media kit - how · business collateral 59% design communications 55% (i.e. pr, marketing)...

BRAINSTORM

EVERHAVE YOUR BEST

CREATIVE BOOT CAMP: DAYS TO BOOST CREATIVITY

YOUR BEST WORK AWARD WINNERS: SECOND STORY & GHOST

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DESIGNBUSINESS& CAREERGUIDE

TIpS foR pITChINGYoUR WoRk

MAxIMIzE pRofITS:

STop pRICING BY ThE hoURhoW To holD YoUR TEAMACCoUNTABlEADvICE To GET AhEAD IN ThE JoB hUNT

HOW Magazine

HOW Digital

HOW Conferences & Events

HOW Competitions

HOWdesign.com

HOW Design University

m e d i a K i t

2w w w. h o w d e s i g n . c o m

HOW’S miSSiONFounded in 1985, the HOW brand extends beyond the print magazine to annual events for designers, yearly design competitions, digital products, books, online tutorials and HOW Design University.

HOW helps designers, whether they work for a design firm, for an in-house design department or for themselves, to be more inspired, more creative and more successful. HOW unites and engages the graphic design community to network and share information about business, career development, tools and materials, and creative inspiration.

WHO ReadS HOW maGaZiNe?HOW magazine is read by more than 50,000 graphic and interactive design professionals who have been practicing graphic and/or interactive design for an average of 15 years at design firms, in-house design departments and advertising agencies.

HOW’S adVeRtiSeR adVaNtaGeAdvertising in HOW means your message will be seen by a large audience of fully engaged professional graphic designers who directly purchase or influence the purchase of graphic design related products. The HOW magazine reader spends, on average, more than one hour reading every issue of HOW magazine, which means your advertising message will be seen. HOW magazine has a 100% paid circulation base — every subscriber chooses to pay a premium price to receive HOW magazine. This is why advertising with HOW is the most effective way for you to reach the industry’s largest collective audience of professional graphic design decision makers. You can also advertise in Print magazine (HOW’s sister publication) to reach the most designers in the industry at the lowest possible cost.

HOW Design Ideas at Work


155,000 Monthly Visits to HOW’s site (450,000+ impressions)353,000 Pageviews103,000 Unique Visitors

63,000* Facebook fans for HOW and Print 632,000*+ Twitter Followers for HOW and Print

165,000 Monthly Visits to Print’s site (460,000 impressions)

105,000* Unique Email Blast Names in the HOW and Print database

48,000 Paid Circulation for HOW and Print Magazines via print, iPad and PDF editions

75,000* Email Subscribers to HOW’s eNewsletter

17,000* Email Subscribers to The Daily Heller Blog

55,000* Email Subscribers to Print’s eNewsletter

4,000 Attendees at the HOW Design Conference, InHOWse Managers Conference, Creative Freelancer Conference and The Dieline Package Design Conference

600 Attendees at The HOW Interactive Design Conference

HOW & PRiNt Audience Reach

HOWdeSiGN.COm

emaiL BLaStS

tHe daiLY HeLLeR

HOWeNeWSLetteR

HOW interactiveConference attendees

PRiNtmaG.COm

HOW & PRiNt

maGaZiNeS

HOW deSiGN LiVe Conferenceattendees

Print’s eNewsletter

HOW & PrintSocial media

*List sizes are monthly averages.


“I’ve never written to a magazine,

but I am compelled to tell you how

very inspiring your magazine is!”

— JESSICA BOUGHRUM,

WASHINGTON, DC

23% of HOW subscribers work in companies with 100 or more employees.

51% work for organizations with an annual dollar volume of over $1 million.

24% work for organizations with an annual dollar volume of over $50 million.

WHeRe tHeY WORK

University/School 7%

ad agency 2%

in-House design department 36%

internet/multimedia/Publishing 5%

Freelancer/Self-employed 31%

marketing/PR 3%

aGe 61% of HOW subscribers are between 30–54 years of age. The average age is 36.

eXPeRieNCe 92.2% have been involved in design for more than five years. 72.5% have more than 10 years of experience. The average is 15.2 years of experience in the design field.

OWNeRS 38% are either owners, principals or partners.

iNCOme The average income of HOW readers is $83,000.

edUCatiON 75% of HOW subscribers hold a four-year college degree or higher.

