 CPM

Condé Nast

VerlagRun of Network Billboard Ad Desktop 70 CPM

Condé Nast

VerlagRun of Network

Mobile

Billboard Ad

(2:1)

Mobile 55 CPM

Condé Nast


Billboard Ad

& Mobile

Billboard Ad

(2:1)

Multiscreen 50 CPM Delivery of 2 ad formats required

Condé Nast

VerlagRun of Network Halfpage Ad Multiscreen 60 CPM

Condé Nast


Medium

RectangleMultiscreen 40 CPM

Condé Nast

VerlagRun of Network Skyscraper Desktop, Tablet 35 CPM

Condé Nast

VerlagRun of Network Leaderboard Desktop, Tablet 35 CPM

Condé Nast

VerlagRun of Network Ad Bundle Desktop, Tablet 30 CPM


PRICES 2018 – CUSTOM SOLUTIONS

Microsites

56

Site /


Gross price

(€)*Comment

VOGUE Custom Solution Microsite S Multiscreen Fixed price 32,960

Period: 8 weeks

Guarantee: 2,000 unique users


VOGUE Custom Solution Microsite M Multiscreen Fixed price 40,310

Period: 8 weeks

Guarantee: 2.750 unique users


VOGUE Custom Solution Microsite L Multiscreen Fixed price 79,100

Period: 8 weeks

Guarantee: 4,000 unique users


VOGUE Custom Solution Microsite XL Multiscreen Fixed price 106,930

LeisPeriod: 8 weeks

Guarantee: 5.500 unique users




Advertorials

57

Site /


Gross price

(€)*Comment

VOGUE Custom SolutionStandard

AdvertorialMultiscreen Fixed price 8,520

Period: 4 weeks

Guarantee: 170,000 Traffic driver

impressions


VOGUE Custom Solution

Custom

Advertorial

S

Multiscreen Fixed price 24,270

Period: 4 weeks

Guarantee: 1,301,000 Traffic driver

impressions



Custom

Advertorial

M


Period: 4 weeks


impressions



Custom

Advertorial

L


Period: 8 weeks


impressions



Custom

Advertorial

XL


Period: 4 weeks


impressions




Sponsoring Editorial Special & Newsletter

58

Site /


Gross price

(€)*Comment

VOGUE Themenrubrik

Sponsoring

Editorial

Special with

Multidevice

Takeover


Period: 4 weeks

Guarantee: 795,000 Traffic driver

impressions


VOGUE Custom SolutionCustomized

NewsletterMultiscreen Fixed price 15,600

Sent once to appr. 60,000 subscribers


VOGUE Custom SolutionNL

SponsoringMultiscreen Fixed price 7,200

Sent once to appr. 60,000 subscribers



PRICES 2018 – SOCIAL MEDIA

Facebook & Instagram

59

Site /


Gross price

(€)*Comment


Facebook

360° Picture

Ad

Multiscreen CPM 13 Plus 2,620 € Production costs**


Instagram

Story

Integration

Multiscreen Fixed price 5.802 Plus 2,700 € Production costs**


Facebook

photo or link

Ad

Multiscreen CPM 13 Plus 690 € Production costs**


Instagram

photo or link

Ad

Multiscreen CPM 18 Plus 690 € Production costs**

VOGUE Custom Solution Twitter Ad Multiscreen CPM 20 Plus 690 € Production costs**


EDITORIAL CALENDAR

60

EDITORIAL CALENDAR 2018*

*All the year round : World Trip, Business Insights, Travel recommendations, Gourmet, Fitness, Beauty (Trends), Hair, Street Style, Luxury, Accessories, Watches/ Jewellery and Wedding Specials. Subject to change. 61

Ausgabe Print Digital

Copy: 11.01.18 Golden Globes/ Berlinale/Valentine‘s Day

Copy: 08.02.18 Accessories SpecialOscars

VOGUE Runway/International Fashion Shows

Copy: 08.03.18 VOGUE + VOGUE Business (Supplement)BusinessBikini Fit

Copy: 05.04.18 Special Topic Special Topic

Copy: 10.05.18 NEW: VOGUE + VOGUE Living (Supplement)VOGUE Living

CannesWedding (all year round possible)

Copy: 07.06.18NEW: VOGUE Runway Issue

(monothematic issue)Berlin Fashion Week, Haute Couture

Summer Essentials

EDITORIAL CALENDAR 2017*

62

Ausgabe Print Digital

Copy: 12.07.17NEW: VOGUE+ VOGUE Let‘s Shop!

(Supplement)Shopping-Special (with local & online focus)

Accessories (all year round possible)

Copy: 09.08.17

Shopping Supplement for Fashion‘s Night Out

Accessories Special

Traditional Costume Promotion

Fashion‘s Night OutFashion‘s Night Out Online

Copy: 13.09.17 VOGUE + VOGUE Business (Supplement) Business

Copy: 11.10.17Watches & Jewellery Special

VOGUE + VOGUE Gourmet (Supplement)Watches/ Jewellery/ Luxury

Gourmet

Copy: 08.11.17 ChristmasChristmas

Gift recommendations

*All the year round : World Trip, Business Insights, Travel recommendations, Gourmet, Fitness, Beauty (Trends), Hair, Street Style, Luxury, Accessories, Watches/ Jewellery and Wedding Specials. Subject to change.

CLIENT REFERENCES

63

• Adidas

• Audi

• BMW

• Burberry

• Cartier

• Calvin Klein

• Celine

• Chanel

• Clarins

• Dior

• Escada

• Fendi

• Gabor

• Huawai

• Lancome

• L´oreal

• Mango

• MCM

• McArthurGlen

• Moet Hennessy

• Net-a-porter

• Patrizia Pepe

• Peek & Cloppenburg

• Pepe Jeans

• Pro 7

• Replay

• Schumacher

• Sephora

• Talbot Runhof

• The Outnet

• Tommy Hilfiger

• YSL

• Zalando

CLIENT REFERENCES

Selection

64

media kit digital 2018 › condenast_en › wp-content › uploads › 2017 › 1… · vogue...

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