Media KitPEOPLE • PRODUCTS • PROMOTION • PASSION

CANADA'S PREMIER NATIONAL GROCERY MAGAZINE

WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE

OUR INDUSTRY PARTNERS

The grocery landscape in Canada is undergoing dramatic change and Grocery Business magazine’s mandate is focused on helping retailers and CPG companies understand these new challenges by providing the latest ideas, cutting edge information and industry insight.

WHY HAS GROCERY BUSINESS MAGAZINE QUICKLY BECOME AN INDUSTRY MUST-READ?EDITORIAL LEADERSHIPComplementing our cutting edge editorial, Grocery Business features distinguished columnists such as well respected industry veteran, Michael Marinangeli, and regular contributions from Nielsen, Ipsos Reid, NPD Group and BrandSpark.

DESIGN LEADERSHIP:Designed by an award winning graphics team, Grocery Business is printed on heavy, high quality, matte stock, in an oversized format that ensures the reader is fully engaged in the experience.

INDUSTRY LEADERSHIP:With many decades of experience serving the grocery industry in Canada, the Grocery Business team has the vision and experience to offer readers an exciting and fresh view of their business; all presented in a stimulating, action-oriented environment for the advertiser. Grocery Business is the must-read publication of the industry.

2

WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE

GREATRESULTS

GREATCIRCULATION & READERSHIP

GBpromoad.pdf 1 2017-12-06 11:07 AM

CIRCULATION STATEMENT - OCTOBER 2017

Total Average Qualified Circulation 19,050

CANADA’S MOST COMPREHENSIVE GROCERY CIRCULATION

Grocery Stores 9,269

Wholesaler/Brokers/Mfg.4,032

Drug Channel2,496

Co-operative Stores 1,001

Mass Merchandisers 846

Others Allied to the field 564 Convenience/Variety Stores 723Government/Food Agencies 119

4

TOTAL CIRCULATION TOTAL CIRCULATION TO GROCERY STORES, WHOLESALERS/BROKERS/MFG.

Grocery Business delivers 12% more Grocery Business delivers 51% more

19,05013,301

17,0118,758

Grocery Business

Canadian Grocer

Grocery Business

Canadian Grocer

GEOGRAPHICAL ANALYSIS

Total Average Qualified Circulation 19,040

NB 437

ON 7,263

MB756

NL 473

SK1,134

AB 1,898

NT44 NU

29

YT31

BC 2,496

QC 3,537 PEI 106

NS 618

Foreign 228

5Grocery Business $6,990Canadian Grocer $9,318

Grocery Business $367.03Canadian Grocer $548.12

FULL PAGE RATE COST PER THOUSAND

Grocery Business is 33.3% less cost Grocery Business is 49.3% more cost efficient

Double Page Spread*Trim Size: 8” x 10.875”With Bleed: 18.5” x 11.375”Type Safety Area: 17” x 9.875”Non-Bleed Ad Size: 17” x 9.875”

Full PageTrim Size: 9” x 10.875”With Bleed: 9.5” x 11.375”Type Safety Area: 8” x 9.875”Non-Bleed Ad Size: 8” x 9.875”

2/3 Page VerticalTrim Size: 5.5” x 10.875”With Bleed: 5.75” x 11.375”Type Safety Area: 5” x 9.875”Non-Bleed Ad Size: 5” x 9.875”

1/2 IslandTrim Size: 4.75” x 7.625”With Bleed: 5.625” x 8.625”Type Safety Area: 4.5” x 7.25”Non-Bleed Ad Size: 4.5” x 7.25”

1/2 HorizontalTrim Size: 9” x 5.375”With Bleed: 9.5” x 5.625”Type Safety Area: 8” x 4.875”Non-Bleed Ad Size: 8” x 4.875”

Photos:300 dpi, CMYK mode. Maximum density should not exceed 300.

File Formats Accepted:EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved.

Colours:CMYK colours only. NO PANTONE COLOURS.

Rich Blacks:Use 100K combined with 40C to provide rich black.

Trapping:Do not perform trapping. Printer will perform trapping.