8%design Firm

HOW Audience


WHat tHeY BUY

PURCHaSed OR SPeCiFied iN tHe LaSt 12 mONtHS

Printing 84%

design/illustration Software 91%

Stock Photography 79%

Fonts 90%

illustration 42%

Billing/time/Project management 35%

Commissioned Photography 18%

assignment Photography 26%

82%Paper

HOW Audience

80% of HOW subscribers are involved in purchasing decisions for their organizations.

HOW subscribers spend an average of $20,989 PeR YeaR on design-related products and services for their organizations.

38% of HOW subscribers plan to purchase computer hardware/peripherals in the next 12 months.

86% of HOW subscribers maintain a home-office space.WHat tHeY dO

Print design 78%

Identity/logo design 72%

Advertising 62%

Website design 61%

Signage 61%

Stationery/letterhead 60% design

Poster design 60%

Business collateral 59% design

Communications 55% (i.e. PR, marketing)

Publication/print 50% media design

Photography 37%

Production 35%

Annual report design 34%

Illustration 34%

Interactive design 32%

Exhibit design 30%

Packaging 27%

Design consulting 27%

Multimedia design 27%

Outdoor advertising 27%

Point-of-purchase 20% display design

Education 19%

Broadcast/video design 17%

Product design 16%

Type design 10%

Animation 7%

JOB titLeS

Other 2%

53%Graphic designer

illustrator/artist 1%

Photographer 1%

marketing/PR 5%

educator 2%

art director/Creative director 20%

Principal/Partner/Owner 28%

Web/multimedia designer 3%


JaNUaRY/FeBRUaRY IN-HOUSE DESIGN ANNUAL AND PAPER INDEX In this issue, HOW seduces in-house designers with an issue that is all about them. The In-House Design Awards

celebrate top design projects from leading corporations and professional organizations, and readers will get an exclusive

peak at what wowed our judges. HOW will profile how one very famous in-house design team saved its publication

from the brink of extinction. The issue also delves into a product all designers know and love (paper) with an index

dedicated to identifying mills across the country.

• SPECIAL FOCUS: Paper Mill Directory

maRCH/aPRiL HOW INTERNATIONAL DESIGN ANNUAL + TYPOGRAPHY (DOUBLE ISSUE) Our best-selling issue, HOW readers look forward to the International Design Annual every March. This year, we are

pairing the highly anticipated International Design Awards with a design trend that continues to gain popularity in the

creative community: typography. After sifting through 300 doses of global inspiration from award-winning projects,

readers will find in-depth articles about design culture abroad. From Israel’s designation as a thriving graphic design

hub to an exploration of creativity and typography in design magazines from overseas, this issue is a must-read for

design lovers and professionals alike.

• SPECIAL FOCUS: Typography and Creativity

maY/JUNe CREATIVITY ANNUAL + PAPER PROJECTS Graphic designers live and die by their creative endeavors, which is exactly why HOW dedicates a whole issue to

keeping readers at the top of their game. We will include discussions with boundary-pushing visual artists who tap into

design ingenuity in new ways and a look at flawlessly executed projects that use paper to intensify the designs. With all

this and more, it’s no wonder the Creativity Annual is a perennial reader favorite.

• SPECIAL FOCUS: Paper and Printing, Print Vendor Directory, Design Schools

• OFFICIAL ISSUE OF: HOW Design Conference, HOW’s Creative Freelancer Conference, the InHouse Managers Conference, Design

Thought Leaders Conference and The Dieline Conference

JULY/aUGUSt BEHIND THE DESIGN ISSUE INTERACTIVE DESIGN + PROJECT MANAGEMENT + STOCK PHOTOGRAPHY In our first ever Behind the Design Issue, HOW will examine the seductive world of design from the perspective of the

design firms that steal the show in our design competitions year after year. Readers will benefit from an in-depth survey

of the best places to work and project management strategies that can improve any creative team’s career environment.

We’ll also highlight exceptional interactive designs that will make even the most rigid print designers swoon. After pages

and pages of envelop-pushing digital projects, readers will be inspired to tackle similar assignments for their clients.

Plus, you won’t want to miss a list of stock photography companies to fit even the most unique design-related needs.

