Media kit

FOOD&WINE T A S T I N G T H E R E G I O N S O F S O U T H A U S T R A L I A

The best of Adelaide and South Australia

South Australia’s fresh, sustainable and delicious food produce and acclaimed wines are the pride of the state and attract a national and

international audience.

SALIFE FOOD & WINE introduces both locals and visitors to the delights of South Australian produce, covering all aspects of food and drink around the state, from local produce to taste and cellar doors to visit, to the best cafes and restaurants to try.

At 350 - plus pages, SALIFE FOOD & WINE is an invaluable guide, both for dedicated food and wine aficionados and families looking for a weekend excursion.

Now in its 16th year, SALIFE is the state’s biggest-selling lifestyle magazine, and SALIFE FOOD & WINE is the state’s biggest-selling South Australian foodie magazine, now in its seventh edition.

This year, SALIFE became part of independent South Australian publishing company Solstice Media. In addition to our reach of approximately 50,000 each month, our magazines are now regularly promoted to InDaily’s 80,000+ subscribers. We also have an ever-increasing online and social media presence, and we maintain regular contact with advertisers and subscribers to all our publications through our frequent newsletters.

If you want to reach an engaged audience of South Australian consumers, SALIFE FOOD & WINE is the ideal place to advertise.

Penny YapEditor

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SALIFE FOOD & WINE delivers ...• Strong brand recall

• Strong general population perceptions

• A reputable brand

• Good value for money

• A reputable source of South Australian content

• High level of retention and sharing among readers

• A quality publication seen on all the best coffee tables – at home and in the office

SOUTH AUSTRALIA IS A DESTINATION FOR FOOD AND WINE LOVERS FROM ALL OVER THE NATION AND THE WORLD.

SALIFE FOOD & WINE magazine readers are real foodies ... the type of people who are always looking to find a new favourite product or somewhere to go with friends and family.

Where should they visit? Where should they eat? What should they drink? Where can they stay?

» SALIFE FOOD & WINE is entirely SA owned, produced and printed

» Publishing magazines in South Australia since 2003

» SALIFE FOOD & WINE magazine as first published in 2010

» Written by local journalists

» Readership more than 50,000

» Available in the Qantas and Virgin Blue Lounges in Adelaide and Melbourne

The best of Adelaide and South Australia

QU

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fact

s ... The latest SATC report highlights the value of

Tourism in South Australia (results for the year ending September 2017)

• Total expenditure has grown to a record high 6.3 billion up 2% for the year

• South Australia attracted 6.1 million domestic overnight trips

• There were 13.6 million day trips to and within South Australia

International Visitor Survey:

• The highlight has been the rise in expenditure of 13% to a record $1.1 billion

• Visits to South Australia have grown by 2.8% in the year to September 2017 to a record high of 442,000

• Nights for South Australia have reached 10.9 million up 10% for the year end September 2017

SALIFE FOOD & WINE will be their own personal guide in the car, and at home.

The best of Adelaide and South Australia

Adding print magazines to any other media channel delivers strong consumer brand affinity and purchase intent, beyond that achieved when advertising is seen on any other two channel combinations.

Magazines performance is driven by strong passion among readers:• Higher claimed attention paid to advertising print

magazine over other channels• Ability to deliver trust and inspiration, which leads

to stronger brand confidence and purchase intent• Ability to build product and brand knowledge,

driving greater brand familiarity and engagement.

Fiftyfive5, May 2017; “The impact of including Magazine advertising in an integrated campaign

THE POWER OF PRINT

SPEC

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... SIGNATURE DISH

South Australian diners eat with their eyes! Showcase your restaurant’s favourite dish in our new advertising offer, with an exclusive opportunity to showcase a recipe from your kitchen on either a full page or double page spread – direct to an audience of engaged, motivated food and wine lovers.

Alongside your recipe, your page or double page spread can also include mouth-watering photos of the food and details about your venue to have customers beating a path to your door.

The best of Adelaide and South Australia

FEATURES ...

WHERE TO TASTE» Whether you’re looking for fine dining, a funky cafe, a cold beer or a cellar door experience, SALIFE FOOD & WINE showcases the best – and tastiest – options from around the state.

WHERE TO BUY » Fancy yourself in the kitchen? This magazine highlights the many producers – large and small – a where to buy their unique products.

WHERE TO STAY » With time to explore the regions of South Australia, visitors will want to know their accommodation options, so we ask the locals what they recommend.

WHAT TO SEE » With access to some of the most pristine coastline, the iconic Outback and the mighty River Murray, South Australia makes the perfect destination.

WHY USTargeted communications are more persuasive and effective.When it comes to engaging with your target audience, magazines such as SALIFE FOOD & WINE are already one step ahead because they establish a strong, intimate one-on-one relationship with their readers.

Both editorial and advertising content is relevant.When it comes to engaging with your target audience, magazines such as SALIFE FOOD & WINE are already one step ahead because they establish a strong, intimate one-on-one relationship with their readers.

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The best of Adelaide and South Australia

Contact us ...

FIND US ON SOCIAL MEDIA

Subscribe to our e-newsletters at salife.com.au

@ SALIFEmags

@ SALIFEMagazine

@ salifepublications

BROOKE SEWARD » brooke@salife.com.au » 8224 1665

SINEAD SYNDICAS » sinead@salife.com.au » 8224 1666

PETA MACDONALD » peta@salife.com.au » 8224 1671