Proof:Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file sub-mitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser.

Ad Material Specifications

6

1/2 VerticalTrim Size: 4.375” x 10.875”With Bleed: 4.625” x 11.375”Type Safety Area: 3.875” x 9.875”Non-Bleed Ad Size: 3.875” x 9.875”

1/3 Page VerticalTrim Size: 3.187” x 10.875”With Bleed: 3.437” x 11.375”Type Safety Area: 2.687” x 9.865”Non-Bleed Ad Size: 2.687” x 9.875”

1/3 SquareTrim Size: 5.5” x 5.125”With Bleed: 5.75” x 5.375”Type Safety Area: 5” x 4.625”Non-Bleed Ad Size: 5” x 4.625”

1/4 HorizontalTrim Size: 9” x 2.625”With Bleed: 9.5” x 2.875”Type Safety Area: 8” x 2.125”Non-Bleed Ad Size: 8” x 2.125”

1/4 SquareTrim Size: 4.375” x 5.375”With Bleed: 4.625” x 5.625”Type Safety Area: 3.875” x 4.875”Non-Bleed Ad Size: 3.875” x 4.875”

Marketplace AdTrim Size: 3.9” x 2.75”With Bleed: 4.4” x 3.25”Type Safety Area: 3.4” x 2.25”Non-Bleed Ad Size: 3.4” x 2.25”

Artwork is provided byGrocery Business (Includes writing and design)

Trim Size: 9” x 10.875”File Requirement:PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK.

Other sizes available upon request*For advertising spreads, please leave 0.375” type safety on either side of the gutter

Delivery Procedures:Email your ad file to your key contact at Grocery Business, or contact Larry Bonikowsky at larryb@grocerybusiness.ca to arrange an alter-native delivery method

Online Specifications:• Website Leaderboard Banner: 728 x 90 pixels• ENewsletter Leaderboard Banner: 728 x 180 pixels• Rectangle: 300 x 250 pixel • Ad material can be images (PNG, GIF, Animated GIF or JPG) and

should be optimized for the web at 96 DPI.• Banners can also consist of what is termed ‘3 party agency code’. • With the exception of 3rd party agency code, the URL (i.e. link) that

the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code

• Flash banners can also be used but must be prepared as per Adobe’s instructions found at http://www.adobe.com/resources/richmedia/tracking/designers_guide/

PEOPLE • PRODUCTS • PROMOTION • PASSION

Advertising Rates

Format 1X 3X 6XDouble Page Spread $13,200 $12,700 $12,300Full Page $6,990 $6,690 $6,3502/3 Page $6,150 $5,950 $5,7001/2 Page Island $5,850 $5,600 $5,4001/2 Page Horizontal/Vertical $5,600 $5,400 $5,2001/3 Page $4,100 $3,900 $3,7501/4 Page $2,990 $2,890 $2,790

1/6 Page (Marketplace) $2,300 $2,200 $2,100

Special PositioningOutside Back Cover $10,000 $9,600 $9,300Inside Front Cover $9,050 $8,700 $8,300Inside Back Cover $8,050 $7,700 $7,400Inside Front Cover Spread $17,200 $16,500 $15,800

Online Rates LxW (pixels) PriceLeaderboard Banner 728 x 90 $295/per week or

$1,075/per monthRectangle Box 300 x 250

e-Newsletter Rates 1 Week 4 WeeksLeaderboard $750 $2,750Box $600 $2,000

Exclusive Single e-Blast $2,375

Regional Rates are available please contact Publisher for pricing.

7

A better Reach A better Read A better Value

CANADA’SPREMIER NATIONALGROCERY MAGAZINE

grocerybusiness.ca

To reach retailers through Grocery Business magazine contact:

Dan Bordun • 416-817-5278 • DanBordun@grocerybusiness.caKaren James • 416-561-4744 • KarenJames@grocerybusiness.caKevin Smith • 416-569-5005 • KevinSmith@grocerybusinessLarry Bonikowsky • 905-697-0467 • larryb@grocerybusiness.ca