• SPECIAL FOCUS: Digital Asset Management, Project Management and Stock Photography

• OFFICIAL ISSUE OF: HOW Interactive Design Conference

SePtemBeR/OCtOBeR SELF-PROMOTION DESIGN ANNUAL + TYPOGRAPHY HOW’s best-selling Self-Promotion Annual is the designer’s essential guide to making it as a creative professional. The

Promotion & Marketing Design Awards honor projects that catipulted unknown designers and firms to big-time suc-

cess. Additional features explore the enchanting ways creatives integrate typefaces into their cutting-edge designs and

how to develop interactive projects when your primary expertise is in print products.

• SPECIAL FOCUS: Design Schools, Design Schools Directory and Typography with Type Foundry Index

NOVemBeR/deCemBeR BUSINESS ANNUAL + FREELANCE + STAFFING If you think this is just another boring business annual, think again! HOW spices up the traditional model by looking at

career longevity in an industry known for its burnout rate. Not only will we identify strategies for staying fresh and profit-

able, but we’ll feature success stories from enviable design firms who have continuous creative output down to a science.

• BONUS: A special section just for solopreneur—a must-read for both full-time freelancers and those who moonlight on

the side.

• SPECIAL FOCUS: Staffing and Hiring of Creatives

HOW maGaZiNe 2014 Editorial Calendar

On Sale: 12/16/13

Issue Mails: 11/27/13

Ads Close: 10/15/13

Printed Edition Ads Due: 10/22/13

Digital Edition Ads Due: 10/22/13

On Sale: 2/18/14


Ads Close: 12/10/13



On Sale: 4/15/14


Ads Close: 2/14/14



On Sale: 6/17/14


Ads Close: 4/18/14



On Sale: 8/19/14


Ads Close: 6/19/14



On Sale: 10/14/14


Ads Close: 8/15/14




HOW Conferences & Events

The HOW Design Conference, InHOWse Managers Conference, Creative Freelancer Conference and The Dieline Package Design Conference make up the largest gathering of professional graphic design decision makers in North America with a combined audience of nearly 3,500 attendees, of whom 80% are directly involved in the purchase of graphic design-related products—and they’re actively looking for new products and services.

With three overlapping audiences of graphic designers and decision makers gathered in the same location, your sponsorship dollars go even further than ever before.

We can create a sponsorship package to fit your goals and budget. For more information, contact your sales representative: Elayne Recupero: (267) 247-5874; [email protected]

HOW deSiGN CONFeReNCe

May 12–16, 2014 Boston, MAThe single largest event in the industry. There’s no better opportunity to reach professional graphic design decision-makers from all disciplines in one place at one time.

HOWdesignconference.com

CReatiVe FReeLaNCeR CONFeReNCe

May 14–16, 2014 Boston, MAThis event for solopreneurs draws professionals from every discipline within the creative industry.

CreativeFreelancerConference.com

iNHOWSe maNaGeRS CONFeReNCe

May 14–16, 2014 Boston MAThis is the largest event for the in-house audience, a highly targeted audience of decision-makers with corporate budgets.

InHOWseConference.com

tHe dieLiNe PaCKaGe deSiGN CONFeReNCe

May 12–15, 2014 Boston, MAThis show brings together today’s hottest designers and brand thought leaders to address the specific needs of package designers.

ThePackageDesignConference.com

HOW iNteRaCtiVe deSiGN CONFeReNCe

November 5–7, 2013 Chicago, ILThis is the industry’s first conference focused on helping print designers navigate the transition to interactive design. Attendees will also receive expert guidance on new programs and technologies.

HOWInteractiveConference.com


353,000 page views per month

103,000 unique visitors per month (average)

155,000 average monthly visits

HOW Websites, Blogs, eNewsletters & Social Media

HOW’s digital assets include a wide-range of products—websites, blogs, eNewsletters, forums and a rich social media presence—that deliver a highly engaged audience of professional graphic designers.

HOWdeSiGN.COm

Website advertisingAdvertising on HOWDesign.com can further develop your brand and be a call to action depending on the creative you wish to appear. HOWDesign.com is the place designers come to for fresh content every day and for a snapshot of what’s happening in the design world.Ad size: Box (300 x 250); file type/size: 40KB gif or jpg, 3 loops or 15 secondsRate: $16 per thousand (50,000 minimum).

Website Wallpaper You’ll have the eye-catching background on the pages of HOW and/or Print’s websites. It will look as if the page is presented by you—and your ad will pop. This will triple the amount of time that visitors spend looking at your ad.Rate: $22 per thousand (minimum of 75,000 impressions) plus $785 set up fee.

Pop-up adsYou will have a pop-up ad that will appear to HOW and Print website visitors. The pop-up ad only appears once a day upon the visitor’s first impression. It’s incredibly visible. Rate: $24 per thousand (minimum of 50,000 per month) plus a $265 set up fee.

direct email BlastDirect Email blasts reach our combined HOW and Print lists and are the direct marketing component of your media program. This is your message, your subject line sent by us. Call-to-action messages work best. We limit the number of DEBs that we send so your message is more impactful. Frequency discounts available.Size: 640 pixels wide; file type: html; file size: 45K; (don’t forget the subject line!)Cost: $2,700 for a blast to our Master List of 105,000*; $2,100 for a blast to our Top Responder List of 58,000*.

If you want to hone in on your target market, Custom Target Market Lists are also available. Choose from: • Printing & Paper List: $900• Interactive List: $900• In-house List: $900• Freelancer List: $700• Typography List: $700• Creative & Art Directors: $700• Stock Photography List: $500

tweet to 632,000+ designersYou can send a tweet to our 640,000*+ followers. You provide a message consisting of 129 characters and we’ll send it to our followers. Cost: $995

do Your Own design Webinar—Promoted to 105,000 designersWe will promote and host your Design Webinar (Powerpoint presentation) to 105,000* design professionals. This is a great opportunity for you to generate leads, increase brand recognition and be considered as a trusted source in the graphic design industry. You’ll get the email addresses of every designer who registers for your Design Webinar PLUS you can ask each designer up to 4 questions on the registration form. This is an excellent way to better define your leads for the best follow up. Cost: $3,650.



HOW Websites, Blogs, eNewsletters & Social Media

Sponsor a design WebinarWe host Design Webinars every month featuring the industry’s leading presenters on topics for designers. If you sponsor a Design Webinar, you’ll get your logo and marketing message sent to 105,000*+ designers, and we’ll include it on the Design Webinar welcome screen that attendees will see. You’ll get the email addresses of every designer who registers for the Design Webinar you’re sponsoring, Plus, you can ask each designer up to four questions on the registration form. This is a great way to better define your leads for the best follow up. You can ask up to four questions of registrants. Cost: $995.

Guest Blog on imprint—the industry’s Biggest design Blog CommunityImprint is a blogging design community from Print magazine. It aims to advance and expand the design conversation to include voices and ideas from as many design disciplines as possible. Imprint’s more than 25 esteemed contributors—including Nicholas Felton, Steve Heller, Debbie Millman (and more added daily)—provide fresh daily content that sparks conversation, competition, criticism, passion, and ultimately reaction among its members. Since its launch, Imprint has received an average on 3,000 unique hits a day. As a sponsor, you’ll be a Featured Guest Blogger for one month, receiving two guest blog posts that will be promoted to Print’s 554,000*+ Twitter followers. Cost: $2,500 per month

the daily Heller Blog The Daily Heller is a popular blog that is sent to 17,000*+ graphic design professionals, five days a week (85,000+ touchpoints). It’s written by Steven Heller who was the Art Director of the New York Times for 30+ years. It’s a witty, fun criticism of current events interpreted through his design mind. You can exclusively sponsor “The Daily Heller” which includes a banner on the top of the blog. It’s a highly visible spot, and it’s sent every day for the week. By the end of the week, you’ve virtually been seen by the entire list. Cost: $995 per week or three weeks for $1,995.

exclusive eNewsletters Your eNewsletter sponsorship can be used to create brand recognition or to promote a call to action. With an eNewsletter sponsorhip, you’ll be the exclusive sponsor of that edition of HOW’s or Print’s eNewsletter—every ad that appears within the eNewsletter will be yours. This is a great way to reach this captive audience of graphic designers. When you sponsor a Blog Page your rectangle ad will be at the top of the page and visible to every designer commenting on the blog. And your ad will be up for the entire month.

Exclusive HOW eNewsletter: Sent Mondays and Thursdays to 75,000* design professionals. Sponsor one eNewsletter ad for $685 or four eNewsletter ads for $1,995.• All HOW eNewsletter sponsors will receive one Box (300 x 250), one Half Sky (120 x 240) and one Banner (468 x

60) ad per eNewsletter.

Exclusive Print eNewsletter: Sent to 58,000* design professionals every week. Sponsor one eNewsletter ad for $685 or four eNewsletter ads for $1,995.• All Print eNewsletter sponsors will receive one Box (300 x 250), one Half Sky (120 x 240) and one Banner (468 x

60) ad per eNewsletter.

Sponsored Website ContentHOW and Print are offering an exclusive opportunity for advertisers to reach designers through provided sponsored content that’ll appear on the websites. This is a chance to show readers that you are an authoritative voice in your area of expertise, by providing content that is beneficial to the audience. More information available upon request.

text Link SponsorshipsYou can have your Text Link listed under our “Sponsored Links” at the bottom of every page of HOW’s website for only $450 for 6 months or $600 for 12 months. This includes a link directly back to your site.



HOW Design University

HOW Design University (HOW U) is an online education program for creative professionals from the publishers of HOW and Print magazines. HOW U provides in-depth learning opportunities for busy creatives, on their own schedules and in a variety of formats, including online courses. These continuing education courses address topics that are key to graphic designers’ growth and success: sharpening skills, strengthening client partnerships and increasing their value.

Sponsorships OpportunitiesCourse sponsorship, powered by HOW U—the easiest sponsorship!We handle it all—recruiting teachers and students, hosting the course, promoting the course and more. You just provide your creative and messaging. We’ll align your brand with the course materials and you’ll reach our audience of invested graphic designers on their terms. Cost: $2,625 per course

Course sponsorship, powered by youYou provide the course materials and recruit the instructor. We’ll host and market the course for you alongside our other successful HOW U courses. This gives you an opportunity to create a course specific to your needs and reach our audience of invested graphic designers on their terms.

Sponsor Promotion & BenefitsSponsors receive the following promotion and benefits:

Branding on course product page or track page:• Logo on the product description webpage or track page with a live link back to your website• Logo on the course registration page• Email promotions, web ads, social media promotions, eNewsletter ads and editorial mentions to drive traffic to the registration pages featuring your branding

Additional pre-course promotion:• Logo and live link within all pre-course registration DEBs to the MyDesignShop and HOW Design University email list (minimum of 2=two emails)

Editorial mentions and recognition:• Sponsor recognition in editorial write-ups about the HOW U course/track, including: • HOW Blog posts • HOW, Print and/or HOW Interactive Design eNewsletters • HOW Design University monthly eNewsletter (if applicable) • HOW, Print and/or HOW Interactive Design social media outlets

In-Course Promotion:• Sponsor recognition in course orientation• Exclusive “sponsor section” created within the course ,where you can provide marketing messages, downloads, videos or coupons—you decide.

Post-Course Promotion:• Acknowledgment in the follow-up email message to all registrants• Dedicated email about your product/service sent to all registrants within two weeks after course completion (all courses remain open to students for two weeks after the course completion date)


HOW 2014 Display Advertising Rates

FOUR COLOR

FOUR COLOR

CLaSSiFied

CLaSSiFied

frequency

full page

full page spread

1/2 page

1/4 page

2 page insert

4 page insert

cover 2

cover 2 spread

cover 3

cover 4

frequency

full page

full page spread

1/2 page

1/4 page

2 page insert

4 page insert

frequency

Format A

Format B

1/6 page vertical

frequency

Format A

Format B

1/6 page vertical

1x

5,100

9,540

3,255

1,665

6,685

9,485

6,715

12,070

5,970

7,700

3x

4,745

8,870

3,025

1,550

6,215

8,820

6,045

10,865

5,375

7,315

6x

4,415

8,250

2,815

1,440

5,780

8,205

5,435

9,775

4,835

6,815

6x

8,210

15,350

5,240

2,680

10,750

15,260

8x

7,635

14,275

4,875

2,490

9,995

14,190

12x

7,100

13,275

4,535

2,315

9,295

13,195

1x

210

380

660

3x

195

355

615

6x

180

330

570

3x

330

610

1,060

6x

305

565

985

12x

285

525

915

COmiSSiONS aNd teRmSNo cash discounts. 15% of gross billing allowed on space, color and position only to recognized advertising agen-cies submitting digital art to HOW magazine specifications. This commission applies only to invoices paid within terms. Payment is due 30 days from billing date.

Cover rates include four-color, bleed,varnish, and coated stock.

Cover rates include four-color, bleed,varnish, and coated stock.

5% discounts extended on inserts perforated at spine. Please call for quantity required.

Sales director advertising & HOW eventsElayne RecuperoTel: (267)[email protected] Sales Representative advertising & HOW eventsAmanda WildTel: 1-800-283-0963, [email protected]

PublisherGary LynchTel: (212)447-1400, x12102Fax: (212)[email protected]

Production Coordinator Mary LutzTel: (715)445-4612, x13313Fax: (715)[email protected]

Online Production CoordinatorGena PamperinTel: (715)445-4612, [email protected]

adVeRtiSiNG CONtaCtS

New for 2014: Advertise in the print

edition of HOW maga-

zine, and you’ll receive

a free ad in the iPad

and PDF versions of

the same issue. (See

iPad specs on page 13;

only full-page print

edition advertisers are

eligible for the free

iPad ad upgrade.)

HOW + Print Magazine Combo Rates

HOW Magazine Rates


PRiNtiNGPrinted computer to plate, web offset, four-color process only (cyan, magenta, yellow, black). Additional cost for a fifth color is available upon request. Binding method is perfect.

All furnished materials should conform to SWOP specifica-tions for web offset printing. Ad materials will be kept for 12 months after issue date. Advertising materials that do not conform to stated requirements will incur additional production costs.

SPeCiFiCatiONSdiGitaL adVeRtiSiNG SPeCiFiCatiON

Print accepts only digital file formats for advertising. Please contact your sales representative or production coordinator for complete requirements.

FiLe PRePaRatiON

You may prepare your files in software programs such as Adobe Photoshop CS4, Adobe Illustrator CS4, and Adobe InDesign CS4. Please submit a high-resolution PDF format with fonts embedded; include all fonts, QC steps, and reports. Include a printed job report and a disc directory with all supplied discs. All files must be composite page layouts ready for output.

PROOFiNG

A final 100%-size proof with crop marks must accompany all supplied ad files. Color ads must be submitted with a SWOP-accepted, digital contract proof in CMYK format. If proof is not submitted, proper production is not guaranteed.

aRtWORK

Minimum resolution requirements: 300 dpi photo scans, 1200 dpi line art. Acceptable file formats: EPS or TIFF.

FONtS

All fonts must be PostScript compatible. No TrueType fonts may be used. Include both screen and printer formats.

teRmSAll rates are gross and are listed in U.S. dollars. As a free service, all advertisers will be listed in our new online lead generation service where buyers can request free product information. The line “For Free Information go to (URL forthcoming)” will be listed on each ad on a per request basis.

Bulk rates must be used within a 12-month period. Ads of different sizes may be combined to earn frequency discounts, provided the smaller unit is at least half the size of the larger unit, and at least half of the schedule consists of larger units. Cover positions are cancelable only upon receipt of written notice 90 days prior to the ad closing date. All other ads are cancelable only upon receipt of written notice 14 days prior to ad closing date.

Combination rate discounts available among Print, HOW, and I.D. magazines. Premium positions add 20% for guaranteed placement on page one or page opposite contents page. Add 15% for other guaranteed positions specified by advertiser. Position guaranteed only on non-cancelable basis.

CONtRaCt aNd COPY ReGULatiONS• All advertising orders are acceptable subject to the terms

and provisions of the current rate card. Orders are accept-able subject to change in rates upon notice from the pub-lisher. However, contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

• The agency/advertiser certifies that they are authorized to publish the entire contents and subject matter thereof; the agency/advertiser will indemnify and hold publisher harmless from any and all loans or expenses arising out of publication of said advertisements, including but not limited to those resulting from claims or suits for libel, violation of the right to privacy, plagiarism, or copyright or trademark infringement; the publisher shall not be liable for any costs for damages if for any reason it fails to pub-lish an advertisement.

• Ads only cancelable upon receipt of written notice. Cancelable for cover positions up to 90 days prior to ad close date, for other guaranteed positions up to 30 days prior to ad close, and for all other ads up to 14 days before ad close. A short rate will apply to advertisers on contract for ads already run.

• Orders containing incorrect rates will be regarded as cler-ical errors and insertions will be billed at current rates.

• The contract year is 12 consecutive months. Contracts must be completed within one year from date of first insertion.

• The publisher reserves the right, without liability, to reject, omit, or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertise-ment was previously acknowledged, accepted, or pub-lished.

• The word “advertisement” shall be printed at the top of the advertisements that, in the opinion of the publisher, might be confused with editorial pages.

• The publisher will not be bound by any conditions, print-ed or otherwise, appearing on contracts, insertion orders, or copy instructions when such conditions conflict with the regulations set forth on this rate card. Contracts, insertion orders, or copy changes will not be accepted without written confirmation.

• Orders for specific positions are accepted as requests. The publisher shall not be bound by such requests and has the right to determine the actual position.

• HOW is not responsible for errors in key numbers or other typesetting done by the publisher.

• Advertisers and their agencies are liable for all contents of advertisements printed and are also responsible for any claim arising therefrom against HOW.

• The publisher reserves the right to hold an advertiser and/or its agency jointly and severally liable to such monies as are due and payable to the publisher.

HOW Information & Production Specs


D E F

A

B

CLaSSiFiedS

ad SiZeS

iNSeRtS

WeBSite ad SPeCiFiCatiONS

eNeWSLetteR ad SPeCiFiCatiONS

emaiL BLaSt ad SPeCiFiCatiONS

Single Insert Final Trim Size 8 1/2" x 10 7/8"Untrimmed 8 3⁄4" x 11 1⁄8"

Spread Insert Final Trim Size 8 1/2" x 10 7/8" (each page) Untrimmed 17 1⁄2" x 11 1⁄8"

• Allow 1⁄8” trim all sides • Multiple page inserts must be folded • Inserts are provided to publisher’s specifications; a blueprint

prior to insert printing is required. Printed inserts are shipped directly to publication’s printer (along with a memo identifying quantity shipped), and three printed samples sent to publisher’s representative. contact representative for quantity and shipping instructions.

A 1/2 Page Vertical 3 1/2" x 9 1⁄2"

B 1/2 Page Horizontal 7 1⁄4" x 4 1⁄2"

C 1/4 Page 3 1⁄2" x 4 1⁄2"

D 2 1⁄4" x 1 1⁄2"

E 2 1⁄4" x 3"

F 1/6 Page Vertical 2 1⁄4" x 4 1⁄4"

• Perfect binding• Visual gutter loss allow for 1⁄8" to 1⁄4" • Halftones up to 150 screen • Safety margins are 3⁄8" from final trim • 4 color density up to 300%

Full Page Live Area 8" x 10 5/8" Trim 8 1⁄2" x 10 7⁄8" Bleed 8 3⁄4" x 11 1⁄8"

2 Page Spread Live Area 15 7⁄8" x 10 5/8" Trim 17" x 10 7⁄8" Bleed 17 1⁄2” x 11 1⁄8"

C

HOW Information & Production Specs

Box 300x250px 40 KB gif or jpg 3 loops or :15 sec

Popup 550x480px 30K image/40K flash gif, jpg, flash

Wallpaper Backgrounds 1600x800px 40 KB gif or jpg

Banner 468x60px 40 KB gif or jpg 3 loops or :15 sec

Half Skyscraper 120x240px 40 KB gif or jpg 3 loops or :15 sec

Box 300x250px 40 KB gif or jpg 3 loops or :15 sec

E-mail Blast 640px wide 40 KB html

Be sure to include subject line.

Please provide all three ad sizes

Position Creative Size Maximum file size File type Maximum Animation (width x height in pixels) Loops

iPad adSFree for full-page print edition advertisers only.

768 x 1024 (vertical)

PDF format

Advertisers can also provide a link they would like attached to their ad.

Upgrades available —just ask your sales rep!

media kit - how · business collateral 59% design communications 55% (i.e. pr, marketing)...

Documents